Cross-Cultural Variations in Consumer Behavior

2015 ◽  
pp. 133-158
Keyword(s):  
Marketing Strategy ◽  
Consumer Preferences ◽  
Market Competition ◽  
Marketing Strategies ◽  
Cross Cultural ◽  
Cultural Backgrounds ◽  
Global Marketplace ◽  
Cultural Variations ◽  
The Cross ◽  
Cultural Interventions

The global marketplace is getting congested with inter-market segmentation comprising consumers of various ethnic groups. Such attributes of markets have posed uphill challenges to the companies to develop marketing strategies that caters to the consumer preferences of varied cultural backgrounds. The cross-cultural variations often build discontentment among consumers as their preferences are not meticulously attended by the companies. This chapter defines culture and describes the cross-cultural drivers with a focus on cultural diversity, gender, society, and personality perspectives. The discussions in the chapter argue that the cultural interventions have become very subtle with the increasing market competition, and uniform marketing strategy does not cater to the cross-cultural consumer segments.

Marketing Strategies And Reservation Purchase In The Retail Industry

2019 ◽  
Vol 118 (11) ◽  
pp. 491-505
Author(s):  
Siti Aliyati Albushairi ◽  
Nuril Huda ◽  
Ahmad Rifani
Keyword(s):  
Marketing Strategy ◽  
Market Competition ◽  
Marketing Strategies ◽  
Dominant Factor ◽  
Repurchase Intention ◽  
Middle Income ◽  
Repurchase Intentions ◽  
Customer Perceptions ◽  
Retail Service ◽  
Retail Marketing

In the face of the increasingly competitive market competition, retail marketing strategies are essential in maximizing customer satisfaction and loyalty, which are essential in increasing the likelihood of repurchase intentions. This study aims at identifying customer characteristics and determining customer perceptions in hypermarket company marketing strategy, satisfaction, loyalty in increasing repurchase intention as well as retail marketing strategy that is the basis in creating loyalty. Data analysis was by Confirmation Factor Analysis, SEM-PLS and Biplot. Findings indicate that the characteristics of hypermarket customers include individuals aged 18-29 years, married, unmarried, undergraduate, middle-income, and private employee. The dominant factor affecting loyalty is the quality of retail service. The retail mix strategy of hypermarkets in Banjarmasin is predicted not to affect loyalty, while effective customer loyalty directly affects repurchase intention.

scholarly journals Internationalization vs. Localization: The Translation of Videogame Advertising

2007 ◽  
Vol 52 (2) ◽  
pp. 260-275 ◽  
Author(s):  
Raquel de Pedro Ricoy
Keyword(s):  
Video Game ◽  
Cross Cultural ◽  
Translation Theory ◽  
Cultural Perspective ◽  
Global Marketplace ◽  
Translation Strategies ◽  
Written Text ◽  
Visual Elements ◽  
The Cross ◽  
Cultural Dissemination

Abstract A study of the translation of advertising material cannot be restricted to the analysis of language transfer, as the effectiveness of advertisements is contingent upon the successful linkage of (audio)visual elements, media of dissemination and written text. This paper analyses the cross-cultural dissemination of advertisements for the video-game industry, examining commercial arguments from a linguistic and cultural perspective. It is posited here that, in spite of their apparent disparity, the disciplines of translation theory and marketing interface to a large extent in the context of cross-cultural advertising. In the global marketplace, multinationals are faced with the choice to either internationalize or localize the promotion of their products, an issue that mirrors the long-standing debate on naturalising (or domesticating) vs. foreignizing translation strategies. The conclusion reached is that the cross-cultural dissemination of advertising material is best served by adopting an instrumental approach to translation, as described by Nord (1989).

scholarly journals Parents' Views on Play and the Goal of Early Childhood Education in Relation to Children's Home Activity and Executive Functions: A Cross-Cultural Investigation

2021 ◽  
Vol 12 ◽  
Author(s):  
Biruk K. Metaferia ◽  
Judit Futo ◽  
Zsofia K. Takacs
Keyword(s):  
Executive Functions ◽  
Preschool Education ◽  
Cross Cultural ◽  
Fine Motor ◽  
Arts And Crafts ◽  
Cultural Variations ◽  
Visual Spatial ◽  
Motor Activities ◽  
The Cross

The present study investigated the cross-cultural variations in parents' views on the role of play in child development and the primary purpose of preschool education from Ethiopia and Hungary. It also examined the cross-cultural variations in preschoolers' executive functions (EF), the frequency of their engagement in home activities, and the role of these activities in the development of EF skills. Participants included 266 preschoolers (Ethiopia: 139 of which 44.6% boys; Mage = 63.83 months; SD = 7.68 months; Hungary: 127 of which 48% boys; Mage = 62.06 months; SD = 9.37 months) with their parents (Ethiopia: 45.32% male; Mage = 36.66 years; SD = 7.14 years; Hungary: 13.18% male; Mage = 37.71 years; SD = 5.97 years). The independent samples t-test showed that Ethiopian parents view fostering academic skills for preschooler significantly more important than their Hungarian counterparts do. We also found that while Ethiopian parents hold the belief that academic and cognitive development is the major purpose of preschool education, Hungarian prioritize social-emotional development and entertainment. Additionally, preschoolers in Ethiopia were reported to engage in academic and arts and crafts activities after preschool significantly more frequently than their Hungarian counterparts. On the contrary, preschoolers in Hungary were found to engage in fine-motor activities, solitary play, sports and other physical activities significantly more frequently than their Ethiopian counterparts. No significant differences were found in EF skills between preschoolers from Ethiopia and Hungary. Results from hierarchical regression analyses showed that, after accounting for age and SES, preschoolers' frequency of pretend play and their parents' play support beliefs were found to be small to medium-sized predictors of inhibitory control skills in both samples. However, children's frequency of having breakfast at home was another significant predictor in the Ethiopian sample only. The frequency of participation in arts and crafts and other fine-motor activities were found to be important predictors of preschoolers' visual-spatial working memory skills in the Ethiopian and the Hungarian samples, respectively. We also found that, after controlling for SES, parental play support was an important factor associated with preschoolers' shifting skills only in the Hungarian sample. Based on the findings, we made important conclusions.

A Comparison of Japanese and U.S. Attitudes toward Foreign Products

1970 ◽  
Vol 34 (1) ◽  
pp. 68-74 ◽  
Author(s):  
Akira Nagashima
Keyword(s):  
International Business ◽  
International Marketing ◽  
Marketing Strategies ◽  
Cross Cultural ◽  
Foreign Products ◽  
Cultural Image ◽  
Product Image ◽  
The Cross ◽  
Made In

How are U.S. products perceived by foreign consumers? How do these product images affect international marketing strategies? What are the relationships between the “country product” image and international marketing strategies? These questions are of concern to all engaged in international business. This study measures the cross-cultural image of “made in …” products as perceived by both Japanese and U.S. businessmen.

Cross-Cultural Studies of Symptomatology in Schizophrenia*

1968 ◽  
Vol 13 (2) ◽  
pp. 147-157 ◽  
Author(s):  
Ihsan Al-Issa
Keyword(s):  
Cultural Studies ◽  
Cultural Differences ◽  
Cross Cultural ◽  
Cultural Groups ◽  
Cultural Variations ◽  
Cross Cultural Differences ◽  
Pupillary Responses ◽  
The Cross ◽  
Different Cultures ◽  
Cross Cultural Studies

This paper is an attempt to review some of the main cross-cultural studies of symptomatology in schizophrenia. Although it is shown that there are cultural variations of symptomatology, the reliability of these observations seems to be questionable. The inclusion of behaviour of different description into the concept of schizophrenia throws serious doubts on the usefulness and desirability of this concept as presently used in cross-cultural studies. However, problems of reliability or validity of observations at the cross-cultural level pose similar problems, encountered at the inter-individual. A more reliable and rigorous system of classification is needed to differentiate between normal and schizophrenic behaviour in different cultures or within the same culture. Cross-cultural studies suggest that some responses (e.g., conceptual) are more amenable to the influence of culture than others (e.g., physiological). Thus if it is demonstrated that different cultural groups show similar responses on some relatively culture-free tasks (e.g., EEG. pupillary responses) it would be plausible to suggest similar processes cross-culturally. These processes may underlie behaviour disorders such as schizophrenia despite the inter-individual or cross-cultural differences in their manifestations.

scholarly journals The Influence of Marketing, Promotion and Reputation Strategies on Purchasing Decisions in Savings and Loans Cooperatives in South Tangerang

2020 ◽  
Vol 7 (1) ◽  
pp. 129
Author(s):  
Fauziah Septiani ◽  
Suharni Rahayu ◽  
Risza Putri Elburdah
Keyword(s):  
Hypothesis Testing ◽  
Marketing Strategy ◽  
Market Competition ◽  
Marketing Strategies ◽  
Productive Capacity ◽  
Purchasing Decisions ◽  
Savings And Loans ◽  
Analysis Technique ◽  
Savings And Loan ◽  
The Right

Each cooperative must have the right marketing strategy, such as further increasing the productive capacity of its members, so that they can face market competition which merely emphasizes the norm of efficiency. This study aims to determine the marketing strategy, promotion, and reputation of purchasing decisions at the Savings and Loan Cooperative in South Tangerang. The method used was explanatory research with a sample of 90 respondents. The analysis technique uses statistical analysis with regression testing, correlation, determination, and hypothesis testing. The results of this study's marketing strategies significantly influence purchasing decisions by 33.2%, hypothesis testing obtained significance 0,000 <0.05. The promotion has a significant effect on purchasing decisions of 36.6%, hypothesis testing is obtained significance of 0,000 <0.05. Reputation has a significant effect on purchasing decisions by 26.9%, hypothesis testing obtained significance 0,000 <0.05. Marketing strategy, promotion, and reputation simultaneously have a significant effect on purchasing decisions by 51.4%, hypothesis testing obtained significance 0,000 <0.05.

The Cross-Cultural Equivalence of Parental Rearing Measure: EMBU-C

2006 ◽  
Vol 22 (2) ◽  
pp. 85-91 ◽  
Author(s):  
Maja Deković ◽  
Margreet ten Have ◽  
Wilma A.M. Vollebergh ◽  
Trees Pels ◽  
Annerieke Oosterwegel ◽  
...  
Keyword(s):  
Factor Analysis ◽  
Cultural Differences ◽  
Cross Cultural ◽  
Child Rearing ◽  
Latent Factors ◽  
Immigrant Adolescents ◽  
Confirmatory Factor ◽  
Parental Rearing ◽  
The Cross ◽  
Multigroup Confirmatory Factor Analysis

We examined the cross-cultural equivalence of a widely used instrument that assesses perceived parental rearing, the EMBU-C, among native Dutch and immigrant adolescents living in The Netherlands. The results of a multigroup confirmatory factor analysis indicated that the factor structure of the EMBU-C, consisting of three latent factors (Warmth, Rejection, and Overprotection), and reliabilities of these scales are similar in both samples. These findings lend further support for the factorial and construct validity of this instrument. The comparison of perceived child rearing between native Dutch and immigrant adolescents showed cultural differences in only one of the assessed dimensions: Immigrant adolescents perceive their parents as more overprotective than do Dutch adolescents.

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