Superfluous or Moderation?

2015 ◽  
pp. 1964-1976
Author(s):  
Norhayati Zakaria ◽  
Wan-Nurisma Ayu Wan-Ismail ◽  
Asmat-Nizam Abdul-Talib
Keyword(s):  
Consumer Behavior ◽  
Predictive Factors ◽  
Religious Belief ◽  
Conspicuous Consumption ◽  
Way Of Life ◽  
Luxury Goods ◽  
Consumption Behavior ◽  
Luxury Products

In this chapter, the authors focus on the aspects of religious belief that may affect consumption behavior. Previous studies have clearly stated that the study of religion's influence on consumer behavior is still under-researched (Lindridge, 2005; Mokhlis, 2009, 2010). The premise lies in the view that culture is a way of life, and thus, the authors explore whether or not that suggests the same for religion, and if it is, how does religion predict the conspicuous behavior of people towards the purchase of luxury goods? In specific, the authors are interested in exploring the level and intensity of religiosity on conspicuous consumption. Therefore, it is significant to study “religiosity” as one of the predictive factors of a consumerism culture that may help explain why people engage in conspicuous consumption. The chapter provides a concluding remark by highlighting the practical aspects on domestic or international marketers who wish to market their luxury products in Malaysia.

Superfluous or Moderation?

2015 ◽  
pp. 1-18 ◽  
Author(s):  
Norhayati Zakaria ◽  
Wan-Nurisma Ayu Wan-Ismail ◽  
Asmat-Nizam Abdul-Talib
Keyword(s):  
Consumer Behavior ◽  
Predictive Factors ◽  
Religious Belief ◽  
Conspicuous Consumption ◽  
Way Of Life ◽  
Luxury Goods ◽  
Consumption Behavior ◽  
Luxury Products

In this chapter, the authors focus on the aspects of religious belief that may affect consumption behavior. Previous studies have clearly stated that the study of religion's influence on consumer behavior is still under-researched (Lindridge, 2005; Mokhlis, 2009, 2010). The premise lies in the view that culture is a way of life, and thus, the authors explore whether or not that suggests the same for religion, and if it is, how does religion predict the conspicuous behavior of people towards the purchase of luxury goods? In specific, the authors are interested in exploring the level and intensity of religiosity on conspicuous consumption. Therefore, it is significant to study “religiosity” as one of the predictive factors of a consumerism culture that may help explain why people engage in conspicuous consumption. The chapter provides a concluding remark by highlighting the practical aspects on domestic or international marketers who wish to market their luxury products in Malaysia.

Gender Differences in Millennial Consumers of Latin America Associated with Conspicuous Consumption of New Luxury Goods

2020 ◽  
pp. 097215092090900
Author(s):  
Gustavo Barrera Verdugo ◽  
Héctor R. Ponce
Keyword(s):  
United States ◽  
Gender Differences ◽  
Latin America ◽  
University Students ◽  
Conspicuous Consumption ◽  
The United States ◽  
Social Contexts ◽  
Marketing Strategies ◽  
Luxury Goods ◽  
Luxury Products

Conspicuous consumption has been studied in the millennial generation in the United States and Asia; in Latin America, however, it has scarcely been analysed. The purpose of this study is to examine whether conspicuous motivations in millennial consumers are more prominent in men than in women associated with the consumption of new luxury goods in Latin America. A survey was developed to measure conspicuous motivation, more specifically, bandwagon and snob effects. It was responded by 712 university students located in five different cities in Chile. The findings of the study showed that the bandwagon and snob motivations were higher in men than in women. Men also showed a greater tendency than women to purchase and use new luxury products in social contexts. These results suggest that managers could adjust their marketing strategies to better target millennial consumers of new luxury products.

Craving vs. Compulsion for Luxury Goods?

2016 ◽  
pp. 287-297
Author(s):  
Wan-Nurisma Ayu Wan-Ismail ◽  
Norhayati Zakaria ◽  
Asmat-Nizam Abdul-Talib
Keyword(s):  
Cell Phones ◽  
Conspicuous Consumption ◽  
Luxury Brands ◽  
Key Factors ◽  
Luxury Goods ◽  
Consumption Behavior ◽  
Income Levels ◽  
Global Brands ◽  
The World ◽  
Asian Consumers

The purpose of this chapter is to examine why people are motivated to engage in luxury consumption, particularly in Asian countries. Purchases of global brands are increasingly popular among affluent society not only in Western nations, but also in other parts of the world. Global brands are normally associated with luxury brands from all categories of consumption goods such as cosmetics, handbags, electronic goods, cell phones and accessories, and watches among others. Previous studies have found that Western countries have clearly stated several key factors for consumers to purchase such luxury brands. Consumers in Asian markets are expected to engage in conspicuous consumption behavior to purchase global brands due to market demands and increasing income levels. Yet, such understanding is still much limited in the context of Asian consumers. Our work addresses this issue.

scholarly journals Which Bag? Predicting Consumer Preferences for a Luxury Product With a Discrete Choice Experiment

2021 ◽  
pp. 183933492199950
Author(s):  
Canie K.Y. Chu Lo ◽  
Suzan Burton ◽  
Regan Lam ◽  
Paul Nesbit
Keyword(s):  
Discrete Choice Experiment ◽  
Discrete Choice ◽  
Choice Experiment ◽  
Consumer Preferences ◽  
Conspicuous Consumption ◽  
Individual Characteristics ◽  
Luxury Brands ◽  
Chinese Consumers ◽  
Enormous Amount ◽  
Luxury Products

Limited research has described a segment of consumers who prefer subtly branded luxury products, rather than conspicuous consumption. However, in comparison with the enormous amount of research mentioning conspicuous consumption, there has been only very limited research into “inconspicuous consumption,” leading to calls for more research in the area. In this article, we describe a discrete choice experiment examining the luxury product preferences of Chinese consumers, the largest market segment for luxury products. We describe and test a theoretical model investigating how product characteristics (logo prominence, price, and brand), peers’ attitudes and behaviors, and other individual characteristics influence consumers’ choice of a luxury bag. For each brand, a prominent logo was preferred, but a very large minority preferred a subtle logo. However, the effect of price, attitudinal and social factors varied across luxury brands. Implications for research and practice are discussed.

scholarly journals Research Jungle on Online Consumer Behaviour in the Context of Web 2.0: Traceability, Frontiers and Perspectives in the Post-Pandemic Era

2021 ◽  
Vol 16 (5) ◽  
pp. 1740-1767
Author(s):  
Xi Zhang ◽  
Hongda Liu ◽  
Pinbo Yao
Keyword(s):  
Consumer Behavior ◽  
Web 2.0 ◽  
Research Network ◽  
Analysis Model ◽  
Economic Changes ◽  
Consumption Behavior ◽  
Online Consumer Behavior ◽  
Traditional Research ◽  
Online Consumer ◽  
Development Paths

In recent years, the study of online consumption behavior has gradually formed its research system and analysis model based on the inheritance of traditional research paradigms, focusing on the inner mechanism of consumption models explained by consumption activities. Online consumption is based on the research scenario of social e-commerce and forms a broad research network through the extension of consumer objects, consumer psychology, and consumer concepts. Although the theoretical constructs of online consumer behavior continue to improve, the relevant studies still do not fully grasp the research frontiers due to the lagging research nature. In the context of Web 2.0, it is impossible to run through the latest developments in online consumption research. Moreover, the study of online consumer behavior has shown a trend of diversification and multiple schools of thought, and a research jungle has emerged, which in essence is the perfection and new height of the study of consumerism. This paper analyses the origins, frontiers, and prospects of online consumer behavior research to clarify the formation principles, development paths, and future directions of the online consumer behavior research jungle. Ultimately based on the economic changes in the post-pandemic context, this paper integrates and proposes an evolving mechanism for studying online consumption behavior, intending to achieve a peek into and reveal the jungle of online consumption research.

Artisans, Objects and Everyday Life in Renaissance Italy

2020 ◽  
Author(s):  
Paula Hohti Erichsen
Keyword(s):  
Sixteenth Century ◽  
Way Of Life ◽  
Contemporary Culture ◽  
Luxury Goods ◽  
Men And Women ◽  
Household Economies ◽  
The Arts ◽  
Cultural Renaissance ◽  
Renaissance Italy ◽  
History Books

Did ordinary Italians have a ‘Renaissance’? This book presents the first in-depth exploration of how artisans and small local traders experienced the material and cultural Renaissance. Drawing on a rich blend of sixteenth-century visual and archival evidence, it examines how individuals and families at artisanal levels (such as shoemakers, barbers, bakers and innkeepers) lived and worked, managed their household economies and consumption, socialised in their homes, and engaged with the arts and the markets for luxury goods. It demonstrates that although the economic and social status of local craftsmen and traders was relatively low, their material possessions show how these men and women who rarely make it into the history books were fully engaged with contemporary culture, cultural customs and the urban way of life.

Conspicuous consumption of luxury experiences: an experimental investigation of status perceptions on social media

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Carolin Siepmann ◽  
Lisa Carola Holthoff ◽  
Pascal Kowalczuk
Keyword(s):  
Social Media ◽  
Personal Characteristics ◽  
Conspicuous Consumption ◽  
Individual Characteristics ◽  
Luxury Goods ◽  
Content Type ◽  
The Status ◽  
Self Actualization ◽  
The Individual ◽  
High Level

Purpose As luxury goods are losing their importance for demonstrating status, wealth or power to others, individuals are searching for alternative status symbols. Recently, individuals have increasingly used conspicuous consumption and displays of experiences on social media to obtain affirmation. This study aims to analyze the effects of luxury and nonluxury experiences, as well as traditional luxury goods on status- and nonstatus-related dimensions. Design/methodology/approach After presenting the theoretical foundation, the authors conduct a study with 599 participants to compare status perceptions elicited by the conspicuous consumption of luxury goods, luxury experiences and nonluxury experiences. The authors investigate whether experiences that are visibly consumed on Instagram are replacing traditional luxury goods as the most important status symbols. Furthermore, the authors examine the effects of the content shown on nonstatus-related dimensions and analyze whether status perceptions differ between female and male social media communicators. Finally, the authors analyze how personal characteristics (self-esteem, self-actualization and materialism) influence the status perceptions of others on social media. Findings The results show that luxury goods are still the most important means of displaying status. However, especially for women, luxury experiences are also associated with a high level of social status. Thus, the results imply important gender differences in the perceptions of status- and nonstatus-related dimensions. Furthermore, the findings indicate that, in particular, the individual characteristics of self-actualization and materialism affect status perceptions depending on the posted content. Originality/value While the research has already considered some alternative forms of conspicuous consumption, little attention has been given to experiences as status symbols. However, with their growing importance as substitutes for luxury goods and the rise of social media, the desire to conspicuously consume experiences is increasing. The authors address this gap in the literature by focusing on the conspicuous display of luxury and nonluxury experiences on social media.

Comparing conspicuous consumption across different experiential products: Culture and leisure

2018 ◽  
Vol 61 (4) ◽  
pp. 430-446 ◽  
Author(s):  
Fred Bronner ◽  
Robert de Hoog
Keyword(s):  
Consumer Behavior ◽  
Performing Arts ◽  
Classical Music ◽  
Conspicuous Consumption ◽  
Minor Importance ◽  
Cultural Events ◽  
Different Types ◽  
Social Visibility ◽  
Experiential Purchases ◽  
Cultural Marketing

Consumer behavior recently underwent three main developments: a shift from material purchases to immaterial experiences, a shift from signaling status and wealth by means of consumer behavior to signaling identity, and increased social visibility due to the growing importance of social media. These trends did arouse a renewed interest in the concept of conspicuous consumption in the area of experiential purchases. Seven different types of experiential purchases are compared as regards the role of conspicuous consumption: the main summer holiday and participation in six different types of cultural events. In the culture study, the same measurement tools were used as in the leisure study. It was found that conspicuous consumption plays a role in these types of purchases. This holds true for status demonstration as well as for identity demonstration. However, there are substantial differences between the different types of cultural events. Conspicuous consumption is important to those who attend festivals, classical music concerts, and pop concerts and is of minor importance as regards going to movies. Based on these findings, we propose a tentative theory about the relationship between conspicuous consumption and type of experiential purchase. Practical implications for marketing are sketched out. In cultural marketing for museums, the performing arts, and cinema, attention should be paid not only to the quality of the event for the self-experience, but also to its status and identity-signaling potential to relevant others.

scholarly journals Study on the personal luxury goods market

2020 ◽  
Vol 14 (2) ◽  
pp. 33-42
Author(s):  
Varga Elena-Iulia
Keyword(s):  
Luxury Goods ◽  
Goods Market ◽  
Remarkable Recovery ◽  
Luxury Products ◽  
Over Time

Abstract The field of luxury has a series of characteristics that allowed a spectacular growth over time, to acquire stability and remarkable recovery power after adverse economic events, including global ones. Associated with extravagance, prestige or elitism, luxury is a need that manifests itself at the level of individuals due to the emotional side that these products highlight. In this paper we conducted a study on the purchase of luxury products among consumers of the Mureș county, mainly aiming to identify the importance and characteristics of the consumption of luxury clothing and accessories.

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