Innovative Marketing Strategies in Academic Libraries

2020 ◽  
pp. 1-15
Author(s):  
Nancy L. Waral
Keyword(s):  
Academic Libraries ◽  
Maximum Level ◽  
Marketing Strategies ◽  
Pivotal Role ◽  
Educational Institutions ◽  
Optimum Level ◽  
Library Resources ◽  
Promotional Materials ◽  
Tremendous Impact ◽  
Institutional Websites

Advancements of Science and Technology have made a tremendous impact on all walks of life. Library and Information centers are no exception. The ICT-based marketing techniques are employed in libraries in an innovative way to maximize the usage. A similar approach can be followed in academic libraries, especially in higher educational institutions with an intention to maximize the use library resources to user's satisfaction. In this context, the chapter analyzes the various facets of marketing techniques in academic libraries. This chapter highlights the intention of academic libraries to use the resources at maximum level. The library home page in the institutional websites and links provided in them to the variety of e-resources play a pivotal role. Social Medias, blogs, and other promotional materials are extensively used as innovative marketing strategies in academic libraries. Efforts to familiarize the library professionals in adopting different marketing strategies help to use the resources at optimum level.

Innovative Marketing Strategies in Academic Libraries

2021 ◽  
pp. 282-295
Author(s):  
Nancy L. Waral
Keyword(s):  
Academic Libraries ◽  
Maximum Level ◽  
Marketing Strategies ◽  
Pivotal Role ◽  
Educational Institutions ◽  
Optimum Level ◽  
Library Resources ◽  
Promotional Materials ◽  
Tremendous Impact ◽  
Institutional Websites

Advancements of Science and Technology have made a tremendous impact on all walks of life. Library and Information centers are no exception. The ICT-based marketing techniques are employed in libraries in an innovative way to maximize the usage. A similar approach can be followed in academic libraries, especially in higher educational institutions with an intention to maximize the use library resources to user's satisfaction. In this context, the chapter analyzes the various facets of marketing techniques in academic libraries. This chapter highlights the intention of academic libraries to use the resources at maximum level. The library home page in the institutional websites and links provided in them to the variety of e-resources play a pivotal role. Social Medias, blogs, and other promotional materials are extensively used as innovative marketing strategies in academic libraries. Efforts to familiarize the library professionals in adopting different marketing strategies help to use the resources at optimum level.

scholarly journals Case Study of the Deployment of Mobile Library Resources Application (MoLiRA) in Academic Institution

2021 ◽  
Vol 41 (6) ◽  
pp. 463-468
Author(s):  
‪Jose Naldrix D. Rivera
Keyword(s):  
Service Quality ◽  
Educational Process ◽  
Educational Institutions ◽  
Quality Level ◽  
Learning Material ◽  
Storage Devices ◽  
Resource Information ◽  
Library Resource ◽  
Library Resources

Technology in educational institutions had influenced a lot and even changed the educational process there in. In the mobile age, every system is moving towards mobile-based service wherein everything had become available at the tip of the finger. In response to the call digitisation, Mobile Library Resources Application (MoLiRA) was developed to cater to the needs of the academe in knowledge management and to provide quality service to the students in terms of library services. The study was conducted in one of the schools in Bacolod City, Philippines, with the intention of evaluating its e-service quality level. The result of the study was that the MoLiRA enables the student to search through not only book-related resources but every library resource such as e-books, multimedia storage devices, unpublished researches, and other learning material using their primary gadget such as a smartphone. The study shows that the developed MoLiRA is high in terms of e-service quality level as perceived by the IT experts and students. The users have the ease of accessing the library resource information since the smartphone has become the primary gadget nowadays. The student can easily search resources available in the library which is in line with the course syllabus. Every library user using a smartphone received a notification informing them of the availability of the new library resources.

scholarly journals The amazing library race

2020 ◽  
Vol 14 (1) ◽  
pp. 66
Author(s):  
Joseph Marmol Yap ◽  
Janice Penaflor
Keyword(s):  
Best Practices ◽  
Information Literacy ◽  
Academic Libraries ◽  
The Philippines ◽  
Young Generation ◽  
Interactive Approach ◽  
Millennial Students ◽  
Reliable Source ◽  
Library Resources ◽  
Collaborative Learning Environment

In this time of disinformation and misinformation, libraries remain a reliable source of truthful and factual information. As they fervently support the agenda of lifelong learning, libraries recognise that there are various influences that redefine the process of student learning. Admittedly, librarians need to be more creative in motivating post-millennial students to help them fully develop their Media and Information Literacy (MIL) skills.   This paper explores how games are adopted and utilised by academic libraries as an interactive approach to entice students to learn essential MIL competencies. It shows how games can be a viable tool not only to deliver information literacy (IL) instruction in a collaborative learning environment but to also effectively engage and attract students to use the library resources and services. While the use of games is not novel, the way it is delivered and re-purposed to meet MIL competencies is vital for today’s young generation of learners. This report demonstrates how two academic libraries in the Philippines and Kazakhstan were able to embed MIL skills through a library race challenge. Furthermore, this paper discusses the practical steps undertaken in the preparation of the game as well as the observations made during and after the activity was conducted. From this, other libraries may gain insights and best practices on how to leverage this method to further champion MIL in their own communities.

Empowering LIS Professionals and Academic Library Users in a Networked and Digital Environment

2013 ◽  
pp. 251-283 ◽  
Author(s):  
Manoj Kumar Sinha
Keyword(s):  
Academic Libraries ◽  
New Technologies ◽  
Academic Library ◽  
Education Programme ◽  
End Users ◽  
Digital Era ◽  
Library Users ◽  
Library Resources ◽  
User Education

The aim of this chapter is to give an overview of the modernisation of academic libraries in the ICT era, changing format of the library resources and types of computer-based services being offered by the academic libraries. In view of this, the present chapter discusses various aspects of LIS training and user education, emphasising the need to empower our LIS professionals and library users so that they benefit from the new technologies by using new ICTs for exploring the world of knowledge for their academic pursuit and excellence in higher education and research. The first part of the chapter discusses the recent development in the areas of application of ICT in academic libraries, availability, and usage of electronic resources by the library users, new services provided by the academic libraries to their end users. The second part of the chapter highlights the need for empowering LIS professionals working in academic libraries and their end users in electronic / digital era, enumerates the role of various agencies that are engaged in making library users aware of printed as well as e-resources, and explains the role of Web 2.0/Library 2.0 in making library users more interactive and well informed about the resources, products, and services of the academic libraries to their clientele. The third part of the chapter discusses the user education programme/user awareness programme being organised and offered to the students and research scholars by the Assam University Library (Rabindra Library, Silchar) as a case study. While concluding the chapter, some suggestions and recommendations are also discussed in brief.

Invisible Community?

2018 ◽  
pp. 931-945
Author(s):  
Sheila Bonnand ◽  
Mary Anne Hansen
Keyword(s):  
Graduate Students ◽  
Academic Libraries ◽  
Graduate Program ◽  
Library Instruction ◽  
State University ◽  
Web Conferencing ◽  
Underserved Students ◽  
Montana State University ◽  
Library Resources ◽  
Equitable Instruction

In this chapter, Montana State University librarians share how they have expanded efforts to reach out to and provide equitable instruction services for its online graduate students, a population often underserved. After piloting a synchronous, online instruction program using web conferencing, librarians surveyed a targeted graduate program to determine if underserved students became more efficient researchers as a result of library instruction participation via web conferencing and if they are now taking fuller advantage of library resources and services. Students and faculty surveyed were positive about the newly created connection to the MSU community. However, findings revealed that many online graduate students work in research environments lacking the breadth and depth of resources they need. Further, many lack a connection to the MSU community and do not know that their institution's library resources are available to them. This discovery means that academic libraries should strengthen activities designed to build community among online students.

Marketing academic library information services using social media

2019 ◽  
Vol 40 (3/4) ◽  
pp. 228-239 ◽  
Author(s):  
Suha AlAwadhi ◽  
Sultan M. Al-Daihani
Keyword(s):  
Social Media ◽  
Academic Libraries ◽  
Academic Library ◽  
Information Resources ◽  
Management Support ◽  
Online Questionnaire ◽  
Content Type ◽  
Library Resources ◽  
Social Media Platforms ◽  
Use Of Social Media

PurposeThe purpose of this paper is to examine the use of social media in the marketing of academic library resources and services in Kuwait and identifies the factors related to the use of social media applications in marketing academic libraries.Design/methodology/approachA quantitative data-collection approach using a paper and online questionnaire has been employed to elicit the opinions of librarians working in academic libraries in Kuwait in both private and public institutions. In total, 89 valid questionnaires have been analyzed using descriptive (frequencies, percentages, means and standard deviations) and inferential statistics (factor analysis, correlations, experimental analysis and regression).FindingsThe study shows that the academic librarians have a positive perception toward the use of social media. The identified factors relating to the use of social media for marketing library information resources and services are the usefulness of social media tools in raising awareness and in providing needs analysis and satisfaction assessments. However, management support for the use of social media for library marketing is poor.Practical implicationsThis study provides insights into the factors related to the use of modern social media platforms to promote information resources and services at academic libraries to provide outreach services to current and potential users.Originality/valueThis research contributes to the field of information studies as it highlights the importance of using social media platforms in marketing academic library information resources and services. Library administrators could use the results to develop social media marketing plans to effectively promote their library resources.

Student preferences for slogans of higher-education institutions

2019 ◽  
Vol 24 (4) ◽  
pp. 653-669
Author(s):  
Andriy Kovalenko
Keyword(s):  
Higher Education ◽  
Higher Education Institutions ◽  
The Philippines ◽  
Educational Institutions ◽  
Prospective Students ◽  
Cultural Backgrounds ◽  
Student Preferences ◽  
Content Type ◽  
Promotional Materials ◽  
Practical Implications

Purpose The slogans adopted by higher-education institutions usually target all college stakeholders without differentiation, even though these stakeholders may have quite different connections to the organization. The purpose of this paper is to understand whether there is a relationship between students’ cultural backgrounds and their preferences for slogans of higher-education institutions. Design/methodology/approach The study utilized a survey for data collection. In total, 295 participants answered questions about preferences for slogans appealing to purchase or product involvement, and individualistic or collectivist values. Findings The results suggest that participants from both collectivist and individualistic societies prefer slogans that appeal to the values pertinent to their respective cultures. Representatives of both groups preferred slogans referring to the benefits of education over slogans describing features of particular institutions. Practical implications Slogans with messages appealing to people from collectivist and individualistic messages cultures should be included in promotional materials and distributed among corresponding audiences. Slogans for prospective students should refer to the advantages of studying in a particular institution, while current students should be targeted with slogans that encourage dedicated studying in general. Originality/value The findings contribute to the understanding of factors increasing effectiveness of higher-education slogans. It is also one of the first studies of how students from India (Punjab and Kerala states) and the Philippines process promotional materials from western educational institutions.

Changing Technologies in Canadian Academic Library User Education

2013 ◽  
Author(s):  
Heidi Julien ◽  
Gloria J. Leckie ◽  
Roma Harris
Keyword(s):  
Information Retrieval ◽  
Information Literacy ◽  
Academic Libraries ◽  
Academic Library ◽  
Literacy Skills ◽  
Information Literacy Skills ◽  
Electronic Technologies ◽  
Library User ◽  
Tremendous Impact ◽  
User Education

The traditional academic library is changing rapidly. The widespread use of electronic technologies has had a tremendous impact upon information retrieval within the library. As well, there is increasing awareness of the need to develop information literacy skills in graduates. This research was undertaken to determine how library user education in Canadian academic libraries. . . 

Libraries in the information age

2014 ◽  
Vol 32 (5) ◽  
pp. 603-621 ◽  
Author(s):  
Brendan Eze Asogwa
Keyword(s):  
Developing Countries ◽  
Performance Measurement ◽  
Academic Libraries ◽  
Developed Countries ◽  
Study Data ◽  
Federal State ◽  
Content Type ◽  
Adequate Funding ◽  
Measurement Framework ◽  
Library Resources

Purpose – The purpose of this paper is to measure the competencies of libraries in Nigerian universities, identify constraints to their performance and recommend infrastructures and competencies required. Institutional accreditation has compelled academic libraries in Nigerian to improve their quality, competencies and performances for accountability. Design/methodology/approach – A questionnaire was the main instrument for data collection. The population of the study was all the university librarians in the 89 universities in Nigeria that the author selected from federal, state and private universities. Of the 81 sets of questionnaires emailed, 49 were returned, which represents a 60.5 per cent response rate and provides the working population of the study. Data were analysed using frequency tables, simple percentages and bar charts. Findings – The results indicate that academic libraries and librarians in Nigeria are competent in three key areas – educational roles, professional development and research. However, they are not very effective in the provision and use of library resources in cyberspace, adequate funding, collection development and information technology skills. The main constraints are: poor Internet penetration, low bandwidth, unreliable power supply and weak Internet proficiency. This paper suggests that adequate funding, benchmark performance and multi-skilling can serve as strategies against these constraints in developing regions. Practical implications – This study contributes to library staff assessment because it links strategic objectives to performance measures and associated long-term targets. It broadens issues which affect sustainable performance in academic libraries in Nigeria, as well as in Africa and other developing countries. Originality/value – While performance measurement is well established in developed countries, it is less or not so well established in Nigeria and other developing countries. The current research seeks to develop a performance measurement framework for academic libraries that is testable and expandable to Nigeria and the whole African context.

Cyfrowa przestrzeń jako narzędzie organizacji, udostępniania i promocji oferty bibliotek akademickich

2017 ◽  
Vol 4 (50) ◽  
pp. 50-73
Author(s):  
Anna Mierzecka ◽  
Andrius Suminas
Keyword(s):  
Academic Libraries ◽  
Internet Usage ◽  
Digital Collections ◽  
Business Card ◽  
Amount Of Information ◽  
Library Resources ◽  
The Creation ◽  
The University

The aim of the study was to answer the question about the effectiveness of academic libraries’ Internet usage to meet the needs of the users. Based on previous research we established what the main functions fulfilled by libraries’ websites are and subsequently we verified the extent to which the website of the University of Warsaw Library (UW Library) fulfilled those functions in students’ opinions. The empirical part of the research we conducted using the eyetracking method. The results indicated that the location of the various elements on the page, in many cases, caused the problems for users. Students attach great importance to digital collections and to information which supports the efficient use of library resources, meanwhile the large amount of information on the UW Library website was associated with the creation of its digital business card - defined the institution itself. To conclude, analysis of the content on the UW Library website indicates that the site is used both as a tool for the promotion of the Library, as well as space for users’ services. The results show the need for further work on improving the second of these functions.

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