The Impact of Social Media on Social Movements

2017 ◽  
pp. 224-252 ◽  
Author(s):  
İrem Eren-Erdoğmuş ◽  
Sinem Ergun
Keyword(s):  
Social Media ◽  
Social Movements ◽  
Content Analysis ◽  
Online Community ◽  
Emerging Market ◽  
Primary Objective ◽  
The Usa ◽  
Similarities And Differences ◽  
The Right ◽  
The Impact

The primary objective of this chapter is to analyze the support of social media for social movements within the context of the anti-consumption movement. Social media have proved to be strategic for initiating, organizing and communicating social movements. The anti-consumption movement is a trend of the postmodernism era that has not yet reached a large following. A secondary aim of this chapter is to analyze the similarities and differences in the support of social media for the anti-consumption movement between one developed and one emerging market. To achieve this goal, a content analysis was employed to analyze Facebook accounts of anti-consumption online communities in the USA and Turkey. The findings show that social media can be the right medium to increase coverage of social movements in society. Additionally, the online institutionalization and decentralized organization of the online community as well as stable social media sharing help support non-radical social movements like anti-consumption.

Young people’s responses to COVID-19 as the pandemic spread across the world: lessons from real-time analysis of online viewer engagement with a pan-African COVID-19 miniseries (Preprint)

2021 ◽  
Author(s):  
Venetia Baker ◽  
Georgia Arnold ◽  
Sara Piot ◽  
Lesedi Thwala ◽  
Judith Glynn ◽  
...  
Keyword(s):  
Public Health ◽  
Social Media ◽  
Young People ◽  
Peer Influence ◽  
Online Community ◽  
Accurate Information ◽  
Psychosocial Needs ◽  
Real Time Analysis ◽  
The Usa ◽  
The Impact

BACKGROUND In April 2020, as cases of the novel coronavirus disease (COVID-19) spread across the globe, MTV Staying Alive Foundation created the educational entertainment miniseries MTV Shuga: Alone Together. In 70 short episodes released daily on YouTube, Alone Together aimed to disseminate timely and accurate information to increase young people’s knowledge, motivation and actions to prevent COVID-19. OBJECTIVE We sought to identify young people’s perspectives on the global COVID-19 pandemic and national lockdowns by examining the words, conversations, experiences and emotions expressed on social media in response to the Alone Together episodes. We also assessed how viewers used the series and its online community as a source of support during the global pandemic. METHODS 3,982 comments and 70 live chat conversations were extracted from YouTube between April-October 2020 and analysed through a data-led inductive thematic approach. Analyses were conducted within one week of episodes premiering. Aggregated demographic and geographical data were collected using YouTube Analytics. RESULTS The miniseries had a global reach across 5 continents, with a total 7.7 million views across MTV Shuga platforms. The series had almost 1 million views over 70 episodes on YouTube and an average 5,683 unique viewers per episode on YouTube. The dominant audience was young people (65%, between 18-24 years old) and women (85%). Across diverse countries like Nigeria, Ghana, the USA and the UK, viewers believed that COVID-19 was serious and expressed that it was people’s social responsibility to follow public health measures. The series storylines about the impact of self-isolation on mental health, exposure to violence in lockdowns and restricted employment opportunities due to the pandemic resonated with young viewers. Tuning in to the miniseries provided viewers with reliable information, entertainment, and an online community during an isolating, confusing and worrying time. CONCLUSIONS During the first wave of COVID-19, young people from 53 countries connected on social media via the MTV miniseries. The analysis showed how digitally connected young people, predominantly young women, felt compelled to follow COVID-19 safety measures despite the pandemic’s impact on their psychosocial needs. Viewers used social media to reach out to fellow viewers for advice, solace, support and resources. Organisations, governments and individuals have been forced to innovate during the pandemic to ensure people can access services safely and remotely. This analysis showed that young people are receptive to receiving support from online communities and media services. Peer influence and support online can be a powerful public health tool as young people have a great capacity to influence each other and shape norms around public health. However, online services are not accessible to everyone, and COVID-19 has increased disparities between digitally connected and unconnected young people.

scholarly journals The Impact of “Manipulated News” on Student Attitudes and Perceptions and Their Participation in the Umbrella Movement in Hong Kong

2021 ◽  
Vol 7 (2) ◽  
pp. 205630512110197
Author(s):  
Chesca Ka Po Wong ◽  
Runping Zhu ◽  
Richard Krever ◽  
Alfred Siu Choi
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Hong Kong ◽  
Survey Research ◽  
Student Attitudes ◽  
Qualitative Content Analysis ◽  
Fake News ◽  
Attitudes And Perceptions ◽  
The Impact ◽  
Potential Use

While the impact of fake news on viewers, particularly marginalized media users, has been a cause of growing concern, there has been little attention paid to the phenomenon of deliberately “manipulated” news published on social media by mainstream news publishers. Using qualitative content analysis and quantitative survey research, this study showed that consciously biased animated news videos released in the midst of the Umbrella Movement protests in Hong Kong impacted on both the attitudes of students and their participation in the protests. The findings raise concerns over potential use of the format by media owners to promote their preferred ideologies.

scholarly journals Impact of Social Media Visuals on People’s Visual Communication during Social Movements in Bangladesh

2019 ◽  
pp. 9-18
Author(s):  
MD Saiful Alam Chowdhury ◽  
Monira Begum ◽  
Shaolin Shaon
Keyword(s):  
Social Media ◽  
Social Movements ◽  
Social Networking ◽  
Social Networking Sites ◽  
Visual Communication ◽  
Online News ◽  
Substantial Role ◽  
The Past ◽  
Popular View ◽  
The Impact

The past decade has seen an armorial growth of the influence of social media on many aspects of people’s lives. Social networking sites, especially Facebook, play a substantial role in framing popular view through its contents. This article explores the impact of visuals, especially photos and videos, published in social media during social movements. Importantly that some visuals received attention in social media during agitations which later got featured or become news in print, electronic and online news portal media as well. Some of the visuals later proved to be edited or fabricated contents which created confusion among participants in this research and beyond. The confusion has contributed to the acceleration or shrinkage of the movement in question in many cases. The center of this article is to examine how social media visuals influence people’s visual communication during social movements. Additionally, it digs out the user’s activity on social media during movements.

Sharing tourism experiences in social media

2017 ◽  
Vol 29 (1) ◽  
pp. 179-225 ◽  
Author(s):  
Marios D. Sotiriadis
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Academic Research ◽  
Online Reviews ◽  
Content Type ◽  
Main Research ◽  
Research Themes ◽  
Consumer Perspective ◽  
Use Of Social Media ◽  
The Impact

Purpose The purpose of this paper is twofold: to perform a synthesis of academic research published between 2009 and 2016 regarding the changes in tourism consumer behavior brought about by the use of social media (SM); and to suggest a set of strategies for tourism businesses to seize opportunities and deal with resulting challenges. Design/methodology/approach A volume of 146 peer-reviewed journal articles were retrieved from two major databases. Content analysis of this academic research has been performed, exploring the effects of online reviews on tourism consumers and providers. Findings The content analysis identified three main research themes that were investigated by scholars and classified into two major categories, namely, consumer perspective and provider perspective: the antecedents (factors motivating and influencing tourists); the influence of online reviews on consumer behaviour; and the impact of these reviews on tourism businesses (providers’ perspective). Research limitations/implications This study is based on a literature review and outcomes reported by previous studies; hence, the suggestions are indicative rather than conclusive. Some publication sources were not included. Practical implications This paper suggests a range of adequate strategies, along with operational actions, formulated for industry practitioners in the fields of management and marketing. Originality/value It provides an update of the state of published academic research into SM and an integrated set of management and marketing strategies for tourism providers in seizing the opportunities and dealing with the challenges raised in a digital context.

A Comparative View of Censored and Uncensored Political Discussion

2017 ◽  
pp. 269-282
Author(s):  
Qihao Ji
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Future Research ◽  
Chinese Government ◽  
Political Discussion ◽  
Time Period ◽  
Social Media Platforms ◽  
Internet Censorship ◽  
Media Discourses ◽  
The Impact

Through a content analysis on Chinese online dissidents' social media discourses, this study examines the impact of Internet censorship on Chinese dissidents' political discourse in two social media platforms: Weibo and Twitter. Data was collected during a time period when China's Internet censorship was tightened. Results revealed that Chinese online dissidents are more likely to post critical opinions and direct criticism towards the Chinese government on Twitter. In addition, dissidents on Twitter are more likely to engage in discussing with others, while Weibo dissidents tend to adopt linguistic skills more often to bypass censorship. No difference was found in terms of dissidents' civility and rationality across the two platforms. Implications and future research are discussed in detail.

scholarly journals Extremism and Intelligence

2020 ◽  
Vol 2 (3) ◽  
pp. 15
Author(s):  
Julian Richards
Keyword(s):  
Social Media ◽  
Social Movements ◽  
Liberal Democracy ◽  
Cutting Edge ◽  
Crossing Over ◽  
Allocation Of Resources ◽  
Transnational Social Movements ◽  
Intelligence Agencies ◽  
Difficult Challenge ◽  
The Right

Contemporary extremist threats encompass a widening spectrum, whereby long-standing threats are supplemented by the stubborn persistence of historical threats, and by the emergence of new threats and Violent Transnational Social Movements (VTSMs). For security and intelligence agencies, the management challenges posed by the evolving picture are complex and multi-faceted. Probably the most difficult challenge is that of prioritisation and the allocation of resources across the spectrum of investigation. Other challenges include those of recruiting and retaining staff with the right cutting-edge skills, especially in such fields of social media exploitation; and a fundamental definitional question of how to define some of the newly-emerging threats, avoiding questions of surveillance crossing-over into inappropriate suppression of legitimate dissent in a liberal democracy.

Cross-cultural differences in the adoption of social media

2019 ◽  
Vol 13 (1) ◽  
pp. 119-140 ◽  
Author(s):  
Dhoha A. Alsaleh ◽  
Michael T. Elliott ◽  
Frank Q. Fu ◽  
Ramendra Thakur
Keyword(s):  
Social Media ◽  
Cultural Influences ◽  
Cultural Characteristics ◽  
Modified Model ◽  
Content Type ◽  
The Usa ◽  
Different Cultures ◽  
The Impact ◽  
Cross National

PurposeAs social media have become very popular and an integral part of the world economy in recent years, identifying factors that influence consumers’ attitudes toward social media sites has become a major goal of many researchers in academia and industry. This paper aims to identify factors that predict consumers’ attitudes and intentions toward usage of Instagram, a relatively new social media tool. In addition, it examines the role of an important dimension of culture – individualism vs collectivism –to determine cultural influences on the adoption of social media in the USA (i.e. an individualistic culture) and Kuwait (i.e. a collectivist culture).Design/methodology/approachData were collected from a convenience sample of undergraduate business and MBA students from Kuwait and the USA. To validate the measures for the constructs depicted in the conceptual model, the authors conducted an exploratory factor analysis using all items. They then conducted a confirmatory factor analysis to further evaluate the adequacy and validity of the measurement model. They also tested the hypotheses using structural equation modeling (SEM).FindingsOut of the nine hypotheses that were tested for significance, the SEM results indicated that seven hypotheses were significant. The results indicated a non-significant result between perceived critical mass is not a predictor of perceived usefulness and social influence to attitude.Research limitations/implicationsThe current study has some limitations that need to be recognized and can be used as guidelines for future research. First, college students represent only a portion of online users and may impact the external validity of our study. Hence, a more diverse sample with a broader range of ages, incomes, education levels, cultures and national origins would be advisable. Second, this study featured a dynamically continuous innovation (Instagram) rather than a discontinuous innovation. Third, other factors can be carried out to see other variables other than those described in this study to predict consumer’s attitude and intention to use the social media.Practical implicationsCultural characteristics such as individualism/collectivism would seem to be potentially useful when segmenting countries. The results of the current study indicate that the modified model is applicable to a cross-national group of social media users. This study demonstrates the impact of cultural characteristics on various technology adoption. Hence, managers must be aware that countries can be grouped according to the type of cultural effect within each. Each social media category, clusters can be formed consisting of countries that are expected to have similar usage patterns based on technological capability and social norms. By understanding the factors that influence each cluster of countries, firms can design customized social media programs.Social implicationsThis research provides valuable information to better understand the consumers’ attitudes and intentions toward the emerging social media landscape. Indeed, the popularity of social media has greatly changed the way in which people communicate in today’s world. In particular, Instagram has gradually become a major communication media for both social and business purposes. This research shed light into the factors that influence intentions to adopt social media across different cultures. It empirically examines the role of culture – individualism vs collectivism – by using two samples (i.e. Kuwait and the USA) to determine cultural influences on the adoption of social media in different cultures.Originality/valueUsing data drawn from Kuwait and US samples, this current study draws upon the theory of reasoned action (Fishbein and Ajzen, 1975) and the technology acceptance model (Davis, 1989). The results of the analysis indicate that the modified model is applicable to a cross-national group of social media users. Moreover, this study demonstrates the impact of cultural characteristics on various technology adoption constructs in the model.

The missing dalit women in testimonies of #MeToo sexual violence: Learnings for social movements

2020 ◽  
Vol 54 (1) ◽  
pp. 76-82 ◽  
Author(s):  
Rupali Bansode
Keyword(s):  
Social Media ◽  
Social Movements ◽  
Sexual Harassment ◽  
Sexual Violence ◽  
Dalit Women ◽  
The Impact

While the #MeToo movement inspired many women to share their stories of sexual harassment on social media, the impact of the movement in India remains limited as it did not reflect the voices of subjects who have been historically marginalised. This note discusses the ways in which the erasure of dalit women’s testimonies of sexual violence happens by reflecting on a few central aspects of Satyabhama’s case, a victim/survivor of a caste-based incident of sexual violence in Maharashtra. It argues the relevance and importance of dalit women’s testimonies of sexual violence, which have been overlooked, for strengthening both the feminist and the dalit movements.

scholarly journals A review of social media methods and lessons learned from the National Children’s Study

2017 ◽  
Vol 1 (4) ◽  
pp. 260-264 ◽  
Author(s):  
Amelia Burke-Garcia ◽  
Kate Winseck ◽  
Leslie Cooke Jouvenal ◽  
David Hubble ◽  
Kathryn M. Kulbicki
Keyword(s):  
Social Media ◽  
Online Social Networks ◽  
Online Community ◽  
Longitudinal Research ◽  
User Participation ◽  
Lessons Learned ◽  
Future Research ◽  
Institutional Review ◽  
Participant Retention ◽  
The Impact

IntroductionGiven the reach and influence of social media, the National Children’s Study Vanguard Study evaluated the feasibility, acceptability, and cost of using social media to support participant retention.MethodsWe describe a social media experiment designed to assess the impact of social media on participant retention, discuss several key considerations for integrating social media into longitudinal research, and review factors that may influence engagement in research-related social media.ResultsUser participation varied but was most active when at launch. During the short life of the private online community, a total of 39 participants joined. General enthusiasm about the prospect of the online community was indicated. There were many lessons learned throughout the process in areas such as privacy, security, and Institutional Review Board clearance. These are described in detail.ConclusionsThe opportunity to engage participants in longitudinal research using online social networks is enticing; however, more research is needed to consider the feasibility of their use in an ongoing manner. Recommendations are presented for future research seeking to use social media to improve retention in longitudinal research.

Sign in / Sign up

Export Citation Format

Share Document