Risk Management, Trust and Repeat Online Shopping Intentions

Author(s):  
Mercy Mpinganjira

E-commerce is a growing phenomenon in Africa. One area of e-commerce that is growing at a very fast rate is online retailing. This is despite concerns that individuals often have in relation to online shopping being associated with more risk than traditional retailing. This chapter looks at practices of online retailers that help in mitigating online shopping risk and the influence of these on customers' levels of trust as well as on their intentions to re-purchase from specific online stores. The findings show that provision of adequate online product information and online store security has positive influence on customers' level of trust in an online store. The findings also show that trust in an online store has significant influence on customers' intentions to repurchase from a store. The findings have wide implications on successful management of online store outlets and these have been highlighted in the chapter.

2018 ◽  
pp. 68-87
Author(s):  
Mercy Mpinganjira

E-commerce is a growing phenomenon in Africa. One area of e-commerce that is growing at a very fast rate is online retailing. This is despite concerns that individuals often have in relation to online shopping being associated with more risk than traditional retailing. This chapter looks at practices of online retailers that help in mitigating online shopping risk and the influence of these on customers' levels of trust as well as on their intentions to re-purchase from specific online stores. The findings show that provision of adequate online product information and online store security has positive influence on customers' level of trust in an online store. The findings also show that trust in an online store has significant influence on customers' intentions to repurchase from a store. The findings have wide implications on successful management of online store outlets and these have been highlighted in the chapter.


Author(s):  
Tony Pittarese

Effective design guidelines aid in the creation of successful online stores. One possible resource to aid in formulating effective online store design guidelines is found in principles and practices of physical retailers. In particular, physical store merchandising techniques provide a significant body of research from which online store guidelines may be constructed. By examining the research literature and common practices of physical retailers, online retailers may glean new and interesting ideas upon which to base guidelines for online store design.


2010 ◽  
Vol 6 (2) ◽  
pp. 1-20 ◽  
Author(s):  
Fan-Chen Tseng

Online retailing is a rapidly expanding business. There are three major purchasing channels for online shoppers to choose when they conduct online purchasing: (1) shopping in online stores, (2) bidding in online auctions, and (3) direct purchasing in online auctions. Each channel has its strengths and weaknesses, and suits different kinds of online shoppers. This article explores the relationships between online shoppers’ lifestyles and their preferences for online purchasing channels. Knowledge about online shoppers’ preferences for online purchasing channels helps online retailers place right products in the right channel for the right customers and consequently generate stable revenues. Major findings are: (1) the online shoppers with extravert lifestyle prefer online auctions, (2) the online shoppers with indulgent lifestyle prefer online stores, and (3) the online shoppers with shrewd lifestyle have a more balanced preference for all three purchasing channels. Theoretical and practical implications are discussed.


Author(s):  
Syed Shah Alam ◽  
Mohd Helmi Ali ◽  
Nor Asiah Omar ◽  
Wan Mohd Hirwani Wan Hussain

The aim of this study is to examine the factors affecting customer satisfaction in online shopping. The conceptual model for this study was developed based on the previous research in the online shopping context. In this research, ten hypotheses on factors affecting customer satisfaction in online shopping are outlined with empirical data from 337 respondents. Data was collected through a Google form. The regression results show that customer service, information quality, response time, transaction capability, delivery, merchandise attributes, security/privacy, convenient payment method, and price have significant positive influence on customer satisfaction in online shopping. From a managerial viewpoint, this study results provide support for investment decisions for customer satisfaction from online retailers in Malaysia.


2021 ◽  
Vol 15 (1) ◽  
pp. 39-52
Author(s):  
Bindia Daroch ◽  
Gitika Nagrath ◽  
Ashutosh Gupta

Purpose This study aims to investigate consumer behaviour towards online shopping, which further examines various factors limiting consumers for online shopping behaviour. The purpose of the research was to find out the problems that consumers face during their shopping through online stores. Design/methodology/approach A quantitative research method was adopted for this research in which a survey was conducted among the users of online shopping sites. Findings As per the results total six factors came out from the study that restrains consumers to buy from online sites – fear of bank transaction and faith, traditional shopping more convenient than online shopping, reputation and services provided, experience, insecurity and insufficient product information and lack of trust. Research limitations/implications This study is beneficial for e-tailers involved in e-commerce activities that may be customer-to-customer or customer-to-the business. Managerial implications are suggested for improving marketing strategies for generating consumer trust in online shopping. Originality/value In contrast to previous research, this study aims to focus on identifying those factors that restrict consumers from online shopping.


Sains Insani ◽  
2020 ◽  
Vol 5 (1) ◽  
pp. 115-118
Author(s):  
Ninderpal Singh Balwant Singh ◽  
Balaraman Rajendran

The electronic shopping phenomena has created a new breed of shoppers where shop at their own phase. It is a known fact that the younger generation spends more hours online compared to the generation before them. The objective of this study is to investigate the selection of online store by Malaysian generation Y and to understand the kind of information listed on the online website that helps generation Y users in finalizing their purchasing process on online platforms. A qualitative method was used in this study in order to gather deeper and more affluent understanding among generation Y preference for online shopping. The limitation of this study is that it did not intend to use quantitative methods and focused on existing users of online shopping. Based on the construed verbatim, participants would select an online store based on the intended product and would scrutinise all details available before finalizing their purchase. Participants would scan for negative comments first such as the quality of the product, the accuracy of product information and shipment mainly the Last-Mile-Logistics (LML). This study will help in better understanding generation Y purchasing behaviour among Malaysians since Malaysian will be implementing 5G internet soon.


2009 ◽  
Vol 2 (2) ◽  
pp. 37
Author(s):  
F. Alia Humairah ◽  
Glory Glory

<p>The goal of this research activity is to investigate things that will improve consumer • satifaction and loyalty of online stores in Indonesia. Researchers can take advantage of the result obtained and then inform it to companies so they know what things need to be improved to maintain their customers. The findings in this study indicate that there is a positive influence of a) adaptation (adaptation), (b) interaction (interactivity), (c) maintenance (nurturing), (d) commitment (commitment), (e) network (network), (f) diversity (assortment), (g) the ease of transaction (transaction ease), and (h) the <br />agreement of usaage (engagement) towards customer satisfaction, there is a positive <br />influence customer satisfaction to customer loyalty, there is a positive influence of Inertia towards the relationship between customer satisfaction and customer loyalty, and there is a positive influence od Trust towards the relationship between customer satisfaction to customer loyalty. The result of this research has implications for the business online which are to increase customers satisfaction and loyalty and to scholars who want to develop the theory. Further research are expected to use global online shopping as a comparison and adding the other variables that also affect customer satisfaction and loyalty in the online market.<br />keyword: Customer Satisfaction, Loyalty, and Online Market</p>


Author(s):  
Fan-Chen Tseng

Online retailing is a rapidly expanding business. There are three major purchasing channels for online shoppers to choose when they conduct online purchasing: (1) shopping in online stores, (2) bidding in online auctions, and (3) direct purchasing in online auctions. Each channel has its strengths and weaknesses, and suits different kinds of online shoppers. This article explores the relationships between online shoppers’ lifestyles and their preferences for online purchasing channels. Knowledge about online shoppers’ preferences for online purchasing channels helps online retailers place right products in the right channel for the right customers and consequently generate stable revenues. Major findings are: (1) the online shoppers with extravert lifestyle prefer online auctions, (2) the online shoppers with indulgent lifestyle prefer online stores, and (3) the online shoppers with shrewd lifestyle have a more balanced preference for all three purchasing channels. Theoretical and practical implications are discussed.


Author(s):  
H.R. Ganesh ◽  
P. S. Aithal ◽  
P. Kirubadevi

Since the time online retailing format started getting consumer acceptance in India, consumers now have wider options available for them to buy a product at a discounted price and notably, as online stores in India are following the product discounting as one of the key drivers for consumer acquisition, consumers’ perspective towards discount at Brick-and-mortar store has changed. This change in consumers’ perspective has put the majority of Brick-and-mortar retailers in India into a quandary and they are losing out their market share slowly to online retailers. From the existing literature we have found many discounting frameworks suggested by researchers, but they are all isolated for specific contexts and leave it to retailers to create their own discounting frameworks. In this work, we have attempted to create an integrated discounting framework for Indian brickand-mortar retailers by carrying out multiple experiments with different manipulations and under different contexts along with taking clues from past research findings, insights and suggestions along with testing validity and reliability of the proposed framework in the field.


2020 ◽  
Vol 5 (1) ◽  
pp. 129
Author(s):  
Cucu Komala ◽  
Hamdan Sugilar

<p><em>The rapid development of e-commerce influences people's purchasing power, including students who are affected by services provided by e-commerce. The purpose of this article is to explain the categories of e-commerce and services that are presented to students' purchasing power at online stores. The method of this research is the method of correlation with the subjects of S1 and S2 students in one of the universities in Bandung, the research instruments are questionnaires, and secondary data in analyzing the response to services provided by e-commerce. The results of the study show that the purchasing power of students towards e-commerce is within the limits of the need not yet on the consumer aspect. However, the e-commerce service or platform provided changes the perspective of students from conventional shopping to online shopping. There is a correlation between service and purchasing power with a high correlation value of 0.985 and a positive influence between services or e-commerce platforms on student purchasing power at online stores.</em></p><p> </p><p>Pesatnya perkembangan <em>e-commerce</em> mempengaruhi daya beli masyarakat tidak terkecuali mahasiswa yang terpengaruh dengan layanan yang diberikan <em>e-commerce</em>. Tujuan artikel ini adalah untuk menjelaskan kategori <em>e-commerce</em> dan layanan yang disajikan terhadap daya beli mahasiswa pada toko online. Metode penelitian ini adalah metode korelasi dengan subjek penelitian mahasiswa S1 dan S2 salah satu perguruan tinggi di Bandung, isntrumen penelitiannya angket, dan data sekunder dalam menganalisa respon terhadapa layanan yang diberikan oleh <em>e-commerce</em>. Hasil penelitian menunjukkan bahwa daya beli mahasiswa terhadap <em>e-commerce</em> dalam batas kebutuhan belum pada aspek konsumtif. Namun layanan atau platform e- commerce yang diberikan mengubah cara pandang mahasiswa dari belanja konvensional ke belanja online. Ada korelasi antara layanan terhadap daya beli dengan nilai korelasi tinggi sebesar 0,985 dan adanya pengaruh positif antara layanan atau platform e-commerce terhadap daya beli mahasiswa pada toko online.</p>


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