OYO (The Journey)
From a humble beginning in 2013, OYO is today the world's second-largest hospitality chain of franchised and leased hotels, living spaces, and homes. OYO has a global presence with large-scale operations in many countries. This case outlines OYO's complicated growth journey from a rapidly growing startup to an ethically maligned business venture. It also underscores OYO's business and revenue model, work culture, and growth strategies. It also provides a sneak peek about the major problems faced by OYO and how OYO should cope with these challenges.
2017 ◽
Vol 63
(2)
◽
pp. 265-283
Keyword(s):
2003 ◽
Vol 2
(4)
◽
pp. 565-575
◽
Keyword(s):
2011 ◽
Vol 78
(5)
◽
pp. 1345-1352
◽
Keyword(s):
2021 ◽
Vol 2
(2)
◽
pp. 121-137
Keyword(s):
Keyword(s):