Advertising and Mobile

2016 ◽  
pp. 351-385 ◽  
Author(s):  
Kenneth E. Harvey ◽  
Philip J. Auter
Keyword(s):  
Mobile Technology ◽  
Online Advertising ◽  
The Other ◽  
Financial Impact ◽  
Online Media ◽  
Traditional Media

There is no field that has experienced a more positive financial impact from mobile technology than advertising. This is evident by billions of dollars in traditional media fleeing to online media, and increasingly to mobile. Yet, it is difficult to distinguish mobile totally from other online advertising approaches. Mobile is certainly not diverging from the other platforms, but rather driving some of the strongest advertising trends. Because the trends of all online channels overlap with mobile, it will be difficult to address mobile without addressing all – then clarifying and exploring how mobile is driving and will continue to drive those trends.

Advertising and Mobile

2017 ◽  
pp. 1143-1177
Author(s):  
Kenneth E. Harvey ◽  
Philip J. Auter
Keyword(s):  
Mobile Technology ◽  
Online Advertising ◽  
The Other ◽  
Financial Impact ◽  
Online Media ◽  
Traditional Media

There is no field that has experienced a more positive financial impact from mobile technology than advertising. This is evident by billions of dollars in traditional media fleeing to online media, and increasingly to mobile. Yet, it is difficult to distinguish mobile totally from other online advertising approaches. Mobile is certainly not diverging from the other platforms, but rather driving some of the strongest advertising trends. Because the trends of all online channels overlap with mobile, it will be difficult to address mobile without addressing all – then clarifying and exploring how mobile is driving and will continue to drive those trends.

scholarly journals PENGARUH DIMENSI-DIMENSI KEPERCAYAAN TERHADAP PERILAKU MILENIAL PADA

2017 ◽  
Vol 3 (01) ◽  
Author(s):  
Lasmery Girsang ◽  
Michael Christian
Keyword(s):  
Online Advertising ◽  
Online Media ◽  
Online Behavior ◽  
Traditional Media ◽  
Track Record ◽  
The Impact ◽  
Vital Factor ◽  
Looking Back

Nowadays, traditional media to advertise is shifting to the online media. The millenias beccome the vital factor. Further, the technology and the habit to watch ads are important items on it. The habit of this group make online ads are too close. Looking back at the traditional ads media, online ads have some factor to achieve such as informations, entertainment, credibility, economic, and the ads value. This research aims to figure out the impact of those fators to attitude towards online advertising (ATOA) and online behavior (OB) at the millenias. Using SMART PLS 3.0, 100 respondents results that ATOA is not influenced by entertainment and the ads value. Animated and the millenias track record of browsing could be a consideration to the goal. Youtube is one of the spesific online media that could be used for the researches to find out more about the milllenias attitudes towards online advertising. Keywords: belief, attitude, advertising, millenia, online, behavior

Webelievability: A Path Model Examining How Convenience and Reliance Predict Online Credibility

2002 ◽  
Vol 79 (3) ◽  
pp. 619-642 ◽  
Author(s):  
Thomas J. Johnson ◽  
Barbara K. Kaye
Keyword(s):  
Political Trust ◽  
Demographic Variables ◽  
Presidential Campaign ◽  
Path Model ◽  
The Other ◽  
Online Media ◽  
Traditional Media ◽  
Other Hand ◽  
Internet Users ◽  
The Web

This study surveyed politically interested Internet users online during the 2000 campaign to examine whether they view Internet sources as credible and whether reliance on the Web, reliance on traditional sources, convenience of using the Web, or political and demographic variables predict credibility of online media. A greater percentage of respondents judged online media credible in 2000 than in the 1996 presidential campaign. Reliance on traditional media proved the best predictor of online credibility followed by political trust and convenience. On the other hand, reliance on the Web did not influence credibility of information found there.

scholarly journals The use of Twitter and Facebook Social Media in Communicating & Disseminating Weather and Climate Information by Kenya Meteorological Department

2020 ◽  
pp. 11-21
Author(s):  
Misiani Zachary ◽  
Lun Yin ◽  
Mwai Zacharia ◽  
Xiaohan Zhang ◽  
Yanyan Zheng ◽  
...  
Keyword(s):  
Social Media ◽  
Research Methodology ◽  
Information Dissemination ◽  
The Other ◽  
Significant Part ◽  
Climate Information ◽  
Traditional Media ◽  
Weather And Climate ◽  
Social Media Platforms

Today, traditional media is still a significant part of disseminating weather and climate information, still they have not been able to reach out to all users of the target audience alone. On the other hand, social media platforms such as Twitter, Facebook, YouTube, Instagram, etc. are used as a tool of communicating weather and climate information to various users in a well-organized manner like never before. Using a scientific research methodology of case study, the research was designed to explore how the Kenya Meteorological Department (KMD) is using Twitter and Facebook accounts for weather and climate information dissemination to various users.

scholarly journals Features of modern Internet Media as a substantive component of training

2019 ◽  
pp. 10-13
Author(s):  
Tamara Valentinovna Alekseeva
Keyword(s):  
Mass Media ◽  
Online Media ◽  
Media Industry ◽  
Traditional Media ◽  
Content Creation ◽  
Internet Media ◽  
Training Content ◽  
The Media ◽  
Modern Mass ◽  
Rapid Transformation

The article is devoted to the selection and updating of the training content of future media industry specialists. Since the rapid transformation of traditional media dictates the need to clarify and modernize the concepts of the media industry, updating of the substantive component of training is a priority for educational activities. Analyzing the processes of mass media development, the author considers a number of specific features underlying the principles of online media functioning; explores the concept of interaction between online media and the modern consumer; structural and technological transformations affecting the principles of content creation and associated with monetization. The questions discussed in the article will allow participants in the learning process to understand the multidimensionality of the modern mass media and to set guidelines for further research.

As Heard on…

2021 ◽  
pp. 603-624
Author(s):  
Justin Patch
Keyword(s):  
Online Advertising ◽  
Political Advertising ◽  
Emotional Content ◽  
The Other ◽  
Nuclear War ◽  
Film Scores ◽  
The Public ◽  
The Media ◽  
The Times ◽  
Musical Elements

The musical elements of political advertising change with the times. From songsters, contrafactum songs with lyrics that extoll one candidate or party and denigrate the other, to television and radio jingles and online ads, the aesthetics of the campaign mirror the media diet of the public. Early television ads imitated jingles of the day: They were simple, catchy, and repetitive. Both Eisenhower’s “Ike for President” and Kennedy’s “Kennedy” follow this mold. Johnson’s 1964 campaign breaks this mold with “Daisy,” an anti-Goldwater ad known for deploying the eerie sounds of nuclear war. Successive campaigns sought to use a similar recipe, employing cues from film scores and trailers to dictate the emotional content of the ad. Recently, online advertising has bloomed, including tribute videos and promotional spots made by citizens and submitted to the campaign, adding grassroots allure and authenticity.

Ethical Challenges for User-Generated Content Publishing

2012 ◽  
pp. 302-315
Author(s):  
Ceren Sözeri
Keyword(s):  
Ethical Issues ◽  
Vital Role ◽  
The Other ◽  
User Generated Content ◽  
Online Media ◽  
Ethical Challenges ◽  
Global Media ◽  
Media Companies ◽  
The Media ◽  
Media Organizations

Mainstream online media is gradually encouraging user contributions to boost brand loyalty and to attract new users; however, former “passive” audience members who become users are not able to become true participants in the process of online content production. The adoption of user-generated content in media content results in new legal and ethical challenges within online media organizations. To deal with these challenges, media companies have restricted users through adhesion contracts and editorial strictures unlike anything encountered in the users’ past media consumption experiences. However, these contractual precautions are targeted to protect the media organizations’ editorial purposes or reputations rather than to engage ethical issues that can also ensure them credibility. It is expected that some public service media strive to play a vital role in deliberative culture; on the other hand, some commercial global media have noticed the importance of worthwhile user-generated content even though all of them are far from “read-write” media providers due to the lack of an established guiding ethos for publishing user-generated content.

Enhancing the Daily Routines of Equine Veterinarians Using Mobile Technology

2018 ◽  
pp. 194-213
Author(s):  
Sonja Leskinen
Keyword(s):  
Influenza Vaccination ◽  
Mobile Technology ◽  
Support System ◽  
The Other ◽  
Web Based ◽  
Daily Routines ◽  
Future Developments ◽  
Mobile Interface ◽  
Horse Owners ◽  
The Web

The goal of this paper is to introduce and understand the equine veterinarians' needs in their daily routines and develop a web-based support system to promote their work. An equine veterinarian works in both clinic and stable environments, which requires resilience and smart functionality from the support system's interfaces. Especially when horse treatment is in the stable environment, a mobile interface is required. The development of the system must also take into account the needs of the other stakeholders around horses. This paper introduces the requirements to develop a mobile interface for the web-based support system, m-equine. The trial of m-equine will start with an influenza vaccination protocol that is used by veterinarians, horse owners and riders as well as competition organizers. In conclusion the future developments and added values of the system are introduced.

Judging the Value of Mobile Healthcare Solutions for Improving Outpatient Adherence

2008 ◽  
pp. 821-829
Author(s):  
Mihail Cocosila ◽  
Norm Archer ◽  
Yufei Yuan
Keyword(s):  
Information Technology ◽  
Mobile Technology ◽  
Mobile Communications ◽  
Business Case ◽  
The Other ◽  
Data Services ◽  
Mobile Healthcare ◽  
Mobile Information ◽  
Innovative Idea ◽  
Financial Issues

The problem of low adherence in outpatient conditions on one side and the ubiquity of mobile communications and data services on the other side suggests an innovative idea: improve some forms of outpatient adherence through the use of mobile information technology (IT). This idea springs from the general approaches recommended for improving adherence in relevant medical literature (Haynes, Yao, Degani, Kripalani, Garg, & McDonald, 2005; McDonald, Garg, & Haynes, 2002). Although the philosophy of using the newest technology for promoting wellbeing may seem attractive, various human, technological, and financial issues must be considered first (Cocosila & Archer, 2005b). On the adoption of mobile technology, an important aspect that has not been addressed adequately in the literature is the business perspective. The objective of this study is to introduce a framework for determining the business case for mobile information technology (IT) solutions that will help to increase outpatient adherence.

Choosing and Evaluating Digital and Online Media: A Conceptual/Instructional Model

2011 ◽  
Vol 15 (2) ◽  
pp. 5-13 ◽  
Author(s):  
Fred K. Beard ◽  
Aimei Yang
Keyword(s):  
Public Relations ◽  
Web 2.0 ◽  
Digital Media ◽  
Online Advertising ◽  
Online Media ◽  
Instructional Model ◽  
Media Selection ◽  
The Many ◽  
Conceptual Work

As expenditures in online advertising and public relations continue to increase, students should be prepared for the opportunities and challenges presented by an increasingly interactive Web 2.0 world. Yet a review of both the pedagogical and research literatures revealed no established framework around which educators or students can readily comprehend the many existing and emerging uses of digital media and the increasingly varied and sophisticated means for evaluating their effectiveness. This article addresses this gap in the literature with a conceptual and instructional model of online and digital media selection and evaluation. The article concludes with recommendations for future conceptual work on the topic of digital media and the assessment of their effectiveness.

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