The Influence of Marketing, Promotion and Reputation Strategies on Purchasing Decisions in Savings and Loans Cooperatives in South Tangerang

Each cooperative must have the right marketing strategy, such as further increasing the productive capacity of its members, so that they can face market competition which merely emphasizes the norm of efficiency. This study aims to determine the marketing strategy, promotion, and reputation of purchasing decisions at the Savings and Loan Cooperative in South Tangerang. The method used was explanatory research with a sample of 90 respondents. The analysis technique uses statistical analysis with regression testing, correlation, determination, and hypothesis testing. The results of this study's marketing strategies significantly influence purchasing decisions by 33.2%, hypothesis testing obtained significance 0,000 <0.05. The promotion has a significant effect on purchasing decisions of 36.6%, hypothesis testing is obtained significance of 0,000 <0.05. Reputation has a significant effect on purchasing decisions by 26.9%, hypothesis testing obtained significance 0,000 <0.05. Marketing strategy, promotion, and reputation simultaneously have a significant effect on purchasing decisions by 51.4%, hypothesis testing obtained significance 0,000 <0.05.

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PENGARUH AKTIVA TETAP DAN AKTIVA LANCAR TERHADAP PENDAPATAN PADA SIMPAN PINJAM PEREMPUAN UPK GERBANG SARI KECAMATAN RENGAT BARAT

Jurnal Manajemen dan Bisnis ◽

10.34006/jmbi.v7i2.153 ◽

2019 ◽

Vol 7 (2) ◽

pp. 101-108

Author(s):

Angga Hapsila

Keyword(s):

Hypothesis Testing ◽

Significant Influence ◽

Quantitative Methods ◽

Correlation Coefficients ◽

Multiple Correlation ◽

Savings And Loans ◽

Savings And Loan ◽

Fixed Assets ◽

Multiple Determination ◽

Regression Correlation

This research is about savings and loans for women UPK Gerbang Sari, Rengat Barat District. The research lasted for 5 (five) months. This research try to determine the effect of whether there was a significant influence between fixed assets and current assets on income on women's savings and loans UPK Gerbang Sari, Rengat Barat District. The formulation of the problem to be investigated is whether there is a simultaneous and partial effect between fixed assets and current assets on women's savings and loan income UPK Gerbang Sari, Rengat Barat District. This research used quantitative methods, that illustrates whether there is a significant influence between fixed assets and current assets on income on savings and loans for women UPK Gerbang Sari, Rengat Barat District. To analyzed the data, this research used multiple regression, correlation coefficients, and Hypothesis testing which will be assisted using SPSS version 21. From the results of the study with the regression equation Y = 1,379,231-1,075 X1 + 0,214X2. This means: a = if the fixed assets and current assets are equal to Zero (0), then the value of income is equal to 1,379,231. The coefficient of multiple correlation R is 0.686. and furthermore tested with multiple determination Keofisie (R2 is 0.471. This indicates that (X1) fixed assets and (X2) current assets have together an influence of 47.10% and the remaining 52.90% is influenced by variables other than ( X1) and (X2). Hypothesis testing in which F arithmetic (0.891) <Ftable (3.00), then there is no significant effect simultaneously between fixed assets and current assets to income on savings and loans for women in UPK Gerbang Sari, Rengat Barat District.

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The effect of emotional marketing and marketing strategy on purchase decisions through consumer satisfaction as a mediation variables in PT. Nureka Bintang Abadi

Global Journal of Engineering and Technology Advances ◽

10.30574/gjeta.2020.5.3.0119 ◽

2020 ◽

Vol 5 (3) ◽

pp. 123-128

Author(s):

Riko Cahyo Pribadi ◽

Abdul Rivai ◽

Suharto

Keyword(s):

Customer Satisfaction ◽

Marketing Strategy ◽

Causal Relationship ◽

Consumer Satisfaction ◽

Marketing Strategies ◽

Analysis Approach ◽

Purchase Decisions ◽

Purchasing Decisions ◽

Independent Variable ◽

Relationship Of

This study aims to determine the effect of emotional marketing and marketing strategies on purchasing decisions through customer satisfaction. This study uses an explanatory analysis approach, meaning that each variable presented in the hypothesis will be observed by testing the causal relationship of the independent variable to the dependent variable. The population in this study were customers of PT. Nureka Bintang Abadi. While the sample used includes 60 company customers who make purchases. The results showed that emotional marketing had a significant effect on purchasing decisions. Marketing strategy has a significant impact on purchasing decisions. Consumer satisfaction has a significant effect on purchasing decisions. Emotional marketing has a significant effect on customer satisfaction. Marketing strategy has a significant effect on customer satisfaction. The effect of emotional marketing and marketing strategies on direct purchasing decisions is smaller than through customer satisfaction. In this case, it can be said that customer satisfaction is an intervening variable.

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THE EFFECT ANALYSIS OF MARKETING MIX ON PURCHASE DECISIONS AND CUSTOMER LOYALTY USING STRUCTURAL EQUATION MODELING METHOD

Tibuana ◽

10.36456/tibuana.3.02.2560.23-28 ◽

2020 ◽

Vol 3 (02) ◽

pp. 23-28

Author(s):

Suparto Suparto

Keyword(s):

Customer Loyalty ◽

Structural Equation ◽

Business Owners ◽

Marketing Mix ◽

Marketing Strategies ◽

Equation Modeling ◽

Purchase Decisions ◽

Purchasing Decisions ◽

Effect Analysis ◽

The Right

Distros have been known by the general publicespecially millennial who are fond of the brandor brand image of a product. The number ofvery tight competition makes Lollypop ShopSurabaya as one of the distributions that are inneed of designing the right marketing strategy.The purpose of this study was to determine theeffect of 4P marketing mix variables consistingof products, price, place and promotion ofpurchasing decisions and customer loyalty asa consideration of business owners indetermining marketing strategies. Dataanalysis was performed using the StructuralEquation Modeling (SEM) method whichinvolved 120 respondents obtained from thepurposive sampling method. The results of theanalysis show that product and promotionvariables have a positive and significant effecton purchasing decisions. Price and placevariables have a positive but not significanteffect on product purchasing decisions.Product variable is the variable that mostinfluences the purchasing decision of LollypopShop Surabaya products with product variantsas the indicators most desired by consumers.

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PENGARUH STRATEGI PEMASARAN TERHADAP KEPUASAN WISATAWAN MELALUI KUALITAS PELAYANAN (STUDI KASUS OBYEK WISATA KEPULAUAN SERIBU)

Majalah Ilmiah Bijak ◽

10.31334/bijak.v13i1.53 ◽

2018 ◽

Vol 13 (1) ◽

pp. 90-104

Author(s):

Sukarni Novita Sari

Keyword(s):

Quality Of Service ◽

Marketing Strategy ◽

Structural Equation ◽

Marketing Strategies ◽

Equation Modeling ◽

Tourist Satisfaction ◽

Tourism Sector ◽

Analysis Technique ◽

The Face

Tourism sector became strategic and significant when it taken seriously and done professionally. Selling tourism products and services need not only a coordination, but a good cooperation between all organizations that are responsible for developing tourism sector and all parties involved or associated with tourism activities. One effort that can be done is to develop a marketing strategy that is expected to attract tourists back and also can create self-satisfaction in tourists.To obtain optimal results, this marketing strategy has a broad scope in the field of marketing of which is a strategy in the face of competition, pricing strategy, product strategy, service strategy and so on. Therefore, this study will analyze about the influence of marketing strategies and quality of service to tourist satisfaction.The method used in this research is quantitative with the questionnaire as a data collection tool to obtain the responses of the respondents regarding the variables in this study. The data analysis technique used in this research is Structural Equation Modeling (SEM). Respondents involved in this study are 120 tourists that also customers of CV Ryzqi Samudra.The research proves that the marketing strategy has a positive and significant impact on the quality of services and satisfaction of tourists. Variable quality of service also has a positive and significant impact on tourist satisfaction.

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STRATEGI PEMASARAN PAKET WISATA PADA PT. PANDAWA LIMA TOUR AND TRAVEL INDONESIA DI DENPASAR

Jurnal IPTA ◽

10.24843/ipta.2014.v02.i02.p02 ◽

2014 ◽

Vol 2 (2) ◽

pp. 6

Author(s):

I Gede Adhi Suputra Arimbawa PG. ◽

I GPB. Sasrawan Mananda ◽

I Putu Sudana

Keyword(s):

Service Quality ◽

Human Resources ◽

Marketing Strategy ◽

Education And Training ◽

Marketing Strategies ◽

Sales Promotion ◽

Travel Agents ◽

Library Research ◽

Analysis Technique ◽

And Training

This research is about the marketing strategies implemented by PT. Pandawa Lima Tour and Travel tour packages. Company offers tour packages in Bali and beyond Bali tour packages with variety of facilities. As a common general company, PT. Pandawa Lima Tour and Travel has the objective to make profit and trying to satisfy consumers. This research aims to determine the marketing strategy package in PT. Pandawa Lima Tour and Travel tour package in Denpasar. The data collection method in research carried out by the method of observation, in-depth interviews, library research, and technique documentation. The data analysis technique used is descriptive qualitative combined with the SWOT approach. Discussion of the results of the marketing strategy adopted by the PT. Pandawa Lima Tour and Travel is SO strategy by increasing sales promotion to target markets, enhance cooperation with hotels and travel agents and maintain the diversity and innovation of product and service quality. ST strategies to further enhance cooperation with other travel agencies, and improve service quality. WO strategies to enhance the promotion through the mass media, and printing brochures, expanding market segments and improve the quality of human resources in education and training. While WT strategy by increasing promotional activities and improve human resources. Based on the results of the discussion, can give advice - advice on marketing strategies in PT. Pandawa Lima Tour and Travel tour packages that maintain good relations with the company's existing transport and suggest PT. Pandawa Lima Tour and Travel to their own transport, improving education and training for employees and appropriate compensation, as well as updating the architecture buildings and office equipment.

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STRATEGI PEMASARAN PAKET WISATA TIRTAYATRA KE INDIA PADA MELATI TOURS

Jurnal IPTA ◽

10.24843/ipta.2021.v09.i01.p18 ◽

2021 ◽

Vol 9 (1) ◽

pp. 178

Author(s):

Kadek Bagus Gede Jelantik ◽

N.M.S. Wijaya ◽

Putu Agus Wikanatha Sagita

Keyword(s):

Data Analysis ◽

Marketing Strategy ◽

Swot Analysis ◽

Secondary Data ◽

Cultural Analysis ◽

Growth Strategy ◽

Internal Factors ◽

Data Analysis Technique ◽

Analysis Technique ◽

The Right

Many travel agents facilitate the interest of tourists, especially Balinese people to do Tirtayatra to India. One of them is Melati Tours as a travel agent providing package tours of Tirtayatra to India. This study was conducted to find out the right marketing strategy of Tirtayatra tour packages to India at Melati Tours. The data analysis technique used are internal environment/IFAS using Marketing Mix 7P analysis as an internal factors and external environment/EFAS using market analysis, competitor analysis, government analysis, technology analysis, economic analysis, social-cultural analysis, environmental analysis and SWOT analysis. The type of data used is quantitative and qualitative data, primary and secondary data. Data collection techniques by observation, interviews, study of literature, documentation and distribution of external internal questionnaires to 100 tourist who bought Tirtayatra tour packages at Melati Tours and to Melati Tours owners and Tourism Academics. Data analysis technique used is mix methods. This study used 18 internal sub-indicators and 8 external sub-indicators and obtained 11 strength factors, 7 weakness factors, 5 opportunity factors and 3 threat factors. Based on the results of data processing on external internal factors/IFAS EFAS, the total value of IFAS is 2,65 and EFAS is 2,20, this indicating the position of the Tirtayatra tour package on Melati Tours in this study is in cell VIII, namely Growth Strategy and Conglomerate Diversification. Melati Tours in marketing Tirtayatra tour packages to India requires a growth strategy through more strategic pressure on financial synergy rather than product marketing strategy for products and prices balance.

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The Effect of Marketing Strategy and Promotion Activities on Marketing Performance of Ritail Business

Almana : Jurnal Manajemen dan Bisnis ◽

10.36555/almana.v4i2.1354 ◽

2020 ◽

Vol 4 (2) ◽

pp. 205-213

Author(s):

Suhandi Suhandi

Keyword(s):

Marketing Strategy ◽

Hypothesis Test ◽

Rapid Development ◽

Marketing Strategies ◽

Regression Testing ◽

Marketing Performance ◽

Technological Advances ◽

Retail Business ◽

Analysis Technique ◽

The City

Today's retail industry is experiencing rapid development along with technological advances and the construction of supporting facilities. Tangerang is one of the cities that is part of the Banten Province which is growing rapidly. rapid modernization affected the city, making it one of the largest cities in Indonesia. This study aims to determine the effect of marketing strategies and promotional activities on the marketing performance of Retail Business Actors in Mall Plaza Bintaro. The method used was explanatory research with a sample of 96 respondents. The analysis technique uses statistical analysis with regression testing, correlation, determination, and hypothesis testing. The results of this study the marketing strategy has a significant effect on marketing performance by 38.2%, the hypothesis test obtained t count> t table or (7.625> 1.989). Promotional activities have a significant effect on marketing performance by 39.9%, the hypothesis test obtained t count> t table or (7.892> 1.989). Marketing strategy and promotion activities simultaneously have a significant effect on marketing performance by 48.9%, the hypothesis test is obtained F count> F table or (44.464> 2,700)

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KAJIAN KEWIRAUSAHAAN DENGAN KINERJA PEMASARAN SERTA DESAIN STRATEGI PEMASARAN DEPOT AIR MINUM ISI ULANG GUNUNG SALJU

Ilmu Manajemen ◽

10.32502/jimn.v10i1.2724 ◽

2020 ◽

Vol 10 (1) ◽

pp. 45

Author(s):

Eni Cahyani ◽

Efrina Masdaini ◽

Dian Septiani

Keyword(s):

Drinking Water ◽

Data Analysis ◽

Marketing Strategy ◽

Cost Efficiency ◽

Marketing Strategies ◽

Entrepreneurial Behavior ◽

Marketing Performance ◽

Analysis Technique ◽

Medium Businesses ◽

Market Networks

This research was conducted at the Refill drinking water Depot, an effort of micro small and medium businesses to determine the entrepreneurial relationship with Marketing Performance so that UMKM can take steps to improve marketing through designing marketing strategies. The technique used in writing this research is interview, observation and documentation in the form of writings, drawings or monumentel works from someone. To test the validity of the data obtained so that it is truly in accordance with the aims and objectives of the study, the researchers used triangulation techniques. The data analysis technique used in this study refers to the interactive model. The results of the study conclude there is a link between entrepreneurship and marketing where entrepreneurial behavior can be said as behavior that represents more informal and unplanned activities that rely on intuition and energy from individuals to realize business activities in determining marketing strategies. Then the marketing strategy designs compose namely relying on product excellence, expanding market networks, establishing cooperation, promoting door to door, cost efficiency and increasing external capital.

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The Effect of Product Prices and Promotions on Purchasing Decisions of Mitsubishi Brand Cars at PT. Srikandi Diamond Motors, Tangerang Branch

PINISI Discretion Review ◽

10.26858/pdr.v1i1.13490 ◽

2020 ◽

Vol 1 (1) ◽

pp. 175

Author(s):

Ahmad Nurhadi

Keyword(s):

Statistical Analysis ◽

Hypothesis Testing ◽

Hypothesis Test ◽

Regression Testing ◽

Purchasing Decisions ◽

Analysis Technique

This study aims to determine the effect of product prices and promotions on purchasing decisions of Mitsubishi brand cars at PT. Srikandi Diamond Motors Tangerang Branch. The method used was explanatory research with a sample of 96 respondents. The analysis technique uses statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study the price of products significantly influence the decision to purchase a Mitsubishi brand car by 42.7%, the hypothesis test obtained significance of 0,000 <0.05. Promotion has a significant effect on the decision to purchase a Mitsubishi brand car of 43.1%, the hypothesis test obtained a significance of 0,000 <0.05. Product prices and promotions simultaneously have a significant effect on purchasing decisions of Mitsubishi brand cars by 53.5%, hypothesis testing obtained significance of 0,000 <0.05.

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Marketing Strategy of the Indonesian Soldier Museum to Increase Tourist in Supporting Awareness of Defending the Country

INFLUENCE : International Journal of Science Review ◽

10.54783/influence.v3i3.170 ◽

2021 ◽

Vol 3 (3) ◽

pp. 158-166

Author(s):

Sri Sundari

Keyword(s):

Qualitative Methods ◽

Marketing Strategy ◽

Marketing Strategies ◽

The State ◽

Historical Education ◽

The Right ◽

State Defense

Every year the number of visitors to the Indonesian Soldier Museum is decreasing. Even though this museum has a role to support the awareness of defending the state of the Indonesian people. The need to do marketing for museums serves to introduce museums to the Indonesian public. This study aims to analyze marketing strategies and find out various obstacles and obstacles in supporting the awareness of State Defense. This study uses qualitative methods through observation, interviews, and documentation. The resulting data will then be analyzed to be able to find the right marketing strategy to attract the attention of tourists, both from within and outside the country, as well as the obstacles in attracting visitors. The Soldier Museum functions as a historical education facility and has an important role to love Indonesia, increase national and state awareness, strengthen Pancasila as the state ideology and be willing to sacrifice for the country and nation.

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