Choosing and Evaluating Digital and Online Media: A Conceptual/Instructional Model

2011 ◽  
Vol 15 (2) ◽  
pp. 5-13 ◽  
Author(s):  
Fred K. Beard ◽  
Aimei Yang
Keyword(s):  
Public Relations ◽  
Web 2.0 ◽  
Digital Media ◽  
Online Advertising ◽  
Online Media ◽  
Instructional Model ◽  
Media Selection ◽  
The Many ◽  
Conceptual Work

As expenditures in online advertising and public relations continue to increase, students should be prepared for the opportunities and challenges presented by an increasingly interactive Web 2.0 world. Yet a review of both the pedagogical and research literatures revealed no established framework around which educators or students can readily comprehend the many existing and emerging uses of digital media and the increasingly varied and sophisticated means for evaluating their effectiveness. This article addresses this gap in the literature with a conceptual and instructional model of online and digital media selection and evaluation. The article concludes with recommendations for future conceptual work on the topic of digital media and the assessment of their effectiveness.

Lifestyle Journalism

2018 ◽  
Author(s):  
Unni From
Keyword(s):  
Public Relations ◽  
Digital Media ◽  
Breaking News ◽  
Cultural Conflicts ◽  
Political News ◽  
Self Perceptions ◽  
Point Of Interest ◽  
Soft News ◽  
News Service ◽  
The Many

Lifestyle journalism is a significant and very substantial field of journalism. Unlike other fields of journalism, however, it has not been the focus of much scholarly debate. Providing audiences as it does with “news you can use,” it is often considered a supplement to breaking news, political news, and news on social and cultural conflicts. Lifestyle journalism has frequently been defined in opposition to the normative ideal of journalism and therefore in terms of what it is not. This means that it has often been defined from within other journalistic fields, or as a fusion of journalistic elements such as soft news, service journalism, consumer journalism, popular journalism, or even cultural journalism. Lifestyle journalism has also been an umbrella term for more specialized beats of journalism such as travel journalism, fashion journalism, or food journalism. But while lifestyle journalism is partly defined by the topics addressed, it is also characterized by specific genres or modes of addressing the audience (as consumers, for example). Common to a lot of characterizations is a strong connection with advertising and public relations, which means that lifestyle journalists often have been accused of running the errands of the market. For this reason the journalistic role and the self-perceptions of journalists in this field have been a special point of interest in the scholarly debate. In addition to being challenged from within journalism, the legitimacy is also challenged by the many new voices that participate in the field of lifestyle issues in a digital media landscape, a participation that increasingly blurs the boundaries between professionals and non-professionals. The field of lifestyle journalism is, however, itself characterized by blurred boundaries, both between the various subfields and between soft and hard news. Genres traditionally used in hard news, for example, have been adapted to soft news, and topics such as health can in one context be presented as “soft news” (e.g., “how to improve your health”) but in others as “hard news” (e.g., “smoking causes economic expenses”). The relatively new practice of constructive journalism can serve as a case of how approaches associated with lifestyle and service journalism have migrated to more traditional hard news fields.

scholarly journals PR 2.0 and interaction of Turkish Brands in Terms of Brand Awareness

2012 ◽  
Vol 3 (9) ◽  
pp. 63-76
Author(s):  
Ece BABAN
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Web 2.0 ◽  
Digital Media ◽  
Mass Communication ◽  
Target Population ◽  
Brand Awareness ◽  
Web Pages ◽  
Technological Developments ◽  
Internet Networks

Today, under the affect of market conditions, companies prefer social media channel with the aim of reaching their target population, interacting with their customers directly and expressing their brands more powerfully in the market. Companies are trying to perform new strategies for creating close relationships between brand and customers, while the differentiation attempts of the companies. Nowadays, the Internet phenomenon is one of the most important factors in this regard. People spend most of their times at the computer and internet networks. In the 1990s, with the spread of internet and mobile phones, public relations activities moved to electronic and digital media of mass communication as a one-way by using e-mail, SMS and fax machine tools Jalali, 2009:32 . In the 2000s, by the development in web area, with the help of 2.0 patches, people can also edit the pages instead of just reading the written pages through the web pages. In today's competitive environment and the developments that followed the progress of technology companies and companies with a progressive web influenced by these developments and the opportunities created by social media, they introduce their products and services and increase customer satisfaction for better uses. PR activities which use Web 2.0 and technological developments in social media environment are called PR 2.0 Jalali, 2009:45 . Throughout the research, PR 2.0 activities within the scope of the contribution of brand awareness through social media, especially in comparison with traditional PR will be discussed. Brands will be examined regarding the brands which are actively using the social media in terms of the public relations and brand awareness. Brands can be listed in four different business sectors such as; Mavi Jeans, Anadolu Efes Pilsen, Garanti Bankası and ETI. Keywords: Brand Recognition, PR 2.0, Social Media, Web 2.0.

Metamorphosen des Autors im Internet

2018 ◽  
Vol 2018 (1) ◽  
pp. 73-82
Author(s):  
Julia Genz
Keyword(s):  
Web 2.0 ◽  
Digital Media ◽  
Intrinsic Value ◽  
The Other ◽  
Cultural Conditions ◽  
Works Of Art ◽  
Periodic Schedule ◽  
Literary Authorship ◽  
The One ◽  
Death Of The Author

Digital media transform social options of access with regard to producers, recipients, and literary works of art themselves. New labels for new roles such as »prosumers « and »wreaders« attest to this. The »blogger« provides another interesting new social figure of literary authorship. Here, some old desiderata of Dadaism appear to find a belated realization. On the one hand, many web 2.0 formats of authorship amplify and widen the freedom of literary productivity while at the same time subjecting such production to a periodic schedule. In comparison to the received practices of authors and recipients many digital-cultural forms of narrating engender innovative metalepses (and also their sublation). Writing in the net for internet-publics enables the deliberate dissolution of the received autobiographical pact with the reader according to which the author’s genuine name authenticates the author’s writing. On the other hand, the digital-cultural potential of dissolving the autobiographical pact stimulates scandals of debunking and unmasking and makes questions of author-identity an issue of permanent contestation. Digital-cultural conditions of communication amplify both: the hideand- seek of authorship as well as the thwarting of this game by recipients who delight in playing detective. In effect, pace Foucault’s and Barthes’ postulates of the death of the author, the personality and biography of the author once again tend to become objects of high intrinsic value

Exploring ‘digital placemaking’

2021 ◽  
Vol 27 (3) ◽  
pp. 573-578
Author(s):  
Germaine Halegoua ◽  
Erika Polson
Keyword(s):  
Digital Media ◽  
Sense Of Place ◽  
Media Use ◽  
Special Issue ◽  
Social Actors ◽  
Broad Framework ◽  
The Many ◽  
And Control ◽  
Connected Spaces

This brief essay introduces the special issue on the topic of ‘digital placemaking’ – a concept describing the use of digital media to create a sense of place for oneself and/or others. As a broad framework that encompasses a variety of practices used to create emotional attachments to place through digital media use, digital placemaking can be examined across a variety of domains. The concept acknowledges that, at its core, a drive to create and control a sense of place is understood as primary to how social actors identify with each other and express their identities and how communities organize to build more meaningful and connected spaces. This idea runs through the articles in the issue, exploring the many ways people use digital media, under varied conditions, to negotiate differential mobilities and become placemakers – practices that may expose or amplify preexisting inequities, exclusions, or erasures in the ways that certain populations experience digital media in place and placemaking.

scholarly journals From audiences to data points: The role of media agencies in the platformization of the news media industry

2021 ◽  
pp. 016344372110298
Author(s):  
Ida Willig
Keyword(s):  
Digital Media ◽  
News Media ◽  
Media Industry ◽  
Ethical Challenges ◽  
Media Audiences ◽  
Data Points ◽  
The Public Sphere ◽  
The Many ◽  
Marketing Budgets

Media agencies have become one of the key actors in the contemporary media industry: by channelling marketing budgets to some media and some platforms and not to others, media agencies play an important role in creating the digital media infrastructure and laying the tracks of the public sphere. Yet we know very little about these commercial middlemen between advertisers and audiences, what they do, and how we should understand their role in the digital media ecology. This article discusses the role of media agencies in relation to platformization with a focus on the news media sector. Based on interviews, publicly available material and trade journals, the article depicts an industry deeply engaged in digitizing, tracking and commodifying media audiences, while at the same time aware of ethical challenges of the digital media infrastructure. This leads to a call for more political attention and critical research on the democratic implications of the new value chains between platforms, advertisers, audiences, media agencies and news media as well as the many tech companies providing derived digital services and products.

Marketing Public Relations Melalui Instagram Screamous

2020 ◽  
Vol 2 (4) ◽  
pp. 361-380
Author(s):  
Nathasya Wiguna Wiguna ◽  
Nathasya Wiguna Dang Eif Dono Darsono
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Public Relations ◽  
Descriptive Analysis ◽  
Active Role ◽  
Online Media ◽  
Good Citizen ◽  
Special Events ◽  
Pull Strategy ◽  
The Times

ABSTRAK Nathasya Wiguna, Marketing Public Relations Melalui Instagram Screamous (Analisis Deskriptif pada Instagram @Screamous_55) Media sosial Instagram media dan seiring dengan berkembangnya zaman, Instagram menjadi salah satu media sosial yang cukup diminati untuk kepentingan komunikasi pemasaran, dengan ciri khasnya mengedepankan pesan visual dan audio visual dengan interaktivitas yang tinggi. Marketing Public Relations Instagram Screamous menjadikan instagram sebagai media atau saluran dalam berbisnis salah satunya di bidang fashion. Screamous dalam hal ini memiliki peran aktif dalam mengelola dan menginformasikan sebuah produk melalui media online.  Penelitian ini bertujuan untuk meraih penyampaian informasi, mengenalkan brand dan produk serta menerapkan bangga akan produk lokal dengan menciptakan opini yang menguntungkan dan berhasilnya pemasaran. Selain itu bertujuan untuk mengetahui pull strategi dalam menarik minat konsumen terhadap konsumen, dengan push strategi yang mendorong berhasilnya pemasaran dan menggunakan pass strategi dalam memberikan opini yang menguntungkan. Metode yang digunakan dalam penelitian ini adalah Kualitatif dengan pendekatan analisis desktiptif dan menerapkan paradigma konstruktivisme, kemudian teknik yang di gunakan pada penelitian ini adalah teknik pengumpulan data, observasi partisipatori pasif, wawancara mendalam dan studi dokumen. Penelitian ini dilakukan melalui langkah-langkah : menentukan lokasi penelitian, menentukan metode penelitian, menentukan pemilihan informan, menentukan sumber dan jenis data, menentukan teknik pengumpulan data serta mengolah dan menganalisis data. Hasil penelitian ini menunjukan bahwa dalam mengenalkan dan mempertahankan brand lokal, dalam menunjang berhasilnya pemasaran. Screamous mengajak kepada para konsumen menyatukan suatu pemahaman bahwa sebagai warga negara yang baik, harus bangga akan produk lokal atau produk  dalam negeri. Marketing Public Relations Melalui Instagram Screamous dalam mempromosikan suatu produk terdiri dari Pull Strategy dalam menarik minat melalui campaign di produk atau barang Screamous dan melakukan kegiatan promosi melalui media online, dan media sosial. Push Strategy Screamous melalui spesial event, seperti kickfest, expo dalam mendorong berhasilnya pemasaran. Pass Strategy Screamous dalam menciptakan opini yang menguntungkan melalui kegiatan sponsorship seperti acara seminar, edukasi, acara musik dalam menjalin kerjasama dan membantu generasi bangsa dalam berkarya. Kata Kunci :Pemasaran, Instagram, dan Screamous ABSTRACT Nathasya Wiguna, Marketing Public Relations Through Instagram Screamous (Deskriptive analysis on Instagram @Screamous_55) Instagram media social media and along with the times, Instagram has become one of the social media that is in great demand for marketing communication purposes, with its trademark promoting visual and audio visual messages with high interactivity. Marketing Public Relations Instagram Screamous makes Instagram as a media or channel in doing business, one of them is in the fashion sector. Screamous in this case has an active role in managing and informing a product through online media. This study aims to achieve information delivery, introduce brands and products and apply pride in local products by creating favorable opinions and marketing success. In addition, it aims to find out the pull strategies in attracting consumer interest to consumers, with push strategies that encourage successful marketing and use pass strategies in providing favorable opinions. The method used in this study is qualitative with descriptive analysis approach and applying the constructivism paradigm, then the techniques used in this study are data collection techniques, passive participatory observation, in-depth interviews and document studies. This research was carried out through steps: determining the location of the study, determining the research method, determining the selection of informants, determining the source and type of data, determining the data collection techniques and processing and analyzing data. The results of this study indicate that in introducing and maintaining a local brand, in supporting the success of marketing. Screamous invites consumers to unite an understanding that as a good citizen, they must be proud of local products or domestic products. Marketing Public Relations Through Instagram Screamous in promoting a product consists of Pull Strategy in attracting interest through campaigns on Screamous products or goods and conducting promotional activities through online media, and social media. Push Strategy Screamous through special events, such as kickfest, expo in encouraging marketing success. Strategy Screamous Pass in creating favorable opinions through sponsorship activities such as seminars, education, music events in collaborating and helping the nation's generation in work.   Keywords: Marketing, Instagram, and Screamous  

scholarly journals Communication Strategy of Content Collision Agency in Promoting the Blibli.com Brand

2021 ◽  
Vol 18 (2) ◽  
pp. 83-93
Author(s):  
William Ardo Nofrizal ◽  
Santi Delliana
Keyword(s):  
Digital Media ◽  
Research Method ◽  
Qualitative Data ◽  
Communication Strategy ◽  
Online Media ◽  
Qr Code ◽  
Call To Action ◽  
Marketing Process ◽  
Digital Agency ◽  
Qualitative Data Collection

The digital age has led to the emergence of many companies such as E-commerce, which in the marketing process, not only do marketing through offline media but also have penetrated online or digital media. BliBli.com promotes its brand in collaboration with the digital agency Content Collision to be able to provide SEO (Search Engine Optimization) that can increase PageRank on Google. The purpose of this research is to find out how the communication strategy is carried out by the Content Collision Agency. The research method used is descriptive qualitative data collection through interviews, observations, and study documents. The results showed that the communication strategy used by the Content Collision Agency in promoting BliBli.com was by managing BliBli's blog to be more interesting. Content contained on the website of articles, Slideshare, infographics, and live reports in the field, given a call to action on each document that has made. The content is SEO friendly, up to date, creative, informative, entertaining, distributed via online media, and accompanied by backlinks such as QR code and action buttons (buy now). This method makes it easier for readers to be able to get products and promotions available on Blibli.com. Readers can also share by clicking the share that serves as an expression to express like the article and want to share the information by others or just provide feedback for the content through comments. Reviews of products or services from the brand can increase the number of views and also to increase sales.

scholarly journals ‘FITNA’ IN EVERYDAY LIFE: Phenomena of the Digital Behavior of Indonesian Muslim Society on Dajjal Hadith

2020 ◽  
Vol 21 (1) ◽  
pp. 1
Author(s):  
D.I Ansusa Putra
Keyword(s):  
Public Sphere ◽  
Everyday Life ◽  
Digital Media ◽  
Supply And Demand ◽  
Political Life ◽  
Demand Pattern ◽  
Cultural Conditions ◽  
The World ◽  
Life Phenomena ◽  
The Many

<p><em>Dajjal appearance discussion in the last decade has been the trending among Muslim. There are massive search for religious doctrines text on Dajjal in digital media. This is oriented towards certain views about the world, social and cultural conditions, political project, political subjectivity, attitudes, and practice or competence. The behavior affects social-political life through the contextualization of hadith about Dajjal. This study aims to obtain a complete picture of digital media behavior in understanding religious doctrines related to  Fitna of Dajjal among Muslims. This article combines Muslim theory of Cosmopolitanism Khairuddin Aljunied and living hadith approach, supported by data from google trend search throughout 2019. The results showed that there were four digital behaviors of Indonesian Muslim related to Dajjal hadith, first, searching instantaneously; second, reviewing from internet; third, joining the contextualisation discussion; and fourth, liking the personalization and illustration. The most frequently sought topic is about the prayer to be protected from Fitna of Dajjal. In addition, the study also tried to prove that this digital behavior is formed massively because of supply and demand pattern. It means that there are groups producing Dajjal hadith in public sphere regularly since they are supported by the many interests of consumers.</em></p>

scholarly journals Framing Berita Media Online terhadap Efektivitas Kinerja Pemerintah dalam Menanggulangi Tingginya Kasus PHK di Masa Pandemi COVID–19

2021 ◽  
Vol 10 (1) ◽  
pp. 62-72
Author(s):  
Tasya Fasa Anjani ◽  
Ika Novita ◽  
Shavira Amellia Damayanti ◽  
Saifuddin Zuhri
Keyword(s):  
Research Method ◽  
Online Media ◽  
Government Performance ◽  
Analysis Method ◽  
Framing Analysis ◽  
News Framing ◽  
The Public ◽  
Negative Side ◽  
The Many

Abstrak. Terjadinya pandemi covid-19 telah banyak membawa perubahan secara global, kerugian dari berbagai sektor ikut dirasakan oleh masyarakat Indonesia khususnya dalam bidang tenaga kerja yang saat ini mengalami penurunan omset pada setiap perusahaan. Portal berita media online menjadi alat masyarakat untuk mengetahui informasi mengenai penyebaran wabah covid-19 terutama terkait dengan kinerja pemerintah dalam menangani lonjakan pengangguran yang saat ini sedang terjadi akibat banyaknya tindakan berupa pemutusan hubungan kerja (PHK). Tujuan penelitian ini adalah untuk mendeksripsikan framing berita media online terkait dengan efektivitas kinerja pemerintah dalam menanggulangi tingginya kasus PHK di Indonesia. Metode penelitian yang digunakan yaitu metode analisis framing Robert M. Entman, dengan objek penelitian dari dua portal berita yang membahas kinerja pemerintah dalam menghadapi lonjakan pemutusan hubungan kerja (PHK) pada Tirto.id dan CNN Indonesia. Hasil penelitian menunjukkan bahwa baik Tirto.id maupun CNN Indonesia memperlihatkan sisi positif dan negatif dari masalah tersebut, namun yang cukup terlihat yaitu sisi negatif dari pernyataan dan juga kritik yang dimasukkan dalam isi beritanya sedangkan CNN Indonesia dalam mengemas berita mengenai masalah tersebut dari sisi pro dan kontra. Namun yang lebih terlihat yaitu sisi pro.Kata Kunci : Analisis Framing, Berita, Covid-19, Media online, PHK. ABSTRACT. The occurrence of the Covid-19 pandemic has brought many changes globally, losses from various sectors are also felt by the Indonesian people, especially in the field of labor, which is currently experiencing a decline in turnover at each company. Online media news portals are a tool for the public to find out information about the spread of the Covid-19 outbreak, especially related to the government's performance in dealing with the spike in unemployment that is currently happening due to the many actions in the form of layoffs (layoffs). The purpose of this study was to describe the online media news framing related to the effectiveness of government performance in overcoming the high number of layoffs in Indonesia. The research method used is the Robert M. Entman framing analysis method, with the object of research from two news portals that discuss the government's performance in dealing with a spike in layoffs (PHK) at Tirto.id and CNN Indonesia. The results show that both Tirto.id and CNN Indonesia show the positive and negative sides of the problem, but what is quite visible is the negative side of the statement and also the criticism that is included in the content of the news, while CNN Indonesia in packaging news about the problem from the pro and counter. But what is more visible is the pro side.Keywords: Framing Analysis, News, Covid-19, Online media, layoffs.

Revisiting the synopticon: Reconsidering Mathiesen’s ‘The Viewer Society’ in the age of Web 2.0

2011 ◽  
Vol 15 (3) ◽  
pp. 283-299 ◽  
Author(s):  
Aaron Doyle
Keyword(s):  
Mass Media ◽  
Web 2.0 ◽  
Reciprocal System ◽  
The Internet ◽  
Media Production ◽  
Top Down ◽  
The Media ◽  
The Mass Media ◽  
The Many

Thomas Mathiesen’s ‘The Viewer Society’ has been widely influential. Mathiesen posited, alongside the panopticon, a reciprocal system of control, the synopticon, in which ‘the many’ watch ‘the few’. I point to the value of Mathiesen’s arguments but also suggest a reconsideration. I consider where recent challenges to theorizing surveillance as panoptic leave the synopticon. The synopticon is tied to a top—down, instrumental way of theorizing the media. It neglects resistance, alternative currents in media production and reception, the role of culture and the increasing centrality of the internet. Mathiesen’s piece is most useful in a narrower way, in highlighting how surveillance and the mass media interact, rather than in thinking about the role of the media in control more generally.

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