Maximizing Social Media Tools

2016 ◽  
pp. 166-179
Author(s):  
Maria Cecilia I. Ayson
Keyword(s):  
Social Media ◽  
Social Networking Sites ◽  
Information Dissemination ◽  
Low Cost ◽  
New Technology ◽  
Ease Of Use ◽  
Media Campaigns ◽  
Social Media Tools ◽  
Use Of Social Media ◽  
The Impact

The emergence of social networking sites and platforms has paved the way for alternative marketing and information dissemination tools. Several institutions, including special libraries, take advantage of this new technology due to its low cost, ease of use, and wider reach. But since it is a relatively new technology, and its practice is usually not formalized, there is a lack of policies in implementing social media campaigns, especially in special libraries. While social media tools are very popular and easy to use, they still demand considerable time and effort. Thus, it is important to evaluate the impact of special libraries' use of social media among their clientele and target audience. This chapter will feature selected social media tools appropriate for special libraries and recommend guidelines in planning social media campaigns and evaluating their impact.

The Influence of Leadership and Strategic Emphasis on Social Media Use of Regional Nonprofit Organizations

2017 ◽  
Vol 4 (1) ◽  
pp. 1-18 ◽  
Author(s):  
Debika Sihi
Keyword(s):  
Social Media ◽  
Information Transmission ◽  
Nonprofit Organizations ◽  
Information Dissemination ◽  
Customer Orientation ◽  
Executive Directors ◽  
Strategic Emphasis ◽  
Financial Investments ◽  
Use Of Social Media ◽  
The Impact

Prior work has established the prevalence of social media as an information dissemination tool for large, national nonprofit organizations. This project adds to that literature by examining the impact of an organization's leadership (executive director background and board influence) and strategic emphasis (customer orientation and financial allocations to social media) on the use of social media for information transmission by regional nonprofit organizations. Insights are gained from leadership at 121 nonprofits and through analysis of 377 days of Facebook data for seven nonprofit organizations. The results suggest that organizations with executive directors who have more experience in the corporate sector and board members who exert greater influence are more likely to utilize social media for information transmission. Greater financial investments in social media actually result in less strategic use of social media, suggesting more investment does not always equate to more effective strategy.

scholarly journals The impact of social media on recruitment: Are you LinkedIn?

2018 ◽  
Vol 16 ◽  
Author(s):  
Tanja Koch ◽  
Charlene Gerber ◽  
Jeremias J. De Klerk
Keyword(s):  
South Africa ◽  
Social Media ◽  
South African ◽  
Structured Interviews ◽  
Recruitment Process ◽  
Wide Range ◽  
Managerial Implications ◽  
Social Media Tools ◽  
Use Of Social Media ◽  
The Impact

Orientation: With many organisations vying for the same talent, it is important to ensure that the correct methods are utilised in identifying and attracting the best talent to an organisation.Research purpose: This research investigates the impact of social media on the recruitment process in South Africa.Motivation for the study: As the competition for qualified talent increases, organisations need to understand where to focus their resources to attract the best talent possible. The use of social media is growing daily and its use in the recruitment process seems to have grown exponentially.Research design, approach and method: The sample comprised 12 recruiters, spanning a wide range of industries in South Africa. Semi-structured interviews were conducted and a thematic analysis was utilised to identify themes and subthemes.Main findings: Despite still utilising some traditional methods of recruiting, South African recruiters follow their international counterparts, with LinkedIn being central to their respective recruitment processes. The use of Twitter and Facebook for recruitment was found to be substantially lower in South Africa than elsewhere. Without following a focused approach, the volume of work that emanates from using social media may overwhelm a recruiter.Practical and managerial implications: Recruiters cannot execute effective recruitment without applying social media tools such as LinkedIn. However, training in the optimal use of social media is essential.Contribution: This study indicates that LinkedIn has a major impact on recruitment in South Africa, but that social media is not a panacea for recruitment issues.

Social Media

2020 ◽  
pp. 172-192
Author(s):  
Priyanka Garg ◽  
Saloni Pahuja
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Mobile Apps ◽  
Decision Makers ◽  
Social Worlds ◽  
Business Decision ◽  
Use Of Social Media ◽  
Media Applications ◽  
The Impact

In this age of digitisation social media has become an integral part of our lives. It is an important tool for business decision makers as it enables them to stay connected with their consumers. The firms intend to make profitable use of social media applications such as YouTube, Facebook, Twitter, Pinterest and Mobile Apps. This chapter details out the concept of social media, how it differs from traditional media, the specific categories such as content communities, micro blogging, collaborative websites, social networking sites, live casting, virtual game and social worlds, etc. Further the impact of social media on youth is highlighted. This chapter presents guidelines regarding optimum utilization of social media. Also the strategies to handle different social media activities are discussed

scholarly journals Social Media Adoption and its Impact on SMEs Performance A Case Study of Palestine

2021 ◽  
Vol 39 (7) ◽  
Author(s):  
Maan Ali Alkhateeb ◽  
Rania Ahmad Abdalla
Keyword(s):  
Social Media ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Medium Size ◽  
Perceived Ease Of Use ◽  
East Region ◽  
Social Media Platforms ◽  
Simple Regression Analysis ◽  
Use Of Social Media ◽  
The Impact

Many small-medium size enterprises (SMEs) are adopting social media platforms to contact their potential customers and provide their services. The impact of this adoption on the SME's performance has been roughly examined by researchers in the Middle East region particularly Palestine. Constructs and variables of three models (TOE, TAM, TPB) were used as potential predictors of social media adoption including technological, organizational, environmental context, perceived ease of use, perceived usefulness, attitude toward technology, and capability to control technology. Furthermore, the influence of this adoption on SMEs performance was also tested. A closed question questionnaire was used to gather the data, and simple regression analysis was used to examine the hypotheses.  Findings revealed that all of the seven independent construct/variables except the technological context positively influence SME's adoption of social media, and social media adoption in turn positively influence SME's performance. The findings may be beneficial to SMEs's managers and the authorities as well to facilitate the use of social media by SMEs.

APPRAISAL OF THE USE OF SOCIAL MEDIA AS TOOLS FOR PUBLIC RELATIONS PRACTICE IN TERTIARY INSTITUTIONS. A STUDY OF FEDERAL UNIVERSITY OF TECHNOLOGY, MINNA AND NIGER STATE COLLEGE OF EDUCATION, MINNA

2020 ◽  
Vol 12 (2) ◽  
pp. 193-204
Author(s):  
Terna Ende ◽  
Chebawaza Shekwaga ◽  
Stanley U. Ugboaja ◽  
Chizoba P. Okonkwo
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Information Dissemination ◽  
College Of Education ◽  
Survey Method ◽  
Tertiary Institutions ◽  
State College ◽  
University Of Technology ◽  
Social Media Tools ◽  
Use Of Social Media

The use of social media tools for public relations practice in Nigerian tertiary institutions has witnessed tremendous revolution in the areas of information dissemination and two-way communication process between tertiary institutions and their publics. This study appraises the use of social media as tools for public relations practice in tertiary institutions with focus on the Federal University of Technology, Minna and Niger State College of Education, Minna. The dialogic theory of public relations was used as theoretical basis for this research work. Survey method of research was adopted with three hundred and ninety seven (397) questionnaire administered to respondents in Niger State, Nigeria. It was found that the Federal University of Technology, Minna has adopted the various social media tools as a channel of communication between the institution and its publics more than Niger State College of Education, Minna. It was also found that both the Federal University of Technology, Minna and Niger State College of Education, Minna mostly used Facebook to communicate with their publics. Therefore, this study recommends the need for public relations practitioners to be well trained on the use of various social media tools for the purpose of information dissemination between their organizations and target audience/publics.

Social Media

2018 ◽  
pp. 112-128
Author(s):  
Amir Manzoor
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Positive Attitude ◽  
Media Use ◽  
Social Media Use ◽  
The Social ◽  
Social Media Tools ◽  
Use Of Social Media ◽  
Number Of Individuals

The use of social media around the globe is increasing at an exponential rate. An increasing number of individuals have become members of one or more social networking sites leading to soaring membership numbers, largely because these sites are free and easy to use. This trend is important for libraries. Being part of the community, libraries need to capitalize the potential of social media for instant and direct communication with their members. The librarians are gradually showing a positive attitude towards social media tools. The objective of this chapter is to review the social media use by libraries around the globe. The chapter also provides specific recommendations for social media use in libraries.

Social Media Tools Adoption and Use by SMEs

2015 ◽  
pp. 791-806 ◽  
Author(s):  
Samuel Fosso Wamba ◽  
Lemuria Carter
Keyword(s):  
Social Media ◽  
Logistic Regression ◽  
Firm Size ◽  
Research And Practice ◽  
Hierarchical Logistic Regression ◽  
Industry Sector ◽  
Firm Innovativeness ◽  
Social Media Tools ◽  
Use Of Social Media ◽  
The Impact

Despite the recent increase in the adoption and use of social media tools to support firm operations, very little empirical research focusing on small- and medium-sized enterprises (SMEs) has been conducted to-date. The aim of this study is to fill this knowledge gap by investigating SME adoption of social media tools. In particular, we assess the impact of organizational, manager and environmental characteristics on SME utilization of the Facebook Events Page. To test our proposed research model, we administered a survey to 453 SME managers. Results of a hierarchical logistic regression indicate that firm innovativeness, firm size, manager's age and industry sector all have a significant impact on social media adoption. Implications for research and practice are discussed.

Social Media Marketing in Creating Brand Awareness and Brand Trust

2019 ◽  
Author(s):  
Iesha Khajuria ◽  
Rachna .
Keyword(s):  
Social Media ◽  
Social Networking Sites ◽  
Social Media Marketing ◽  
Brand Awareness ◽  
Brand Trust ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
The University ◽  
The Impact ◽  
Structured Questionnaire

Small as well as big businesses these days are largely making use of social media platforms to enhance their visibility and to promote their brands/products/services. By interacting more with people, the marketers can easily create brand awareness and establish brand identity, which gradually can help gain trust in the brand. Two hypotheses were formulated to examine the impact of social media marketing on brand awareness and brand trust. One of the most popular social networking sites, Facebook, and two most popular e-commerce brands Amazon and Flipkart were considered to study the effect. Data was gathered from 394 students/research scholars from the University of Jammu, using a well-structured questionnaire, employing convenience sampling. Data analysis was done using statistical tools like percentages, correlation, regression etc. Results signify that though social media platforms serve as a major tool in creating awareness and building trust, these cannot solitarily help develop and grow a business.

An Exploratory Study on the Use of Social Media for Social Marketing

2014 ◽  
Vol 1 (1) ◽  
pp. 8
Author(s):  
Ms. Shweta Sharma
Keyword(s):  
Social Media ◽  
Social Marketing ◽  
Social Networking Sites ◽  
Academic Research ◽  
Social Media Marketing ◽  
Online Media ◽  
Content Sharing ◽  
Use Of Social Media ◽  
The Impact

Social media refers to the online media that allows multi-directional conversations and real time interactions such as social networking sites (SNS), blogs, discussions forums, content sharing, social bookmarks, wikis etc. Over the last decade, social media marketing has become a key focus area for both marketing practitioners and researchers. This paper focuses on the impact of social media in the domain of social marketing. For this study, we consider previous academic research in the area of social media and social marketing published in eminent research journals and management. After creating a summative background of social media and social marketing, we propose a model to understand the role of social media as a catalyst in the process of social change. Finally, we present two cases where social media played a significant role as a social catalyst. 

Using Social Media in Education and Using Social Media Strategies in Education and Corporate Organizations in the U.S. and Belarus

2019 ◽  
Vol 11 (4) ◽  
pp. 20-33
Author(s):  
M. Olguta Vilceanu ◽  
Suzanne FitzGerald ◽  
Jekaterina Yurievna Sadovskaya
Keyword(s):  
Social Media ◽  
New Media ◽  
Low Cost ◽  
The United States ◽  
Ease Of Use ◽  
Non Profit ◽  
Media Technologies ◽  
Personal Connections ◽  
Use Of Social Media ◽  
Effective Use

Rapid growth of new media technologies allows organizations to communicate with consumers in immediate and interactive ways via blogs and social media websites such as Facebook and Twitter. Consumers, companies, and organizations bypass mass media gatekeepers and engage in direct communication exchanges. This study examines social media efficacy from the perspective of corporate and educational organizations in the United States and Belarus. Using the Delphi method, authors administered iterative surveys to a panel of sixteen experts, seeking consensus points. Access to financial, staff, and technical resources allow corporations to make intensive and effective use of social media. Non-profit and education organizations are interested in ability to relate to stakeholders by low-cost technologies, human interest stories, and personal connections. US organizations valued appropriateness for target audience as the most important factor in evaluating the best use of social media. Belorussian organizations valued effectiveness of the channel itself or ease of use.

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