Nation Branding and Tourism Development in Nigeria

Author(s):  
Floribert Patrick C. Endong

The Nigerian image crisis is a colossal problem that has caught the attention of successive Nigerian governments since independence. Since the country's return to democratic rule in 1999, various nation-branding campaigns have been initiated by the Nigerian administration to redress the situation. Some of these campaigns include the “Nigerian Image Project,” the “Heart of Africa Project,” the “Rebranding Nigeria” campaign, the “Nigeria: Our Heritage Project,” and the “Fascinating Nigeria” concept, which, despite their enormous budgets and activities, have yielded only patchy fruits, leaving the country's image crisis to persist and warrant more efficacious solutions. This chapter reviews some of these nation branding initiatives examining the extent to which they have included tourism branding and development. The chapter specifically seeks answers to the following research questions: How does nation branding affect tourism? To what extent have nation branding campaigns tackled the Nigerian image crisis? and To what extent have these campaigns given attention to tourism development in Nigeria?

2017 ◽  
Vol 30 (1) ◽  
pp. 134-145
Author(s):  
Angelina Bekasova ◽  
Biruta Sloka ◽  
Tatjana Muravska

Abstract The presented research aims to contribute to the conceptualisation of the nation-brand of Latvia with the purpose of stimulation of national export performance. The subject of the research is three aspects presumably challenging the branding of Latvia with reference to national export development. The investigated challenges are the barriers and opportunities for green-branding of Latvia; the absence of the generally accepted indication of the geographical identity of the Baltic region; and the contradictable popular image of Latvia as a cheap country. The research poses two research questions inquiring into the issues of nation-branding of Latvia currently being faced in the context of exports and possible measures to overcome them. The applied research methods are theoretical analysis of scientific literature and empirical analysis of the representation of Latvia on the official website of the Investment and Development Agency of Latvia and its comparison with the official websites of respective institutions in Lithuania and Estonia. The research observes the interconnection between the defined challenges, offers the perspective for the possible transformation of the challenges into nation-branding opportunities, and estimates the green brand of the country as a gateway for feasible solution for the defined challenges and for the stimulation of national exports. In addition, the research identifies further challenges the nation-branding of Latvia is currently facing for further discussion.


2021 ◽  
Author(s):  
Larissa Fitzsimons

This Major Research Paper (MRP) investigates how nation branding is accomplished through political brand ambassadors, particularly Canada’s Prime Minister Justin Trudeau. Within this research, I also examine the intersection of political speech genres and branding speech genres, and how they have created the emergence of the nation branding speech genre. My research questions are as follows: 1. Does the intersection between the political and branding speech genres lead to the emergence of an independent nation branding speech genre? 2. Using the nation branding speech genre, do personal brands translate onto country brands? More specifically, is Trudeau’s personal brand influencing Canada’s brand?


2021 ◽  
Vol 5 (1) ◽  
pp. 1
Author(s):  
Abd Hannan

<p><em>This study examines the resistance behavior of conservative Islamic organizations to regional tourism development in Madura, especially entertainment-based tourism. There are three research questions in this study: how is the reality of conservative Islamic organizations in Madura to the religious dynamics of the local community? How is the existence of conservative Islamic organizations to the dynamics of tourism development in Madura? How is the resistance of conservative Islamic organizations towards tourism development in Madura? Qualitative data were collected through observation, interview, and literatures study. The findings show: First, the conservativism values of Islamic organizations in Madura were born and spread widely from local traditions and religions; Second, the tradition of conservatism of Islamic organizations in Madura seen in several Islamic organizations, mainly right-wing Islamic organizations such as AUMA, FKM, and GUIP; Third, the conservatism of Islamic organizations in Madura is related to their resistant behavior towards tourism development in Madura, which reflect in their thinking and religious paradigms which tend to be traditionalist, puritanical, and reactionary. They use anarchism approaches that lead to violence, for instance burning the Bukit Bintang tourist site in Pamekasan Regency.</em></p><p> </p><p><em>Studi ini mengkaji perilaku resisten Ormas Islam konservatif terhadap pembangunan pariwisata daerah di Madura, khususnya pariwisata berbasis hiburan. Terdapat tiga pertanyaan penelitian pada studi ini: bagaimana realitas Ormas Islam konservatif di Madura dalam dinamika keagamaan masyarakat setempat? Bagaimana eksistensi Ormas Islam konservatif dalam dinamika pembangunan pariwisata di Madura? Bagaimana resistensi Ormas Islam konservatif terhadap pembangunan pariwisata di Madura? Kualitatif data dikumpulkan melalui observasi, wawancara, dan studi kepustakaan. Temuan studi ini menunjukan: Pertama, nilai-nilai konservatisme Ormas Islam di Madura lahir dan menyebar luas dari tradisi dan keagamaan lokal; Kedua, tradisi konservatisme Ormas Islam di Madura dapat ditemukan di sejumlah Ormas Islam, terutama Ormas Islam yang secara ideologi berhaluan kanan seperti AUMA, FKM, dan GUIP; Ketiga, konservatisme Ormas Islam di Madura terkait perilaku resisten mereka terhadap pembangunan pariwisata di Madura, tergambar pada paradigma berpikir dan keagamaan mereka yang cenderung tradisionalis, puritan, dan reaksioner. Mereka menggunakan pendekatan anarkisme sehingga berujung pada tindak kekerasan seperti pada kasus pembakaran lokasi wisata Buki</em><em>t Bintang di Kabupaten Pamekasan</em><em>.</em></p>


2019 ◽  
Vol 73 (5) ◽  
pp. 491-507 ◽  
Author(s):  
Annemarie van de Weert ◽  
Quirine A.M. Eijkman

AbstractFrontline professionals such as social workers and civil servants play a crucial role in countering violent extremism. Because of their direct contact with society, firstliners are tasked with detecting individuals that may threaten national security and the democratic rule of law. Preliminary screening takes place during the pre-crime phase. However, without clear evidence or concrete indicators of unlawful action or physical violence, it is challenging to determine when someone poses a threat. There are no set patterns that can be used to identify cognitive radicalization processes that will result in violent extremism. Furthermore, prevention targets ideas and ideologies with no clear framework for assessing terrorism-risk. This article examines how civil servants responsible for public order, security and safety deal with their mandate to engage in early detection, and discusses the side effects that accompany this practice. Based on open-interviews with fifteen local security professionals in the Netherlands, we focus here on the risk assessments made by these professionals. To understand their performance, we used the following two research questions: First, what criteria do local security professionals use to determine whether or not someone forms a potential risk? Second, how do local security professionals substantiate their assessments of the radicalization processes that will develop into violent extremism? We conclude that such initial risk weightings rely strongly on ‘gut feelings’ or intuition. We conclude that this subjectivity may lead to prejudice and/or administrative arbitrariness in relation to preliminary risk assessment of particular youth.


2021 ◽  
Author(s):  
Larissa Fitzsimons

This Major Research Paper (MRP) investigates how nation branding is accomplished through political brand ambassadors, particularly Canada’s Prime Minister Justin Trudeau. Within this research, I also examine the intersection of political speech genres and branding speech genres, and how they have created the emergence of the nation branding speech genre. My research questions are as follows: 1. Does the intersection between the political and branding speech genres lead to the emergence of an independent nation branding speech genre? 2. Using the nation branding speech genre, do personal brands translate onto country brands? More specifically, is Trudeau’s personal brand influencing Canada’s brand?


2020 ◽  
Vol 12 (4) ◽  
pp. 1695 ◽  
Author(s):  
Piotr Zmyślony ◽  
Joanna Kowalczyk-Anioł ◽  
Monika Dembińska

The debate on overtourism still lacks conceptual precision in its delineation of the constituent elements and processes. In particular, conflict theory is rarely adopted, even though the social conflict is inscribed into the nature of this phenomenon. This article aims to frame the discussion about (over)tourism within the perspective of social conflict theory by adopting the conflict deconstructing methods in order to diagnose the constructs and intensity of disputes associated with overtourism. In pursuit of this aim, the study addresses the following two research questions: (1) To what extent has the heuristic power of the conflict theory been used in overtourism discourse? and (2) How can overtourism be measured by the nature of the social conflicts referring to urban tourism development? The systematic literature review was conducted to analyze research developments on social conflicts within the overtourism discourse. In the empirical section (the case studies of the Polish cities, Krakow and Poznan), we deconstruct the social conflicts into five functional causes (i.e., values, relationship, data, structural, and interests) to diagnose the nature of the conflicts with respect to urban tourism development. This study shows that value conflicts impact most intensively on the nature and dynamics of the conflicts related to overtourism.


2021 ◽  
Author(s):  
◽  
Muganda Michael

<p>This thesis discusses the involvement and participation of local communities in tourism development in Tanzania using a case study of local communities in Barabarani village, Mto wa Mbu, Arusha. To explore this research topic, the thesis examines three key concepts: community participation in the tourism development decision-making process; community participation in the sharing of tourism benefits; and the contribution of tourism development to poverty alleviation. To achieve these systematically, the research is guided by five inter-related research questions: (1) what are the views of local people towards community involvement in tourism development; (2) what are appropriate roles of local people in tourism development; (3) to what extent do local people participate in the tourism development decision-making process; (4) to what extent have tourism businesses developed benefit-sharing schemes; and (5) what are the views of the local people on the contribution of tourism development towards poverty reduction. To gain a rich understanding of the context of the research, the thesis employs a case study approach, which enables: investigation at the community level to bring together perspectives from the grass-root level, where little research on this topic has been done; involvement of multiple stakeholders that explores perspectives from a range of stakeholders (ordinary members of the community, decision-makers within the community, tourism professionals, tourism businesses and NGOs); and the use of multiple methods (household survey, interviews, field observations, document analysis, and informal discussions). Such an approach improves the validity of the findings and successfully addresses the central research questions. Both quantitative and qualitative data generated from these techniques are analysed, integrated and compared, and are used to complement each other. Based on the findings obtained from multiple methods, this research concludes that local people wish to play a role in the tourism development decision-making process. In general, local people want to see decisions about tourism development in their area made jointly by government officials and local leaders in consultation with the local community. They also want to be involved in the sharing of tourism benefits. Tourism businesses have developed benefit-sharing schemes that favour local people to access tourism benefits. These schemes include local employment, local capacity building, and sharing tourism profits with the wider community. Tourism development is contributing positively towards poverty alleviation, and has made improvement on accessibility, prices of goods and services, employment, entrepreneurial training, income-generating projects, household incomes and general quality of life though the extent of contribution vary from one aspect to another.</p>


2021 ◽  
Author(s):  
◽  
Muganda Michael

<p>This thesis discusses the involvement and participation of local communities in tourism development in Tanzania using a case study of local communities in Barabarani village, Mto wa Mbu, Arusha. To explore this research topic, the thesis examines three key concepts: community participation in the tourism development decision-making process; community participation in the sharing of tourism benefits; and the contribution of tourism development to poverty alleviation. To achieve these systematically, the research is guided by five inter-related research questions: (1) what are the views of local people towards community involvement in tourism development; (2) what are appropriate roles of local people in tourism development; (3) to what extent do local people participate in the tourism development decision-making process; (4) to what extent have tourism businesses developed benefit-sharing schemes; and (5) what are the views of the local people on the contribution of tourism development towards poverty reduction. To gain a rich understanding of the context of the research, the thesis employs a case study approach, which enables: investigation at the community level to bring together perspectives from the grass-root level, where little research on this topic has been done; involvement of multiple stakeholders that explores perspectives from a range of stakeholders (ordinary members of the community, decision-makers within the community, tourism professionals, tourism businesses and NGOs); and the use of multiple methods (household survey, interviews, field observations, document analysis, and informal discussions). Such an approach improves the validity of the findings and successfully addresses the central research questions. Both quantitative and qualitative data generated from these techniques are analysed, integrated and compared, and are used to complement each other. Based on the findings obtained from multiple methods, this research concludes that local people wish to play a role in the tourism development decision-making process. In general, local people want to see decisions about tourism development in their area made jointly by government officials and local leaders in consultation with the local community. They also want to be involved in the sharing of tourism benefits. Tourism businesses have developed benefit-sharing schemes that favour local people to access tourism benefits. These schemes include local employment, local capacity building, and sharing tourism profits with the wider community. Tourism development is contributing positively towards poverty alleviation, and has made improvement on accessibility, prices of goods and services, employment, entrepreneurial training, income-generating projects, household incomes and general quality of life though the extent of contribution vary from one aspect to another.</p>


2019 ◽  
Vol 3 (1) ◽  
pp. 97-105
Author(s):  
Mary Zuccato ◽  
Dustin Shilling ◽  
David C. Fajgenbaum

Abstract There are ∼7000 rare diseases affecting 30 000 000 individuals in the U.S.A. 95% of these rare diseases do not have a single Food and Drug Administration-approved therapy. Relatively, limited progress has been made to develop new or repurpose existing therapies for these disorders, in part because traditional funding models are not as effective when applied to rare diseases. Due to the suboptimal research infrastructure and treatment options for Castleman disease, the Castleman Disease Collaborative Network (CDCN), founded in 2012, spearheaded a novel strategy for advancing biomedical research, the ‘Collaborative Network Approach’. At its heart, the Collaborative Network Approach leverages and integrates the entire community of stakeholders — patients, physicians and researchers — to identify and prioritize high-impact research questions. It then recruits the most qualified researchers to conduct these studies. In parallel, patients are empowered to fight back by supporting research through fundraising and providing their biospecimens and clinical data. This approach democratizes research, allowing the entire community to identify the most clinically relevant and pressing questions; any idea can be translated into a study rather than limiting research to the ideas proposed by researchers in grant applications. Preliminary results from the CDCN and other organizations that have followed its Collaborative Network Approach suggest that this model is generalizable across rare diseases.


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