Teaching Students about Online Professionalism

2015 ◽  
pp. 1784-1805
Author(s):  
Thomas Lancaster
Keyword(s):  
Social Media ◽  
Mobile Devices ◽  
Academic Research ◽  
Practical Experience ◽  
Teaching Activities ◽  
Research Areas ◽  
The Future ◽  
Negative Effect

Many students appear to be continually connected to social media sites such as Facebook. Such social media sites can be pervasive in nature. The use of these sites through mobile devices often extends into the classroom, sometimes to the detriment of scheduled teaching activities. Further, many students do not seem to be aware of the negative effect that ill-considered information placed on social media sites can have towards their future employment. This chapter reviews the positives and negatives of social media as it relates to the future employability of students. Due to the changing nature of this field, the chapter is largely presented from practical experience, rather than a traditional academic research-led approach. Much of the focus is on the ways that students can present themselves online in a manner which should encourage employers to offer students jobs and placement opportunities. The chapter reviews a number of the major Websites where students should establish professional profiles. It also looks at the overall need for students to establish a professional presence online and show that they are a desirable employee. The chapter concludes by looking at the challenges involved with integrating the teaching of employability through social media into existing teaching. A number of research areas for further consideration are also presented.

Teaching Students about Online Professionalism

2014 ◽  
pp. 1153-1174
Author(s):  
Thomas Lancaster
Keyword(s):  
Social Media ◽  
Mobile Devices ◽  
Academic Research ◽  
Practical Experience ◽  
Teaching Activities ◽  
Research Areas ◽  
The Future ◽  
Negative Effect

Many students appear to be continually connected to social media sites such as Facebook. Such social media sites can be pervasive in nature. The use of these sites through mobile devices often extends into the classroom, sometimes to the detriment of scheduled teaching activities. Further, many students do not seem to be aware of the negative effect that ill-considered information placed on social media sites can have towards their future employment. This chapter reviews the positives and negatives of social media as it relates to the future employability of students. Due to the changing nature of this field, the chapter is largely presented from practical experience, rather than a traditional academic research-led approach. Much of the focus is on the ways that students can present themselves online in a manner which should encourage employers to offer students jobs and placement opportunities. The chapter reviews a number of the major Websites where students should establish professional profiles. It also looks at the overall need for students to establish a professional presence online and show that they are a desirable employee. The chapter concludes by looking at the challenges involved with integrating the teaching of employability through social media into existing teaching. A number of research areas for further consideration are also presented.

Teaching Students about Online Professionalism

2014 ◽  
pp. 320-341 ◽  
Author(s):  
Thomas Lancaster
Keyword(s):  
Social Media ◽  
Mobile Devices ◽  
Academic Research ◽  
Practical Experience ◽  
Teaching Activities ◽  
Research Areas ◽  
The Future ◽  
Negative Effect

Many students appear to be continually connected to social media sites such as Facebook. Such social media sites can be pervasive in nature. The use of these sites through mobile devices often extends into the classroom, sometimes to the detriment of scheduled teaching activities. Further, many students do not seem to be aware of the negative effect that ill-considered information placed on social media sites can have towards their future employment. This chapter reviews the positives and negatives of social media as it relates to the future employability of students. Due to the changing nature of this field, the chapter is largely presented from practical experience, rather than a traditional academic research-led approach. Much of the focus is on the ways that students can present themselves online in a manner which should encourage employers to offer students jobs and placement opportunities. The chapter reviews a number of the major Websites where students should establish professional profiles. It also looks at the overall need for students to establish a professional presence online and show that they are a desirable employee. The chapter concludes by looking at the challenges involved with integrating the teaching of employability through social media into existing teaching. A number of research areas for further consideration are also presented.

Teaching Students about Online Professionalism

2019 ◽  
pp. 1467-1489
Author(s):  
Thomas Lancaster
Keyword(s):  
Social Media ◽  
Mobile Devices ◽  
Academic Research ◽  
Practical Experience ◽  
Teaching Activities ◽  
Research Areas ◽  
The Future ◽  
Negative Effect

Many students appear to be continually connected to social media sites such as Facebook. Such social media sites can be pervasive in nature. The use of these sites through mobile devices often extends into the classroom, sometimes to the detriment of scheduled teaching activities. Further, many students do not seem to be aware of the negative effect that ill-considered information placed on social media sites can have towards their future employment. This chapter reviews the positives and negatives of social media as it relates to the future employability of students. Due to the changing nature of this field, the chapter is largely presented from practical experience, rather than a traditional academic research-led approach. Much of the focus is on the ways that students can present themselves online in a manner which should encourage employers to offer students jobs and placement opportunities. The chapter reviews a number of the major Websites where students should establish professional profiles. It also looks at the overall need for students to establish a professional presence online and show that they are a desirable employee. The chapter concludes by looking at the challenges involved with integrating the teaching of employability through social media into existing teaching. A number of research areas for further consideration are also presented.

Exploring M-Commerce and Social Media

2017 ◽  
pp. 1-21 ◽  
Author(s):  
Panagiota Papadopoulou
Keyword(s):  
Social Media ◽  
Mobile Devices ◽  
Mobile Phones ◽  
Mobile Environment ◽  
Commercial Activity ◽  
Business Opportunities ◽  
Negative Effect ◽  
Similarities And Differences ◽  
Use Of Social Media ◽  
Mobile Context

The proliferation of mobile phones and tablets shape a new arena for online commercial activity with unprecedented opportunities and challenges. In this omnipresent mobile environment, understanding consumer behavior constitutes a challenge for m-commerce vendors, as they seek to understand factors that affect it, positively and negatively, and to integrate social media in their mobile strategy and across mobile devices. This paper presents an exploratory qualitative research examining separately mobile phones and tablets and the use of social media, in the context of m-commerce. The results of our qualitative analysis show important factors for m-commerce and social media adoption and use, highlighting the similarities and differences between mobile phones and tablets. Our qualitative results also reveal factors having a negative effect to m-commerce, for both mobile devices. Business opportunities enabled by social media for m-commerce and how these can be leveraged in this promising multiple-device mobile context are also discussed.

scholarly journals Electronic Word-of-Mouth (eWOM)

2021 ◽  
Keyword(s):  
Social Media ◽  
Word Of Mouth ◽  
Academic Research ◽  
Economic Incentives ◽  
The Internet ◽  
Electronic Word Of Mouth ◽  
Communication Management ◽  
Research Areas ◽  
The Impact

The concept of electronic word-of-mouth (eWOM) was introduced in the mid-1990s, when the Internet was beginning to change the ways consumers interacted with each other. eWOM can be generally defined as consumers’ information sharing and exchange about a product or company via the Internet, social media, and mobile communication. eWOM has been recognized to lead to high retransmission intentions because it is easy for consumers to generate conversations online. It also allows information to be passed along globally and quickly. Because of the impact of eWOM on consumer behavior, academic research on eWOM has been documented in disciplines such as advertising, marketing, communication, management, and electronic commerce. Over the past few decades, research has demonstrated the impact of eWOM on sales, product evaluations, purchase decisions, customer satisfaction and loyalty, and consumer-brand relationships. Research has also examined antecedents and motives of eWOM. Factors such as consumers’ desire for social interaction, desire for economic incentives, concern for other consumers, and the potential approval utility have been identified as important motives that drive consumers’ eWOM behavior. In addition, individuals’ social relationship factors (e.g., social capital), as well as message source and characteristics, are antecedents that lead to eWOM behavior. In this article, eWOM is considered in many different formats, such as product review sites, emails, discussion boards, user-generated content, social media, and online communities. This article begins with citations concerning the Role of eWOM in Advertising, Communication, and Marketing. Next, Special Journal Issues on eWOM and Overview Articles are presented. Finally, key research areas are highlighted: Social Media–Based eWOM and Purchase Intentions; the Role of Influencers as a new source of eWOM; the impact of eWOM on Corporate Reputation and Corporate Social Responsibility (CSR); and Cross-Cultural Differences in eWOM. These areas together explain the antecedents and consequences of eWOM.

scholarly journals Keeping Loyalty Programs Fit for the Digital Age

2019 ◽  
Vol 11 (1) ◽  
pp. 24-29
Author(s):  
Matilda Dorotic
Keyword(s):  
Social Media ◽  
Mobile Devices ◽  
Linked Data ◽  
Digital Age ◽  
Loyalty Programs ◽  
Payment Systems ◽  
The Core ◽  
The Future ◽  
Core Idea

AbstractThough some managers question the success of loyalty programs (LPs), the core idea of leveraging information gained through loyalty initiatives remains stronger than ever. But as LP membership penetration reaches all-time highs, customers demand more value from LPs. LP managers should leverage opportunities that mobile devices offer in increasing the convenience and communication with LP members. The integration of LPs with digital payment systems like mobile wallets seems particularly promising. Another way to become more attractive is by forming partnerships with other companies at which customers can collect and/or redeem points. Such partnership LPs hold appeal for retailers, particularly if potential partners might benefit from synergies. In the future of linked data, companies further need to be more flexible in terms of the types of customer engagements that will be rewarded. Many companies already move towards rewarding not only on past transactions, but also activities on social media. In the digital age, customers still enjoy some form of loyalty rewarding and expect retailers to acknowledge their purchases as investments in relationships.

Medical Applications: The Future of Regulation

2012 ◽  
Vol 94 (1) ◽  
pp. 12-13 ◽  
Author(s):  
James Sherwin-Smith ◽  
Rowan Pritchard-Jones
Keyword(s):  
Mobile Devices ◽  
Academic Research ◽  
Medical Applications ◽  
Advertising Campaign ◽  
App Store ◽  
The Future

we define 'apps' as discrete, independent pieces of software that run on mobile devices. The use of such software on mobile devices within a health environment is not a new phenomenon – there is academic research discussing the opportunities of this technology as early as 1996. however, the proposition has only really become mainstream with the introduction of the Apple iPhone® and supporting App Store, backed by a hugely successful 'There's an app for that' advertising campaign. opening in July 2008 with a mere 500 applications available for download, the App Store now stocks around 500,000 applications and recently surpassed a staggering milestone: 15 billion downloads. Latterly it has been joined by rival application markets from Blackberry®, Microsoft® and, most successfully, AndroidTM.

Exploring M-Commerce and Social Media

2018 ◽  
pp. 849-869
Author(s):  
Panagiota Papadopoulou
Keyword(s):  
Social Media ◽  
Mobile Devices ◽  
Mobile Phones ◽  
Mobile Environment ◽  
Commercial Activity ◽  
Business Opportunities ◽  
Negative Effect ◽  
Similarities And Differences ◽  
Use Of Social Media ◽  
Mobile Context

The proliferation of mobile phones and tablets shape a new arena for online commercial activity with unprecedented opportunities and challenges. In this omnipresent mobile environment, understanding consumer behavior constitutes a challenge for m-commerce vendors, as they seek to understand factors that affect it, positively and negatively, and to integrate social media in their mobile strategy and across mobile devices. This paper presents an exploratory qualitative research examining separately mobile phones and tablets and the use of social media, in the context of m-commerce. The results of our qualitative analysis show important factors for m-commerce and social media adoption and use, highlighting the similarities and differences between mobile phones and tablets. Our qualitative results also reveal factors having a negative effect to m-commerce, for both mobile devices. Business opportunities enabled by social media for m-commerce and how these can be leveraged in this promising multiple-device mobile context are also discussed.

scholarly journals The future of social media in marketing

2019 ◽  
Vol 48 (1) ◽  
pp. 79-95 ◽  
Author(s):  
Gil Appel ◽  
Lauren Grewal ◽  
Rhonda Hadi ◽  
Andrew T. Stephen
Keyword(s):  
Public Policy ◽  
Social Media ◽  
Academic Research ◽  
Future Research ◽  
Research Directions ◽  
Popular Discourse ◽  
The Future ◽  
Future Research Directions ◽  
Digital Landscape

Abstract Social media allows people to freely interact with others and offers multiple ways for marketers to reach and engage with consumers. Considering the numerous ways social media affects individuals and businesses alike, in this article, the authors focus on where they believe the future of social media lies when considering marketing-related topics and issues. Drawing on academic research, discussions with industry leaders, and popular discourse, the authors identify nine themes, organized by predicted imminence (i.e., the immediate, near, and far futures), that they believe will meaningfully shape the future of social media through three lenses: consumer, industry, and public policy. Within each theme, the authors describe the digital landscape, present and discuss their predictions, and identify relevant future research directions for academics and practitioners.

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