scholarly journals Public Relations and Advertising in the Context of E-Sports

Author(s):  
Tina Tomazic ◽  
Luka Druks ◽  
Noemia Bessa Vilela

E-sports within the gaming industry characterize an economic sector that is engaged in the developing, marketing, and sale of video games. They represent many opportunities for advertising and public relations, which are very important to increase the visibility of e-sports. The use of both has proved far more effective, because it allowed a rapid increase in their popularity. The aim of this chapter is to compare the use of public relations and advertising in e-sports and to determine their appropriateness. So, the relationship between public relations, advertising, and e-sports is developed and researched for the first time here. The authors used qualitative comparative analysis between public relations and advertising in the context of e-sports based on Natus Vincere, one of the most important Ukrainian organizations in the gaming industry. The rise of the gaming industry and recent success of e-sports demonstrate the profitable economic potentials of gaming spectatorship.

Author(s):  
Tina Tomazic ◽  
Luka Druks ◽  
Noemia Bessa Vilela

E-sports within the gaming industry characterize an economic sector that is engaged in the developing, marketing, and sale of video games. They represent many opportunities for advertising and public relations, which are very important to increase the visibility of e-sports. The use of both has proved far more effective, because it allowed a rapid increase in their popularity. The aim of this chapter is to compare the use of public relations and advertising in e-sports and to determine their appropriateness. So, the relationship between public relations, advertising, and e-sports is developed and researched for the first time here. The authors used qualitative comparative analysis between public relations and advertising in the context of e-sports based on Natus Vincere, one of the most important Ukrainian organizations in the gaming industry. The rise of the gaming industry and recent success of e-sports demonstrate the profitable economic potentials of gaming spectatorship.


2021 ◽  
Vol 13 (10) ◽  
pp. 5445
Author(s):  
Muyun Sun ◽  
Jigan Wang ◽  
Ting Wen

Creativity is the key to obtaining and maintaining competitiveness of modern organizations, and it has attracted much attention from academic circles and management practices. Shared leadership is believed to effectively influence team output. However, research on the impact of individual creativity is still in its infancy. This study adopts the qualitative comparative analysis method, taking 1584 individuals as the research objects, underpinned by a questionnaire-based survey. It investigates the influence of the team’s shared leadership network elements and organizational environmental factors on the individual creativity. We have found that there are six combination of conditions of shared leadership and organizational environmental factors constituting sufficient combination of conditions to increase or decrease individual creativity. Moreover, we have noticed that the low network density of shared leadership is a sufficient and necessary condition of reducing individual creativity. Our results also provide management suggestions for practical activities during the team management.


Author(s):  
Ming Yi ◽  
Shenghui Wang ◽  
Irene E. De Pater ◽  
Jinlian Luo

Abstract. Research on the relationship between personality traits and employee voice has predominantly focused on main effects of one or more traits and has shown equivocal results. In this study, we explore relationships between configurations (i.e., all logically possible combinations) of the Big Five traits and promotive and prohibitive voice using fuzzy-set qualitative comparative analysis. Survey data from 171 employees from 10 organizations in the service industry revealed that none of the traits alone could induce promotive or prohibitive voice. Yet, we found three trait configurations that relate to promotive voice and four configurations that relate to prohibitive voice. We use the theory of purposeful work behavior to explain the different trait configurations for promotive and prohibitive voice.


2018 ◽  
Vol 1 (1) ◽  
pp. 809-816
Author(s):  
Anna Kwiotkowska ◽  
Magdalena Gębczyńska

Abstract The purpose of this paper is to explore causal complexity in the relationship between environmental uncertainty and firm’s performance. Due to complexity in the external and internal environment, the relationship between environment and firm performance rests not only on a single attribute but on the interrelation and complementarities between multiple characteristics such as firm features and external factors. This study examines the influence of a firm’s specific characteristics and the dimensions of environmental uncertainty on the company’s performance. Fuzzy-set qualitative comparative analysis is used to analyze data collected via questionnaires from 58 Polish small and medium enterprises (SMEs). The results suggest that characteristics of the general business environment, as well as the firm-specific characteristics all matter to firm performance. In addition, our findings clearly demonstrate that the determination of high firm performance is underpinned by substantial interdependence among the selected conditions and complexity. Therefore, any particular condition may have a different or even opposite effect on the outcome depending on the presence or absence of other conditions. Based on this, we conclude that external environmental uncertainty characteristics, with the dimensions of competitive intensity, technological turbulence and market/demand turbulence, are not as important as the other conditions for high-performing firms. The study offers a new perspective on the relationship between environmental uncertainty and firm performance with its systematic comparative analysis of complex cases. It identifies different combinations of conditions (paths) leading to a high firm performance.


2019 ◽  
Vol 11 (6) ◽  
pp. 1779 ◽  
Author(s):  
Yongbo Sun ◽  
Xiaojuan Hu ◽  
Yixin Ding

As important situational factors in the workplace, challenge stressors play an important role in stimulating employee creativity. This study used self-efficacy and emotional exhaustion as intervening processes to delve into the impact of promotion and depletion mechanisms of challenge stressors on employee creativity. According to the theory of resource conservation, the study explores the moderating effect of learning and relaxing at work on the promotion and depletion mechanisms of challenge stressors. Fuzzy-set qualitative comparative analysis was conducted to analyze the effect of a combination of factors on employee creativity. A total of 240 valid paired-samples were collected from employees of three enterprises in information technology, finance, and evaluation services industries. This study drew the following conclusions. Challenge stressors have a direct positive effect on employee creativity, self-efficacy and emotional exhaustion have partial mediating effects on the relationship between challenge stressors and employee creativity, learning positively moderates the relationship between challenge stressors and self-efficacy, and qualitative comparative analysis reveals three configurations that improve employee creativity.


2017 ◽  
Vol 744 ◽  
pp. 393-398 ◽  
Author(s):  
Mukhametkali Musagalievich Mataev ◽  
M.R. Abdraimova ◽  
S.M. Saxena ◽  
D.Zh. Nuketaeva ◽  
B.T. Zheksembieva

Ferrite with mixed complex oxides BiNaFe2O5, BiKFe2O5 was synthesized by high temperature solid state reaction. The structure of the ferrites, type of syngony, parameters of the unit cells, radiographic and pycnometric densities were determined by X-ray phase analysis for a first time: BiNaFe2O5 – а=5,577, с=13,86 Å, γ=120º, Vun.cell. = 373,9 Å3, Z=4, ρrad.= 7,5262 г/см3, ρpicn.=7,5271 г/см3, BiKFe2O5 –а=5,545, с=13,65 Å, γ=120º, Vun.cell.= 363,45Å3, Z=6, ρrad.= 8,0367, ρpicn.=8,0375 г/см3. A comparative analysis of the relationship between crystal lattice parameters with parameters of the crystal lattice of initial oxides and complex ferrites has been performed. Research dependence of the magnetic moment of the complex ferrite BiNaFe2O5 of the applied magnetic field at a constant temperature T = 6.1405 K showed a paramagnetic shift in the structure.


2013 ◽  
Vol 12 (1) ◽  
pp. 31-65 ◽  
Author(s):  
Giulia Maria Dotti Sani ◽  
Mario Quaranta

Abstract Female labor force participation and total fertility rates have been negatively correlated until the early ’80s. By the end of that decade, however, the relationship changed sign. Scholars have suggested a close link between individual reproductive behavior, labor market participation and institutional contexts, but we still lack clear evidence of the underlying micro-level mechanism. We propose the use of complementary techniques, fuzzy set Qualitative Comparative Analysis and Generalized Linear Models, as the different assumptions underlying the two, combinatory vs. additive, may lead to new insights on how the combination of institutional features can produce different outcomes in terms of the work-motherhood relationship.


2019 ◽  
Vol 50 (3) ◽  
pp. 335-345
Author(s):  
Jung Ho Yu ◽  
Seung Eun Yoo ◽  
Jung In Kim ◽  
Tae Wan Kim

This study aims to explore the relationship between the critical success factors (CSFs) and the performance of integrated project delivery (IPD) projects based on empirical data from IPD projects. Data from 16 projects, in relation to 25 success factors and four performance areas (schedule performance, cost performance, defects, and change orders), were gathered and analyzed according to the qualitative comparative analysis method. As a result, this study identifies 17 factors as conditions that frequently occurred in successful IPD projects. This study also derives combinations of factors that led to IPD project success regarding each of the four performance areas.


2020 ◽  
Vol 30 (4) ◽  
pp. 480-494
Author(s):  
Ian Greener

This article examines Organisation for Economic Co-operation and Development (OECD) and Commonwealth Funding data to explore the relationship between the level and means of funding of 11 different healthcare systems, on the one hand, and overall equity and health outcome measures, on the other. It utilises qualitative comparative analysis (QCA) and the idea of ‘fitness landscapes’ for the clusters of funding combinations and outcomes they present. It finds that health systems with relatively high levels of voluntary health insurance tend to be associated with poor outcomes almost across the board, but healthcare systems with higher overall expenditures combined with low voluntary insurance levels offer combinatory possibilities for achieving both high equity and high outcomes. The article also explores how ‘contradictory cases’ can be used to explore how systems falling short of the outcomes of others with the same funding patterns, might find improvements.


2015 ◽  
Vol 53 (3) ◽  
pp. 648-667 ◽  
Author(s):  
Kaja Primc ◽  
Tomaž Čater

Purpose – The purpose of this paper is to explore causal complexity in the relationship between environmental proactivity and firm performance. Using data collected from 27 Australian firms and controlling for the organizational life cycle, type of industry and external contingencies, the study empirically examines environmental proactivity in high-performing firms from polluting industries. Design/methodology/approach – The data were analyzed using fuzzy-set qualitative comparative analysis. Findings – In general, the results of the analysis imply that environmental proactivity is not always associated with high firm performance, and that environmental proactivity is not as important as the other causal conditions for high-performing firms in highly polluting industries. Research limitations/implications – The study addresses the relationship between environmental and firm performance more holistically by including a number of the firm’s external and internal factors identified as important in past research. Second, it offers a new perspective on the relationship with its systematic comparative analysis of complex cases. Next, it identifies different combinations of conditions (paths) leading to a high firm performance and, finally, the core complementary model allows an exploration of which factors are essential and which are less important or even irrelevant to high-performing firms. Practical implications – Based on the findings, firms from highly polluting industries can determine in which circumstances, if any, the adoption of environmental proactivity will result in a positive firm performance. Originality/value – The study is valuable because it contains a rich set of measures of the firm’s external and internal environment, thus allowing a more holistic examination of the relationship between environmental proactivity and firm performance.


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