Is Twitter an Unexploited Potential in Indian Academic Libraries?

Author(s):  
Swapan Kumar Patra

Social media have revolutionized today's globalized world including all spheres of modern human being. Among many social networking sites (SNSs), Twitter is one of the most popular. Librarians all over the globe are increasingly using Twitter in their daily routine activities as well as promotion of their systems and services. This study is an attempt to map the Indian libraries' Twitter activity, taking academic libraries as case study. Selected Indian academic library tweets have collected form the Twitter using R programming language. The study further compares few develop countries' academic library tweets. The study observed that Indian academic libraries are very limited activities in Twitter. The sentiment analysis shows that library Tweets are more positive. The study recommends more Twitter activity for Indian academic libraries to attract their users. With the more Twitter activities, library's image will be more friendly and acceptable to the young users particularly the college and university students.

Author(s):  
Sylvia A. Ogola ◽  
Japhet Otike

Marketing of library services varies from one environment to another. This chapter discusses the kind of strategies that a librarian manning a university library in Africa needs to come up with to realize a successful marketing programme. The limited resources and an adverse working environment characteristic of the African situation are highlighted. It is observed that a successful marketer is one who has the right personal qualities, sensitive to the needs of the users, knowledgeable about the product, and promoting it with passion. The chapter also looks at issues that affect the marketing capabilities of academic libraries in Africa. It concludes that academic libraries in Africa have very tight budgets, and most cannot afford to earmark any funds towards marketing their services. The chapter is significant in that not much literature is available for marketing of academic libraries in an African setting, and it provides some solutions that can be applied without extra funding. Students in Africa rely on mobile phones and social networking sites to communicate, and it is recommended that the use of social media for marketing can be very effective in Africa today


2015 ◽  
Vol 10 (2) ◽  
pp. 167 ◽  
Author(s):  
Lindsay J. Alcock

A Review of: Harrington, M. R., & Marshall, E. (2014). Analyses of mentoring expectations, activities, and support in Canadian academic libraries. College & Research Libraries, 75(6), 763-790. doi: http://dx.doi.org/10.5860/crl.75.6.763 Abstract Objective – To determine the extent to which formal and informal mentoring is present in Canadian academic libraries and how such activities meet expectations for new librarians, practising librarians, and library administrators. Design – Online surveys. Setting – Canadian college and university libraries. Subjects – Three groups were defined and surveyed: graduates from one Canadian MLIS program; librarians practising in a Canadian academic library, and library administrators directing a Canadian academic library. Methods – Participants were selected using stratified, purposeful sampling and were invited to participate in an online survey in December 2010. Three surveys were distributed in total; one for each of the three target groups defined. The surveys contained both closed- and open-ended questions. Students from one specific MLIS program graduating in December 2010 and Spring 2011 were directly invited to participate. An incentive was offered to the student group and the librarian group to encourage participation. Main Results – Mentoring programs in Canadian colleges and universities are present but are largely informal. Mentoring activities are positively correlated with student population, how long a mentor has worked professionally, and whether or not librarians had been mentored early in their careers. 83% of new graduates expected to be mentored when hired by a Canadian academic library while less than one quarter of librarians and no administrators reported having similar expectations when starting their professional academic careers. Over 50% of the students who responded to the survey reported that they had experienced some form of mentoring while completing their MLIS, though that may be related to the cooperative placement component of their educational program. All respondents, with the exception of university administers, indicated that library colleagues are appropriate mentors, while academic librarians and administrators felt that the mentorship relationship would not benefit were the mentor also the supervisor. Respondents placed the greatest weight of importance on mentoring activities related to academic expertise, career guidance, psychosocial support and role models, while indicating that evaluation was not considered to have a significant place in the mentor-mentee relationship. Networking, cultural complexities, general encouragement, and career counseling were seen as important mentorship aspects for both new graduates and practising librarians. Administrators in both college and university libraries were less likely to support mentoring particularly in the areas of assisting with grant writing, evaluation, and career counseling. In general, administrators were reluctant to develop or support formal mentor programming even though a significant percentage agreed that it would benefit succession planning. Conclusion – New graduates and practising librarians expect to participate in some form of mentoring activities yet there are very few Canadian academic libraries providing formal mentorship programming. The value of the mentor-mentee relationship with respect to organizational planning, recruitment and retention, as well as career planning, is perceived as high amongst new graduates, practising librarians, and administrators.


E-Marketing ◽  
2012 ◽  
pp. 609-617
Author(s):  
Sylvia A. Ogola ◽  
Japhet Otike

Marketing of library services varies from one environment to another. This chapter discusses the kind of strategies that a librarian manning a university library in Africa needs to come up with to realize a successful marketing programme. The limited resources and an adverse working environment characteristic of the African situation are highlighted. It is observed that a successful marketer is one who has the right personal qualities, sensitive to the needs of the users, knowledgeable about the product, and promoting it with passion. The chapter also looks at issues that affect the marketing capabilities of academic libraries in Africa. It concludes that academic libraries in Africa have very tight budgets, and most cannot afford to earmark any funds towards marketing their services. The chapter is significant in that not much literature is available for marketing of academic libraries in an African setting, and it provides some solutions that can be applied without extra funding. Students in Africa rely on mobile phones and social networking sites to communicate, and it is recommended that the use of social media for marketing can be very effective in Africa today


2014 ◽  
Vol 75 (6) ◽  
pp. 763-790 ◽  
Author(s):  
Marni R. Harrington ◽  
Elizabeth Marshall

Mentoring expectations, activities, and support in Canadian college and university libraries were investigated by surveying 332 recent MLIS graduates, practicing academic librarians, and library administrators. Findings indicate that the presence of a mentoring program will help attract new librarians, retain them, and aid in restructuring efforts that are currently facing many academic libraries. Preferred mentoring activities include those belonging to psychosocial support, career guidance, and role modeling themes. Other results find that librarians who were mentored as new librarians, have more than 10 years of experience, and work in large academic institutions are significantly more likely to mentor others. Although currently not well-supported by academic administrators, this research shows that mentoring programs could be sustainable. Mentoring improves the professional experience for librarians who are more satisfied and engaged with their careers, which in turn benefits the organization with less turnover. Practical information from this research will guide academic library practitioners in current mentoring relationships, and library leaders can extrapolate results to support planning and implementation of mentoring programs. Implications for LIS education are also discussed.


2014 ◽  
Vol 35 (1/2) ◽  
pp. 15-36 ◽  
Author(s):  
Ana Maria Balenbin Fresnido ◽  
Joseph Marmol Yap

Purpose – The concept of academic library consortium emerged in the Philippines in the 1970s evidenced by the successive establishment of three consortia namely, the Academic Libraries Book Acquisition Services Association (ALBASA) in 1973, the Inter-Institutional Consortium (IIC) (now South Manila Inter-Institutional Consortium) in 1974, and the Mendiola Consortium (MC) in 1975. This paper aims to find out the experiences and status of selected academic library consortia in the Philippines, namely, the Academic Libraries Book Acquisitions Systems Association, Inc. (ALBASA), the American Corners (also known as American Studies Resource Center (ASRC) in some areas), the Aurora Boulevard Consortium Libraries, Inc. (ABC), the Davao Colleges and University Network (DACUN), the Inter University Consortium (IUC), the Intramuros Library Consortium (ILC), the Mendiola Consortium (MC), the Ortigas Center Library Consortium (OCLC), and the South Manila Inter institutional Consortium (SMI-IC) specifically in terms of the objectives of the different consortia, the activities they undertake and how such relate to the set objectives, the benefits they have enjoyed or continue to enjoy, the issues they have encountered as well as success/failure factors experienced by libraries in joining the different consortia. Design/methodology/approach – The sample was derived from the review of literature, which also served as basis to come up with the list of existing academic library consortia. The respondents were selected based on the Philippine Association of Academic and Research Librarians (PAARL) directory. Communication was sent via email, telephone, scheduled personal interview and social networking sites (e.g. Facebook). A total of 13 out of 23 (56.52 percent) respondents accomplished the survey questionnaires which were distributed online and manually. Descriptive statistics was used to analyze the results. Findings – Results of the study revealed that the role academic library consortia play in the development of academic libraries is crucial particularly in the promotion of professional development and resource sharing. As technology greatly influences the way libraries do things, the varying level of technological development among consortium member libraries confirmed to be a major challenge being faced by them today. While majority of the surveyed consortia assessed themselves to be successful, it is evident that there is lack of congruence between the consortia's objectives and undertakings. Originality/value – The paper is a modest contribution to the dearth of literature in Philippine academic library consortia. It also is the first study conducted measuring the success of selected academic consortia and identifying the factors contributing to their success/failure.


2015 ◽  
Vol 116 (7/8) ◽  
pp. 358-368 ◽  
Author(s):  
Heather Michele Moorefield-Lang

Abstract – The purpose of this paper is to analyze the user agreements of makerspaces in public and academic libraries. User agreements, also known as maker agreements, user forms and liability forms, can be very important documents between library patrons, staff and faculty. User agreements are similar to the earlier creation of acceptable use policies for technology use in libraries. The author of this study will delve into the user agreements created for public and academic libraries across the USA. Design/methodology/approach – The researcher used content analysis to investigate 24 different user agreements written for public and academic library makerspaces. NVivo qualitative data analysis software was integrated into this research to aid in the breakdown of commonalities across terms, themes and purpose within the user agreements. Findings – Although makerspaces are a very exciting topic in the field of library science at this time, the implementation of a maker learning space is still new to many libraries. Creating a user agreement for a makerspace is newer still. Most user agreements in this study were six months to a year old. Some consistencies found across makerspace user agreements include liability waivers, permissions for minors, safety, copyright and technology replacement costs. Originality/value – At this time, most publications on makerspaces are held in the realm of popular publications (blogs, magazines, zines, etc.). The body of peer-reviewed and scholarly research on makerspaces is growing. Makerspace user agreements are new to this growing field of interest, and a content analysis of these documents will pave the way for the writing of future forms.


2017 ◽  
Vol 78 (3) ◽  
pp. 328 ◽  
Author(s):  
Amanda B. Click ◽  
Claire Walker Wiley ◽  
Meggan Houlihan

This study is a systematic review of the library and information science (LIS) literature related to international students and academic libraries. A systematic review involves the methodical collection and analysis of a body of literature and is growing in popularity in the LIS field. Three well-known LIS databases were systematically searched for articles related to the topic, and manual bibliography searches were conducted to find additional publications. Journal articles, book chapters, and conference papers were included or excluded based on established criteria. Findings show that articles published about international students and academic libraries have increased steadily between 1990 and 2014. The majority of authors are affiliated with universities and institutions in the United States, although an increase in represented countries is apparent. Fewer than half of the articles can be considered original research, and surveys are the most popular method for data collection. The LIS field—and international students—would benefit from further exploration of this topic, particularly from original research with practical implications.


2019 ◽  
Vol 40 (5) ◽  
pp. 313-326 ◽  
Author(s):  
Andrew Martin Cox ◽  
Stephen Pinfield ◽  
Sophie Rutter

Purpose The purpose of this paper is to conceptualise the issues of alignment for changing academic libraries by using and extending McKinsey’s 7S model. Design/methodology/approach Theoretical work was conducted to consider and extend the 7S model for the situation of academic libraries. Empirical data were then used to confirm the value of these extensions and suggest further changes. The data to support the analysis were drawn from 33 interviews with librarians, library and non-library academics and experts, and a survey of UK library staff. Findings In the academic library context, the 7S model can be usefully extended to include three library functions (stuff, space and services) and users. It can also include institutional influences and stakeholders, and aspects of the external environment or situation, including suppliers and allies. The revised model then provides a useful framework within which data about library change can be analysed. Perceived barriers to successful performance fit the model and enable the identification of seven challenges of alignment. Research limitations/implications The resulting model has potential applications such as in the structuring analysis of academic library performance, mapping future directions of development and for exploring variations across the sector and internationally. Practical implications The revised model can be used by practitioners to think through their own strategic position and to act to shape their future, in the light of seven major areas of alignment. Originality/value The paper extends a well-known model used in strategy, to produce a more comprehensive, sector-specific analytic tool.


1998 ◽  
Vol 59 (2) ◽  
pp. 168-175 ◽  
Author(s):  
Qiang Zhu ◽  
Sha Li Zhang

Academic libraries in China are transforming traditionally isolated and separated operations by initiating an integral library system (also known as integral system development) to connect all academic libraries nationwide, and to connect them with other information networks abroad. A three-tier network at the national, regional, and campus levels should be developed. This paper describes the current academic library environment in China, the concept of the integral library system, and the major goals to be realized in the next five years.


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