Effective Use of Website in Large-Scale Event Marketing

The Eastern Mediterranean International Tourism and Travel Fair (EMITT), which will be held for the 25th time in Istanbul in 2022, is preparing to host national and international industry professionals and thousands of tourists who want to take advantage of the new and exciting travel opportunities offered by holiday destinations and travel companies from all over the world. EMITT Fair will open its doors to visitors for the 25th time in 2022. A well-prepared website is of paramount importance to the event industry today. The Eastern Mediterranean International Tourism and Travel Fair is also one of the mega events considered among large-scale events within the scope of congress and fair organizations. Participation in events, which can result in national and international attention, usually begins with examining the websites prepared for the event. This study aims to examine the effectiveness of the website of the Eastern Mediterranean International Tourism and Travel Fair.

The Role of Social Media in Event Marketing

Activities, which include events that are not all intangible, include large-scale service components, and hence, their marketing includes service marketing. From this point of view, it is possible to state that it is very difficult to market activities that the participants cannot take home and consume physically. In this context, it is very important that the event marketing activities convey the feeling to the target audience that they will have fun and be entertained. Therefore, social media is one of the most important tools used in the effective transfer of the organization to the target audience within the scope of event marketing activities. As the most effective current communication and interaction tool, social media has become the most important tool for event marketers who are trying to appeal to large audiences and promote a certain destination, product, or service.

Applying Industry 4.0 on Management of Gastronomy Events

Industry 4.0 plays a role in meeting the demands of the global market in food and beverage activities with more efficient, harmonious, reliable, and sustainable production processes. In the recent years, enterprises have started taking advantage of augmented reality technology in the design phase; three-dimensional printers, internet of things technology and robot chefs during the production phase; and robot waiters in the presentation phase. In this context, in this chapter, the transformations experienced in the design, production, and presentation processes of banquet organizations as the result of the Gastronomy 4.0 concept, which emerged as a result of the reflections of Industry 4.0 on the field of gastronomy, were examined. It is thought that in the near future, if the prevalence of Gastronomy 4.0 applications increases, the personnel responsible for running banquet organizations will need to be trained and also informed about the equipment of the new age.

New Event Trends as a Tool of Digital Marketing Communication

Today, with digital marketing communication, it has become easier to reach and persuade both existing and potential customers. The aforementioned situation is also valid for event applications which are one of the digital marketing communication tools. Indeed, with the technological power, brands began to offer participants almost unlimited options for events and participation takes place regardless of the venue. This study aims to provide information about the new event trends as a digital marketing communication tool. For this purpose, a literature review was made in the study. Accordingly, it can be argued that the new event trends used in digital marketing communications consist of real-time events, social events, storytelling, virtual reality and augmented reality applications, influencers, and virtual communities.

Digital Art Events and Digital Art Museums

The development of information communication technologies and the increase in use have made it utilized as a tool for cultural and artistic production. Digital art, where technology and art coexist, has created a free working space for the artist. Digital art is a contemporary type of art that includes many different art methods such as sound art, computer graphics, virtual art, internet art, robotics, video, interactive art, computer animation, and it distinguishes itself from the old visual arts. The cities that have come to the fore with art in the world become the tourist attraction centers. In this context, tourist attraction centers can be created by developing digital art. The development of digital art and the increase in the number of artists interested in this art have led to the emergence of tourist attraction centers. In this chapter, digital art events and digital art museums are determined. And finally, digital art events and museum examples are given where digital art is an attraction.

Importance of ICT in Human Resources Management and Evaluation in Terms of Events

Electronic human resources management is the use of information technologies for human resources applications that enable easy interaction between employees and employers. Therefore, through electronic human resources management, information about recruitment, performance management, strategic orientation, and education is provided. Competitive business environments have made institutions and organizations to take into account innovations and superiorities to survive. In this context, one of the biggest obstacles that the human resources department has to overcome is the rapidly changing technological environment. The possibilities of technology for human resources management are infinite. In principle, all human resources processes are supported by technology. One of the areas where communication and information technology can be used effectively is events. This chapter describes how communication and information technology can be used effectively when planning and managing human resources in event organizations.

Artificial Intelligence Applications for Event Management and Marketing

The current use of artificial intelligence technology in the event industry, its effects on the industry, and future trends are discussed within the scope of this section. The use of artificial intelligence technology that provided by big data draws attention. In the event industry, it is known that robotic applications (telepresence robots, robotic concierge, robot bartenders, robot peacekeepers, robot servers, robot deliveries, and entertainment robots), digital assistants, and chatbots are used within the scope of artificial intelligence technology. It has been determined that artificial intelligence technology offers the stakeholders opportunities to gain competitive advantage, to obtain information that can be used in marketing efforts, to enable digitalization in manual processes, to improve customer interactions, to increase event participation with lower costs, and to create added value with new products and services. It is predicted that this progress will continue in the future and the use of artificial intelligence technology in the event industry will expand.

Virtual Reality for Better Event Planning and Management

Digital technologies, such as virtual reality (VR), will have an increasing influence on the way events are experienced and managed. To date, scholarship has focused predominantly on the possibilities that VR presents for event experiences by event attendees, and there has been limited consideration of the application of VR for event planning and management. In this chapter, the authors provide a brief overview of the growth and application of virtual reality technology in events. A case study of a private sector start-up in the Australian setting is examined with a focus on VR technologies, it is developing as an aid in event planning and logistics. Key opportunities and challenges of VR pertinent to event planning and management are identified, and the authors suggest a number of implications for industry practice and event education, alongside avenues for future research to support the development of VR in event management and education.

Which Key Factors Will Be Effective in the Success of Festivals?

Festivals have become one of the most popular types of events. Many factors need to be brought together for the festivals so that people can get rid of the stress of daily life and have different, life-enriching experiences. These factors, which are brought together in the planning and organization stages of the festivals can be considered as key success factors. Although the research shows different results regarding the festival success factors, the most important factors are cited as the festival program, the festival area, accessibility, information, employees and volunteers, souvenirs, convenience, food, and security. In addition to these factors, the festivals organized in recent years have benefited from many technological applications which have increased the participants' experiences. Robots, internet of things (IoT), virtual reality (VR), augmented reality (AR), artificial intelligence (AI), and self-service technology applications may be among the key factors that will play a role in the success of future festivals.

Social Media and Events

Globally, the number of the internet and social media users is increasing day by day. The event industry has been affected by that popularity of social media and so event management and event marketing activities have changed radically. In this research, the importance of the social media in the events, management of the event, and finding how to take advantage of the social media by the marketing of the event are explored. Using of the social media in events was examined in these three parts: before, during, and after the events. Today it is regarded as an important tool used by the event managers of social media platforms and so social media has become an indispensable part of the events.