Communities of Purpose
The integration of organizational knowledge across functional communities is increasingly seen as important. The frameworks to do so are often referred to as a ‘higher order set of principles’ or as ‘overarching architectures.’ While recognizing these frameworks as a source of competitive advantage, this chapter underlines the importance of linking organizational knowledge to practice. At the operational level, actual practices are rarely aligned with canonical practices contained in manuals, training programmes, and computer systems. In this theoretical chapter we show that the divergence between actual and canonical practices is exacerbated by a number of communities of practice addressing conflicting stakeholder interests. It is the link between knowledge and actual practice that is of central interest to this chapter. Exploring this relationship necessitates a reexamination of the role of communities of practice and frameworks for bringing together conflicting stakeholder interests. Drawing upon literatures from knowledge management, communities of practice, stakeholder, and resource-based theory this chapter suggests an integrative Purposive Community metaframework. The proposed conceptual framework contributes to the resource-based view of the firm by linking organizational knowledge to actual practices and enhancing organizational capabilities by integrating diverse stakeholder interests and expectations through a shared common goal. Such a metaframework can enhance an organisation’s dynamic capability to respond to and create change in its external environment.