A Brief History of City Branding in Istanbul

This chapter analyzes city branding efforts in Istanbul in the context of urban tourism. The chapter focuses on the evolution of promotional practices from disorderly and inconsistent marketing strategies to a coherent city brand. This relatively brief but complex history of city branding in Istanbul is divided into three analytical and interrelated phases: Self-Orientalism, the City of Religions and the Multi-Faceted City. In analyzing this process, the main representations, themes, slogans and other methods of city branding are discussed. In doing so, this study attempts to introduce a historical/chronological approach to the city branding literature in the case of Istanbul. Next, in the light of this approach and the case study, the study aims to discuss general implications and reasons about changes of city brands over time.

A Brief History of City Branding in Istanbul

Advertising and Branding ◽

10.4018/978-1-5225-1793-1.ch060 ◽

2017 ◽

pp. 1301-1315

Author(s):

Ülke Evrim Uysal

Keyword(s):

Marketing Strategies ◽

Urban Tourism ◽

City Branding ◽

City Brand ◽

History Of ◽

The City ◽

SURABAYA SEBAGAI KOTA MARITIM : STRATEGI PEMASARAN CITY BRANDING DAN TANTANGAN DI MASA DEPAN

Aplikasi Administrasi: Media Analisa Masalah Administrasi ◽

10.30649/aamama.v20i1.93 ◽

2018 ◽

Vol 20 (1) ◽

pp. 61

Author(s):

Febrina Hambalah

Keyword(s):

Marketing Strategy ◽

Place Branding ◽

Scientific Work ◽

City Branding ◽

Social Construct ◽

City Brand ◽

Digital Era ◽

The People ◽

History Of ◽

In today's digital era, each city is competing with another city. Each city features uniqueness that can be highlighted from him, all of it is to attract funding from investors. The ultimate goal is to improve the welfare of the city. Surabaya has been known by the people of Indonesia through the history of Indonesian independence as The City of Heroes. However, the identity as The City of Heroes is not yet strong enough to attract investment and the interest of tourists to invest in this city of Surabaya. Thus a new identity, in this case new branding must be made in order to strengthen the position of Surabaya before the eyes of the community both internal communities within the city of Surabaya, as well as external communities outside the city of Surabaya and abroad.The research method that was used is descriptive qualitative method. This method is by doing observation and analysis of marketing strategy of city branding which have been done by Surabaya city. This scientific work was developed by using literature review approach or literature study.In this research noted that the process of building a city brand is not easy. Especially if the parties involved have a political interest in it. As a social construct, city branding of the city of Surabaya as a city of Maritime will certainly generate various responses from the community. The response can be a positive response, as well as a negative response. Keywords: City Branding, Marketing Strategy, Place Branding

Case Study: Rome's House of Memory and History: The Politics of Memory and Public Institutions

10.1093/oxfordhb/9780195339550.013.0008 ◽

2012 ◽

Author(s):

Alessandro Portelli

Keyword(s):

Oral History ◽

Cultural Policy ◽

Public Institutions ◽

Politics Of Memory ◽

Political Events ◽

History Of ◽

Ambitious Program ◽

This article centers around the case study of Rome's House of Memory and History to understand the politics of memory and public institutions. This case study is about the organization and politics of public memory: the House of Memory and History, established by the city of Rome in 2006, in the framework of an ambitious program of cultural policy. It summarizes the history of the House's conception and founding, describes its activities and the role of oral history in them, and discusses some of the problems it faces. The idea of a House of Memory and History grew in this cultural and political context. This article traces several political events that led to the culmination of the politics of memory and its effect on public institutions. It says that the House of Memory and History can be considered a success. A discussion on a cultural future winds up this article.

The role of leadership and communication in internal city branding

Journal of Product & Brand Management ◽

10.1108/jpbm-05-2020-2912 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Rico Piehler ◽

Ayla Roessler ◽

Christoph Burmann

Keyword(s):

Corporate Branding ◽

Brand Management ◽

Equation Modeling ◽

Brand Commitment ◽

City Branding ◽

Brand Communication ◽

Internal Branding ◽

Content Type ◽

City Brand ◽

Purpose This study aims to investigate the brand-oriented leadership of a city’s mayor and city online brand communication as brand management-related antecedents of residents’ city brand commitment. It thus examines if city brand managers can apply internal branding concepts from the corporate branding domain in a city branding context. Design/methodology/approach The relationships between the brand management-related antecedents and the internal city branding (ICB) objective are tested through structural equation modeling using cross-sectional survey data of 414 residents of a German city. Findings Both the brand-oriented leadership of the mayor in terms of acting as a role model by living the city brand and its identity and by showing commitment to the brand and the city’s online brand communication in terms of its quality have positive effects on residents’ city brand commitment. Moderation analyses reveal no significant differences between the path estimates for age, place of birth, duration of residency and education. However, the results differ significantly for gender. Research limitations/implications As this study’s sample is limited to only one city in Germany, further research needs to investigate the relationships in different cities and other countries to ensure the generalizability of the results. Future studies might also include other aspects of city brand communication, as well as cognitive and behavioural ICB objectives. Practical implications To increase residents’ city brand commitment, city brand managers should ensure that a city’s online brand communication is adequate, complete, credible, useful and clear. Furthermore, through creating awareness for the importance of a mayor’s brand-oriented leadership and through educating and training the mayor to engage in this specific form of brand-oriented transformational leadership, city brand managers can increase residents’ emotional attachment with the city brand. Originality/value This study integrates internal branding research from the corporate branding domain with place and city branding research. It confirms that certain aspects of internal branding (i.e. brand-oriented leadership, brand communication and brand commitment) are applicable not only in the corporate branding domain but also in other branding contexts such as city branding if adapted properly.

“The Principal Russian Church in America”: from the History of Saint Nicholas Russian Orthodox Cathedral in the City of New York

Istoriya ◽

10.18254/s207987840017595-3 ◽

2021 ◽

Vol 12 (11 (109)) ◽

pp. 0

Author(s):

Vladimir Pechatnov

Keyword(s):

United States ◽

New York ◽

The United States ◽

Russian Orthodox ◽

History Of ◽

Ministry Of Finance ◽

The Russian Empire ◽

Foreign Ministry ◽

Based on previously unearthed documents from the Russia’s State Historical Archive and the Archive of Foreign Policy of the Russian Empire the article explores the history of the first Russian Orthodox parish in New York City and construction of Saint-Nickolas Russian Orthodox Cathedral in the city. It was a protracted and complicated interagency process that involved Russian Orthodox mission in the United States, Russia’s Foreign Ministry and its missions in the United States, the Holy Governing Synod, Russia’s Ministry of Finance and the State Council. The principal actors were the bishops Nicholas (Ziorov) and especially Tikhon (Bellavin), Ober-Prosecutor of the Holy Governing Synod Konstantine Pobedonostsev and Reverend Alexander Khotovitsky. This case study of the Cathedral history reveals an interaction of ecclesiastical and civil authorities in which private and civic initiative was combined with strict bureaucratic rules and procedures.

Multilingualism, urban change and gentrification in the landscape of a Brussels neighbourhood

Multilingua ◽

10.1515/multi-2015-0103 ◽

2018 ◽

Vol 37 (1) ◽

pp. 25-52 ◽

Cited By ~ 3

Author(s):

Mieke Vandenbroucke

Keyword(s):

Inner City ◽

Urban Landscape ◽

Urban Change ◽

Linguistic Change ◽

Socio Economic Development ◽

History Of ◽

The Rich ◽

Rich History ◽

AbstractThis paper focuses on how different historical stages of socio-economic development in Brussels are played out on the ground over time in one particular inner-city neighbourhood, the Quartier Dansaert. In particular, I document the history of this neighbourhood and how urban change and gentrification have impacted the outlook of multilingualism and the development of multilingual discourses and language hierarchies in its material and semiotic landscape over time. By using the rich history of multilingualism in the Quartier Dansaert as a case-study, I argue in favour of more historically-sensitive and longitudinal approaches to social and, in particular, linguistic change as played out in urban landscape.

TECNOLOGIAS GEOGRÁFICAS NO ENSINO MÉDIO: estudo de caso em escolas públicas de Montes Claros/MG

Revista Cerrados ◽

10.22238/rc24482692v15n12017p330a350 ◽

2020 ◽

Vol 15 (01) ◽

pp. 330-350

Author(s):

Welton Silva Ferreira ◽

Marcos Esdras Leite

Keyword(s):

High School ◽

Public Schools ◽

School Environment ◽

Search Criterion ◽

History Of ◽

Training Resources ◽

Teaching Learning ◽

The City ◽

State Schools

O presente estudo tem como finalidade, a investigação do conteúdo das geotecnologias no ensino médio em algumas escolas estaduais de Montes Claros-MG, com virtude na otimização e valorização desta área do conhecimento que compete ao ensino escolar, tendo em vista o avanço e acessibilidade dos meios tecnológicos aos estudantes, mas não há familiarização dos mesmos com esses meios no ambiente escolar. Aos professores, cabe considerar neste trabalho, a maneira como eles congregam o assunto proposto ao seu sistema de trabalho, analisando as possíveis dificuldades encontradas. Inicia-se o trabalho apresentando um breve histórico das geotecnologias e o seu desdobramento nos tempos vigente fazendo menção aos meios pedagógicos e de softwares voltados para a prática cartográfica. Metodologicamente serão acatadas como objeto e critério da pesquisa, cinco escolas estaduais localizadas no perímetro urbano da cidade. Posteriormente foi aplicado um formulário aos professores das referidas escolas, em modo de amostra, com intuito de acurar os entraves no processo de ensino-aprendizagem acerca da disciplina. Após a obtenção dos resultados verificou-se a capacidade de apreensão do conteúdo das geotecnologias e as arestas a serem aparadas no que tange o ensino. Palavras-chave: Geotecnologias; cartografia; ensino-aprendizagem; limitações. GEOGRAPHIC TECHNOLOGIES IN HIGH SCHOOL: a case study in public schools of Montes Claros / MG Abstract The present study has as its purpose, the investigation of the content of geotechnology in high school in some state schools in Montes Claros, MG, with virtue in optimization and enhancement of this area of knowledge that it is the responsibility of the schools, with a view to the advancement and accessibility of technological resources for students, but there are familiarization themselves with these means in the school environment. For teachers, it is considered in this work, the way they associate the subject proposed to its system of work, analyzing the potential difficulties encountered. It begins the work by presenting a brief history of geotechnology and its deployment in times legislation making mention to the training resources and software designed for the practice mapping. Methodologically speaking will be taken as an object and search criterion, five state schools located within the city limits of the city. It was later applied a form to teachers of these schools, in order to sample, with a view to enhance obstacles in the teaching-learning process about the discipline. After obtaining the results it was found that the ability to apprehend the contents of geotechnology and the edges to be trimmed edges in the teaching. Keywords: Geotechnology; cartography; teaching-learning; limitations. TECNOLOGÍAS GEOGRÁFICAS EN LA ESCUELA SECUNDARIA: un estudio de caso en las escuelas públicas en Montes Claros / MG Resumen El presente estudio tiene como objetivo, la investigación del contenido de geotechnologies en algunas escuelas secundaria estatales de Montes Claros, MG, con la virtud en la optimización y mejora de esta área de conocimiento que es responsabilidad de las escuelas, con miras a la promoción y la accesibilidad de los recursos tecnológicos para estudiantes, pero hay que se familiaricen con estos medios en el entorno escolar. Para los profesores, es considerado en este trabajo, la manera de asociar el tema propuesto para su sistema de trabajo, analizando las posibles dificultades encontradas. Comienza el trabajo presentando una breve historia de geotechnologies y su despliegue en tiempos legislación haciendo mención a los recursos de formación y software diseñado para la práctica ha cambiado. Metodológicamente hablando será tomado como un objeto y criterios de búsqueda, cinco escuelas estatales situadas dentro de los límites de la ciudad. Posteriormente se aplicó un formulario para los maestros de estas escuelas, a fin de muestra, con miras a acurar obstáculos en el proceso de enseñanza-aprendizaje acerca de la disciplina. Tras la obtención de los resultados se encontró que la capacidad de aprehender el contenido de geotechnologies y los bordes que va a recortar los bordes de la enseñanza. Palabras llave: Geotechnologies; cartografia; el proceso enseñanza-aprendizaje; limitaciones.

Colonial Values and Asylum Care in Brazil: Reclaiming the Streets Through Carnival in Rio de Janeiro

International Perspectives in Values-Based Mental Health Practice ◽

10.1007/978-3-030-47852-0_18 ◽

2020 ◽

pp. 155-161

Author(s):

Julia Evangelista ◽

William A. Fulford

Keyword(s):

Local Community ◽

Well Being ◽

Colonial History ◽

Self Confidence ◽

History Of ◽

The Impact ◽

Mental Well Being ◽

AbstractThis chapter shows how carnival has been used to counter the impact of Brazil’s colonial history on its asylums and perceptions of madness. Colonisation of Brazil by Portugal in the nineteenth century led to a process of Europeanisation that was associated with dismissal of non-European customs and values as “mad” and sequestration of the poor from the streets into asylums. Bringing together the work of the two authors, the chapter describes through a case study how a carnival project, Loucura Suburbana (Suburban Madness), in which patients in both long- and short-term asylum care play leading roles, has enabled them to “reclaim the streets,” and re-establish their right to the city as valid producers of culture on their own terms. In the process, entrenched stigmas associated with having a history of mental illness in a local community are challenged, and sense of identity and self-confidence can be rebuilt, thus contributing to long-term improvements in mental well-being. Further illustrative materials are available including photographs and video clips.

The Ambiguities of ‘Sustainable’ Berlin

10.20944/preprints202012.0587.v1 ◽

2020 ◽

Author(s):

Ares Kalandides ◽

Boris Grésillon

Keyword(s):

Environmental Planning ◽

Marketing Strategies ◽

City Marketing ◽

Target Groups ◽

Sustainable City ◽

Sustainable Planning ◽

Environmental Limits ◽

The One ◽

The City ◽

City Marketing has a strong tradition in Berlin, with two organisations, Berlin Partner and Visit Berlin, responsible for designing and implementing relevant strategies. Sustainability has been on and off the city marketing agenda, almost exclusively in its environmental dimension. In this article we examine the current representations of Berlin as a “sustainable city” in the official City Marketing strategies. We look at how sustainability is used and instrumentalized to create a specific city profile, and also to attract particular target groups in tourism. We propose an analysis of sustainable planning in Berlin since reunification, to show how it has moved into different directions over time and how this has (or has not) been followed by City Marketing. In this endeavour we move between the existing, and as we argue deeper and more sophisticated, environmental planning of the city on the one hand, and the reductions and simplifications of City Marketing representations on the other. Finally, we argue that there are inherent contradictions in marketing a sustainable city, where both in terms of tourism and economic development, the concept of growth seems to be reaching environmental limits.

The Black Diamonds of Sydney Harbour

Environment and Planning E Nature and Space ◽

10.1177/2514848619850446 ◽

2019 ◽

Vol 2 (3) ◽

pp. 645-664

Author(s):

Ann Elias

Keyword(s):

Indigenous Peoples ◽

Mining Company ◽

Pastoral Area ◽

The Sublime ◽

Sydney Harbour ◽

History Of ◽

Below Ground ◽

The Aesthetic ◽

This article explores the case study of a coal mine that was first tunneled under Sydney Harbour in 1897 but closed in 1931. Specifically, it examines how the history of the mine intersects with aesthetics, race, colonialism, and Indigenous dispossession. Centered on the story of an English mining company that first sought a mine site in a pastoral area of the city, but under public pressure was forced to select instead a grimy working class suburb on the opposite harbor shore, the article argues that environmental aesthetics and tastes in beauty collaborated with extractivism. The argument emerges that economics, art, and aesthetics are inextricably linked in this history and further, that while the mine excited the industrial imagination through the aesthetic of the sublime, and associations with darkness and vastness, it conflicted with colonial settler tastes for the pastoral imagination defined by the aesthetics of the beautiful and its associations with light. The article discusses the context of a settler economy in lands stolen from Indigenous peoples, and how conceptualizations of the sublime and beautiful, as well as dark and light, were aligned with the racialization of the properties of coal and space above and below ground.