A Multi-Facet Analysis of Factors Affecting the Adoption of Multimedia Messaging Service (MMS)

2011 ◽  
pp. 222-240
Author(s):  
Judy Chuan-Chuan Lin ◽  
Chin-Lung Hsu
Keyword(s):  
Intrinsic Motivation ◽  
Critical Mass ◽  
Strong Support ◽  
Internet Survey ◽  
Perceived Behavioral Control ◽  
Behavioral Models ◽  
Factors Affecting ◽  
Personal Innovativeness ◽  
Facet Analysis ◽  
Multimedia Messaging Service

Mobile applications such as multimedia messaging service (MMS) promises a new way to share rich content of information that enhances its users’ personal connectivity experiences as well as productivity. However, the adoption of MMS seems to be unexpectedly slow (Bonte, 2008). As mobile phones become ever smarter (or complex) in functions, understanding the adoption behaviors of complex mobile services such as MMS becomes utterly important to both practitioners and academic. This chapter introduces a multi-facet model for MMS adoption by integrating the well-known behavioral models such as TAM and TPB with other factors including intrinsic motivation, personal innovativeness and critical mass. An internet survey of 213 subjects with prior experience in MMS usage found strong support for the proposed model. The results show that the adopter’s attitude toward MMS is the most dominating factor in shaping his/her intention to use MMS, followed by subjective norm and perceived behavioral control. Moreover, the results further suggest adopter’s intrinsic motivation is the most important motivating factor for attitude toward using MMS. Implications of these findings are discussed for researchers and practitioners.

A Multi-Facet Analysis of Factors Affecting the Adoption of Multimedia Messaging Service (MMS)

2009 ◽  
Vol 5 (4) ◽  
pp. 18-36 ◽  
Author(s):  
Judy Chuan-Chuan Lin ◽  
Chin-Lung Hsu
Keyword(s):  
Intrinsic Motivation ◽  
Behavioral Control ◽  
Critical Mass ◽  
Strong Support ◽  
Internet Survey ◽  
Perceived Behavioral Control ◽  
Behavioral Models ◽  
Factors Affecting ◽  
Personal Innovativeness ◽  
Multimedia Messaging Service

Mobile applications such as multimedia messaging service (MMS) promises a new way to share rich content of information that enhances its users’ personal connectivity experiences as well as productivity. However,the adoption of MMS seems to be unexpectedly slow (Bonte, 2008). As mobile phones become ever smarter (or complex) in functions, understanding the adoption behaviors of complex mobile services such as MMS becomes utterly important to both practitioners and academic. This paper introduces a multi-facet model for MMS adoption by integrating the well-known behavioral models such as TAM and TPB with other factors including intrinsic motivation, personal innovativeness and critical mass. An internet survey of 213 subjects with prior experience in MMS usage found strong support for the proposed model. The results show that the adopter’s attitude toward MMS is the most dominating factor in shaping his/her intention to use MMS, followed by subjective norm and perceived behavioral control. Moreover, the results further suggest adopter’s intrinsic motivation is the most important motivating factor for attitude toward using MMS. Implications of these findings are discussed for researchers and practitioners.

An Extended Model of E-Government Adoption by Civil Servants in Greece

2016 ◽  
Vol 12 (1) ◽  
pp. 1-23 ◽  
Author(s):  
Ioannis Karavasilis ◽  
Vasiliki G. Vrana ◽  
Kostas Zafiropoulos
Keyword(s):  
Technology Acceptance ◽  
Diffusion Of Innovation ◽  
Perceived Risk ◽  
Behavioral Control ◽  
Perceived Behavioral Control ◽  
Extended Model ◽  
Factors Affecting ◽  
Personal Innovativeness ◽  
Governmental Organizations ◽  
Starting Point

E-government in Greece lacks a customer-centric view in its implementation. Government is driving its development agenda and investment on electronic services without measuring what increases customers' willingness to adopt offered services. The study has taken a lead in understanding the factors that affect e-government adoption by teachers in Greece. It uses constructs from the Technology Acceptance Model (TAM), the theoretical extension of the TAM (TAM2), Diffusion of Innovation (DOI) and integrates the constructs of perceived behavioral control, trust in e-government, perceived risk, personal innovativeness and awareness in a model. The validated model offers a starting point for the investigation of factors affecting the adoption of e-government services and can be extended by using domain-specific constructs to fit all Greek governmental organizations.

scholarly journals A Study on the Factors Affecting Consumers’ Willingness to Accept Clothing Rentals

2018 ◽  
Vol 10 (11) ◽  
pp. 4139 ◽  
Author(s):  
Jui-Che Tu ◽  
Chi-Ling Hu
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Behavioral Control ◽  
Diffusion Theory ◽  
Interpersonal Relationship ◽  
Equation Model ◽  
Perceived Behavioral Control ◽  
Factors Affecting ◽  
Personal Innovativeness ◽  
Innovation Diffusion Theory

Fashionable clothes resource suppliers are directly linked with resource consumers through the Internet, thus replacing the traditional model. With fashionable clothes as the products for renting, this study helps relevant enterprises understand the factors influencing consumers’ adoption of renting and their attitude and behavioral intention towards clothes renting. Taking the theory of planned behavior as the theoretical foundation, this study thus adopts the technology acceptance model (TAM), the innovation diffusion theory (IDT), the structural equation model (SEM), and the collected information to develop a research methodology that is both theoretical and practical. According to the research results, compatibility matters the most in driving consumers to have a positive assessment and perception of online clothes renting in terms of behavior and attitude. Additionally, personal innovativeness has significant effects and can help relevant enterprises find their target markets. In terms of subjective norm, interpersonal relationship also has a significant influence, showing that consumers today pay much more attention to friends’ information sources. The self-efficacy of the perceived behavioral control also has a noticeable impact. Therefore, relevant enterprises need to consider the operability of online clothes renting to prevent consumers from feeling frustrated in their ability to use it, thus reducing their use intention.

scholarly journals Survey on Public Psychological Intervention Demand and Influence Factors Analysis

2021 ◽  
Vol 18 (9) ◽  
pp. 4808
Author(s):  
Fang Su ◽  
Bingjie Fan ◽  
Nini Song ◽  
Xue Dong ◽  
Yanxia Wang ◽  
...  
Keyword(s):  
Risk Perception ◽  
Family Size ◽  
Psychological Intervention ◽  
Control Period ◽  
Influence Factors ◽  
Negative Influence ◽  
Internet Survey ◽  
Psychological Status ◽  
Factors Affecting ◽  
Epidemic Period

Major public health emergencies would have a negative influence on the psychology of the public, and an effective psychological intervention can help them to relieve some emotions, such as tension and panic. However, differences in individual environments affect people’s psychological intervention demands and intervention mode choices. Therefore, it is of great theoretical and practical value to analyze and identify the key factors affecting these demands and choices. Based on a nationwide sample of 24,188 respondents from the “Internet Survey of Residents’ Behavioral Changes and Psychological Conditions during the Epidemic,” the different characteristics of public psychological intervention demands and choices under different factors are explored in this paper. The results demonstrate that: (1) the psychological status of Chinese people was relatively stable during the epidemic period, and there were 1016 respondents who had subjective demands for a psychological intervention, (2) age, gender, occupation type, residence, family size, risk perception, psychological status, education level, and fixed expenditure all significantly affect public psychological intervention demands, and (3) risk perception, psychological status, age, gender, and family size will impact the choice of psychological intervention methods. The above results can provide a decision-making basis for the construction of a psychological intervention system in psychological crisis management during the post-epidemic prevention and control period, as well as reference and suggestions for handling psychological stress of similar sudden crisis events in the future.

scholarly journals The Concept of Trust in Socio-Economic Life

2019 ◽  
Vol 2 (2) ◽  
pp. 69 ◽  
Author(s):  
Ercan Özen
Keyword(s):  
Human Behavior ◽  
Social Trust ◽  
Economic Life ◽  
Behavioral Models ◽  
Economic Activities ◽  
Policy Makers ◽  
Factors Affecting ◽  
Economic Decisions ◽  
Financial Growth ◽  
Positive Results

The concept of trust is considered as a psychological and sociological phenomenon. Numerous theories have been developed to achieve economic development and to increase the level of welfare. The theories have not always revealed the expected results due to ignoring human behavior. Behavioral models addressing human behavior have gained importance in recent years. Thus, it was seen that emotions and thoughts were effective in creating different economic decisions. One of the factors affecting decisions is also trust. The aim of the study is to clarify the effects of the concept of trust on socio-economic life with different perspectives. When the literature is examined; There are concepts such as (i) social trust and (ii) economic trust. These concepts are related closely with some topics such as marketing and business, finance and economics. Some positive results are expected from the climate of trust. (i) With the establishment of appropriate communication between individuals, some social problems and their costs are reduced. (ii) The development of business-customer relations is beneficial for both sides. (iii) With the positive relations between fund providers and fund seekers in financial markets, financial institutions work more effectively and the markets grow. (iv) Financial growth also triggers economic growth and development. (v) Economic trust, as a measure of future assessments, increases economic activities. The study collectively evaluates the effect of the concept of trust in different areas. The findings show what kind of legal arrangements should be made by policy makers in different areas in order to increase the trust of people.

scholarly journals The Factors Affecting Household Electricity Saving Behavior: A Study in Vietnam

2020 ◽  
Vol 15 (8) ◽  
pp. 1241-1250
Author(s):  
Nguyen Ngoc Hien ◽  
Pham Hoang Chi
Keyword(s):  
Structural Equation ◽  
Behavioral Control ◽  
Influence Factors ◽  
Electricity Consumption ◽  
Equation Model ◽  
Perceived Behavioral Control ◽  
Factors Affecting ◽  
Perceived Benefit ◽  
Saving Behavior ◽  
Electricity Saving

In the context of dramatically increase in electricity demand, Vietnam's potential for power supply remains limited. Research and promotion of electricity saving behavior of households become significant to reduce electricity consumption and protect ecological environment. This study incorporates elements of planned behavior theory (TPB) and norm activation model (NAM) as the basis for developing and extending key assumptions. In addition, expansion TPB is used to study influence factors affecting electricity saving behavior. Through a sample of 395 randomly selected residents in Tay Ninh Province and Ho Chi Minh city in Vietnam, the proposals were checked using a structural equation model (SEM). The results showed that the factors in TPB and NAM (such as perceived behavioral control, subjective norm, attitude, personal moral norm) and additional factor (perceived benefit) are the important factors that influence resident's intention of saving electricity. Moreover, electricity saving behavior is strongly influenced by the intention of saving electricity, perceived benefit, policy and social propaganda. Based on these results, some inferences are drawn, and recommendations are made for policy makers and further research proposals are discussed.

Explaining resistance intention towards mobile HRM application: the dark side of technology adoption

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Amit Shankar ◽  
Achint Nigam
Keyword(s):  
Resource Management ◽  
Human Resource Management ◽  
Human Resource ◽  
Structural Equation ◽  
Online Survey ◽  
Dark Side ◽  
Perceived Threat ◽  
Content Type ◽  
Factors Affecting ◽  
Personal Innovativeness

PurposeThe mobile human resource management application (mHRM app) has recently been seen as an innovative cloud-based solution to manage human resource management (HRM) within organisation. Despite its great potential, organisations have shown resistance towards the usage of the mHRM app. This study investigates the dark side of electronic HRM (eHRM) by examining factors affecting HR professionals' resistance to the mHRM app using status quo bias (SQB) theory. The study also examines the moderating effect of personal innovativeness.Design/methodology/approachResponses were collected from 239 HR professionals using an online survey. Structural equation modelling (SEM) and PROCESS macro were used to examine the hypotheses.FindingsThe results indicated that regret avoidance, inertia, switching costs and perceived threat significantly affect HR professionals' resistance towards mHRM app adoption. Results also indicated that high personal innovativeness negatively moderates the association between inhibitors and resistance to adopt the mHRM app.Practical implicationsThe study's findings will help HR professionals reduce their resistance towards mHRM app adoption.Originality/valueThis study enriches eHRM, mobile applications and the SQB literature.

How fashion influencers contribute to consumers' purchase intention

2020 ◽  
Vol 24 (3) ◽  
pp. 361-380 ◽  
Author(s):  
Youssef Chetioui ◽  
Hikma Benlafqih ◽  
Hind Lebdaoui
Keyword(s):  
Conceptual Model ◽  
Purchase Intention ◽  
Behavioral Control ◽  
Brand Attitude ◽  
Perceived Behavioral Control ◽  
Fashion Industry ◽  
Content Type ◽  
Factors Affecting ◽  
Consumer Purchase Intention ◽  
The Impact

PurposeThis study examines the impact of attitudes toward fashion influencers (FIs) on brand attitude and consumer purchase intention. It also aims to identify factors affecting consumers' attitudes toward FIs.Design/methodology/approachTo achieve this goal, the authors propose a conceptual model that combines the theory of planned behavior (TPB) and theoretical outcomes of prior literature related to influencer marketing. Based on data collected from 610 Moroccan respondents, the authors empirically test the conceptual model using a partial least squares (PLS) estimation.FindingsThis study illustrates that attitudes toward FIs positively impact brand attitude and consumer purchase intention. The authors also demonstrate that perceived credibility, trust, perceived behavioral control, perceived subjective norms, perceived expertise and perceived congruence positively impact attitudes toward FIs.Practical implicationsThe study findings help marketers and advertisers in the fashion industry to understand how influencer marketing contributes to consumer purchase intention. They also allow marketers to understand factors explaining attitudes toward FIs and therefore better select influencers capable of creating purchase intentions among existing and potential customers.Originality/valueThe present paper bridges a gap pertaining to antecedents and factors that impact attitudes toward FIs and consumer purchase intention. To the authors’ knowledge, this study is the first of its kind to investigate the impact of attitudes toward influencers on both brand attitude and purchase intention in the fashion industry.

scholarly journals Factors Affecting the Awareness of Biodiversity Conservation Among Students in Malaysia Private University

2018 ◽  
Vol 7 (4.35) ◽  
pp. 791
Author(s):  
Nurul Jannah Jalil ◽  
Zainon Mat Sharif
Keyword(s):  
Biodiversity Conservation ◽  
Biological Diversity ◽  
Behavioral Control ◽  
Biodiversity Loss ◽  
Private University ◽  
Perceived Behavioral Control ◽  
Factors Affecting ◽  
Knowledge And Attitude ◽  
Human And Nature ◽  
The Relationship

Recently, biodiversity loss has become direr international. Human behavior is one of the causes that harm the biodiversity richness. Malaysia which is known as the megadiversity country also facing with the similar problem. Conservation of the biodiversity must be taken seriously and importantly by people to maintain the relationship between human and nature because we are affecting each other. Thus, this research was aiming to evaluate the relationship between human attitude, experience and knowledge toward the awareness of biodiversity conservation. The research was conducted using 4 variables from Ajzen’s Theory of Planned Behavior (TPB) which are behavior, perceived behavioral control, subjective norms and attitude. This study was carried out in Malaysia by conducting a survey of 30 students from a private university. The findings of this study indicate that the mentioned have given the positive effect to the awareness of biological diversity conservation. In addition, the relation of knowledge and attitude also show the great correlation between themselves. Therefore, knowledge, experience and attitude are the factors that could increase peoples' awareness towards the biodiversity conservation and knowledge is the greatest influence in creating peoples' awareness.

scholarly journals Exploring Factors Affecting Car Sharing Use Intention in the Southeast-Asia Region: A Case Study in Java, Indonesia

2019 ◽  
Vol 11 (18) ◽  
pp. 5103 ◽  
Author(s):  
Yoon-Young Chun ◽  
Mitsutaka Matsumoto ◽  
Kiyotaka Tahara ◽  
Kenichiro Chinen ◽  
Hideki Endo
Keyword(s):  
Southeast Asian ◽  
Internet Survey ◽  
Car Ownership ◽  
Perceived Benefits ◽  
Car Sharing ◽  
Factors Affecting ◽  
Perceived Values ◽  
Demographic Attributes ◽  
Positive Effect

This paper provides some insight into factors influencing the car sharing adoption and usage in Southeast-Asian developing countries like Indonesia, where car sharing is just emerging and so far, not effectively existent. This study uses an internet survey of 600 Indonesian respondents to examine how underlying factors, such as perceived benefits of car sharing related to convenience and cost-saving aspects, perceived risks and burdens of car ownership, and perceived values of car ownership as societal status can influence their intention to use car sharing. The results of the ordered logit models reveal that car sharing use intention is influenced by perceived benefits of car sharing and perceived values of car ownership as societal status. Among demographic attributes, income level has a positive effect on car sharing use intention. The implications and proper interpretations in the interplay among them can provide a useful guide to city transportation planners and business owners who attempt to promote car sharing schemes in the Southeast-Asian market like Indonesia.

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