Exploring M-Commerce and Social Media

2017 ◽  
pp. 1-21 ◽  
Author(s):  
Panagiota Papadopoulou
Keyword(s):  
Social Media ◽  
Mobile Devices ◽  
Mobile Phones ◽  
Mobile Environment ◽  
Commercial Activity ◽  
Business Opportunities ◽  
Negative Effect ◽  
Similarities And Differences ◽  
Use Of Social Media ◽  
Mobile Context

The proliferation of mobile phones and tablets shape a new arena for online commercial activity with unprecedented opportunities and challenges. In this omnipresent mobile environment, understanding consumer behavior constitutes a challenge for m-commerce vendors, as they seek to understand factors that affect it, positively and negatively, and to integrate social media in their mobile strategy and across mobile devices. This paper presents an exploratory qualitative research examining separately mobile phones and tablets and the use of social media, in the context of m-commerce. The results of our qualitative analysis show important factors for m-commerce and social media adoption and use, highlighting the similarities and differences between mobile phones and tablets. Our qualitative results also reveal factors having a negative effect to m-commerce, for both mobile devices. Business opportunities enabled by social media for m-commerce and how these can be leveraged in this promising multiple-device mobile context are also discussed.

Exploring M-Commerce and Social Media

2018 ◽  
pp. 849-869
Author(s):  
Panagiota Papadopoulou
Keyword(s):  
Social Media ◽  
Mobile Devices ◽  
Mobile Phones ◽  
Mobile Environment ◽  
Commercial Activity ◽  
Business Opportunities ◽  
Negative Effect ◽  
Similarities And Differences ◽  
Use Of Social Media ◽  
Mobile Context

The proliferation of mobile phones and tablets shape a new arena for online commercial activity with unprecedented opportunities and challenges. In this omnipresent mobile environment, understanding consumer behavior constitutes a challenge for m-commerce vendors, as they seek to understand factors that affect it, positively and negatively, and to integrate social media in their mobile strategy and across mobile devices. This paper presents an exploratory qualitative research examining separately mobile phones and tablets and the use of social media, in the context of m-commerce. The results of our qualitative analysis show important factors for m-commerce and social media adoption and use, highlighting the similarities and differences between mobile phones and tablets. Our qualitative results also reveal factors having a negative effect to m-commerce, for both mobile devices. Business opportunities enabled by social media for m-commerce and how these can be leveraged in this promising multiple-device mobile context are also discussed.

Consumer Behavior in the Mobile Environment

2016 ◽  
pp. 1168-1182
Author(s):  
Jean-Eric Pelet ◽  
Panagiota Papadopoulou
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Qualitative Study ◽  
Ease Of Use ◽  
Mobile Environment ◽  
Privacy And Security ◽  
Business Opportunities ◽  
Negative Effect ◽  
Mobile Context ◽  
And Behavior

Consumer behavior in the omnipresent mobile environment constitutes a challenge for m-commerce vendors, as they seek to understand factors that affect it, positively and negatively, and to integrate social media in their mobile strategy. This paper presents an exploratory qualitative study about the use of smartphones and social media, in the context of m-commerce. The authors' objective is to facilitate the understanding of consumers' perceptions and behavior in m-commerce and social media and explore the potential of social media for m-commerce purposes. The results of their qualitative analysis show that reputation, design aspects, such as ease of use, as well as privacy and security are important factors for m-commerce and social media adoption and use. Their qualitative results also reveal factors having a negative effect to m-commerce. Business opportunities enabled by social media for m-commerce and how these can be leveraged in this promising mobile context are also discussed.

Consumer Behavior in the Mobile Environment

2014 ◽  
Vol 10 (4) ◽  
pp. 36-48 ◽  
Author(s):  
Jean-Eric Pelet ◽  
Panagiota Papadopoulou
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Qualitative Study ◽  
Ease Of Use ◽  
Mobile Environment ◽  
Privacy And Security ◽  
Business Opportunities ◽  
Negative Effect ◽  
Mobile Context ◽  
And Behavior

Consumer behavior in the omnipresent mobile environment constitutes a challenge for m-commerce vendors, as they seek to understand factors that affect it, positively and negatively, and to integrate social media in their mobile strategy. This paper presents an exploratory qualitative study about the use of smartphones and social media, in the context of m-commerce. The authors' objective is to facilitate the understanding of consumers' perceptions and behavior in m-commerce and social media and explore the potential of social media for m-commerce purposes. The results of their qualitative analysis show that reputation, design aspects, such as ease of use, as well as privacy and security are important factors for m-commerce and social media adoption and use. Their qualitative results also reveal factors having a negative effect to m-commerce. Business opportunities enabled by social media for m-commerce and how these can be leveraged in this promising mobile context are also discussed.

Brand crisis communication through social media

2016 ◽  
Vol 21 (1) ◽  
pp. 56-72 ◽  
Author(s):  
Yan Wang
Keyword(s):  
Social Media ◽  
Crisis Communication ◽  
Brand Management ◽  
The Body ◽  
Advertising Campaign ◽  
Content Type ◽  
Negative Effect ◽  
Brand Crisis ◽  
Use Of Social Media ◽  
Corporate Crisis

Purpose – The purpose of this paper is to investigate how companies make use of social media communication to turn crises into opportunities and how consumers respond to this brand management strategy, and evaluate the effects of this kind of advertising campaign. Design/methodology/approach – This study uses the textual analysis method to examine the verbal fight between two brand competitors on Sina Weibo. An interpretative analysis approach is adopted to analyze a series of micro-blog messages and relevant responses and comments. A statistical analysis is conducted to reveal the public opinion on this case. Findings – The brand crisis due to trademark dispute has been successfully turned into an advertising campaign, which received eager and favorable responses from the consumers. In the name of making apologies, the company in crisis availed itself of the Weibo platform to make a veiled protest against the verdict of the Court. The technique “acting cute” was proved to be effective in diminishing the negative effect of a brand crisis and winning public sympathy and support. Research limitations/implications – The research findings may provide insights into the interplay between brand advertising and corporate crisis communication on the platform of social media. Practical implications – This study can inform practitioners of useful techniques to deal with brand crises via social media. Originality/value – The value of this study lies not only in its contribution to the body of knowledge on online crisis management with a case of Chinese companies, but also in its validation of the interplay between crisis communication and advertising.

Teaching Students about Online Professionalism

2014 ◽  
pp. 1153-1174
Author(s):  
Thomas Lancaster
Keyword(s):  
Social Media ◽  
Mobile Devices ◽  
Academic Research ◽  
Practical Experience ◽  
Teaching Activities ◽  
Research Areas ◽  
The Future ◽  
Negative Effect

Many students appear to be continually connected to social media sites such as Facebook. Such social media sites can be pervasive in nature. The use of these sites through mobile devices often extends into the classroom, sometimes to the detriment of scheduled teaching activities. Further, many students do not seem to be aware of the negative effect that ill-considered information placed on social media sites can have towards their future employment. This chapter reviews the positives and negatives of social media as it relates to the future employability of students. Due to the changing nature of this field, the chapter is largely presented from practical experience, rather than a traditional academic research-led approach. Much of the focus is on the ways that students can present themselves online in a manner which should encourage employers to offer students jobs and placement opportunities. The chapter reviews a number of the major Websites where students should establish professional profiles. It also looks at the overall need for students to establish a professional presence online and show that they are a desirable employee. The chapter concludes by looking at the challenges involved with integrating the teaching of employability through social media into existing teaching. A number of research areas for further consideration are also presented.

The Ubiquitous Role of Mobile Phones in Value Co-Creation Through Social Media Marketing

2021 ◽  
pp. 2166-2180
Author(s):  
Syed Far Abid Hossain ◽  
Xu Shan ◽  
Abdul Qadeer
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Mobile Phones ◽  
Random Sampling ◽  
Vital Role ◽  
Social Media Marketing ◽  
Primary Data ◽  
Use Of Social Media ◽  
Shed Light

The purpose of this paper is to ascertain the contemporary role of mobile phones in value co-creation through social media marketing. How mobile phones, in particular, smartphones with the help of numerous social media generate value co-creation, is the key objective of this study. A random sampling method was used to conduct a survey in different universities in China to identify the role of mobile phones in value co-creation. Findings from primary data collection indicated that mobile phones play a vital role in value co-creation because of the extensive use of social media. If value co-creation through social media marketing develops with the help of producers, suppliers and other intermediaries with the necessary technology and trust, the society, as well as customers, may enjoy a unique way of shopping. Future studies with mixed methodology and respondents who use different social media as a tool to generate value co-creation may shed light on the undiscovered phenomenon of social media marketing in the context of the mobile phone.

scholarly journals Use of Social Media by the Undergraduate Medical Students: Students’ Perception in Selected Medical Colleges of Bangladesh

2018 ◽  
Vol 9 (2) ◽  
pp. 11-15
Author(s):  
Husneara Begum ◽  
AKM Asaduzzaman ◽  
Humayun Kabir Talukder ◽  
Tahmina Nargis ◽  
Kazi Khairul Alam ◽  
...  
Keyword(s):  
Social Media ◽  
Medical Education ◽  
Medical Students ◽  
Sampling Technique ◽  
Cross Sectional Study ◽  
Undergraduate Medical Students ◽  
Cross Sectional ◽  
Negative Effect ◽  
Use Of Social Media ◽  
Medical Colleges

Introduction: This descriptive type of cross sectional study was carried out to explore the extent of use of social media by the undergraduate medical students and its consequences in medical education. This study was carried out in nine (Four public and five private) medical colleges all over Bangladesh during a period from July 2016-2017.Objective: The study revealed that the use of social media by the undergraduate medical students and its effect on their lifestyle and medical education.Methodology: Sample size was 673 medical students. Data was collected by self-administered semi-structured questionnaire from 673 respondents. Convenience sampling technique was adopted for data collection. For each variable frequency and percentages was calculated. There was also a part of in-depth interview for the respondents on the perception of use of Social media.Results: Among the students 54.68% females & 45.34% males, the mean age of the respondents was 20.76 years. Around 42.6% respondents were using Social media for4-6 years. The main use of social media by the respondents was Facebook 70.1%, main devices was mobile phone 96.8%. The main purpose of using the Social media for non-academic purposes such as, communicate with others26.0%, for chatting 51.3%. Maxium duration > 4 times / day up to >6 hours. Academic purpose 44.7% users using the SM every day. Six hundred forty six respondents agreed for negative effect of social media. 52.2% agreed that they used Social media during lecture class.Conclusion: Most students had positive thoughts towards using social media. Students were using social media for almost nonprofessional reason. So, there is need to build up widespread awareness to use social media by medical students for professionalisms.Bangladesh Journal of Medical Education Vol.9(2) 2018: 11-15

scholarly journals Predictive model of social media and mobile phones problematic use: Impulsivity and social anxiety

2021 ◽  
Vol 129 (s1) ◽  
pp. 153-165
Author(s):  
Juan Ramón Becerra-Guajardo ◽  
José Luis Jasso-Medrano ◽  
Fuensanta López-Rosales
Keyword(s):  
Social Media ◽  
Social Anxiety ◽  
Mobile Phone ◽  
Predictive Model ◽  
Mobile Phones ◽  
Emotional Regulation ◽  
Redes Sociales ◽  
Problematic Use ◽  
The Future ◽  
Use Of Social Media

The number of social media and mobile phone users is constantly increasing. Researchers worldwide argue that studying the problematic use of these technologies is of the utmost importance to develop better interventions in the future. The study proposes a predictive model of problematic use of social media and mobile phones in relation to social anxiety the components of impulsivity and emotional regulation. El uso problemático de las redes sociales y del teléfono móvil ha sido argumentado por investigadores detodo del mundo.

scholarly journals Does Mobile Social Media Undermine Our Romantic Relationships? The Influence of Fear of Missing Out (FoMO) On Young People’ Romantic Relationship

2021 ◽  
Author(s):  
Lin Wang ◽  
Junping Qiu ◽  
Su Yan ◽  
Wei Liu
Keyword(s):  
Social Media ◽  
Romantic Relationships ◽  
Romantic Relationship ◽  
Interpersonal Relationship ◽  
Three Dimensions ◽  
Mobile Users ◽  
Fear Of Missing Out ◽  
Negative Effect ◽  
Use Of Social Media ◽  
The Impact

Abstract The widespread use of social media has a trans-formative effect on people’s work and lives. With the increasing information explosion and more cases of social media addiction, users have been always worried that they have missed some information. FoMO (Fear of Missing Out) of mobile users emerges. FoMO has affected users’ interpersonal relationship and behavior in the offline environment, especially for post-90s generation users (people born in the 1990’s). This paper explores the impact of FoMO of post-90s generation mobile users on romantic relationship in the context of social media. The sample size is 274 subjects. By using questionnaire survey and regression analysis, the impacts of FoMO on romantic relationship were analyzed from the perspectives of three dimensions of FoMO: cognitive, emotional and behavioral manifestations. Results show that behavioral manifestation of FoMO has a significant negative effect on romantic relationships, while emotional and cognitive manifestations of FoMO have no significant effects on romantic relationships. This paper enriches the research on the effects of psychology and information behavior of mobile social media users on their interpersonal relationship.

The Impact of Mobile Phones on Plastic Surgery and Burn Management

2018 ◽  
pp. 6147-6160
Author(s):  
Maria Giaquinto-Cilliers ◽  
Tertius N. Potgieter ◽  
Gert Steyn
Keyword(s):  
Social Media ◽  
Clinical Practice ◽  
Mobile Phone ◽  
Plastic Surgery ◽  
Mobile Phones ◽  
Mobile Technology ◽  
Invaluable Tool ◽  
Use Of Social Media ◽  
The Impact ◽  
Mobile Phone Camera

Mobile phones have progressively become an inseparable partner to plastic surgeons in their clinical practice. From using the mobile phone camera to take pictures of injuries and sending those for instant advice, to searching for the best evidence articles in peer review journals, mobile phones have changed the plastic surgeons' approach on the best way to manage their patients. The availability of information in mobile technology has allowed a growing market for education tools for plastic surgeons and patients, and the use of social media for marketing purposes. With the increased availability of smartphone applications, these devices have become an invaluable tool for the modern plastic surgeon.

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