Mindset of Design as a Tool for Alignment Between the Brands' Business Model and Their Value Delivered

2019 ◽  
pp. 247-266
Author(s):  
Alisson Duarte
Keyword(s):  
Business Model ◽  
Business Models ◽  
Business Management ◽  
Clear Understanding ◽  
Management Activity ◽  
Important Basis ◽  
The Way

Business models are an important basis for defining how companies structure the way they create, deliver, and capture value. It is an important business management activity, but it often does not receive due attention from the executives of the brands. This gap promotes, frequently, incongruities between companies' business models and what they deliver to their consumers. The lack of resources to evaluate business models and a clear understanding of how to do this activity might be as reasons for the lack of the business models' management. Thus, this chapter approaches a study about the use of a management oriented by the design. This approach can be a relevant guide the efforts in the evaluation and rebalancing between business model of the brands and their deliverables (products and services).

scholarly journals Literature review on business prototypes for digital platform

2020 ◽  
Vol 9 (1) ◽  
Author(s):  
Shrutika Mishra ◽  
A. R. Tripathi
Keyword(s):  
Literature Review ◽  
Business Model ◽  
Business Models ◽  
Digital Technologies ◽  
Digital Platform ◽  
New Business ◽  
Start Ups ◽  
The Way

Abstract In today’s world, many digitally enabled start-ups are budding all over the globe because of the fast enhancement in digital technologies. For the establishment of new business, it is necessary to adopt a proper business model which needs to define the way in which the company will provide values and the ways in which the customers can pay for their services. This paper aims to study the various business models being used in today’s marketplace and to provide a better understanding for these business models by having an insight on the attributes.

Adopting the Concept of Business Models in Public Management

2017 ◽  
pp. 10-46 ◽  
Author(s):  
Barbara Kożuch ◽  
Adam Jabłoński
Keyword(s):  
Business Model ◽  
Public Management ◽  
Business Models ◽  
Business Management ◽  
Theory And Practice ◽  
Public Organization ◽  
Public Employment ◽  
Employment Services ◽  
The Public ◽  
Model Based

The aim of the chapter is to propose the principles of adopting the concept of business models in public management. The scope of the work includes the specific principles of business management and public management, examined in terms of integrating the attributes of public organizations that ensure they achieve appropriate functionality. The result of scientific reflections is an attempt to design the canvas of the public organization business model based on an analogy taken from business management for the conceptualization and operationalization of the specific key attributes of the public organization business model. The justifiability of adopting the concept of a business model in the theory and practice of public organization functioning will be illustrated by the solutions used in local units of public employment services in Poland.

scholarly journals Business model as an innovation

2021 ◽  
pp. 11-26
Author(s):  
Robert Romanowski ◽  
Magdalena Wieja
Keyword(s):  
Business Model ◽  
Business Models ◽  
Innovation Process ◽  
Customer Experience ◽  
Product Performance ◽  
Customer Engagement ◽  
Market Environment ◽  
Economic Innovation ◽  
The Way

Business model is the way in which an organization develops relationships with their market environment and converts products into cashflow. The chapter focuses on business model as a type of economic innovation. This chapter provides a case study on CD Projekt Red company, the publisher of the Witcher games series. The case of the game covers three types of innovations, i.e., business model, product performance and customer engagement, and is an example of multidimensional innovation process. The case is related to both innovation types: business models and customer experience ones. The aim of this chapter is to diagnose business model innovations on the basis of The Witcher 3: Wild Hunt game created by CD Projekt Red.

Competition on the Web Market Both Against Other Web Based Market Companies and Against Their Real Market Analogues

2014 ◽  
Vol 5 (2) ◽  
pp. 47-54
Author(s):  
Iulian Caraganciu
Keyword(s):  
Theoretical Model ◽  
Business Model ◽  
Business Models ◽  
Web Based ◽  
Real Market ◽  
The Web ◽  
The Way

The goal of this paper is to make known the business models by the type of seller and customer of the web market in order to better understand the field where web companies create competitive collusion. Further in this paper is going to be described the way competition between web companies and their real market analogues, as well as competition between web companies themselves, takes place. The types of business model that can be found on the web market are various. This shows us just how versatile the web market is. This paper aims to present a theoretical model on how competition between two web companies takes place, as it is not entirely a price based competition.

scholarly journals Business models innovation based on crowds: a comparative study

2019 ◽  
Vol 55 (2) ◽  
pp. 127-147
Author(s):  
Katarzyna Kubiak ◽  
Anna Wziątek-Kubiak
Keyword(s):  
Information Technology ◽  
Comparative Study ◽  
Business Model ◽  
Business Models ◽  
Network Effect ◽  
Model Framework ◽  
Common Features ◽  
Business Function ◽  
The Way

Abstract With arrival of information technology, interaction between consumers and companies become more common. It has implications for the way business function and for business models. The aim of the paper is to analyze crowdsourcing and compare crowdsourcing business models of three product and content crowdsourcing companies, their common features and differences. These companies differ considerably in many respects. The business model framework used is based on Osterwalder and Pigneur’s approach. The paper shows various consequences of using crowds. It shows that having crowds as a key asset implies a necessity to take care of the crowd and network effect before launching a crowdsourcing initiative. The paper gives those involved in crowdsourcing insight about factors crucial for their company and points to where they need to concentrate their resources.

scholarly journals Business Model Archetypes

2021 ◽  
pp. 75-90
Author(s):  
Jan Jonker ◽  
Niels Faber
Keyword(s):  
Business Model ◽  
Value Creation ◽  
Business Models ◽  
Early Stage ◽  
Building Blocks ◽  
Value Proposition ◽  
Community Based ◽  
Multiple Value ◽  
The Way

AbstractThe BMT provides the building blocks to develop a logic for a business model. In such a model the nature of value creation, how value creation is organized, and how transactions are taking shape are operationalized so that they meet the proposition. Practice shows that at present business models aimed at capturing multiple value creation can be divided into three major categories: (1) platform business models, (2) community-based (or collective) business models, and (3) circular business models. The three archetypes differ mainly in the way in which they create value, as well as the objective, the mechanism through which value creation takes place, and the infrastructural and technological requirements. When using the BMT, it is useful to consider at an early stage which business model archetype is dominant in the realization of the intended value proposition. Choosing a business model archetype might look straightforward, but it can be quite a tricky task.

Adopting the Concept of Business Models in Public Management

2018 ◽  
pp. 45-81
Author(s):  
Barbara Kożuch ◽  
Adam Jabłoński
Keyword(s):  
Business Model ◽  
Public Management ◽  
Business Models ◽  
Business Management ◽  
Theory And Practice ◽  
Public Organization ◽  
Public Employment ◽  
Employment Services ◽  
The Public ◽  
Model Based

The aim of the chapter is to propose the principles of adopting the concept of business models in public management. The scope of the work includes the specific principles of business management and public management, examined in terms of integrating the attributes of public organizations that ensure they achieve appropriate functionality. The result of scientific reflections is an attempt to design the canvas of the public organization business model based on an analogy taken from business management for the conceptualization and operationalization of the specific key attributes of the public organization business model. The justifiability of adopting the concept of a business model in the theory and practice of public organization functioning will be illustrated by the solutions used in local units of public employment services in Poland.

scholarly journals Communication about A Business Model within An Organisation in the Opinion of Czechs and Polish

2016 ◽  
Vol 13 (1) ◽  
pp. 21-30
Author(s):  
Marcin Komańda
Keyword(s):  
Business Model ◽  
Business Models ◽  
Research Problem ◽  
The Other ◽  
Shared Understanding ◽  
Independent Variables ◽  
Dependent Variables ◽  
Important Correlation ◽  
The Subject ◽  
The Way

Abstract Business models are nowadays a popular topic in management science. The concept of ontology of business models in particular is used in numerous scientific works within this scope. The issue of shared understanding of a business model within an organisation is becoming essential in this regard. Therefore, this work presents the opinions of young Czechs and Polish studying on faculties of management on the issue of the subject matter of a business model in the dimensions of the way it is communicated within an organisation. The study has been conducted with the aid of a survey. Hundred and twenty persons altogether have given their answers, of which 50% were Polish and the other 50% were Czechs. The existence of statistically important correlation between independent variables (‘nationality’, ‘seniority’) and opinions concerning particular dimensions of communicating about business models within an organisation (dependent variables) has been proven. The existence of these correlations (despite their very low level) in the light of a generally formulated research problem may constitute a premise for conducting further studies on the issue of cultural conditionings of communicating about this problem as well as the way it is practised in Polish and Czech enterprises.

scholarly journals World Cinema, vod Platforms and the Western Demand

2020 ◽  
pp. 1-7
Author(s):  
Constantin Parvulescu
Keyword(s):  
Business Model ◽  
Business Models ◽  
Video On Demand ◽  
Ethical Business ◽  
On Demand ◽  
Global Cinema ◽  
World Cinema ◽  
The World ◽  
The Way

The article explores the concept of world cinema as an other to global cinema from a marketing perspective. Special attention is given to the way the world cinema universe is presented on video-on-demand platforms in Western markets. To demonstrate that the stories, scope and concerns of this universe vary according to marketing objectives, the article compares presentations on three platforms with contrasting business models and marketing algorithms: Netflix, Filmin, and FilmDoo. This leads to an important conclustion: presentations on platforms with an apparently more ethical business model are not necessarily more progressive and more advantageous to world cinema in terms of avoiding its “genre-fication”.

scholarly journals Eco-innovation and Circular Business Models as drivers for a circular economy

2018 ◽  
Vol 64 (1) ◽  
pp. 64 ◽  
Author(s):  
Xavier Vence ◽  
Ángeles Pereira
Keyword(s):  
Supply Chains ◽  
Business Model ◽  
Circular Economy ◽  
Business Models ◽  
Holistic Approach ◽  
Short Supply ◽  
Doing Business ◽  
Smart Energy Systems ◽  
The Way

<p>Eco-innovation is defined as any directed/oriented innovation aiming at reducing environmental impacts. Eco-innovation is not only a technology change; it also embraces organisational, social and system innovations. This systemic and complex thinking is necessary to understand the role of eco-innovation as an enabler of Circular Economy (CE). Circular Economy appears as a promising approach towards a sustainable transition from the linear socioeconomic paradigm. The objective of the Circular Economy is to maintain and to share value along the time. Eco-innovation for Circular Economy can be of technological and non-technological character. Indeed, it is acknowledged that CE needs to address important challenges regarding business models and socio-institutional frameworks, while technological change may not be necessarily radical. In order to pave the way to Circular Economy through eco-innovation, business models are considered a key driver. The business model is seen as a holistic approach towards the way of doing business. From the eco-innovation perspective, a business model needs to add ecological and social value to the value proposal and changing the producer and the consumer practices. In particular, eco-innovations with the potential to enable the transition to a resource-efficient circular economy model include efforts to change dominant business models (from new product and service design to reconfigured value chains, new/short supply chains), transform the way citizens interact with products and services (ownership, leasing, sharing, repairing, reducing, remanufacturing, etc.) and develop improved systems for delivering value (green mobility, smart energy systems, short supply chains,  etc.).<strong></strong></p>

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