South Korea Film-Induced Tourism
Keyword(s):
This study surveyed 150 Malaysian tourists regarding the South Korean drama (K-drama) factors that drew them back to South Korea. The analyses revealed that K-drama was highly successful in enticing the young generation and discovered a clear scenario for Malaysians' response for a repeat visit. The results show that collaboration for the development of heritage tourism should be linked to the national identity and replicated through dramas similar to K-dramas. Universities should work closely with other stakeholders to produce high-quality films for international distribution.
Keyword(s):
2007 ◽
Vol 39
(1)
◽
pp. 47-60
◽
Keyword(s):
2005 ◽
Vol 8
(1)
◽
pp. 76-79
◽
Keyword(s):
Keyword(s):
Keyword(s):
2016 ◽
Vol 41
(3)
◽
pp. 231-244
◽
Keyword(s):
2017 ◽
Vol 33
(S1)
◽
pp. 28-28
Keyword(s):
Keyword(s):