Understanding Consumers’ Behaviour when Using a Mobile Phone as a Converged Device

2011 ◽  
pp. 49-62
Author(s):  
Po-Chien Chang
Keyword(s):  
Mobile Phone ◽  
Technology Acceptance ◽  
Mobile Phones ◽  
Information Technologies ◽  
Critical Factors ◽  
Significant Step ◽  
Technology Convergence ◽  
Acceptance Model ◽  
E Mail ◽  
Depth Interviews

This research aims at developing an empirical model to explore the factors that influence consumers’ use of mobile phones as converged devices. The use of mobile phones as converged devices refers to the utility of the various functions and services embedded in mobile phones, such as PIM, e-mail, entertainment, and commerce. The exploratory work draws from in-depth interviews and theories to identify some of the critical factors that drive consumer to use a mobile phone for various functions. The interview data was transcribe and analysed to construct a model. The finding shows that although Technology Acceptance Model (TAM) and other studies on mobile phones have been used to explain consumers’ adoption of different information technologies, they need further enrichment when applied to multi-functional (or converged) technologies and dynamic use contexts. Therefore, the result provides a significant step towards a better understanding of consumer behaviour in the context of technology convergence.

scholarly journals Preference Pattern for Mobile Phone and Conventional Tools in Task Performance by Students of Delta State University, Abraka, Nigeria

2017 ◽  
Vol 8 (2) ◽  
pp. 281-287
Author(s):  
Emmanuel Ufuophu-Biri ◽  
Lucky Ogheneruemu Ojoboh
Keyword(s):  
Mobile Phone ◽  
Technology Acceptance ◽  
Mobile Phones ◽  
Mobile Telephone ◽  
State University ◽  
Traditional Role ◽  
Preference Pattern ◽  
Mobile Phone Usage ◽  
Acceptance Model ◽  
Delta State University

Abstract Mobile phones have become very popular among people in different countries of the world and apart from the traditional role of making and receiving of calls; they have been adopted for several other uses. Its use for those activities tends to pose challenge to the conventional media tools that are used traditionally to perform those activities. The study thus aims at determining the pattern of mobile phone usage by students of Delta State University, Abraka; their preference pattern for mobile telephone and conventional media tools in carrying out certain activities; and the implication of their use of mobile telephone on conventional media toolsThe study adopted the Technology Acceptance Model (TAM), which explains how a person comes to accept and use an information technology. Survey and questionnaire were used as the research method and instrument respectively. The data were analyzed with descriptive statistics. The study found that the students preferred using mobile phones to perform tasks that were originally performed with conventional media tools; and the use of mobile phone by the students also suggested a diminishing patronage of conventional media tools. The study recommends that providers of those conventional media tools should improve on their services to avoid losing patronage, and they should make their products and services adaptable to mobile phone users in order to boost patronage.

scholarly journals Exploring the Critical Factors, the Online Learning Continuance Usage during COVID-19 Pandemic

2021 ◽  
Vol 13 (10) ◽  
pp. 5471
Author(s):  
Chuan-Yu Mo ◽  
Te-Hsin Hsieh ◽  
Chien-Liang Lin ◽  
Yuan Qin Jin ◽  
Yu-Sheng Su
Keyword(s):  
Online Learning ◽  
Technology Acceptance ◽  
Family Support ◽  
Technology Acceptance Model ◽  
Online Teaching ◽  
Ease Of Use ◽  
Critical Factors ◽  
Factors Affecting ◽  
E Learning ◽  
Acceptance Model

In order to enable online learning to continue developing when the COVID-19 pandemic passes, this study aimed to identify the critical factors that affected the use of e-learning by university students during the pandemic. These critical factors will help to increase the efficiency of future development and deployment of online learning systems. Through a literature review, this study employed the technology acceptance model, social support, and task–technology fit as the theoretical basis to establish the framework of the online learning environment with regards to the technology acceptance model in the context of emergency management. A questionnaire survey was administered to students in universities that had implemented online teaching during the pandemic, and 552 valid responses were collected. The survey explored the factors affecting the willingness of higher education institution students to continue using online learning, and the following conclusions were drawn. (1) The easier an online learning platform was to navigate, the better it was perceived by the students, and thus the students were more willing to use it. (2) Ease of use and usefulness were associated with the teachers’ choice of platform and their ability to achieve a satisfactory fit between the course design and platform navigation, which thereby affected the students’ learning outcomes and attitude towards use. (3) The positive attitude of teachers towards teaching increased the students’ perceived ease of use of online learning. (4) During the pandemic, family support—a major support for teachers in online teaching—enhanced teachers’ attitudes towards, and willingness to provide, online teaching. A high level of support showed that the parents urged the students to learn and complete online learning tasks as instructed by the teachers, implying that family support could affect the students’ habits towards, adaptation to, and identification of online learning. The study results provide insights into the factors affecting the willingness of teachers and students to continue using e-learning platforms.

Intentions to Use Information Technologies

2008 ◽  
pp. 1469-1488 ◽  
Author(s):  
Ron Thompson ◽  
Deborah Compeau ◽  
Chris Higgins
Keyword(s):  
Information Technology ◽  
Technology Acceptance ◽  
Conceptual Model ◽  
Planned Behavior ◽  
Information Technologies ◽  
Primary Objective ◽  
Integrative Model ◽  
Personal Innovativeness ◽  
Time Periods ◽  
Acceptance Model

An integrative model explaining intentions to use an information technology is proposed. The primary objective is to obtain a clearer picture of how intentions are formed, and draws on previous research such as the Technology Acceptance Model (Davis, Bagozzi and Warshaw, 1989) and the Decomposed Theory of Planned Behavior (Taylor and Todd, 1995a). The conceptual model was tested using questionnaire responses from 189 subjects, measured at two time periods approximately two months apart. The results generally supported the hypothesized relationships, and revealed strong influences of both personal innovativeness and computer self-efficacy.

Technology Acceptance Model

2007 ◽  
pp. 306-308
Author(s):  
M. McCord
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Information Technologies ◽  
Employee Performance ◽  
User Acceptance ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Intent To Use ◽  
Acceptance Model

The Technology Acceptance Model (TAM) (Davis, 1989) measures perceived usefulness and perceived ease of use as predictors of a user’s intent to use computer technology, and their actual usage on the job. The measure first appeared in 1989, in an MIS Quarterly article by Fred Davis and in a coauthored article in Management Science(Davis, 1989; Davis, Bagozzi, & Warshaw, 1989). Extending the Theory of Reasoned Action (Ajzen & Fishbein, 1980) to technology, Perceived usefulness (U) is defined as “the degree to which a person believes a particular system would enhance his or her job performance.” Perceived ease of use (EOU) is defined as “the degree to which a person believes that using a particular system would be free of effort.” ‘Usage intentions’ (BI) was measured through self-predicted future usage and ‘user acceptance’ was measured through self-reported current usage. Although information technology is adopted to improve employee performance, these gains are often lost or diminished by users’ unwilling to accept and use the information system. Davis wanted to understand why users rejected or accepted information technologies, to better predict, explain and increase user acceptance. The TAM model has since become one of the most established models for predicting user acceptance.

scholarly journals Mobile Communication and Relational Mobilization in China

2014 ◽  
Vol 1 (1-2) ◽  
pp. 14-38 ◽  
Author(s):  
Jun Liu
Keyword(s):  
Mobile Phone ◽  
Mobile Phones ◽  
Mobile Communication ◽  
Social Ties ◽  
Contentious Politics ◽  
Urban China ◽  
Asian Countries ◽  
Relational Dynamics ◽  
Rural And Urban ◽  
Depth Interviews

AbstractRecent studies have shown what indispensable role mobile phones play as means of mobilization in contentious politics around the world. Nevertheless, there has been no clear elaboration of how mobile phone uses translate into mobilization in contentious politics. To fill this gap, the current study employs Passy’s (2003) framework of the threefold function of social ties as channels of mobilization to examine how mobile communication, embedding the dynamics of social ties, influences protest mobilization. It investigates two cases in rural and urban China in which Chinese people employed their mobile phones to mobilize participants for protests, and conducts 24 in-depth interviews with participants in these protests. Findings suggest that using mobile phones for mobilization registers the relational dynamics of social ties, which shapes participants’ perceptions of given protest issues, ensures the safety of protest recruitment and mobilization in a repressive context, and generates pressure on participation, all of which contributes to the mechanism of mobilization. This study concludes with the concept of ‘relational mobilization’, which addresses the embedment and relevance of social ties in the process of mobile-phone-mediated mobilization and its implication for Asian countries.

scholarly journals Viability of the “Technology Acceptance Model” in Multimedia Learning Environments: A Comparative Study

10.28945/3076 ◽  
2007 ◽  
Author(s):  
Raafat Saade ◽  
Fassil Nebebe ◽  
Weiwei Tan
Keyword(s):  
Theoretical Model ◽  
Learning Environment ◽  
Comparative Study ◽  
Technology Acceptance ◽  
Information Technologies ◽  
Multimedia Learning ◽  
User Behavior ◽  
Learning System ◽  
Learning Context ◽  
Acceptance Model

In recent years, more and more higher education institutions have interests of integrating internet-based technologies in the classroom as part of the learning environment. Compared to studies on other information technologies, users’ behavior towards this type of systems, however, has not been assessed and understood thoroughly. In order to get more experience about human behaviors on multimedia learning environment, we conducted a comparative study consisting of 362 students, which is almost three times the sample size of the previous study, participating to test the theoretical model. Results suggest that TAM is a solid theoretical model where its validity can extend to the multimedia and e-learning context. The study provides a more intensive view of the multimedia learning system users and is an important step towards a better understanding of the user behavior on the system and a multimedia acceptance model.

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