DMB Market and Audience Attitude

2009 ◽  
pp. 423-429
Author(s):  
Mi-kyung Kim
Keyword(s):  
Consumer Behavior ◽  
New Media ◽  
Business Models ◽  
Third Generation ◽  
Consumer Adoption ◽  
Digital Multimedia ◽  
Managerial Implications ◽  
Service Consumer ◽  
The Subject ◽  
Broadcasting Service

Since the late 1990s in Korea, there have been many users of mobile devices, and we have extended leisure time. The terrestrial broadcasting market is very competitive because a lot of media has emerged dividing the market. Therefore, terrestrial broadcasters introduced terrestrial DMB (digital multimedia broadcasting) service to sustain audiences for the terrestrial broadcasting market and increase audience satisfaction. In Korea, telecommunication businesses are saturated, and wireless network operators, in their effort to diminish their revenue dependence on mobile voice services on one hand, and to recoup the huge investments made on third generation networks on the other, try to develop new services and business models such as DMB service. Consumer behavior research is critical toward accelerating the diffusion and consumer adoption of new media. However, consumer behavior in DMB has not yet been the subject of much research, though consumer adoption of DMB service is expanding rapidly in Korea. While there is much discussion on the emerging DMB service, there is still little evidence indicating what influences consumers in their decision to adopt DMB service and which specific features they would like included in the DMB service. This article examines behavioral intensions toward DMB service through consumer survey in Korea. More specifically, this study explores the specific using features of DMB service such as the motive for adoption, the satisfaction with DMB service, major using hours, and favorite contents. Additionally, this article investigates the favorite genre of consumers. This study is to explore the emerging marketing challenges in the field of DMB and provide direct managerial implications to the key-market players.

scholarly journals Secondhand Shopping: Understanding Consumer Behavior toward Pre-owned Clothing in India

2021 ◽  
Author(s):  
Priyal Shah ◽  
Chirag Gajjar
Keyword(s):  
Consumer Behavior ◽  
Environmental Impact ◽  
Business Models ◽  
Renewable Resource ◽  
Consumer Adoption ◽  
Environmental Pressures ◽  
Environmentally Conscious ◽  
Textile And Apparel ◽  
Per Capita ◽  
Two Barriers

India’s per capita apparel consumption has been lower than other countries, however, it is steadily rising. India is poised to be the world’s sixth largest apparel market by 2022 (pre-COVID 19 estimate). The textile and apparel sector requires large amounts of non-renewable resource inputs causing social and environmental pressures. Key Findings Our survey suggests that buyers of secondhand clothing are more likely to be young (under 35) and female. Hygiene and the condition of clothes were reported as the top two barriers for respondents to purchase secondhand clothes. Respondents wanted to be assured of hygiene and the condition of secondhand clothes before they purchased them. Respondents are motivated by low price and the reduced environmental impact to purchase secondhand clothes. Our survey suggests that environmentally conscious respondents ensured that their overall purchases did not increase when they purchased secondhand. The formal secondhand clothing market in India is still in its early stages of consumer adoption, and there are opportunities to boost new circular business models such as resale. Our survey suggests that reuse business models can offer an opportunity for stakeholders to be both a buyer as well as a seller of secondhand clothing.

Producer push to consumer pull: Who curates new media content? Developing strategies for new media environments

2016 ◽  
Vol 25 (4) ◽  
pp. 373-386 ◽  
Author(s):  
Kerry Fiona Chipp ◽  
Devarpan Chakravorty
Keyword(s):  
Consumer Behavior ◽  
New Media ◽  
Business Strategy ◽  
Business Models ◽  
Customer Orientation ◽  
Business Environment ◽  
Consumer Empowerment ◽  
Structured Interviews ◽  
Content Type ◽  
Media Environments

Purpose This study aims to explore if, with increasing consumer empowerment, consumers are actively pulling content through a multitude of platforms rather than relying on media owners to dictate their product choices. How do media owners and content producers move toward a more reciprocal and interactive business strategy to deal with the change? Design/methodology/approach The study was qualitative and exploratory in nature and utilized in-depth and semi-structured interviews of media consumers and experts. Findings Consumer behavior has changed due to increased product control, in terms of type and occasion, across all income levels. The value of curatorship has increased and social media has fundamentally changed consumption patterns. Using the Berthon et al. model of response functions, we found that, content producers often suffer from inertia and operate with an Isolate strategy. The second most common approach is that of Follow or customer orientation. There is limited engagement with the innovation orientations of Shape and Interact. It is best for the industry to move toward an Interact model, accepting that consumers sometimes wish to create and at other times wish content to be effortlessly provided to them. Research limitations/implications This study adopted a qualitative approach of industry experts and consumers within a single context. The further implications would be to develop the Interact strategy in more detail, especially toward the end of how to get media providers to change their current orientations. Practical implications Business models of product producers in the new business environment seek to be more consumer-centric. This must not be done at the expense of an innovation orientation. Originality/value There has been a lot of discussion on the need to change business models in the wake of changed consumer behavior. The current paper provides guidance on how to respond to the new media world.

scholarly journals A Conceptual Framework and Propositions for the Acceptance of Mobile Services

2007 ◽  
Vol 2 (2) ◽  
pp. 61-73 ◽  
Author(s):  
Sally Rao ◽  
Indrit Troshani
Keyword(s):  
Mobile Services ◽  
User Acceptance ◽  
Future Research ◽  
Research Directions ◽  
Consumer Adoption ◽  
Business Opportunities ◽  
Managerial Implications ◽  
Lead Users ◽  
Future Research Directions ◽  
Insight Into

Mobile services are heralded to create a tremendous spectrum of business opportunities. User acceptance of these services is of paramount importance. Consequently, a deeper insight into theory-based research is required to better understand the underlying motivations that lead users to adopting mobile services. As mobile services bring additional functional dimensions, including hedonic and experiential aspects, using extant models for predicting mobile services acceptance by individuals may be inadequate. The aim of this paper is to explore, analyse and critically assess the use of existing acceptance theories in the light of the evolving and ubiquitous mobile services and their underlying technologies. Constructs affecting consumer adoption behaviour are discussed and relevant propositions are made. Managerial implications are explored and future research directions are also identified.

Shapeholders: managing them as allies, partners and significant constituents

2017 ◽  
Vol 45 (5) ◽  
pp. 41-48 ◽  
Author(s):  
Oleksiy Osiyevskyy ◽  
Vladyslav Biloshapka
Keyword(s):  
Business Models ◽  
Social Activism ◽  
Business Success ◽  
Content Type ◽  
Building Relationships ◽  
The Public ◽  
Short Run ◽  
Common Interests ◽  
The Subject ◽  
Practical Implications

Purpose The authors review the concept of building relationships with Shapeholders,: a broad group of players that have no financial stake in the company yet can substantively influence it. The process for doing this is the subject of a new book by Mark Kennedy, Shapeholders: Business success in the age of social activism. Design/methodology/approach The authors examine Mark Kennedy’s framework for managing the firm’s shapeholders, a model composed of seven basic steps (7A’s): Align with a purpose, Anticipate, Assess, Avert, Acquiesce, Advance common interests, and Assemble to win. Findings Managing corporate reputation in alliance with enlightened shapeholders is a potential defense against self-aggrandizing schemes to wantonly maximize shareholder value in the short run. Practical implications Managing shapeholders is part of the messy democratic process that works when power is apportioned fairly among those affected by a firm’s decisions, and this process underpins the winning business models of true market leaders. Social implications Stakeholders previously discredited as mere “mosquitos” have gained new power, particularly when their legitimate concerns and unfair treatment resonate with the interests of a significant segment of the public and influential shapeholders. Originality/value Shapeholders can create enormous opportunities for smart managers capable of effectively engaging with them.

Saregama Carvaan: a phoenix that rose from the ashes

2021 ◽  
Vol 11 (3) ◽  
pp. 1-20
Author(s):  
Tausif Amir Mulla
Keyword(s):  
Consumer Behavior ◽  
Learning Outcomes ◽  
Business Models ◽  
Graduate Program ◽  
Smart Device ◽  
Strategic Decisions ◽  
Content Type ◽  
Profit Center ◽  
Academic Level

Learning outcomes The learning outcomes of this case are product innovation, the importance of consumer insights and data in marketing and the role of consumer insights in brand revival. Case overview/synopsis This case study is a fascinating look into how the shift from music compact disc (CDs) to streaming has completely changed consumer behavior. This change in attitude led many music labels down one of two paths as follows: shutting down the business or embracing new business models. The case study aims to bring out essential learning from a company, Saregama, that was on the verge of shutting down because of the losses incurred with the shift in consumer behavior from buying music CDs to streaming music for free on every smart device. This shift led most record companies to become shuttered. However, not all were as fortunate as Saregama, who threaded its way toward profitability. This case analyzes how Saregama turned from a loss-making business unit into a profit center by launching a breakthrough product backed by innovative thinking and strong consumer research. The researcher opted for secondary research based on reports from Deloitte and McKinsey & Company and other credible sources to understand the music streaming market in India. The study also includes excerpts from the interview of Vikram Mehra (MD of Saregama India Ltd.) to various media houses and customer reviews on e-commerce sites. Complexity academic level The case is relevant for learners studying for an undergraduate or graduate program and for discussions for modules such as marketing management and international marketing with a focus on product development and strategy. Applicability the case will provide the following exposure to the learners: the difference between corporate and marketing objectives; Using frameworks such as valuable, rare, inimitable, and organization and SAP-LAP to understand the rationale behind strategic decisions; An understanding of the importance of listening to consumers; Using the right marketing elements such as segmentation, targeting and positioning and marketing mix for a competitive marketing strategy. Supplementary materials Teaching notes are available for educators only. Subject code CSS: 8 Marketing.

Consumer Confusion in Mobile Application Buying

2014 ◽  
Vol 10 (4) ◽  
pp. 52-70 ◽  
Author(s):  
Tathagata Ghosh ◽  
Venu Gopal Rao
Keyword(s):  
Consumer Behavior ◽  
Structural Equation ◽  
Need For Cognition ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Future Research ◽  
Consumer Confusion ◽  
Managerial Implications ◽  
Research Findings

This study aims to examine effects of consumer confusion proneness on two consumer behavior variables, word of mouth and buying decision, in a confusion prone product market like smartphone and mobile applications (app). Additionally, the study examines the moderating influence of a personality trait variable pertinent to information processing – need for cognition, on the afore-mentioned relationships. Data were collected via a survey from 254 post-graduate students and analyzed with the help of structural equation modeling with a partial least square (PLS) approach using SmartPLS 2.0. Research findings indicate that the dimensions of consumer confusion proneness behave differently in terms of their linkages with consumer behavior. Further, as expected, consumers' need for cognition also play a major moderating role which helps to fathom the concept of consume confusion in the context of mobile and smartphone applications. Academic and managerial implications as well as scope for future research are also discussed.

The Impact of Crowding on Calorie Consumption

2017 ◽  
Vol 44 (5) ◽  
pp. 1123-1140 ◽  
Author(s):  
Stefan J Hock ◽  
Rajesh Bagchi
Keyword(s):  
Consumer Behavior ◽  
Food Item ◽  
Affective Processing ◽  
Environmental Cues ◽  
Calorie Consumption ◽  
Managerial Implications ◽  
The Impact ◽  
Specific Reason ◽  
Human Crowding ◽  
Rule Out

Abstract Consumer behavior is often influenced by subtle environmental cues, such as temperature, color, lighting, scent, or sound. We explore the effects of a not-so-subtle cue—human crowding—on calorie consumption. Although crowding is an omnipresent factor, it has received little attention in the marketing literature. We present six studies showing that crowding increases calorie consumption. These effects occur because crowding increases distraction, which hampers cognitive thinking and evokes more affective processing. When consumers process information affectively, they consume more calories. We show the specific reason for the increase in calories. When given a choice between several different options, people select and eat higher-calorie items, but when presented with only one option, people eat more of the same food item. We document this process, rule out alternative explanations, and discuss theoretical and managerial implications.

scholarly journals Hybrid model of airlines as a determinant of the development of air carriers

2018 ◽  
Vol 48 (3) ◽  
pp. 53-60
Author(s):  
Anna Szymczak
Keyword(s):  
Hybrid Model ◽  
Business Models ◽  
Market Segments ◽  
Secondary Sources ◽  
Political Crises ◽  
Dynamic Factors ◽  
The World ◽  
The Subject ◽  
Air Carriers ◽  
Source Materials

The aviation market is one of the most dynamic factors determining economic develop-ment in the world. In addition, it is susceptible to economic and political crises. The air services market is also characterized by a very large diversity of clients within the market segments. Adaptation of an appropriate business model may be a condition for success, with the increase of ASK, RPK and LF ratios. The aim of the work is to indicate the basic elements of business models of airlines that make up the hybrid model. The article also describes the evolution of Ryanair, which from the carrier emphasizing the lowest price aspires to the carrier offering flights with better quality than its competitors. The source materials of the study are available literature on the subject, own analysis based on secondary sources.

scholarly journals Nuevos modelos de negocio en la industria televisiva: El caso Netflix / New business models in broadcast television: the Netflix case

2018 ◽  
Vol 5 (1) ◽  
pp. 21-33
Author(s):  
Verónica Heredia Ruiz
Keyword(s):  
Business Models ◽  
Television Programming ◽  
Broadcast Television ◽  
Documentary Analysis ◽  
The World ◽  
New Business ◽  
The Subject ◽  
Television Model ◽  
New Business Models ◽  
The Way

Netflix, a platform with more than 100 million users in the world, has forever changed the way television is produced and consumed. This article analyzes how this new television model convergent with Internet has transformed the concept of programming and teleclairvoyance through intensified viewing or binge watching. A conceptual review identifies the main theoretical displacements on television, programming and audiences generated by the platform, as well as a documentary analysis of news articles on the subject, and the visualization of the Original contents published until May 2017.Netflix, una plataforma con más de 100 millones de usuarios en el mundo, ha cambiado para siempre la forma como se produce y se consume la televisión. Este artículo analiza como este nuevo modelo de televisión convergente con internet ha transformado el concepto de programación y televidencias a través del visionado intensificado o binge watching. A través de una revisión conceptual se identifican los principales desplazamientos teóricos sobre televisión, programación y audiencias generadas por la plataforma, además de un análisis documental de artículos noticiosos sobre el tema, y la visualización de los contenidos originales publicados hasta mayo de 2017.

scholarly journals Media skills for daily life: Designing a journalism programme for graduates of all disciplines

2011 ◽  
Vol 17 (1) ◽  
pp. 141-156
Author(s):  
Lee Duffield
Keyword(s):  
New Media ◽  
Community Of Practice ◽  
Academic Discipline ◽  
Journalism Education ◽  
Preliminary Conclusion ◽  
Media Audiences ◽  
The Subject ◽  
The Common ◽  
Media Work ◽  
Journalism Students

This article in the journalism education field reports on the construction of a new subject as part of a postgraduate coursework degree. The subject, or unit will offer both Journalism students and other students an introductory experience of creating media, using common ‘new media’ tools, with exercises that will model the learning of communication principles through practice. It has been named ‘Fundamental Media Skills for the Workplace’. The conceptualisation and teaching of it will be characteristic of the Journalism academic discipline that uses the ‘inside perspective’—understanding mass media by observing from within. Proposers for the unit within the Journalism discipline have sought to extend the common teaching approach, based on training to produce start-ready recruits for media jobs, backed by a study of contexts, e.g. journalistic ethics, or media audiences. In this proposal, students would then examine the process to elicit additional knowledge about their learning. The article draws on literature of journalism and its pedagogy, and on communication generally. It also documents a ‘community of practice’ exercise conducted among practitioners as teachers for the subject, developing exercises and models of media work. A preliminary conclusion from that exercise is that it has taken a step towards enhancing skills-based learning for media work.

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