Tweeting About Business and Society

2019 ◽  
pp. 196-212
Author(s):  
Ashish Kumar Rathore ◽  
Nikhil Tuli ◽  
P. Vigneswara Ilavarasan
Keyword(s):  
Social Media ◽  
Chief Executive ◽  
Policy Support ◽  
Business And Society ◽  
Active Involvement ◽  
Political Views ◽  
The Social ◽  
Social Concerns ◽  
Media Communications ◽  
Analytical Tools

This chapter examines the social media content posted by a woman Indian chief executive officer (CEO) on Twitter. The active involvement of CEO in communication activities influences the business effectiveness, performance, and standing of the business headed by her. Rstudio and Nvivo, two analytical tools, were used for different analysis such as tweets extraction and content analysis. The findings show the various themes in CEO communication which are categorized in different sectors in terms of her personal views (feelings and status updates), political views, and social concerns (ranging from education, women empowerment, governance, and policy support). The chapter extends the theoretical and empirical arguments for the importance of CEOs' social media communications. Finally, this research suggests that with a well-planned and strategic social media use, CEOs can create value for themselves and their businesses.

Tweeting About Business and Society

2021 ◽  
pp. 1720-1734
Author(s):  
Ashish Kumar Rathore ◽  
Nikhil Tuli ◽  
P. Vigneswara Ilavarasan
Keyword(s):  
Social Media ◽  
Chief Executive ◽  
Policy Support ◽  
Business And Society ◽  
Active Involvement ◽  
Political Views ◽  
The Social ◽  
Social Concerns ◽  
Media Communications ◽  
Analytical Tools

This chapter examines the social media content posted by a woman Indian chief executive officer (CEO) on Twitter. The active involvement of CEO in communication activities influences the business effectiveness, performance, and standing of the business headed by her. Rstudio and Nvivo, two analytical tools, were used for different analysis such as tweets extraction and content analysis. The findings show the various themes in CEO communication which are categorized in different sectors in terms of her personal views (feelings and status updates), political views, and social concerns (ranging from education, women empowerment, governance, and policy support). The chapter extends the theoretical and empirical arguments for the importance of CEOs' social media communications. Finally, this research suggests that with a well-planned and strategic social media use, CEOs can create value for themselves and their businesses.

Pro-Business or Common Citizen?

2016 ◽  
Vol 8 (1) ◽  
pp. 19-29 ◽  
Author(s):  
Ashish K. Rathore ◽  
Nikhil Tuli ◽  
P. Vigneswara Ilavarasan
Keyword(s):  
Social Media ◽  
Public Space ◽  
Chief Executive ◽  
Policy Support ◽  
The Public ◽  
Active Involvement ◽  
Political Views ◽  
The Social ◽  
Personal Use ◽  
Media Platform

This paper examines the social media content of a woman Indian chief executive officer (CEO) in her communication in the public space. The active involvement of CEO in communication activities influences the business effectiveness, performance, and standing of the business headed by her. The emerging social media has become an essential strategic tool from “buzz word” with more popularity among businesses and creates great opportunities for communication efforts both for corporate and personal use of CEO. For this study, Tweets posted on Twitter, a micro-blogging social media platform, by an Indian woman CEO are used for analysis. Rstudio and Nvivo were used for tweets extraction and analysis. The findings show the various themes in CEO's communication which are categorized in different sectors. The tweets are limited to business sector; it also includes the personal (feelings and status updates), political views and social concerns (ranging from water scarcity, education, illiteracy, women empowerment, need for improved governance, policy support). The paper extends the theoretical and empirical arguments for the importance of CEOs' social media communications. Finally, this research suggests that with a well-planned and strategic social media use, CEOs can create value for themselves and their businesses.

scholarly journals Using Social Media in Tourist Sentiment Analysis: A Case Study of Andalusia during the Covid-19 Pandemic

2021 ◽  
Vol 13 (7) ◽  
pp. 3836
Author(s):  
David Flores-Ruiz ◽  
Adolfo Elizondo-Salto ◽  
María de la O. Barroso-González
Keyword(s):  
Social Media ◽  
Sentiment Analysis ◽  
Cost Savings ◽  
Mass Scale ◽  
Tourism Sector ◽  
The Social ◽  
Analytical Tools ◽  
Media Data

This paper explores the role of social media in tourist sentiment analysis. To do this, it describes previous studies that have carried out tourist sentiment analysis using social media data, before analyzing changes in tourists’ sentiments and behaviors during the COVID-19 pandemic. In the case study, which focuses on Andalusia, the changes experienced by the tourism sector in the southern Spanish region as a result of the COVID-19 pandemic are assessed using the Andalusian Tourism Situation Survey (ECTA). This information is then compared with data obtained from a sentiment analysis based on the social network Twitter. On the basis of this comparative analysis, the paper concludes that it is possible to identify and classify tourists’ perceptions using sentiment analysis on a mass scale with the help of statistical software (RStudio and Knime). The sentiment analysis using Twitter data correlates with and is supplemented by information from the ECTA survey, with both analyses showing that tourists placed greater value on safety and preferred to travel individually to nearby, less crowded destinations since the pandemic began. Of the two analytical tools, sentiment analysis can be carried out on social media on a continuous basis and offers cost savings.

Which Identity Frames Boost Support for and Mobilization in the #BlackLivesMatter Movement? An Experimental Test

2020 ◽  
Vol 114 (4) ◽  
pp. 947-962
Author(s):  
TABITHA BONILLA ◽  
ALVIN B. TILLERY
Keyword(s):  
Social Media ◽  
Social Movement ◽  
Experimental Test ◽  
Survey Experiment ◽  
Racial Justice ◽  
Black Lives Matter ◽  
The Social ◽  
Media Communications ◽  
American Cities ◽  
The U.S

The Black Lives Matter (BLM) movement has organized hundreds of disruptive protests in American cities since 2013 (Garza 2014; Harris 2015; Taylor 2016). The movement has garnered considerable attention from the U.S. media and is well recognized by the U.S. public (Horowitz and Livingston 2016; Neal 2017). Social movement scholars suggest that such robust mobilizations are typically predicated on clear social movement frames (Benford and Snow 2000; Snow et al. 1986). Tillery (2019b) has identified several distinct message frames within the social media communications of BLM activists. In this paper, we use a survey experiment to test the effect of three of these frames—Black Nationalist, Feminist, and LGBTQ+ Rights—on the mobilization of African Americans. We find that exposure to these frames generates differential effects on respondents’ willingness to support, trust, canvass, and write representatives about the Black Lives Matter movement. These findings raise new questions about the deployment of intersectional messaging strategies within movements for racial justice.

Social integration as a factor of economic growth: experience and perspectives of developing countries

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Galina N. Semenova ◽  
Elena I. Larionova ◽  
Oleg G. Karpovich ◽  
Sergei V. Shkodinsky ◽  
Fatima M. Ouroumova
Keyword(s):  
Economic Growth ◽  
Developing Countries ◽  
Social Integration ◽  
Negative Influence ◽  
Positive Influence ◽  
Business And Society ◽  
Content Type ◽  
Active Involvement ◽  
State Management ◽  
The Social

PurposeThe purpose of the work consists in studying social integration as a factor of economic growth. The authors focus on experience and perspectives of developing countries, as they show the highest rate of economic growth and have high potential of its acceleration.Design/methodology/approachThe authors determine the interconnection between the processes of social integration in the four distinguished manifestations with the help of regression analysis and determine the level of homogeneity of data selections for each studied indicator with the help of variation analysis. Scenario analysis of future perspectives of the change of economic growth depending on the influence of the factor of social integration in the unity of its distinguished types is performed. Monte Carlo method is used for forecasting of change of the values of indicators of social integration.FindingsIt is substantiated that social integration is an important factor of economic growth. At the same time, the influence of this factor on economic growth of developing countries is ambiguous. Due to the offered proprietary classification of social integration according to the criterion of involved subjects, it is possible to establish that such types of social integration as integration of social groups, integration of business and society and integration of state and society have a positive influence. However, individual's integration into society has a negative influence.Originality/valueThe research contributes to development of economics by substantiating the significance of the social integration factor for economic growth and specifies the logic of management of this factor, which should be flexible. The perspectives of developing countries in acceleration of the rate of economic growth based on managing the factor of social integration are rather wide and envisage the increase of society's inclusion and the level of consumer consciousness and more active involvement of population into state management in the digital economy.

The Spillover Effects of Political Scandals: The Moderating Role of Cynicism and Social Media Communications

2017 ◽  
Vol 95 (3) ◽  
pp. 714-733 ◽  
Author(s):  
Francis L. F. Lee
Keyword(s):  
Social Media ◽  
Chief Executive ◽  
Spillover Effects ◽  
Political Cynicism ◽  
Political Communications ◽  
Media Communications ◽  
The Government ◽  
Political Scandals ◽  
Moderating Role

This study examines how political cynicism and social media communications moderate the spillover effects of political scandals, that is, the extent to which a scandal surrounding one political figure may influence people’s attitudes toward other political objects. Theoretically, spillover effects are understood as grounded in how people understand the interconnections among politicians and institutions. Analysis of a representative survey in Hong Kong documents the presence of spillover effects of scandals surrounding the Chief Executive of the government. The findings also illustrate the moderating role of political cynicism and, to a lesser extent, political communications via social media.

Wanna Be a Friend on Social Media?

2021 ◽  
Vol 11 (3) ◽  
pp. 64-79
Author(s):  
Ayşegül Sağkaya Güngör ◽  
Dursun Yener ◽  
Mertcan Taşçıoğlu
Keyword(s):  
Social Media ◽  
Word Of Mouth ◽  
Communication Style ◽  
Brand Attitudes ◽  
Brand Name ◽  
Informal Communication ◽  
The Social ◽  
Media Communications ◽  
Formal Communication ◽  
Different Levels

As the volume of consumer-brand interactions is increasing in the social media setting, it becomes essential to understand how to foster relationships to create favorable attitudes towards the brand, stimulate sales, and enable consumers to forward the brand name to others. In this regard, this research focuses on the effect of communication style (formal vs. informal) that should be used for products that have different levels of self-expression (high vs. low) in social media communications. An experiment was conducted with 384 participants. The results indicated that consumers prefer informal communication regardless of the self-expression level of the product in social media. Investigating the interaction effects, the authors demonstrated that highly self-expressive products favorably stimulate word-of-mouth intention in case of formal communication. However, it is the informal communication that stimulates purchase and word-of-mouth intentions and brand attitudes when the product is low self-expressive in nature.

Likes for Antisemitism: The Alternative für Deutschland and its Posts on Facebook

2020 ◽  
Vol 3 (3.1) ◽  
pp. 11-34
Author(s):  
Monika Hübscher
Keyword(s):  
Social Media ◽  
National Socialism ◽  
Social Acceptance ◽  
Third Reich ◽  
Far Right ◽  
German Politics ◽  
Political Views ◽  
The Social ◽  
The Holocaust ◽  
The Third Reich

The Alternative für Deutschland ’s (AfD) entry into the German Bundestagin September 2017 represented a shift in post-1945 German political tradition and the social acceptance of a party from the far right. During the election campaign, the AfD relied heavily on the social media mostly using Facebook to spread its agenda. This research on the AfD's attitude toward National Socialism, the Holocaust and antisemitism on Facebook shows that the party utilizes antisemitic stereotypes to defame political opponents and that further, the AfD instrumentalizes events from the Third Reich to elevate perceived positive aspects and strives to rehabilitate certain facets of National Socialism. The article first shows how the AfD uses Facebook to spread its unfiltered political views. Then, three case studies posted by the AfD will be analyzed. Additionally, Keywords: antisemitism, social media, alternative for Germany, German politics

Battle, Marcus “Mark” Garvey

2020 ◽  
Author(s):  
Sadye L. M. Logan
Keyword(s):  
Social Work ◽  
Social Workers ◽  
Social Worker ◽  
Executive Director ◽  
Chief Executive ◽  
National Association ◽  
Government Official ◽  
Work Skills ◽  
The Social ◽  
Social Concerns

As chief executive director of the National Association of Social Workers (NASW), Battle demonstrated a pioneering leadership that stimulated the organization and the social work profession to broader areas of social concerns. He was a social worker, educator, consultant, businessman, and former government official. Throughout his career, he blended expertise in management and labor issues with social work skills and knowledge.

scholarly journals Creating content, influencing democracy: situating corporate political communication between marketing and activism

2021 ◽  
Author(s):  
Stephanie Hill
Keyword(s):  
Social Media ◽  
North Carolina ◽  
Political Communication ◽  
Public Service ◽  
Short Circuit ◽  
Commercial Speech ◽  
The Social ◽  
Consumer Interests ◽  
Analytical Tools ◽  
Content Marketing

This thesis investigates the commercial backlash to a contentious piece of legislation in North Carolina and considers the implications of commercial incorporation of political content on public service communications. Commercial actors have high social standing and a privileged relationship with the social platforms used to disseminate much of commercial speech. In their pursuit of direct relationships with consumers, unmediated by publishers and free of the distrust of advertisement that has often characterized consumer-marketer relations, brands have cultivated content marketing practices based on serving consumer interests. Access to analytical tools allows companies to evaluate the success of content, eventually creating an environment in which most companies feel comfortable taking political stands in a way they did not before the widespread adoption of social media. Closer examination of political speech by commercial entities reveals strategies of communication that undermine avenues for public exchange and short-circuit non-market means of protest.

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