Challenges in Building a Culture-Centric Web Site

2011 ◽  
pp. 230-244
Author(s):  
Tom S. Chan
Keyword(s):  
Cultural Differences ◽  
Operating Systems ◽  
Web Sites ◽  
Interface Design ◽  
Web Site ◽  
Business Opportunities ◽  
Language Communication ◽  
Site Design ◽  
Business Web ◽  
Interface Usability

This chapter discusses the challenges in constructing a culture-centric Web site. The Internet has expanded business opportunities into global marketplaces that were virtually unreachable in the past. With business Web sites reaching international audiences, cultural differences are an important issue in interface design. Global Web sites must be culture-centric, taking into account the attitude, technology, language, communication, sensibility, symbolism, and interface usability of targeted communities. Site design and development also should follow the Unicode standard for multilingual support with implementation done on UTF-8-enabled operating systems and applications. Globalization has led many people to become more sensitive to cultural diversity. The author hopes that understanding and awareness of international user needs, limitations, and expectations will lead to global Web sites with improved usability and sensitivity.

Challenges in Building a Culture-Centric Web Site

2011 ◽  
pp. 192-209
Author(s):  
Tom S. Chan
Keyword(s):  
Cultural Differences ◽  
Operating Systems ◽  
Web Sites ◽  
Interface Design ◽  
Web Site ◽  
Business Opportunities ◽  
Language Communication ◽  
Site Design ◽  
Business Web ◽  
Interface Usability

This chapter discusses the challenges in constructing a culture-centric Web site. The Internet has expanded business opportunities into global marketplaces that were virtually unreachable in the past. With business Web sites reaching international audiences, cultural differences are an important issue in interface design. Global Web sites must be culture-centric, taking into account the attitude, technology, language, communication, sensibility, symbolism, and interface usability of targeted communities. Site design and development also should follow the Unicode standard for multilingual support with implementation done on UTF-8-enabled operating systems and applications. Globalization has led many people to become more sensitive to cultural diversity. The author hopes that understanding and awareness of international user needs, limitations, and expectations will lead to global Web sites with improved usability and sensitivity.

Personalization Systems and Their Deployment as Web Site Interface Design

2011 ◽  
pp. 147-155
Author(s):  
Nanda Kumar
Keyword(s):  
Human Computer Interaction ◽  
Web Sites ◽  
Interface Design ◽  
Web Site ◽  
Practical Relevance ◽  
Direct Impact ◽  
Design Decisions ◽  
Communication Capability ◽  
The Impact ◽  
The Web

This chapter reviews the different types of personalization systems commonly employed by Web sites and argues that their deployment as Web site interface design decisions may have as big an impact as the personalization systems themselves. To accomplish this, this chapter makes a case for treating Human-Computer Interaction (HCI) issues seriously. It also argues that Web site interface design decisions made by organizations, such as the type and level of personalization employed by a Web site, have a direct impact on the communication capability of that Web site. This chapter also explores the impact of the deployment of personalization systems on users’ loyalty towards the Web site, thus underscoring the practical relevance of these design decisions.

Personalization Systems and Their Deployment as Web Site Interface Design Decisions

2009 ◽  
pp. 212-219
Author(s):  
Nanda Kumar
Keyword(s):  
Human Computer Interaction ◽  
Web Sites ◽  
Interface Design ◽  
Web Site ◽  
Practical Relevance ◽  
Direct Impact ◽  
Design Decisions ◽  
Communication Capability ◽  
The Impact ◽  
The Web

This chapter reviews the different types of personalization systems commonly employed by Web sites and argues that their deployment as Web site interface design decisions may have as big an impact as the personalization systems themselves. To accomplish this, this chapter makes a case for treating Human-Computer Interaction (HCI) issues seriously. It also argues that Web site interface design decisions made by organizations, such as the type and level of personalization employed by a Web site, have a direct impact on the communication capability of that Web site. This chapter also explores the impact of the deployment of personalization systems on users’ loyalty towards the Web site, thus underscoring the practical relevance of these design decisions.

scholarly journals I. CLARIFYING THE ‘PHILOSOPHY OF ARTICLE 15’ IN THE BRUSSELS I REGULATION: C-585/08 PETER PAMMER V REEDERE KARL SCHLUTER GMBH & CO AND C-144/09 HOTEL ALPENHOF GESMBH V OLIVER HELLER

2011 ◽  
Vol 60 (2) ◽  
pp. 557-564
Author(s):  
Lorna Gillies
Keyword(s):  
Member State ◽  
Web Sites ◽  
Web Site ◽  
Member States ◽  
Commercial Activities ◽  
Consumer Contracts ◽  
Business Web ◽  
Special Rules ◽  
First Time

In the Cases C-585/08 Peter Pammer v Reedere Karl Schluter GmbH & Co and C-144/09 Hotel Alpenhof GesmbH v Oliver Heller, the CJEU considered the applicability of article 15(1) (c) of Regulation EC 44/2001 (Brussels I) vis-à-vis the use of web sites in commercial communications with consumers domiciled in other Member States. Article 15 of Brussels I contains special rules which determine the jurisdiction of disputes concerning ‘protected’1 consumer contracts falling within its scope. Articles 15(1)(a) and (b) apply where either the contract is subject to an instalment credit arrangement or where the contract is for a loan to finance the sale of goods respectively. These two recent cases were concerned with article 15(1)(c), itself previously regarded by the Commission as the ‘philosophy of Article 15.’2 The connecting factors in article 15(1)(c) apply in two situations.3 The first is where the seller concludes contracts as a result of commercial activities entered into in the Member State of the consumer's domicile. The alternative applies when a business ‘directs’ its professional or commercial activities to the Member State of the consumer's domicile and a contract is concluded as a consequence of those activities. Article 15(2) also (currently) provides that a non-EU defendant corporation which has a branch or agency in a Member State that contracts with a consumer may be regarded as domiciled in that Member State. The cases are important as for the first time references were made to the CJEU to specifically consider and interpret the extent to which a business' web site should be construed as ‘directing [commercial] activities’ towards consumers domiciled in other Member States. Essentially, what kind of activity should be construed as directing activity when a seller or his agent uses a web site with the intention to facilitate contractual activities with consumers located in a Member State?

Analyzing the Influence of Web Site Design Parameters on Web Site Usability

2008 ◽  
pp. 3525-3541
Author(s):  
Monideepa Tarafdar ◽  
Jie ("Jennifer") Zhang
Keyword(s):  
Web Sites ◽  
Web Site ◽  
Point Of View ◽  
Design Parameters ◽  
Task Completion ◽  
Design Strategies ◽  
Web Site Design ◽  
Site Design ◽  
Design Characteristics ◽  
Financial Impacts

Web site usability is concerned with how easy and intuitive it is for individuals to learn to use and interact with a Web site. It is a measure of the quality of a Web site’s presence, as perceived by users. The usability of Web sites is important, because high usability is associated with a positive attitude toward the Web site and results in higher online transactions. Poorly designed Web sites with low usability, on the other hand, lead to negative financial impacts. Existing approaches to Web site usability include measurement and tracking of parameters, such as response time and task completion time, and software engineering approaches that specify general usability guidelines and common practices during software development. This paper analyzes usability from the point of view of Web site design parameters. An analysis of usability and other design characteristics of 200 Web sites of different kinds revealed that design aspects, such as information content, ease of navigation, download delay, and Web site availability positively influence usability. Web site security and customization were not found to influence usability. The paper explains these results and suggests design strategies for increasing Web site usability.

Testing, Measuring, and Diagnosing Web Sites from the User's Perspective

2009 ◽  
pp. 1416-1429
Author(s):  
Leszek Borzemski
Keyword(s):  
Web Sites ◽  
Web Site ◽  
Web Pages ◽  
Analysis Tool ◽  
Web Browser ◽  
Free Service ◽  
Network Usage ◽  
Business Web ◽  
Internet Performance ◽  
Application Developers

Users perceive good Internet performance as characterized by low latency, high throughput and high availability. When browsing the Web, users are concerned with the performance of entire pages. Understanding and identifying the sources of the performance problems are very important issues, especially for e-business. Therefore, there is the need to have a service for testing and measuring e-business Web site performance from the perspective of the end-users. We present our contribution in this area, that is, the Wing free service that has been developed for the purpose of Web transaction visualization. Our Web client that probes a target Web site is a real Web browser (MS IE), so the user can observe how a particular browser uses the network. Such known tools use their own Web browsing methods. Therefore, the solutions can be different from that used by real browsers, and the results can be inadequate. Wing helps identify inefficient network usage by the browser and helps to tune Web pages to use the network efficiently. Therefore, Wing can be a good analysis tool for Web page and network application developers.

Inducing Online Trust in E-Commerce

2011 ◽  
pp. 74-100 ◽  
Author(s):  
Ye Diana Wang ◽  
Henry H. Emurian
Keyword(s):  
Web Sites ◽  
Interface Design ◽  
Web Site ◽  
Survey Study ◽  
Sources Of Information ◽  
Design Factor ◽  
Online Trust ◽  
Social Cue ◽  
Internet Users ◽  
The Social

Two studies were undertaken to investigate interface design features that might impact customers’ trust in an e-commerce vendor’s Web site. In a first quantitative survey study, experienced Internet users rated 14 features of a synthetic e-commerce interface for their trust-inducing effectiveness. A factor analysis of the ratings partially confirmed a proposed conceptual model of trust-inducing features and yielded the following three factors: (1) visual design, (2) content design, and (3) social-cue design. The comparatively lower ratings on the social-cue design factor motivated a second qualitative analysis of a different group of users’ observations regarding the importance of virtual re-embedding strategies as they may impact trust in an online vendor’s Web site. Users’ reports from interviews generally supported the importance of socially rich Web sites in promoting online trust, and they deepened our understanding of the functionalities and suitability of various communication media for the adoption of virtual re-embedding strategies. The complementary outcomes from both quantitative and qualitative sources of information are anticipated to contribute to future applications and research in e-commerce interface design considerations affecting online trust.

The Challenge of Web Site Design for Global Organizations

2011 ◽  
pp. 103-136 ◽  
Author(s):  
Dianne Cyr ◽  
Carole Bonanni ◽  
John Bowes ◽  
Joe Ilsever
Keyword(s):  
Web Sites ◽  
Web Site ◽  
Future Research ◽  
Web Site Design ◽  
Global Organizations ◽  
Design Elements ◽  
Site Design ◽  
Online Business ◽  
Design Preferences ◽  
The U.S

The growth of Internet shopping motivates a better understanding of how e-loyalty is built online between businesses and consumers. In this study, Web site design and culture are advanced as important to Web site trust, Web site satisfaction, and e-loyalty in online business relationships. Based on data collected in Canada, the U.S., Germany, and Japan, the research considers (1) examining, within culture, preferences for design elements of a local vs. a foreign Web site, and subsequent participant perceptions of trust, satisfaction, and e-loyalty, and (2) comparisons between cultures for design preferences of local and foreign Web sites, and subsequent participant perceptions of trust, satisfaction, and e-loyalty. As predicted, similarities were greatest among Americans, Canadians, and Germans, with the Japanese representing a different and unique case. The results are discussed against hypothesized expectations. Implications for future research are outlined.

Understanding Web Site Usability

2011 ◽  
pp. 271-293
Author(s):  
Monideepa Tarafdar ◽  
Jie (Jennifer) Zhang
Keyword(s):  
Web Sites ◽  
Web Site ◽  
Point Of View ◽  
Design Parameters ◽  
Task Completion ◽  
Design Strategies ◽  
Web Site Design ◽  
Site Design ◽  
Design Characteristics ◽  
Financial Impacts

Web site usability is concerned with how easy and intuitive it is for individuals to presence, as perceived by users. The usability of Web sites is important because high usability is associated with a positive attitude and greater trust towards the Web site. Poorly designed Web sites with low usability lead to negative financial impacts. Existing approaches to Web site usability include measurement and tracking of parameters such as response time and task completion time, and software engineering approaches that specify general usability guidelines and common practices during software development. This chapter analyzes usability from the point of view of Web site design parameters. An analysis of usability and other design characteristics of 200 Web sites of different kinds revealed that design aspects such as information content, ease of navigation, download delay, and Web site availability positively influence usability. Web site security and customization were not found to influence usability. The chapter explains these results and suggests design strategies for increasing Web site usability.

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