scholarly journals KATEGORI DAN LAYANAN E-COMMERCE TERHADAP DAYA BELI DI KALANGAN MAHASISWA

2020 ◽  
Vol 5 (1) ◽  
pp. 129
Author(s):  
Cucu Komala ◽  
Hamdan Sugilar

<p><em>The rapid development of e-commerce influences people's purchasing power, including students who are affected by services provided by e-commerce. The purpose of this article is to explain the categories of e-commerce and services that are presented to students' purchasing power at online stores. The method of this research is the method of correlation with the subjects of S1 and S2 students in one of the universities in Bandung, the research instruments are questionnaires, and secondary data in analyzing the response to services provided by e-commerce. The results of the study show that the purchasing power of students towards e-commerce is within the limits of the need not yet on the consumer aspect. However, the e-commerce service or platform provided changes the perspective of students from conventional shopping to online shopping. There is a correlation between service and purchasing power with a high correlation value of 0.985 and a positive influence between services or e-commerce platforms on student purchasing power at online stores.</em></p><p> </p><p>Pesatnya perkembangan <em>e-commerce</em> mempengaruhi daya beli masyarakat tidak terkecuali mahasiswa yang terpengaruh dengan layanan yang diberikan <em>e-commerce</em>. Tujuan artikel ini adalah untuk menjelaskan kategori <em>e-commerce</em> dan layanan yang disajikan terhadap daya beli mahasiswa pada toko online. Metode penelitian ini adalah metode korelasi dengan subjek penelitian mahasiswa S1 dan S2 salah satu perguruan tinggi di Bandung, isntrumen penelitiannya angket, dan data sekunder dalam menganalisa respon terhadapa layanan yang diberikan oleh <em>e-commerce</em>. Hasil penelitian menunjukkan bahwa daya beli mahasiswa terhadap <em>e-commerce</em> dalam batas kebutuhan belum pada aspek konsumtif. Namun layanan atau platform e- commerce yang diberikan mengubah cara pandang mahasiswa dari belanja konvensional ke belanja online. Ada korelasi antara layanan terhadap daya beli dengan nilai korelasi tinggi sebesar 0,985 dan adanya pengaruh positif antara layanan atau platform e-commerce terhadap daya beli mahasiswa pada toko online.</p>

2018 ◽  
pp. 68-87
Author(s):  
Mercy Mpinganjira

E-commerce is a growing phenomenon in Africa. One area of e-commerce that is growing at a very fast rate is online retailing. This is despite concerns that individuals often have in relation to online shopping being associated with more risk than traditional retailing. This chapter looks at practices of online retailers that help in mitigating online shopping risk and the influence of these on customers' levels of trust as well as on their intentions to re-purchase from specific online stores. The findings show that provision of adequate online product information and online store security has positive influence on customers' level of trust in an online store. The findings also show that trust in an online store has significant influence on customers' intentions to repurchase from a store. The findings have wide implications on successful management of online store outlets and these have been highlighted in the chapter.


2009 ◽  
Vol 2 (2) ◽  
pp. 37
Author(s):  
F. Alia Humairah ◽  
Glory Glory

<p>The goal of this research activity is to investigate things that will improve consumer • satifaction and loyalty of online stores in Indonesia. Researchers can take advantage of the result obtained and then inform it to companies so they know what things need to be improved to maintain their customers. The findings in this study indicate that there is a positive influence of a) adaptation (adaptation), (b) interaction (interactivity), (c) maintenance (nurturing), (d) commitment (commitment), (e) network (network), (f) diversity (assortment), (g) the ease of transaction (transaction ease), and (h) the <br />agreement of usaage (engagement) towards customer satisfaction, there is a positive <br />influence customer satisfaction to customer loyalty, there is a positive influence of Inertia towards the relationship between customer satisfaction and customer loyalty, and there is a positive influence od Trust towards the relationship between customer satisfaction to customer loyalty. The result of this research has implications for the business online which are to increase customers satisfaction and loyalty and to scholars who want to develop the theory. Further research are expected to use global online shopping as a comparison and adding the other variables that also affect customer satisfaction and loyalty in the online market.<br />keyword: Customer Satisfaction, Loyalty, and Online Market</p>


2020 ◽  
Vol 9 (1) ◽  
Author(s):  
Arman - Efendi ◽  
Rahmiati - Rahmiati

This study aims to analyze: (1) The effect of security perception on trust in online shopping (2) The effect of privacy perception on trust in online shopping (3) The effect of online shopping experience on trust in online shopping. The type of research is descriptive causative. The population in this study is all Padang city communities who have made purchases through online stores. In this study the number of samples is determined using the Slovin formula with the acquisition of a total sample of 150 people taken using non-probability sampling. This research was conducted by multiple regression analysis. Regarding the proposed causal model, the data confirms the relationship established in the hypothesis. Therefore, it can be stated that (1) Security perception has a significant positive effect on online shopping trust (2) Privacy Perception has a significant positive effect on online shopping trust (3) online shopping experience has a significant positive effect on online shopping trust. This analysis highlights the positive influence of security perceptions, privacy perceptions and online shopping experiences on online shopping trust. This is clearly seen in this relationship from an empirical point of view. Keywords: Trust; security perception; privacy perception; online shopping; experience.


Author(s):  
Khatira Dovlatova Khatira Dovlatova

Internet has covered all sphere of life very fast and the world has begun to incur important changes since the beginning of the new millennium. The rapid development of the Internet and the fact that online interaction takes place in a virtual environment at any time of the day make online communication one of the basic communication tools. In this context, online platforms have turned into new markets for businesses. The simple method to contact individuals is presently getting more conceivable with the web. It has begun to provide consumers with the opportunity to shop at anytime and anywhere. Undoubtedly e-marketing is the most important usage sphere of the internet in the business world. Many important characteristics of the internet have played a main role in consumers' buying behavior for online stores. In this regard, defining the factors which influence the behavior of consumers in online shopping is a key element for businesses and marketers to guarantee efficiency. Keywords: multi-criteria decision making, consumer behavior, factors affecting online shopping, fuzzy AHP, eigenvalue, eigenvector


2018 ◽  
Vol 12 (1) ◽  
pp. 1768-1773
Author(s):  
Simon S.M. Yuen ◽  
Calvin Cheng

The rapid development of information technologies brings more convenience to people. Information technologies, especially the Internet, not only save time for consumers and companies but also provide them with more channels and opportunities for interaction and conducting transactions. One business revolution brought by Internet is online shopping – shopping and buying products in online stores or websites. Nowadays, online shopping has become a new consuming model for consumers both in China and around the world. This paper analyses online shopping for fashion in China and investigates the impact of online shopping on logistics industry using the case of “VANCL”.


Author(s):  
Mercy Mpinganjira

E-commerce is a growing phenomenon in Africa. One area of e-commerce that is growing at a very fast rate is online retailing. This is despite concerns that individuals often have in relation to online shopping being associated with more risk than traditional retailing. This chapter looks at practices of online retailers that help in mitigating online shopping risk and the influence of these on customers' levels of trust as well as on their intentions to re-purchase from specific online stores. The findings show that provision of adequate online product information and online store security has positive influence on customers' level of trust in an online store. The findings also show that trust in an online store has significant influence on customers' intentions to repurchase from a store. The findings have wide implications on successful management of online store outlets and these have been highlighted in the chapter.


Author(s):  
Andar Sri Sumantri ◽  
Radix Nugrahanto

<p>Customer is an important factor for the survival of a company. At a time, company sometimes didn’t know the level of customer satisfaction. If the company continues with this situation, the company would not know the next strategies to develop the company. There are many factors that connected with customer such as trust, facility and service quality. This research objective is to analyze if there is a positive influence, both individually and simultaneously between independent variables which are trust, facility and service quality to the dependent variable which is customers. In this research the object are the customers of PT Panah Persada Logisindo Semarang. The data sources are primary and secondary data using sampling technique of 80 respondents. The results of multiple linear regression equation show that there is a positive influence and partial significant between (t= 3,543 &gt; ttebal = 1, 99167) Trust, (t=4,976 &gt;ttebal=1,99167 ) Facility and (t =3,908 &gt; ttebal= 1, 99167) Service Quality effected by customer satisfaction.</p><p><strong>Keywords: Trust, Facility, Service Quality, Customer Satisfaction</strong></p><p>Kepuasaan Pelanggan merupakan faktor penting terhadap kelangsungan hidup sebuah perusahaan. Masalah yang dihadapi perusahaan saat ini berkaitan dengan tidak diketahuinya kepuasaan Pelanggan setiap tahun, Jika ini dibiarkan terus menerus, perusahaan tidak dapat menentukan strategi untuk meningkakan kepuasaan pelanggan. Ada banyak faktor yang mempengaruhi Kepuasaan Pelanggandipengaruhi oleh kepercayaan, fasilitas dan Kualitas Pelayanaan. Perumusan masalah, tujuan penelitian dan hipotesis pada latar belakang masalah dan tujuan penelitian ini untuk menganalisis adakah pengaruh yang positif baik secara individual dan simultan antara variabel independen yaitu kepercayaan, fasilitas, kualitas pelayanaan terhadap variabel dependen yaitu Kepuasaan Pelanggan. Pada penelitian ini obyek yang diambil pengguna jasa Freight forwarder PT Panah Persana Logisindo Semarang Sumber data meliputi data primer dan sekunder. Sampel pada penelitian ini adalah 80 responden teknik sampling yang digunakan seluruh populasi dijadikan sample. Berdasarkan hasil penelitian dan analisis berganda dihasilkan persamaan : Hasil persamaan regresi linear berganda menunjukkan bahwa ada pengaruh yang positif dan signifikan secara parsial antara ( t hitung = 3,543&gt; t tabel = 1,99167) kepercayaan, (t hitung4,976 &gt; t tabel =1,99167) Fasilitas ( t hitung = 3,908&gt; t tabel = 1,99167) Kualitas pelayanaan terhadap Kepuasaan Pelanggan.</p><p><strong>Kata kunci : Kepercayaan, Fasilitas, Kualitas Pelanggan. Kepuasaan Pelanggan</strong></p>


MBIA ◽  
2019 ◽  
Vol 17 (2) ◽  
pp. 1-10
Author(s):  
Rolia Wahasusmiah

This study aims to determine the effect of financial performance and good corporate governance (GCG) on the value of companies in manufacturing companies listed on the stock exchange Indonesia. The type of data used is secondary data in the form of annual report 2016. Population used in this study are all companies listed on the Indonesia Stock Exchange (BEI). This research uses purposive sampling method with total population of 144 companies and sample of 31 companies. The results show that simultaneously ROA, OPM, NPM, KM, and KI have a positive influence on firm value. While partially ROA  have a positive influence on firm value. While OPM, NPM, KM, and KI have no positive influence on firm value).


2019 ◽  
Vol 8 (1) ◽  
pp. 111
Author(s):  
Riris Susiani ◽  
Ernawati Ernawati

AbstrakMasalah dalam penelitian ini yaitu pentingnya strategi produk dalam menjalankan sebuah usaha agar mampu bertahan dan bersaing  dengan perusahaan lain yang sejenis dalam kondisi persaingan yang ketat dan perkembangan zaman yang sangat cepat. Strategi produk sangat diperlukan dalam mememenuhi tuntutan konsumen seperti meningkatkan kualitas, menciptakan merek, pelayanan serta jaminan terhadap produk yang ditawarkan agar usaha mampu berkembang. Limpapeh”s Kebaya adalah usaha yang sedang berkembang dan telah mampu memasarkan produk bordirnya hingga menembus pasar ekspor. Penelitian ini bertujuan untuk mendeskripsikan strategi produk bordir di Limpapeh”s Kebaya, Kapalo Koto, Koto Tangah Simalanggang, Kota Payakumbuh. Metode penelitian menggunakan metode deskriftif kualitatif, jenis data berupa data primer dan  sekunder. Teknik pengumpulan data melalui observasi, wawancara dan dokumentasi. Teknik analisis data dilakukan dengan teknik analisa model interaktif yang berkaitan dengan pokok permasalahan yaitu dengan model reduksi data, penyajian data dan pengambilan kesimpulan. Hasil penelitian yaitu strategi produk yang dilakukan di Limpapeh”s Kebaya adalah dimulai dari menciptakan produk bordir yang berkualitas, desain motif bordir yang up to date dan kreatif, menyediakan ukuran yang special, memberi merek pada produk bordir, memberi kemasan yang menarik (paperbag) dan serbaguna, pelayanan yang cepat, tepat dan ramah serta pemberian jaminan terhadap produk border.Kata Kunci: strategi produk, pelayanan, bordir. AbstractThe problem in this study is the importance of product strategy in running a business in order to be able to survive and compete with other similar companies in conditions of intense competition and very rapid development of the times. Product strategy is very necessary in fulfilling consumer demands such as improving quality, creating brands, services and guarantees for products offered so that businesses are able to grow. Limpapeh's Kebaya is a growing business and has been able to market its embroidery products to penetrate the export market. This study aims to describe the strategy of embroidery products in Limpapeh's Kebaya, Kapalo Koto, Koto Tangah Simalanggang, Payakumbuh City. The research method uses qualitative descriptive method, the type of data in the form of primary and secondary data. The technique of collecting data through observation, interviews and documentation. Data analysis techniques are carried out with interactive model analysis techniques that are related to the subject matter, namely with a model of data reduction, data presentation and conclusion. The results of the research, namely the product strategy carried out at Limpapeh's Kebaya, are started from creating quality embroidery products, up-to-date and creative embroidery motifs, providing special sizes, giving brands to embroidery products, giving attractive packaging (paperbag) and versatile, fast, precise and friendly service and guarantee of embroidery products. Keywords: product, service, embroidery strategy.


2020 ◽  
Author(s):  
endang naryono

Research aims to understand gyrations cash pt .Had provided nusantara viii , liquidity to pt .Had provided nusantara viii , and to know the influence of gyrations cash on the level of liquidity to PT .Perkebunan nusantara VIII sukabumi .The methodology used is the method ex-post facto capital .This research using primary and secondary data obtained from financial reports and non financial from pt .Pekebunan nusantara viii sukabumi .To test hypotheses used linear regression and the correlation with on the spss 15.0 for windows. Based on the results of research shows that there is a positive influence between second match of cash and liquidity pt .Had provided nusantara viii sukabumi .A level of closeness ( correlation ) the second variables strong enough , are r = 0,800 with a value of a correlation coefficient r &amp; gt; 0 it means if cash second match of getting up and liquidity will increase , and vice versa . While from the results of the equation above the results linear regression simple as follows: y = 185,137 + 0,045x means value ( a ) or constant of 185,137 who have the meaning that if cash two zero ( 0 ) or not increased so level of 185,137 liquidity .The score regression ( b ) of 0,045 the show the relation in line that every 1 increase point in cash and two rate rose to 185,137 liquidity


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