APPRAISAL OF THE USE OF SOCIAL MEDIA AS TOOLS FOR PUBLIC RELATIONS PRACTICE IN TERTIARY INSTITUTIONS. A STUDY OF FEDERAL UNIVERSITY OF TECHNOLOGY, MINNA AND NIGER STATE COLLEGE OF EDUCATION, MINNA

2020 ◽  
Vol 12 (2) ◽  
pp. 193-204
Author(s):  
Terna Ende ◽  
Chebawaza Shekwaga ◽  
Stanley U. Ugboaja ◽  
Chizoba P. Okonkwo
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Information Dissemination ◽  
College Of Education ◽  
Survey Method ◽  
Tertiary Institutions ◽  
State College ◽  
University Of Technology ◽  
Social Media Tools ◽  
Use Of Social Media

The use of social media tools for public relations practice in Nigerian tertiary institutions has witnessed tremendous revolution in the areas of information dissemination and two-way communication process between tertiary institutions and their publics. This study appraises the use of social media as tools for public relations practice in tertiary institutions with focus on the Federal University of Technology, Minna and Niger State College of Education, Minna. The dialogic theory of public relations was used as theoretical basis for this research work. Survey method of research was adopted with three hundred and ninety seven (397) questionnaire administered to respondents in Niger State, Nigeria. It was found that the Federal University of Technology, Minna has adopted the various social media tools as a channel of communication between the institution and its publics more than Niger State College of Education, Minna. It was also found that both the Federal University of Technology, Minna and Niger State College of Education, Minna mostly used Facebook to communicate with their publics. Therefore, this study recommends the need for public relations practitioners to be well trained on the use of various social media tools for the purpose of information dissemination between their organizations and target audience/publics.

A STUDY OF PR PRACTITIONERS' USE OF SOCIAL MEDIA TOOLS IN CYPRUS

2014 ◽  
Vol 19 (02) ◽  
pp. 1450011 ◽  
Author(s):  
MARCOS KOMODROMOS
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Networking ◽  
Customer Service ◽  
Positive Impact ◽  
Mixed Methodology ◽  
Customer Data ◽  
Social Media Tools ◽  
Use Of Social Media ◽  
Internal Communications

This study is aimed at both researchers and public relations (PR) practitioners. The use of social media tools and technologies — such as blogs, social networking, microblogging, podcasts, etc. — is a very important factor for PR practitioners, helping them to improve important organizational processes. The research employs a mixed methodology, with data being analyzed both quantitatively and qualitatively. A sample of 25 senior PR practitioners was purposively selected from different sectors in Cyprus using a mixed methodology approach. Understanding how PR practitioners use social media tools in organizations in Cyprus can have a positive impact in terms of more effective branding, stronger brand loyalty and improved marketing, including stronger customer dialogue, reduced internal communications costs, ability to mine and analyze customer data more effectively, improved customer service and support, increased customer satisfaction, and better product development (such as social networking). Previous studies describe the implementation of social media in terms of yes/no. This paper is original and innovative in that it explores how PR practitioners use social media in Cyprus (and to what extent), and how this can benefit their organization as a whole.

Maximizing Social Media Tools

2016 ◽  
pp. 166-179
Author(s):  
Maria Cecilia I. Ayson
Keyword(s):  
Social Media ◽  
Social Networking Sites ◽  
Information Dissemination ◽  
Low Cost ◽  
New Technology ◽  
Ease Of Use ◽  
Media Campaigns ◽  
Social Media Tools ◽  
Use Of Social Media ◽  
The Impact

The emergence of social networking sites and platforms has paved the way for alternative marketing and information dissemination tools. Several institutions, including special libraries, take advantage of this new technology due to its low cost, ease of use, and wider reach. But since it is a relatively new technology, and its practice is usually not formalized, there is a lack of policies in implementing social media campaigns, especially in special libraries. While social media tools are very popular and easy to use, they still demand considerable time and effort. Thus, it is important to evaluate the impact of special libraries' use of social media among their clientele and target audience. This chapter will feature selected social media tools appropriate for special libraries and recommend guidelines in planning social media campaigns and evaluating their impact.

scholarly journals Social Media Adoption, Usage And Impact In Business-To-Business (B2B) Context: A State-Of-The-Art Literature Review

2021 ◽  
Author(s):  
Yogesh K. Dwivedi ◽  
Elvira Ismagilova ◽  
Nripendra P. Rana ◽  
Ramakrishnan Raman
Keyword(s):  
Social Media ◽  
Media Use ◽  
State Of The Art ◽  
Relevant Literature ◽  
Comprehensive Analysis ◽  
Social Media Use ◽  
Weight Analysis ◽  
Social Media Tools ◽  
Use Of Social Media ◽  
Business To Business

AbstractSocial media plays an important part in the digital transformation of businesses. This research provides a comprehensive analysis of the use of social media by business-to-business (B2B) companies. The current study focuses on the number of aspects of social media such as the effect of social media, social media tools, social media use, adoption of social media use and its barriers, social media strategies, and measuring the effectiveness of use of social media. This research provides a valuable synthesis of the relevant literature on social media in B2B context by analysing, performing weight analysis and discussing the key findings from existing research on social media. The findings of this study can be used as an informative framework on social media for both, academic and practitioners.

Public relations in the age of data: corporate perspectives on social media analytics (SMA)

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kathy R. Fitzpatrick ◽  
Paula L. Weissman
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Media Analytics ◽  
Content Type ◽  
The Public ◽  
Management Function ◽  
Use Of Social Media ◽  
The Impact ◽  
Corporate Brands ◽  
Depth Interviews

PurposeThe aim of this study was to understand how public relations leaders view and use social media analytics (SMA) and the impact of SMA on the public relations function.Design/methodology/approachThe research involved in-depth interviews with chief communication officers (CCOs) from leading multinational corporate brands.FindingsThe findings revealed that although CCOs perceive social media analytics as strategically important to the advancement of public relations, the use of social media data is slowed by challenges associated with building SMA capacity.Theoretical and practical implications – The research extends public relations theory on public relations as a strategic management function and provides practical insights for building SMA capabilities.Originality/valueThe study is among the first to provide empirical evidence of how companies are using social media analytics to enhance public relations efforts.

scholarly journals The Use of Social Media as a Platform in Education: Ramifications of COVID-19 in Iraq

2021 ◽  
Vol 10 (3) ◽  
pp. 394
Author(s):  
Alaa Makki ◽  
Ahmed Omar Bali
Keyword(s):  
Social Media ◽  
Learning Process ◽  
Online Teaching ◽  
Survey Method ◽  
Online Questionnaire ◽  
Personal Initiative ◽  
Teachers And Students ◽  
Technology Applications ◽  
Use Of Social Media ◽  
Media Applications

Social media applications have become a vital tool for human daily communication and are widely used in the education process worldwide. Regardless of the use of social media by some instructors as a personal initiative, in Iraq, social media's use for educational purposes has been neglected. The outbreak of the COVID-19 pandemic pushed the world to implement online teaching using varying technology applications including social media as an essential tool in the learning process. This shifted the Iraqi government’s understanding of social media's role in education to the extent that they formally recommended that the educational departments, schools, universities use social media as a formal platform to keep the education going. However, there were concerns about using social media for several factors such as internet services, information and communication technology skills of instructors and students, integrity, and quality insurance of education. This study investigated the teachers' and students’ perceptions regarding these concerns by adopting a survey method through an online questionnaire using 'google forms' (N= 2010) with responses from teachers and students of universities and high schools and parents of students of basic schools. This study revealed that less than half of the respondents were in favor of using social media in the learning process. The findings suggested that the educational level, age, and geographical hierarchies and jobs of respondents are also correlated with using social media and e-learning.   Received: 12 September 2020 / Accepted: 11 February 2021 / Published: 10 May 2021

scholarly journals The Use of Social Media in Public Relations at Non-Governmental Organisations in South Africa

2018 ◽  
Vol 10 (6(J)) ◽  
pp. 150-161
Author(s):  
G. Nchabeleng ◽  
CJ. Botha ◽  
CA Bisschoff
Keyword(s):  
South Africa ◽  
Social Media ◽  
Public Relations ◽  
Social Networking ◽  
Social Networking Sites ◽  
Instant Messaging ◽  
Public Relations Practitioners ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
The Way

Social media can be a useful tool in public relations in non-governmental organisations (NGOs), but do NGOs make use of social media in their quest for service delivery in South Africa? Social networking sites, blogging, email, instant messaging, and online journals are some of the technological changes that changed the way interaction between people and how they gather information. Although social media is mainly used for interactive dialogue and social interaction, the private sector soon realised that the web-based technologies (especially Facebook and Twitter) could also be a competitive business tool. Non-governmental organisations (NGOs) soon followed suit however at a slower pace than the general communication growth rate of social media in South Africa. This article examines if social networking sites have any impact on public relations practices of NGOs in South Africa – an environment where both customers and employees still struggle to take full advantage of social media. The critical literature findings increase the understanding of the current and future challenges of social media use in public relations at NGOs in South Africa. The study explores the main differences between traditional and social media, how social media is redefining public relations role, and shed some light on defining public relations practices, identify the uses, limitations and benefits of social media by public relations practitioners in NGOs. Recommendations for future communication research are given. Based on the literature, a qualitative research design collected data using semi-structured, individual interviews. The results revealed that social media platforms such as Facebook do have an effect, and even changed the way in which NGOs communicate. The study also revealed that social media certainly has an impact on public relations relationships. This means that it has become crucial that public relations practitioners at NOGs embrace and take advantage of social media, and that they should also invest in proper electronic platforms to reap the benefits of improved communication internally and externally.

The role and status of communication practice in the USA and Europe

2014 ◽  
Vol 18 (1) ◽  
pp. 2-15 ◽  
Author(s):  
Jerry Swerling ◽  
Kjerstin Thorson ◽  
Ansgar Zerfass
Keyword(s):  
New Media ◽  
Public Relations ◽  
Media Environment ◽  
Content Type ◽  
Communication Practice ◽  
Attitudes And Practices ◽  
The Status ◽  
The Usa ◽  
Social Media Tools ◽  
Use Of Social Media

Purpose – The purpose of this paper is to explore trends in practitioners’ perceptions of their role within organizations as well as their influence among senior management both in the USA and Europe. It analyses practitioners’ beliefs about the status of their work as well as their understandings of the ways the new media environment is shifting their everyday practice. Design/methodology/approach – This paper draws on data from two surveys of public relations (PR) practitioners, one in the USA and the other in Europe. These data enable comparisons between communication practice in the two geographic areas. The paper focusses the analysis on senior-level practitioners who reported working within the communication department of an organization. Findings – The findings of this study suggest that practitioners in both regions are optimistic about the influence of communications within their broader organizations. However, European practitioners are more likely to adopt a “central but flexible” organizational strategy for managing the need to speak in many voices across media and publics. American respondents report much greater use of social media tools than do their European counterparts. These findings are discussed as they relate to the diverse circumstances characterizing the communication practice in each region. Originality/value – This paper provides a rare comparative look at attitudes and practices within PR and communications in two distinct geographic areas.

Use Cases and Application Purposes of Social Media in Healthcare

2014 ◽  
pp. 60-75
Author(s):  
Kerstin Denecke
Keyword(s):  
Social Media ◽  
Information Exchange ◽  
Clinical Information ◽  
Information Gathering ◽  
Healthcare Applications ◽  
Current State ◽  
Mental Diseases ◽  
Social Media Tools ◽  
Use Of Social Media ◽  
Medicine 2.0

This chapter presents the current state and outlines future directions in the possibilities of applying and exploiting social media in supporting healthcare processes. Starting from the abstracts of the Medicine 2.0 conference in 2012, the authors identify categories of application purposes for social media-based healthcare applications. The applications of social media tools and data are categorized into five groups: 1) supporting the treatment process, 2) for information gathering and prevention, 3) for networking and information exchange, 4) for knowledge management, and 5) for research and monitoring. Use of social media for information gathering and disease prevention is most prevalent. Existing applications mainly concentrate on supporting treatment of chronic and mental diseases. Technology is ready for supporting such applications. To go further in that direction, organizational and legal issues need to be addressed, including developing concepts for integrating with clinical information settings, establishing financing models, and ensuring security and trust.

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