E-Pricing for Intelligent Enterprises

Author(s):  
Mahesh S. Raisinghani

Setting the right price has a lot to do with assessing value. Understanding value is a direct result of understanding customers. Intelligent enterprises should use the power of the Internet to collect and process information to rethink their pricing strategy and gear it to customer perception of value. This chapter explores the impact of the Internet on pricing and demonstrates that rather than pushing prices universally downward and squeezing margins, the Internet provides unique opportunities in pricing to enhance margins and generate growth. It expounds on the low-online pricing myth and the dimensions of e-price improvement. Some models of real time and dynamic pricing are explored and implications for theory and practice are discussed.

2019 ◽  
Vol 29 (1) ◽  
pp. 273-287

The article examines the impact of the discourses concerning idleness and food on the formation of “production art” in the socio-political context of revolutionary Petrograd. The author argues that the development of the theory and practice of this early productionism was closely related to the larger political, social and ideological processes in the city. The Futurists, who were in the epicenter of Petrograd politics during the Civil War (1918–1921), were well acquainted with both of the discourses mentioned, and they contrasted the idleness of the old art with the dedicated labor of the “artist-proletarians” whom they valued as highly as people in the “traditional” working professions. And the search for the “right to exist” became the most important goal in a starving city dominated by the ideology of radical communism. The author departs from the prevailing approach in the literature, which links the artistic thought of the Futurists to Soviet ideology in its abstract, generalized form, and instead elucidates ideological influences in order to consider the early production texts in their immediate social and political contexts. The article shows that the basic concepts of production art (“artist-proletarian,” “creative labor,” etc.) were part of the mainstream trends in the politics of “red Petrograd.” The Futurists borrowed the popular notion of the “commune” for the title of their main newspaper but also worked with the Committees of the Rural Poor and with the state institutions for procurement and distribution. They took an active part in the Fine Art Department of Narkompros (People’s Commissariat of Education). The theory of production art was created under these conditions. The individualistic protest and “aesthetic terror” of pre-revolutionary Futurism had to be reconsidered, and new state policy measures were based on them. The harsh socio-economic context of war communism prompted artists to rethink their own role in the “impending commune.” Further development of these ideas led to the Constructivist movement and strongly influenced the extremely diverse trends within the “left art” of the 1920s.


2012 ◽  
Vol 48 (3) ◽  
Author(s):  
Soheil Sibdari ◽  
Mansoureh Jeihani

This paper shows how tolling (or pricing) strategies can be used to control the congestion levels of both untolled and high occupancy toll (HOT) lanes. Using a user-equilibrium method, the paper calculates the number of travelers on each route during the peak period and provides a numerical analysis that determines the distribution of travelers for different tolling strategies. It shows that with the right tolling strategy some travelers who initially plan to use the untolled lane during the peak period will change both their routes (i.e., select the HOT lane) and departure times (i.e., depart earlier or later). Using this result, the paper compares static and dynamic pricing strategies and shows that with a dynamic strategy a larger profit can be earned and congestion reduced in the untolled lane.


Chapter 14 deals with privacy, surveillance, and the right to know in the context of the internet. Edward Snowden’s disclosures of thousands of classified documents from the US National Security Agency served as a wake-up call. People are beginning to realize that government surveillance is widespread and intrusive, and that this intrusive power needs to be subject to legal safeguards. The chapter considers the legal constraints governing UK legislation and the impact of the decision in the Digital Rights Ireland case that EU Directive 2006/24/EC, which provided for the mass retention and disclosure of individuals’ online traffic data, is invalid. It considers the recent English cases and concludes by examining the framework which has been suggested for regulating the turbulent digital age in which we now live, drawing on David Anderson QC’s report ‘A Question of Trust’ and the European Court’s decision in the Google Spain case.


2017 ◽  
Vol 7 (2) ◽  
pp. 59-83 ◽  
Author(s):  
Maxim Potepkin ◽  
Olga Firsanova

Abstract This study estimates the impact of corporate social responsibility (CSR) on customer loyalty based on the data collected during marketing research on consumer behavior in Finnish and Russian markets of dietary supplements. Concretely, the author examines the influence of perceived CSR on customer loyalty taking into account trust factor. A key focus of this work is a comparison of Finnish and Russian customer responses as well as investigation the “country” factor in customer CSR perception and its correlation with consumer loyalty and trust. In general, the findings show similarity of customer reaction to CSR initiatives in both countries. At the same time, the study illustrates some differences in Finnish and Russian customer perception and evaluating CSR level. Regarding practical issues, the author relates arguments for implementation CSR activities as a significant factor of forming customer loyalty in the two countries. The article gives implications for marketing theory and practice.


2021 ◽  
Vol 9 (1) ◽  
pp. 39-46
Author(s):  
Indrawata Wardhana ◽  
◽  
Vandri Ahmad Isnaini ◽  
Rahmi Putri Wirman ◽  
Rita Syafitri ◽  
...  

The stable temperature in the laboratories is the major requirement for ensuring safety at work. The changes in the temperature which are oftentimes caused by precisely unrecognized factor may provide hazardous impacts on humans who are working in such place. Similar researches were conducted; however, they did not use NodeMCU as a microcontroller and MQTT protocol. This study tried to build a real-time temperature observation system using MQTT protocol based on the Internet of Things which has a fast delivery speed message. The temperature and humidity were captured by using DHT22 sensor that were then stored in database for one month. The result showed that the temperature change of the laboratory could be rapidly detected through the tests process on a certain heat-produced device. It could be analyzed periodically using the real-time application so that the impact of temperature rise could be detected quickly.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Michael Scholz ◽  
Roman-David Kulko

PurposeThe purpose of this paper is to (1) investigate the effect of freshness on consumers' willingness to pay, (2) derive static and dynamic pricing strategies and (3) compare the effect of these pricing strategies on a retailer's revenue and food waste. This investigation helps to reveal the potentials of dynamic pricing strategies for building more sustainable business models.Design/methodology/approachThe authors conduct an online experiment to measure consumers' willingness to pay for fresh and three-days’ old strawberries. The impact of freshness on willingness to pay is analysed using univariate tests and regression analysis. Pricing strategies are compared using a Monte Carlo simulation.FindingsThe results of this study show that freshness largely determines consumers' willingness to pay and price sensitivity. This renders dynamic pricing a promising strategy from an economic point of view. The results of the simulation study show that food waste can be reduced by up to 53.6% with a dynamic pricing instead of a static pricing strategy in the case that there are as many consumers as strawberry packages in the inventory. Revenue can be increased by up to 10% compared to a static pricing strategy based on fresh strawberries.Practical implicationsThis study suggests that food retailers can improve their revenue when switching from static to dynamic pricing. Furthermore, in most cases, food retailers can reduce food waste with a dynamic instead of a static-pricing strategy, which might help to improve their image through a more sustainable business model and attract additional consumers.Originality/valueThis study is the first to analyse the possibility of using food freshness to design a dynamic pricing strategy and to analyse the impact of such a pricing strategy on both, a retailer's revenue and a retailer's food waste.


2017 ◽  
Vol 4 (4) ◽  
pp. 60-78
Author(s):  
T. Godwin

Revenue management is the art and science of making the right product or service available to the right customer at the right time through the right channel at right price. Dynamic pricing plays a crucial role in the implementation of revenue management in passenger airline reservation system. The liberalization of domestic aviation sector in countries such as India has seen many new market entrants resulting in higher competition while setting the flight fares. The variation in flight fares of Delhi – Mumbai passenger airline sector is studied for a departure date based on the number of days in advance the booking is made. Descriptive and inferential statistical analyses of the fares reveal the impact of airlines, booking channels and departure time windows on the pricing decisions of flight fares. The analysis framework of this study could be used as a basis for a continuous tracking study of flight fares by airline revenue managers to help them arrive at the right fare for each fare class of a flight.


Author(s):  
Dhanar Intan Surya Saputra ◽  
Kuat Indartono ◽  
Sitaresmi Wahyu Handani

The many and existence of startups in Indonesia and the world continue to increase, along with the increasing use of technology and the internet. This encourages startups, newcomers to compete and survive to attract the attention of consumers. One of the determinants of startups' success is the business models, especially those related to technology. The use of the right business model will bring the impact of consumer or user trust on the startup. In this article, the author presents a theoretical reviews related to some technology-based business models trends that can be used by a startup in starting his business as well as how to determine the right business model for startups.


Author(s):  
Mehmet Erdoğdu

Today, the internet is in contact with everything in the world. Since it is impossible to think of production and logistics separately, Industry 4.0 is expected to redefine business processes in the logistics sector. The main purpose of the study; It is to reveal the innovations it will bring to the logistics sector by examining the Industry 4.0 revolution in detail, which contributes to the development of the logistics management This study, which was prepared as a conceptual framework, was supported by a survey study to raise awareness about the effects of Industry 4.0 on the logistics sector and to reveal a new perspective in terms of theory and practice. In the last 15 years, the transportation/transportation activities in the sector have been carried out with a more scientific and contemporary perspective, increasing the impact of logistics on transportation systems day by day and has started to play an important role in the development of Turkish foreign trade. The purpose of the study in your hand; The logistics sector, which has been developing rapidly, "Does the logistics performance of Turkey in the last 15 years, which has developed with the contribution of industry 4.0, digitalization and the internet, differ according to the descriptive characteristics of the participants and businesses?" and “How does Industry 4.0, digitalization and internet contribute to Turkey's logistics performance in the last 15 years? It is to reveal it by evaluating it with ANOVA analysis for searching the answers of the problem in the form.


2019 ◽  
Vol 1 (1) ◽  
pp. 20
Author(s):  
Muh.Ulil S. Negara

Abstract— The background of this research is the increase of the distribution of fake news in cyberspace to coincide with the 2019 general election (Pemilu) campaign in Indonesia. Undergraduate students in Indonesia, most of whom are beginner voters in the 2019 election, are one of the most important campaign targets calculated by each political party. Fake news produced massively and structurally by political parties to get support from voters can break the unity and the harmony of the nation. Students as young people whose mindsets are critical and have idealism in fighting for their ideas must be able to distinguish between true and fake news for the safety of their own insights. The research method used is a quantitative method to understand the behavior of students in using mobile phones which is the fastest media for disseminating information through the internet. Understanding these behaviors will provide an overview of the impact of the application or information channel most often opened by someone to their ability to distinguish true and fake news. This study aims to get a strategy that needs to be done to improve student behavior in using mobile phones, which will affect the quality of information obtained from the internet via mobile phones. So that young person who are productive and have the right insight are not easily provoked by fake news from the internet


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