Developing a Research Method to Analyze Visual Literacy Based on Cross-Cultural Characteristics

2022 ◽  
pp. 335-350
Author(s):  
Felicidad García-Sánchez ◽  
José Gómez-Isla ◽  
Roberto Therón ◽  
Juan Cruz-Benito ◽  
José Carlos Sánchez-Prieto
Keyword(s):  
Cultural Differences ◽  
Research Method ◽  
Visual Literacy ◽  
Theoretical Background ◽  
Cultural Analysis ◽  
Research Field ◽  
Cross Cultural ◽  
Cultural Characteristics ◽  
The Individual ◽  
Literacy Research

This chapter presents a new approach of a quantitative analysis used to research the understanding of visual literacy issues. The objective of the research is to find common patterns, opinions, and behaviors between different people regarding the use of visual communication and people's state of visual literacy, while also considering the possible cultural differences related. To explain visual literacy and its implications, the theoretical background about the visual literacy research field is presented first. Then, also within the section on background, the chapter presents the main concepts related to culture, and how it and visual literacy can be analyzed together to enable cross-cultural analysis. To conduct these cross-cultural analyses, this chapter proposes a new kind of quantitative questionnaire-based instrument that includes a section to measure the cultural characteristics of the individual and their level of literacy. This instrument proposal is the main result, since the research field of visual literacy lacks this kind of quantitative approach.

Developing a Research Method to Analyze Visual Literacy Based on Cross-Cultural Characteristics

2018 ◽  
pp. 19-33
Author(s):  
Felicidad García-Sánchez ◽  
José Gómez-Isla ◽  
Roberto Therón ◽  
Juan Cruz-Benito ◽  
José Carlos Sánchez-Prieto
Keyword(s):  
Cultural Differences ◽  
Research Method ◽  
Visual Literacy ◽  
Theoretical Background ◽  
Cultural Analysis ◽  
Research Field ◽  
Cross Cultural ◽  
Cultural Characteristics ◽  
The Individual ◽  
Literacy Research

This chapter presents a new approach of a quantitative analysis used to research the understanding of visual literacy issues. The objective of the research is to find common patterns, opinions, and behaviors between different people regarding the use of visual communication and people's state of visual literacy, while also considering the possible cultural differences related. To explain visual literacy and its implications, the theoretical background about the visual literacy research field is presented first. Then, also within the section on background, the chapter presents the main concepts related to culture, and how it and visual literacy can be analyzed together to enable cross-cultural analysis. To conduct these cross-cultural analyses, this chapter proposes a new kind of quantitative questionnaire-based instrument that includes a section to measure the cultural characteristics of the individual and their level of literacy. This instrument proposal is the main result, since the research field of visual literacy lacks this kind of quantitative approach.

scholarly journals The prevalence of extra-lethal violence across cultures in warfare

2017 ◽  
Author(s):  
◽  
Aaron Z. Johnson
Keyword(s):  
Cultural Analysis ◽  
Cross Cultural ◽  
Costly Signaling ◽  
Human Relations ◽  
Short Term ◽  
Direct Benefit ◽  
Lethal Violence ◽  
Individual Level ◽  
The Individual ◽  
Decisive Advantage

Extra-Lethal Violence, a form of physical aggression that goes beyond the necessity to kill someone, presents a conundrum: it is inefficient and dangerous to produce, especially during warfare. Extra-Lethal Violence, particularly when it manifests in warfare, does not contribute to the immediate survival of individuals; the time, effort, and lack of awareness of surroundings or other attack suggests that Extra-Lethal Violence could be maladaptive at the individual level or in the short term. Yet this individually risky behavior that seems to have no direct benefit to the aggressor is both common and persistent across time and space. We utilized the electronic Human Relations Area Files (HRAF) to conduct a cross cultural analysis of the prevalence and potential predictors of Extra-Lethal Violence. Our research indicates that Extra-Lethal Violence is present across all populated regions of the world, for the entire timespan of the ethnographic record up to the ethnographic present, across subsistence, marriage, and social complexity levels. Our research suggests that Costly Signaling Theory (CST) is currently the best explanation for this behavior. Extra-Lethal Violence can be characterized as a difficult to fake, clear indicator of martial skill and physical fitness that has a high broadcast efficiency, both within and between groups. Rather than allowing behaviors such as Extra-Lethal Violence to be labeled as 'abhorrent' or 'disgusting,' we must view Extra-Lethal Violence in the same light as the cavalry, the ironclads, or nuclear weapons: societies seeking a decisive advantage over their enemies, utilizing available resources, be they material or behavioral.

scholarly journals Cross-Cultural Variations in Extreme Rejecting and Extreme Affirming Response Styles

2019 ◽  
Vol 50 (8) ◽  
pp. 955-971 ◽  
Author(s):  
Tieyuan Guo ◽  
Roy Spina
Keyword(s):  
Cultural Differences ◽  
Cross Cultural ◽  
Response Style ◽  
Response Styles ◽  
Cultural Variation ◽  
Cultural Variations ◽  
Individual Level ◽  
Country Level ◽  
The Difference ◽  
The Individual

Previous research has discussed cultural differences in moderacy vs extremity response styles. The present research found that cultural differences in response styles were more complex than previously speculated. We investigated cross-cultural variations in extreme rejecting versus affirming response biases. Although research has indicated that overall Chinese have less extreme responses than Westerners, the difference may be mainly driven by extreme rejecting responses because respondents consider answering survey questions as a way of interacting with researchers, and extreme rejecting responses may disrupt harmony in relationships, which is valued more in Chinese collectivistic culture than in Western individualistic cultures. Studies 1 and 2 revealed that Chinese had less extreme rejecting response style than did British, whereas they did not differ in extreme affirming response style. Study 2 further revealed that the cross-cultural asymmetry in extreme rejecting versus affirming response styles was partially accounted for by individualism orientation at the individual level. Consistently, Study 3 revealed that at the country level, individualism was positively associated with extreme rejecting response style, but was not associated with extreme affirming response style, suggesting that individualism accounted for the asymmetric cultural variation in extreme rejecting versus affirming response styles.

Organizational cross-cultural differences in the context of innovation-oriented partnerships

2016 ◽  
Vol 23 (1) ◽  
pp. 128-157 ◽  
Author(s):  
Pervez Ghauri ◽  
Veronica Rosendo-Rios
Keyword(s):  
Organizational Culture ◽  
Cultural Differences ◽  
Structural Equation ◽  
Cultural Analysis ◽  
Cross Cultural ◽  
Content Type ◽  
Cross Cultural Differences ◽  
Orientation Difference ◽  
Relationship Performance ◽  
University Industry

Purpose – The purpose of this paper is to empirically examine organizational cross-culture differences in public-private research-oriented relationships. More precisely, it focusses on the analysis university-industry collaborations partnering for research agreements with the aim of fostering the transfer of knowledge and innovation. It analyzes the key organizational cross-cultural differences that could hinder the successful performance of these agreements from a relationship marketing (RM) perspective. Design/methodology/approach – Based on a comprehensive literature review of organizational culture and RM, a quantitative study was carried out and a structural equation model was proposed and tested. Findings – Cross-cultural organizational differences in private-public sectors are proved to negatively influence relationship performance. Market orientation difference appears as the most significant barrier to relationship performance, followed by time orientation difference and to a lesser extent flexibility difference. Originality/value – By integrating organizational culture and RM literatures, the main contribution of this paper is the cross-cultural analysis of private-public relationships (in this case university-industry relationships) from the perspective of RM. Hence, this research will inform management seeking to develop successful public-private collaborations by enhancing their understanding of cross-cultural factors underlying relationship success and failure.

Origins of values differences: A multi-level test of economic, climatic and parasite stress explanations in the value domain

2020 ◽  
Author(s):  
Ronald Fischer
Keyword(s):  
Cultural Differences ◽  
National Level ◽  
Cross Cultural ◽  
Individual Level ◽  
Cross Cultural Differences ◽  
National Wealth ◽  
Multi Level ◽  
Nationally Representative ◽  
Self Transcendence ◽  
The Individual

What variables explain cross-cultural differences in values? In this study, plausible origins of cultural differences in self-rated values are investigated in two independent samples with multi-level modeling to test the robustness and replicability of effects. Differences in wealth and the interaction between wealth by climate showed strongest correlations with value ratings in nationally representative data (Ns = 71,916 & 74,042). The effects of wealth on openness values were convergent across levels (higher wealth is associated with more openness values), but operated in opposing directions for self-transcendence values (national wealth is associated with self-transcendent values, individual wealth is associated with self-enhancing values). Extending climate-economic theory of culture to the individual level, higher education as a cognitive resource of individuals buffered climatic demands in relation to openness to change values. Therefore, education may act as an important individual level that can explain and unpackage previously reported nation-level results. Parasite stress at the national level did not significantly predict values, after controlling for other variables.

The Effects of Individual and National Cultures in Knowledge Sharing

2016 ◽  
Vol 24 (2) ◽  
pp. 39-56 ◽  
Author(s):  
Yu-Wei Chang ◽  
Ping-Yu Hsu ◽  
Wen-Lung Shiau ◽  
Yun-Shan Cheng
Keyword(s):  
Knowledge Sharing ◽  
Cultural Differences ◽  
Power Distance ◽  
Multinational Companies ◽  
Uncertainty Avoidance ◽  
Cultural Characteristics ◽  
National Cultures ◽  
Organizational Rewards ◽  
The Individual ◽  
The U.S

A major challenge for multinational companies is to motivate employees with different individual cultural characteristics and national cultures to share knowledge. Although comparative studies across different countries have been conducted, little is known about the effects of individual cultural differences in this context. The purpose of this study is to investigate the effects of individual and national cultures in knowledge sharing. The individual cultural characteristics of power distance, individualism/collectivism, and uncertainty avoidance are incorporated into the model as antecedents of knowledge-sharing motivations (organizational rewards, image, and reciprocal benefits). National cultural differences are examined by subjects conducted in the U.S. and China. Results show that power distance is significantly related to reciprocal benefits for the U.S. but not for China. Individualism/collectivism is related to organizational rewards and image for the U.S. but not for China, while individualism/collectivism is significantly related to reciprocal benefits for China but not for the U.S. Uncertainty avoidance is significantly related to reciprocal benefits for the U.S. but not for China. This study provides knowledge-sharing practices and managements for multinational companies attempting to motivate U.S. and Chinese employees to share knowledge.

Comparing dimensions of national culture for secondary analysis of consumer behavior data of different countries

2017 ◽  
Vol 34 (3) ◽  
pp. 444-456 ◽  
Author(s):  
Marieke de Mooij
Keyword(s):  
Consumer Behavior ◽  
Cultural Values ◽  
National Culture ◽  
Research Question ◽  
Cultural Models ◽  
Theoretical Background ◽  
Cultural Analysis ◽  
Cross Cultural ◽  
Content Type ◽  
Dimensional Models

Purpose The purpose of this paper is to find consumption-related similarities and differences between the three major dimensional models of national culture, to help researchers select specific models or dimensions for their cross-cultural studies. Design/methodology/approach First, a review of the theoretical background of cultural values and three models of national culture is provided: those by Hofstede, Schwartz and GLOBE. Then these models are compared through partial correlation analysis, controlling for GNP/capita of a set of 25 relevant consumer behavior-related data with country scores of 21 dimensions of the three dimensional models. Findings Of all models several dimensions explain differences in consumer behavior. Some dimensions explain values related to specific consumer behavior domains better than others. Only a few dimensions of different models do not show meaningful interesting relationships with consumer behavior issues. Dimensions with the same label do not explain similar differences. Practical implications Cross-cultural researchers can choose from the several cultural models, but selecting a model only based on descriptions of the contents of dimensions is difficult. The relationships of dimensions with concrete consumer behavior data found in this study facilitate choice. This analysis may help researchers who consider conducting cross-cultural analysis of consumer behavior data to select a specific model, or specific dimensions of different models that apply best to their research question. Originality/value This is the first study that compares the three major dimensional models with examples of consumer behavior-related items.

scholarly journals Znaczenie różnic kulturowych w biznesie międzynarodowym

2017 ◽  
Vol 1 (2) ◽  
pp. 151 ◽  
Author(s):  
Marzena Adamczyk
Keyword(s):  
Cultural Differences ◽  
International Business ◽  
Global Economy ◽  
Research Method ◽  
International Market ◽  
Negotiation Process ◽  
Cross Cultural ◽  
Cross Cultural Communication ◽  
Scientific Discussion ◽  
The Impact

Aim: The aim of this study is to systematize the knowledge on the characteristics and classification of cultures, which will allow national representatives to be assigned to their respective types of cultures, and to present the characteristics of selected countries in some business areas.Design / Research Method: The applied research method is the analysis of the literature in the field of cross-cultural determinants of business and the description of the findings observed and analyzed in theprocess of deductive conclusions.Conclusions / findings: The main conclusion of the research is confirming the view that cultural differences in today's global economy can significantly affect the business in an international context. In order to eliminate or actually to minimize the cultural factor of entrepreneurs, those operating on the international market should diagnose the culture of the country with which they will enter into business relationships and they should develop strategies in different markets taking into account the diagnosis made.Originality / value of the paper: The paper is a voice in the scientific discussion on the impact of cultural differences on international business; it can provide guidance and inspiration for entrepreneurs, helping them to understand the complexity of the issue, and for students interested in cultural diversity and its impact on business. The paper comprehensively connects the characteristics of national cultures with different areas of international business and shows the relationship and complexity of the issue. Such a presentation of the problem shows how important it is to know these differences for proper management of the company.Implications of the research: This paper focuses on the overall functioning of the company on the international market and discusses the cultural differences associated with the negotiation process. It may be the beginning of further research related to cross-cultural communication and management of transnational corporations and international marketing.

Notions of “money” and “house” in the language consciousness of Russians and the Japanese

2018 ◽  
Vol 19 (1) ◽  
pp. 106-132
Author(s):  
Alexei D. Palkin
Keyword(s):  
Cultural Differences ◽  
21St Century ◽  
Research Method ◽  
Cross Cultural ◽  
Mutual Understanding ◽  
Modern Life ◽  
Cultural Research ◽  
Cross Cultural Research ◽  
Globalized World

Abstract Cross-cultural research is crucially important in the modern globalized world where different cultural notions clash and interact. This article sheds light on the notions “money” and “house”, which represent attitudes to property, in the perception of Russians and the Japanese. The research method is an association experiment that allows to explain the grounds for mutual understanding or possible misunderstanding in the instances of interethnic contacts. Analysis of association fields formed on the basis of two Russian and one Japanese sampling shows that modern Japanese tend to perceive money as beneficial, while modern Russians tend to perceive it as something evil and related to governance. 21st-century Japanese respondents and 21st-century Russian respondents proved to be more work-oriented than their early 1990s Russian counterparts. Regardless of cultural differences, both Russians and the Japanese admitted their need of money as an indispensable element of modern life. A house is understood in both cultures as a place to live in, but 1990s Russians found it less cozy and comfortable than 21st-century Russians and the Japanese.

Cross-Cultural Analysis of the Self-Concept of Russians and Indigenous Peoples of Yakutia

2021 ◽  
pp. 21-33
Author(s):  
N.D. Eliseeva ◽  
◽  
Keyword(s):  
Indigenous Peoples ◽  
Natural World ◽  
Cultural Analysis ◽  
Cross Cultural ◽  
The Self ◽  
Self Concept ◽  
Contact Points ◽  
The Common ◽  
The Individual ◽  
Cross Cultural Analysis

The article presents the results of a cross-cultural Self-concept study of the peoples living in Yakutia. The research is carried out in line with the social psychology of the individual. The author is interested in the self-perception of the individual in terms of cultural and ethnic diversity. The study was conducted in a multi-ethnic region - the Republic of Sakha (Yakutia). The article presents the results of cross-cultural analysis of Russian and indigenous peoples of Yakutia. The hypothesis is tested that the common history and living conditions determine the formation of common contact points at the personal level. Here the author perceives the personality from the point of view of L. S. Vygotsky's cultural-historical approach, according to which the personality is a product of cultural-historical development. The study sample consists of 697 people from 12 to 79 years (479 women and 218 men). Of these, 111 are Russians, and 586 are representatives of the indigenous peoples of Yakutia. The method of research is the "Who Am I?" method of M. Kuhn and T. MсPartland. Taking into account the specifics of the research object, the author added two categories of Self-concept, such as racial identity and identity with the natural world. The results of the study were processed using statistical Mann-Whitney criteria, student t-criteria, content analysis, and ranking. The study was conducted throughout Yakutia. The instructions were presented in Russian and Yakut. The study revealed that the Self concept of the Russian and indigenous peoples of Yakutia have both common and different features. Common characteristics are a high level of reflec-tion, statistically significant similarity of important Self concept characteristics: reflexive Self, emotional Self, communicative Self, and the lack of regional identity in both groups. The common most frequently mentioned characteristics are the following: hardworking, kind, smart, cheerful, purposeful, hardy, and sociable. The distinctive features of Self concept reflect the uniqueness of the national character of the compared peoples. For Russians, this is largesse and sincerity. For indigenous peoples, honesty, pitying, and modesty are used for psycholinguistic analysis of the meaning of words. Honesty is also perceived as straightfor-wardness, modesty as a manifestation of emotions and actions of a person in moderation. It was also revealed that the family identity of indigenous peoples is more significant in the Self concept than in Russians. The conclusion is made about the importance of having both common and unique features for multi ethnic Russia.

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