Drivers of Socially Responsible Purchasing Behavior

2012 ◽  
Vol 1 (4) ◽  
pp. 41-52
Author(s):  
Min-Young Lee ◽  
Scarlett C. Wesley

Retailers and companies increasingly employ corporate social responsibility (CSR) as a global management strategy. They are motivated to act in a socially responsive manner to their global customers not only to fulfill their ethical obligations as a social entity but also due to the marketing and financial benefits resulting from consumer responses to CSR initiatives. Therefore, many retailers develop or participate in CSR activities and hope their actions can be recognized by others. Further, CSR activities are more likely to be perceived and accepted by consumers who show ethical purchasing behavior while shopping. Ethical purchasing behavior or socially responsible purchasing behavior is formed by their beliefs and norms which are influenced significantly by the culture they belong to. This study examined the differences between two countries with opposite cultures (i.e., the U.S. and South Korea) by considering the drivers (i.e., perceived consumer effectiveness, awareness, collectivism) and a consequence (i.e., satisfaction) of ethical purchase behavior. The findings suggested that perceived consumer effectiveness and awareness are important drivers to generate consumers’ commitment to companies’ CSR initiatives in general and the effectiveness is stronger in Korea than in United States. Implications and limitations were discussed.

2017 ◽  
Vol 16 (2) ◽  
pp. 140-153
Author(s):  
Paulo Ribeiro Cardoso ◽  
Maria Van Schoor

This study analyzes how Knowledge about environmental problems, "Perceived consumer effectiveness, and "Recycling behavior can predict Reported purchase of green products in general, and Reported purchase of specific green products. Another objective of this study is to identify different consumer segments based on antecedents of green purchasing behavior, observing demographic profiles and willingness to buy this type of products. The data was collected in Portugal with the use of an online survey and the instrument was composed of five scales, adapted from previous studies. The results confirm the existence of a positive relationship between the constructs. It is also possible to identify three segments of consumers: Less involved, Moderate, and Ecologists. This study has some practical implications, showing that consumption of green products can be stimulated if consumers are more aware of environmental problems and understand the importance of their individual behavior to prevent them.


2012 ◽  
Vol 54 (5) ◽  
pp. 707-721 ◽  
Author(s):  
Chiraz Aouina Mejri ◽  
Dhruv Bhatli ◽  
Mouna Benhallam

Recent studies on corporate social responsibility (CSR) illustrate the positive consumer reaction to the socially responsible practices of retailers, and outline the upside for retailers to engage in these practices. However, little is known about the downside of these practices: consumer negative reaction due to the ambiguous and complex nature of consumer reaction, and consumers' resistance to the ‘citizen argument’ put forth by retailers. This research, through 17 interviews, fills this gap to explore the complex nature of consumer reaction to CSR practices, and investigates motivations and manifestations of consumer resistance to the ‘citizen argument’ of mass-market retailers. The findings reveal consumer responses to CSR practices (their resistant behaviour), their causes, and classify them in two forms - resistance to the consumerist practice attributed to retailing, and resistance to an ‘insidious’ commitment to sustainable development where sincerity is claimed by the mass-market retailers.


Author(s):  
Mobin Fatma

In recent years, increasing attention has been given to the concept of corporate social responsibility (CSR) and there is a legitimate pressure on business from the stakeholders to behave in a socially responsible manner. Growing complexity of business, increasing concern for sustainable development, need for managing of natural resources and call for enhanced transparency have not only magnified the significance of CSR but also heightened the inclination towards integration of CSR principles in the corporate activities. The purpose of this study is to understand how CSR initiatives influence the consumer responses in the hospitality industry. Findings suggest that corporate ability has a strong effect on customer purchase intention while CSR activities were found to exert influence on customer purchase intention in cases where the customer was aware of such activities being conducted.


2016 ◽  
Vol 7 (2) ◽  
pp. 77-85 ◽  
Author(s):  
Jeevarathnam P. Govender ◽  
Tushya L. Govender

Global warming, pollution and climate change are some of the problems that have become an increasingly concerning issue internationally. Environmental deterioration has led to businesses changing the way in which they conduct themselves, leading to the emergence of green marketing. A considerable amount of research has been conducted on green marketing and consumer behavior, mainly, in developed countries. There is, however, a noticeable dearth of knowledge pertaining to consumers in South Africa. Thus, the aim of this paper is to examine, at an exploratory level, the influence of green marketing on the purchasing behavior of South African consumers. A survey was conducted on a sample of 100 consumers using a quantitative, exploratory and descriptive design. The results indicate that South African citizens have high knowledge levels on the issues facing the environment. Elements of the green marketing mix, specifically, green promotion, were found to raise awareness and encourage positive change in consumption behavior. A large proportion of respondents preferred to patronize socially responsible retailers. Furthermore, respondents preferred green products over standard alternatives. However, they were price sensitive which affected their purchasing decisions. It emerged that there was no significant difference between low and high income earners in terms of price sensitivity, and no significant difference between lower and higher qualified respondents in terms of knowledge and awareness of environmental degradation and green marketing


Author(s):  
Mobin Fatma

In recent years, increasing attention has been given to the concept of corporate social responsibility (CSR) and there is a legitimate pressure on business from the stakeholders to behave in a socially responsible manner. Growing complexity of business, increasing concern for sustainable development, need for managing of natural resources and call for enhanced transparency have not only magnified the significance of CSR but also heightened the inclination towards integration of CSR principles in the corporate activities. The purpose of this study is to understand how CSR initiatives influence the consumer responses in the hospitality industry. Findings suggest that corporate ability has a strong effect on customer purchase intention while CSR activities were found to exert influence on customer purchase intention in cases where the customer was aware of such activities being conducted.


2021 ◽  
Vol 10 (11) ◽  
pp. 413
Author(s):  
Wan Nie ◽  
Antonieta Medina-Lara ◽  
Hywel Williams ◽  
Richard Smith

Much attention has been given to how we can make consumption more responsible—better for the planet and society. However, research on the associations between consumer purchasing behavior and their psychological concern for health, the environment and ethics lacks consensus on the significance and directionality of these concerns. This study aims to examine how (relatively) important these concerns are in determining consumer purchasing behavior. Systematic searches were conducted in PubMed, EconLit, Web of Science and Scopus databases from 2000 to 2020. Results were summarized through narrative synthesis of the evidence and meta-analysis. The meta-analysis revealed a significant positive correlation between health, environmental and ethical concerns and purchasing behavior, indicating that changes in health, environmental and ethical concerns will result in a consistent shift in purchase behavior towards choices consistent with the concern. This association is susceptible to moderating factors including types of products (food, non-food and non-specific products) and country’s level of economic development. In addition, the health, environmental and ethical concerns appear to have a weaker impact on the actual purchase behavior than on purchase intention, suggesting that interventions should focus on translating these “purchasing intentions” into actual purchasing behaviors. Narrative review of the studies that were not subject to meta-analysis showed good agreement, with almost all relationships reported having the same direction as those indicated by the meta-analysis. Overall, this study suggests that there is substantial potential for marketing strategies aimed at encouraging pro-health, pro-environment and ethical purchasing behaviors.


2019 ◽  
Vol 27 (2) ◽  
pp. 181-192 ◽  
Author(s):  
Eun Hye Kim ◽  
Kyu-Hye Lee

Oikos ◽  
2014 ◽  
Vol 16 (33) ◽  
pp. 53
Author(s):  
Ana Cecilia Chumaceiro Hernández ◽  
Judith Josefina Hernández de Velazco

aVenezuelan Tax Law as a Promoter of Corporate Social Responsibility   RESUMEN El presente artículo tiene por objetivo disertar sobre los dispositivos contenidos en la legislación tributaria venezolana que actúan como promotores de la responsabilidad social empresarial (RSE), para ello se utilizó el paradigma Cualitativo, bajo un enfoque hermenéutico – interpretativo, cuyo método fue análisis de contenido. En tal sentido se han observado los aspectos, elementos y mecanismos que se encuentran en la LISLR, LIVA y LOCTI que fomentan, incentivan o coadyuvan la RSE; finalmente se plantearan lineamientos para la aceptación de una nueva cultura de RSE con dimensión tributaria. Considerando, que dentro de la legislación tributaria no existen dispositivos específicos que promuevan la RSE, y, ello debe ser tomado en cuenta por el legislador para modificar ciertas normas y crear el incentivo necesario para que las empresas sean de forma congruente socialmente responsables. Palabras clave: legislación tributaria, empresa, promoción, responsabilidad social empresarial. ABSTRACT The objective of this study is to explore regulatory provisions from Venezuelan tax law as promoters of corporate social responsibility (CSR). For the methodological analysis of content, the study uses the qualitative paradigm and a hermeneutical-interpretative approach. The research observes different elements and mechanisms from LISLR, LIVA and LOCTI which encourage and contribute to corporate social responsibility. The study also proposes guidelines for the acceptance of a CSR culture from a tax dimension. The fact that there are no regulatory provisions within the Venezuelan tax law needs to be taken into account by legislators in order to amend certain norms and create the necessary incentives for companies to be socially responsible. Keywords: tax law; companies; encouragement; corporate social responsibility. Este trabajo es el resultado de investigaciones que se desarrollan en la línea “Responsabilidad Social, Empresa y Estado” del Centro de Estudios e Investigaciones Socioeconómicas y Políticas (CEISEP-UNERMB). 


2001 ◽  
Vol 1 (1) ◽  
pp. 42-72 ◽  
Author(s):  
Brett A. Stone

The first iteration of a nonstatic special-purpose taxonomy of corporate social performance concepts is developed from a mailed, self-administered survey completed by managers of U.S. socially responsible mutual funds. The study combines the traditionally disparate research areas of Corporate Social Performance and Socially Responsible Investing. As a partial update of Rockness and Williams (1988), a descriptive account is presented of what mutual fund managers regard as the social issues that constitute corporate social performance. The resulting taxonomy represents an empirically derived framework useful in considering social accounting in general and accounting standard setting in particular.


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