Conspicuous consumption of luxury experiences: an experimental investigation of status perceptions on social media

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Carolin Siepmann ◽  
Lisa Carola Holthoff ◽  
Pascal Kowalczuk

Purpose As luxury goods are losing their importance for demonstrating status, wealth or power to others, individuals are searching for alternative status symbols. Recently, individuals have increasingly used conspicuous consumption and displays of experiences on social media to obtain affirmation. This study aims to analyze the effects of luxury and nonluxury experiences, as well as traditional luxury goods on status- and nonstatus-related dimensions. Design/methodology/approach After presenting the theoretical foundation, the authors conduct a study with 599 participants to compare status perceptions elicited by the conspicuous consumption of luxury goods, luxury experiences and nonluxury experiences. The authors investigate whether experiences that are visibly consumed on Instagram are replacing traditional luxury goods as the most important status symbols. Furthermore, the authors examine the effects of the content shown on nonstatus-related dimensions and analyze whether status perceptions differ between female and male social media communicators. Finally, the authors analyze how personal characteristics (self-esteem, self-actualization and materialism) influence the status perceptions of others on social media. Findings The results show that luxury goods are still the most important means of displaying status. However, especially for women, luxury experiences are also associated with a high level of social status. Thus, the results imply important gender differences in the perceptions of status- and nonstatus-related dimensions. Furthermore, the findings indicate that, in particular, the individual characteristics of self-actualization and materialism affect status perceptions depending on the posted content. Originality/value While the research has already considered some alternative forms of conspicuous consumption, little attention has been given to experiences as status symbols. However, with their growing importance as substitutes for luxury goods and the rise of social media, the desire to conspicuously consume experiences is increasing. The authors address this gap in the literature by focusing on the conspicuous display of luxury and nonluxury experiences on social media.

Author(s):  
Lee Kar Wai ◽  
Syuhaily Osman

Conspicuous consumption has been explored since 19th century, focusing on its conceptual or mathematical modelling. It has gained widespread attention in the Western culture as compared to East. However, the increased performance of luxury market and strong demand for luxury goods in developing countries urged investigation on the spread of this consumption pattern. This chapter examines conspicuous consumption in Malaysia via social media usage. A research was carried out involving 387 respondents in Klang Valley, Malaysia. The results suggest Malaysian are moderately materialistic and propend to conspicuous consumption. Through the exposure to social media, consumers are being situated in comparison with other social media users and inclined to learn and pick up the consumption styles that are being exposed to. Thus, high level of social media usage can lead to high inclination in consuming conspicuously.


2018 ◽  
Vol 9 (2) ◽  
Author(s):  
Tatiana Terekhova

On the basis of theoretical analysis of the scientific psychological literature, the article defines the phenomenon of the boundary in determining the innovative potential of the personality, The author identifies that the qualitative originality of the boundary phenomenon demonstration in determining a high level of the innovative potential of the personality is associated with such individual psychological characteristics as value orientations, creativity, temporary competence, desire for self-actualization, need for cognition, spontaneity. The single direct link to synergy is made at the low level of IPP. The «boundary» allocation at the high and low levels of IPP allows to differentiate the groups of relationships of the certain personal qualities and indicators of the personal innovative potential. By characterizing the existence of the close statistically significant links between the individual and personal characteristics of respondents with an integral indicator of the innovative potential of the personality, it is made possible to compile a psychological portrait of the innovator. The art of defining the «boundary» becomes actual by establishing the interrelationships of these individual psychological characteristics with the features of the manifestation of the innovative potential of the personality.


2011 ◽  
Vol 77 (13) ◽  
pp. 4669-4675 ◽  
Author(s):  
Dawn C. Bisi ◽  
David J. Lampe

ABSTRACTThe insect-vectored disease malaria is a major world health problem. New control strategies are needed to supplement the current use of insecticides and medications. A genetic approach can be used to inhibit development of malaria parasites (Plasmodiumspp.) in the mosquito host. We hypothesized thatPantoea agglomerans, a bacterial symbiont ofAnophelesmosquitoes, could be engineered to express and secrete anti-Plasmodiumeffector proteins, a strategy termed paratransgenesis. To this end, plasmids that include thepelBorhlyAsecretion signals from the genes of related species (pectate lyase fromErwinia carotovoraand hemolysin A fromEscherichia coli, respectively) were created and tested for their efficacy in secreting known anti-Plasmodiumeffector proteins (SM1, anti-Pbs21, and PLA2) inP. agglomeransandE. coli.P. agglomeranssuccessfully secreted HlyA fusions of anti-Pbs21 and PLA2, and these strains are under evaluation for anti-Plasmodiumactivity in infected mosquitoes. Varied expression and/or secretion of the effector proteins was observed, suggesting that the individual characteristics of a particular effector may require empirical testing of several secretion signals. Importantly, those strains that secreted efficiently grew as well as wild-type strains under laboratory conditions and, thus, may be expected to be competitive with the native microbiota in the environment of the mosquito midgut.


Author(s):  
Shkamarda O.A.

Purpose. The purpose of the research is to analyze the speech behaviour of the participants of interaction in the Internet blog and to single out different lexical and stylistic resources of the personal positioning module realization in the global network.Methods. The material of the study is based on the written online messages taken from the personal blog “In Pursuit of Happiness” of the popular American writer and TED conference (a conference devoted to spreading ideas connected with technology, entertainment, and design) speaker Britt Reints. The presented article is grounded in the methodological principles of the communicative and user-based approaches to language and speech, which have been actively developing in linguistics in recent years. The applied methods of discourse analysis, conversational analysis, linguistic, and stylistic analysis revealed personal aspects of subjective positioning in the discourse of a personal Internet blog.Results. The article summarizes the data of modern scientific research on the interpretation of the stancetaking phenomenon and defines the stance concept. It has been established that stances are based on the personal characteristics of a discourse participant, his / her individual traits, beliefs, preferences, judgments and assessments of the events of the actual reality. Thus, the study proves that stance is a social phenomenon, which embraces two main interdependent and interrelated modules: personal and interactional. The first one (personal) manifests individual characteristics of the subjects of discursive activity, such as physical features, personal mindsets, cognition, specific needs and interests, spiritual and moral-volitional qualities; the second one (interactional) provides the coherent cooperation between the sender of the message and its recipient, synchronizing their linguistic world view with the aim of the correct perception and interpretation of each other's stances.Conclusions. The article traces stable correlations between the individual and personal characteristics of the speaker / author of the written message and his / her positions in the discourse of the English Internet blog. Different lexical and stylistic resources activating the personal module of stancetaking in the global network have been singled out on the basis of the analysis of the speech behavior of the participants of communication in the blogosphere.Key words: position of the subject of discursive activity, stance, personality, subject of discursive activity, personal module of stancetaking. Мета. Мета наукової розвідки – проаналізувати мовленнєву поведінку учасників інтеракції в інтернет-блозі та виявити засоби актуалізації індивідуально-особистісного модуля позиціювання у глобальній мережі.Методи. Матеріалом для нашого дослідження послугували фрагменти інтернет-повідомлень, вилучені з популярного англомовного авторського блогу “In Pursuit of Happiness” («У пошуку щастя»), авторкою якого є американська письменниця та спікерка конфереції TED (від англ. Technology, Entertainment, Design – Технології, Розваги, Дизайн, конференція, присвяче-на «ідеям вартим поширення») Бріт Рейнтс. Представлена праця ґрунтується на методологічних засадах комунікативно-діяль-нісного підходу до мови й мовлення, який активно розвивається у лінгвістиці останніх років. Застосовані методи дискурс-аналізу, конверсаційного та лінгвостилістичного аналізу дали змогу виявити та описати індивідуально-особистісні аспекти суб’єктного позиціювання в дискурсі персонального інтернет-блогу.Результати. У статті узагальнено дані сучасних наукових розвідок щодо трактування феномену позиціювання та визна-чено поняття «станс». Установлено, що позиція суб’єкта дискурсивної діяльності базується на ознаках учасника дискурсу як особистості, його / її індивідуальних характеристиках, особистих переконаннях, уподобаннях, судженнях та оцінках подій навколишньої дійсності. Таким чином, дослідження засвідчує, що станс – це явище публічне, яке має два основних взаємоза-лежні і взаємопов’язані модулі: 1) індивідуально-особистісний, в якому проявляються особистісні характеристики суб’єктів дискурсивної діяльності, а саме фізичні дані, особливості світосприйняття та мислення, специфічні потреби та інтереси, духо-вні та морально-вольові якості та 2) інтеракційний, який забезпечує органічну взаємодію адресанта й адресата, синхронізуючи їхні мовні картини світу для сприйняття та інтерпретації позицій один одного.Висновки. У статті простежено стійкі кореляції між індивідуально-особистісними характеристиками мовця / автора пись-мового повідомлення та його / її позиціями у дискурсі англомовного інтернет-блогу. На основі аналізу мовленнєвої поведінки учасників комунікативної взаємодії у блогосфері виокремлено лексико-стилістичні ресурси активізації особистісного модуля позиціювання в мережі інтернет.Ключові слова: позиція суб’єкта дискурсивної діяльності, станс, особистість, суб’єкт дискурсивної діяльності, особис-тісний модуль позиціювання.


Author(s):  
Edyta Abramek

The aim of the study is to analyze case studies of selected organizations in terms of their achievements in the use of social media. The profiling method applied in the study facilitated evaluating the model of the selected organization. It is an efficient technique for exploring data. Graphic objects show the individual characteristics of selected organizations. Graphical visualization makes it easy to gauge the trajectory, the direction of your company's social media strategy, and helps to make a decision to change it. Further analysis of the structure of these models may facilitate the discovery of relevant relationships between the analyzed variables.


2018 ◽  
Vol 50 ◽  
pp. 01168
Author(s):  
Elizaveta I. Shuleva

The article presents the results of an empirical study of the structure of the image of the older adolescent’s world. When analyzing the data, the computer program of statistical analysis of texts “ADVEGO”, content analysis, morphological and semantic analysis was used. Morphological analysis of empirical data has shown that the most used words belong to the category of nouns. Content analysis made it possible to identify eight semantic categories of word groups that characterize the levels of the image of the teenager’s world: nature, social, subject, friendship, school, hobbies and leisure, family, mental (needs, cognitive processes, emotions, feelings, personal qualities). The most significant level in terms of the volume of semantic units and the nature of ongoing processes is the mental level. The results of the conducted research allowed drawing the following conclusions. The individual structure of an older adolescent’s world image is a complex mental phenomenon that has universal, age and individual characteristics. Its universal characteristics are multi-levelness and hierarchy; age-related – dynamics, polarity, existentialism, and accentuation on the present time. The individual characteristics of an older adolescent’s world image are due to individual personal characteristics of the flow of his or her mental activity.


2019 ◽  
Vol 11 (3) ◽  
pp. 325-343 ◽  
Author(s):  
Chih-Huei Ko ◽  
Sou-Chin Wu ◽  
Chien-Yu Chen

Purpose Numerous studies have examined individual attitudes and behaviors in both face-to-face (FTF) communication and computer-mediated communication (CMC). However, little research has focused on differences between FTF communication and CMC with respect to idea generation for new product development or on the role of their individual characteristics. Thus, the purpose of this study is to examine the influences of FTF, CMC and brand knowledge on idea generation. Design/methodology/approach This study conducted a 4 × 2 quasi-experimental design to examine the effects of four types of interactive groups (low and high level of FTF × low and high level of CMC) and brand knowledge (low and high) on novel and practical idea generation. Data from168 members of the Mondeo Motor Club in Taiwan were assessed. Findings Participants with more FTF interaction were more likely to generate novelty ideas than practicality ideas. In addition, participants with high brand knowledge produced more novel and practical ideas compared with participants with low brand knowledge. However, the empirical findings did not support the moderating role of brand knowledge in the relationship between interactive behaviors and idea generations. Research limitations/implications The results of this study are relevant for facilitating the “novelty” and “practicality” ideas in virtual brand communities. However, this research examined a single community, which may limit the generalizability of its results to other virtual communities. Originality/value Few studies have focused on online idea generation from a consumer-to-consumer (C2C) interaction perspective. The results of this study can assist marketers to understand how C2C interactive behaviors differentiate the “novelty” and “practicality” ideas.


2020 ◽  
Vol 38 (5) ◽  
pp. 587-601
Author(s):  
Helen Cripps ◽  
Abhay Singh ◽  
Thomas Mejtoft ◽  
Jari Salo

PurposeThe purpose of this research is to investigate the use of Twitter in business as a medium for knowledge sharing and to crowdsource information to support innovation and enhance business relationships in the context of business-to-business (B2B) marketing.Design/methodology/approachThis study uses a combination of methodologies for gathering data in 52 face-to-face interviews across five countries and the downloaded posts from each of the interviewees' Twitter accounts. The tweets were analysed using structural topic modelling (STM), and then compared to the interview data. This method enabled triangulation between stated use of Twitter and respondent's actual tweets.FindingsThe research confirmed that individuals used Twitter as a source of information, ideas, promotion and innovation within their industry. Twitter facilitates building relevant business relationships through the exchange of new, expert and high-quality information within like-minded communities in real time, between companies and with their suppliers, customers and also their peers.Research limitations/implicationsAs this study covered five countries, further comparative research on the use of Twitter in the B2B context is called for. Further investigation of the formalisation of social media strategies and return on investment for social media marketing efforts is also warranted.Practical implicationsThis research highlights the business relationship building capacity of Twitter as it enables customer and peer conversations that eventually support the development of product and service innovations. Twitter has the capacity for marketers to inform and engage customers and peers in their networks on wider topics thereby building the brand of the individual users and their companies simultaneously.Originality/valueThis study focuses on interactions at the individual level illustrating that Twitter is used for both customer and peer interactions that can lead to the sourcing of ideas, knowledge and ultimately innovation. The study is novel in its methodological approach of combining structured interviews and text mining that found the topics of the interviewees' tweets aligned with their interview responses.


2019 ◽  
Vol 21 (1) ◽  
pp. 1-15 ◽  
Author(s):  
Sasithorn Suwandee ◽  
Jiraporn Surachartkumtonkun ◽  
Aurathai Lertwannawit

Purpose This study aims to examine the influence of homophily in an online community and the effect of electronic word of mouth (eWOM) consensus on young consumers’ attitudes. Design/methodology/approach This study implemented an experimental research design using a two (low/high homophily) × two (low/high eWOM consensus) mixed factorial design. This study explores young consumers’ changes in brand attitude after encountering negative eWOM. Findings The results indicate that a high consensus of negative eWOM among online community members leads to significant changes in attitude, while a low consensus of negative eWOM does not produce such an effect. Negative eWOM from either high or low homophilous sources produces significant changes in attitude. There are significant attitude changes when a strong consensus of negative eWOM is received from a source with a high level of homophily. Research limitations/implications Service failures in offline service settings lead to the dissemination of negative eWOM on social media. To handle and prevent social media crises, researchers should understand online crises antecedents relating to information characteristics i.e. eWOM consensus and characteristics of online community members to evaluate the crises impact. Brands should monitor tone and dialogue of online community member on social media to remedy and diminish any damage done to their brand image from negative eWOM. Originality/value This study contributes to the application of social network theory by understanding the role of nodes on negative eWOM effect in social media.


2019 ◽  
Vol 9 (2) ◽  
pp. 153-166
Author(s):  
Geoff Newiss ◽  
Ian Greatbatch

Purpose The purpose of this paper is to quantify the risk of fatality for men who are reported missing following a night out. Additionally, the paper aimed to develop search heuristics to inform the development of search strategies, through an examination of the key geographical points involved in these cases. Design/methodology/approach Cases were identified, and data collected, from online media sources supplemented with a request to UK police forces and a search of the UK Missing Persons Unit database. In total, 96 cases which occurred over a five-and-a-half-year period in the UK were included. The study compares the profile of fatalities that result from disappearances occurring in different types of geographical area. Location data were georeferenced allowing Euclidean distances between geographical locations to be generated. Findings In total, 60 per cent of disappearances lasting longer than 48 h resulted in fatality, rising to almost all cases after three days missing. In 89 per cent of cases bodies are recovered from water; 11 per cent on land after the individual died from a fall, hypothermia or a drugs overdose. Practical implications Search strategies can be informed by a consideration of the type of area the person was socialising (high night-time economy through to rural areas) and the geography of subsequent sightings. Originality/value In focusing on the specific circumstances of a disappearance rather than an individual’s personal characteristics, the paper offers an innovative approach to understanding risk (i.e. what is the likelihood of a particular outcome occurring) and the development of heuristics for search strategies in missing person cases.


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