Supporting Local Connections with Online Communities
Online communities have become popular among geographically distributed users of the internet. However, there is growing interest in using online communities to support social interaction in geographically-based communities too. In this chapter, we study the value of online sociability and the role of local networking in two different online social internet sites. We present the results of a survey carried out among members of Finnish Facebook groups, and complement the results with interviews for users of a local online service for people living in the surroundings of the city of Helsinki. The goal of this study was to investigate how online groups and services with local content connect with real-life networks and sociability, or whether they remain separated. The results show that Facebook is used mainly for nourishing existing friendships online and less for meeting or looking for information on new people. However, Facebook groups are often connected to real-life activities and places, thus local connections and networks play an important role in the use of Facebook. For the users of the local online service My City, the strong local identity experienced and attachment to the place of residence were important motivators for active participation and the creation of content.