scholarly journals The Role of Brand and Fan Personalities in Building Fan-Brand Relationships

2022 ◽  
Vol 13 (1) ◽  
pp. 0-0
Keyword(s):  
Positive Impact ◽  
Brand Personality ◽  
Sampling Technique ◽  
Special Relationship ◽  
Brand Relationships ◽  
Brand Relationship ◽  
Football Fans ◽  
Convenience Sampling ◽  
The Impact

Football fans are consumers with special relationship with their favourite teams. Consumer-brand relationship is unique and ultimate in football context. However, the absence of these relationships is mainly due to a lack of communication and interaction. This research aims to investigate the impact of brand personality and fan personality on fan- brand relationships. Mixed methods were conducted that employed in-depth personal interviews with football professionals and fans to gain better insights regarding consumer-brand relationships and to develop a conceptual framework and research hypotheses. Then, a quantitative phase has been followed to test these hypotheses. 471 valid questionnaires were collected through a non-probability convenience sampling technique from Egyptian football fans. The findings have shown that brand personality and fan personality have a positive impact on each of interdependence, commitment, partner quality, self-connection, nostalgic attachment, intimacy as consumer-brand relationship dimensions in the football context.

scholarly journals Impact of Sexual Jealousy on Partner Infidelity among University Students: Gender as Moderator

2020 ◽  
Vol 1 (1) ◽  
pp. 22-29
Author(s):  
Dr Muhammad Saleem ◽  
Amna Nazeer ◽  
Areeha Khan Durrani
Keyword(s):  
University Students ◽  
Positive Impact ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Sexual Jealousy ◽  
Moderation Model ◽  
The Impact ◽  
Moderating Role ◽  
Significant Moderator

This research was aimed to examine the moderating role of gender on the impact of sexual jealousy on partner infidelity among university students. For the purpose, a sample of 352 students were recruited through simple random sampling technique from four cities (Bahawalpur, Multan, Lahore, Rawalpindi) of Punjab, Pakistan. Respondents were given two questionnaires; Interpersonal Jealousy Scale and Infidelity Questionnaire. After data collection, results were analysed through SmartPLS (3.0) for moderation model.  The results showed that sexual jealousy had significant positive impact showing 59% variance on partner infidelity, whereas, gender was found to be a significant moderator between sexual jealousy and partner infidelity (R2= 0.594, t= 2.403, p<.01). The results of this research are discussed in detail with limitations and future suggestions for the future researches related to impact of sexual jealousy on partner infidelity.

scholarly journals “Just be there”

2020 ◽  
Vol 54 (6) ◽  
pp. 1281-1303
Author(s):  
Maria Karampela ◽  
Ewelina Lacka ◽  
Graeme McLean
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Online Survey ◽  
Positive Impact ◽  
Content Type ◽  
Relationship Strength ◽  
Brand Relationship ◽  
B2b Relationships ◽  
The Impact

Purpose In business-to-business (B2B) settings, research on social media sites (SMS) has primarily examined the benefits and challenges relating to their use, as well as factors driving their adoption. Recently, attention has turned to the consequences of using SMS in B2B markets. The purpose of this paper is to extend this line of research by investigating the impact of B2B brands’ social media presence, interactivity and responsiveness on customers’ perceptions of four indicators of brand relationship strength (commitment, intimacy, satisfaction and partner quality). Design/methodology/approach Data from an online survey (N = 200) with customers of UK-based B2B firms were analysed using structural equation modelling. Findings The study reveals that a supplier’s presence on Twitter, LinkedIn and Facebook has a positive impact on all four brand relationship strength indicators; interactivity enhances perceived partner quality, while responsiveness positively influences commitment. Differences across the three SMS are also observed. Research limitations/implications The research was conducted on a sample of UK-based firms with varying degrees of SMS use that may influence the impact on B2B brand relationship strength. Practical implications This study indicates that B2B brands ought to focus primarily on presence on SMS, given its positive impact on brand relationship strength. At the same time, however, B2B brands should be active in responding to customers’ queries on SMS, as well as interacting with them to enhance commitment and perceived partner quality, respectively. Originality/value This study contributes to the digital marketing and B2B relationships interface and is the first to examine the role of B2B brands’ presence, interactivity and responsiveness on SMS in enhancing relationships with customers.

scholarly journals BRAND IMAGE AS A MEDIATION OF ELECTRONIC WORD OF MOUTH ON PURCHASING INTENTION OF LANEIGE

2020 ◽  
Vol 5 (2) ◽  
pp. 180-193
Author(s):  
Chikita Fatimasokasari Supradita ◽  
Surpiko Hapsoro Darpito ◽  
Dwi Hari Laksana
Keyword(s):  
Word Of Mouth ◽  
Brand Image ◽  
Positive Impact ◽  
Sampling Technique ◽  
Electronic Word Of Mouth ◽  
Validity And Reliability ◽  
Purchasing Intention ◽  
Analysis Technique ◽  
The Impact

The purpose of the study was to know and analyze the role of brand image as a mediator of the impact of the Electronic Word of Mouth on purchasing intention of Laneige’s product. A sample of 100 respondents used a purposive sampling technique. The type of test used to analyze the data was the validity and reliability test. The data analysis technique used is path analysis. The results of  the Electronic Word of Mouth study have a significant and positive effect on brand image and purchasing intention. The Brand image also has a significant and positive impact on purchasing intention and directly has a role as a mediator on the impact of Electronic Word of Mouth on purchasing intention of Laneige’s Product.Keywords: Electronic Word of Mouth; Brand Image; Purchasing Intention

scholarly journals Relationships between digital maturity, organizational agility, and firm performance: An empirical investigation on SMEs

2021 ◽  
Vol 9 (2) ◽  
pp. 486-502
Author(s):  
Büşra Alma Çallı ◽  
Levent Çallı
Keyword(s):  
Firm Performance ◽  
Information And Communication Technologies ◽  
Structural Equation ◽  
Positive Impact ◽  
Sampling Technique ◽  
Equation Modeling ◽  
Marmara Region ◽  
Organizational Agility ◽  
The Impact

Digitalization has significant power to boost the performance of small and medium-sized enterprises (SMEs). Most scholars approached the phenomenon from different standpoints by examining the effects of information technology skills, digital skills, information systems capabilities, information and communication technologies (ICT) adoption, and digitalization on firm performance. However, although the terms are interrelated, the impact of digital maturity on SMEs' performance has been rarely investigated. Digital maturity examines the extent of digitalization and digital capabilities of organizations, which is essential in evaluating state-of-the-art organizations' digitalization efforts and providing a roadmap for further improvement. Although digitalization offers various benefits to organizations, its direct effect on the performance outcome is still arguable. Prior studies had revealed mixed findings when they assessed the impact of digital maturity on firm performance. Hence, some studies called for research for the examination of possible intervening variables. Consequently, this study examines the effects of digital maturity and organizational agility on firm performance. Furthermore, the moderating role of organizational agility in the digital maturity-firm performance link is also investigated. Data for testing the proposed model was collected from SMEs in the Marmara Region of Turkey using a convenience sampling technique. The structural equation modeling with partial least squares estimation (PLS-SEM) approach was used to analyze 119 responses collected from SMEs via face-to-face and online questionnaires. Eighty-two of the respondents identified themselves as entrepreneurs/partners. 13 respondents are senior executives, 14 are mid-level managers, 8 are white-collar employees, and two stated that they work in different positions than these. The findings show that organizational agility and digital maturity have a positive impact on firm performance. However, when the role of organizational agility is examined as a moderator, it is discovered that the factor reduces the effect of digital maturity on firm performance.

Intertwined

2015 ◽  
Vol 7 (2) ◽  
pp. 208-231 ◽  
Author(s):  
Mark Avis ◽  
Robert Aitken
Keyword(s):  
Design Methodology ◽  
Brand Personality ◽  
Critical Evaluation ◽  
Brand Relationships ◽  
Content Type ◽  
Evolution And Development ◽  
Brand Relationship ◽  
Original Meaning ◽  
History Of

Purpose – The purpose of this paper is an examination of the role of brand personification in the development of the concepts of brand personality and brand relationships. Design/methodology/approach – The paper is a critical evaluation of literature from the 1950s and onwards, examining the evolution and development of brand personality and brand relationship theory and the role of brand personification. Findings – The major finding is that brand personification was developed as a research “gimmick” and that this “gimmick” provided the foundations for the development of the brand personality and brand relationship concepts. Further, the paper traces the evolution of the brand personality concept and identifies the ways in which it has been adapted from its original meaning. Originality/value – The paper contributes to the branding literature by providing a critical evaluation of the history of marketing concepts and by providing insights into the role that motivation research played in the development of modern brand theory.

scholarly journals IMPACT OF WORKLOAD ON INNOVATIVE PERFORMANCE: MODERATING ROLE OF EXTROVERT

2019 ◽  
Vol 7 (5) ◽  
pp. 123-133
Author(s):  
Dr. Tariq Iqbal Khan ◽  
Dr. Rudsada Kaewsaeng-on ◽  
Dr. Imran Saeed
Keyword(s):  
Service Sector ◽  
Negative Impact ◽  
Time Lag ◽  
Sampling Technique ◽  
Innovative Performance ◽  
Significant Negative Impact ◽  
Convenience Sampling ◽  
The Impact ◽  
Moderating Role

Purpose: The aim of this study was to find the Impact of Workload on Innovative Performance. This study also finds out the moderating Role of extrovert. This study was conducted in service sector in different cities of Pakistan. A time lag design was used in this study because the time-lag method is more suitable method especially in case of theoretical causal study. Methodology: At stage one; the self-reported questionnaire was used to collect the data from employee on workload and extraversion. Moreover, after one month, at stage two; a data from concerned supervisors on employee’s innovative performance were collected. The population of this study consisted of the permanent and contractual employees working in different organizations of Pakistan. A sample size of the study was (n=230) and convenience sampling technique was used. Main Findings: Results show that there is no significant relationship between workload and innovative behavior. Moreover, extraversion was found to have no significant impact on innovative performance. However, it was found that the interaction term of workload and extraversion has a significant negative impact on innovative performance. Implications/Applications: The present study is useful for policymakers and managers in Pakistan. As it has provided insight to employees’ behaviors, the way an employee reacts when he exposed to workload. It is up to the concerned authorities to pay keen attention to their employees and to make sure that extroverts are not embedded with workload.

scholarly journals Moderating role of self-congruence: Impact of brand personality on Brand attachment through the Mediating role of Trust

2018 ◽  
Vol 10 (1) ◽  
pp. 13-22
Author(s):  
Asma Amjad ◽  
Fiza Amjad ◽  
Khalid Jamil ◽  
Sharjeel Yousaf
Keyword(s):  
Brand Personality ◽  
Sampling Technique ◽  
Consumer Loyalty ◽  
Brand Trust ◽  
Brand Attachment ◽  
Mediating Role ◽  
The Impact ◽  
The Relationship ◽  
Moderating Role

Increasingly companies are focused on searching for ways to create strong brand connections with consumers. It is illustrated that such connections lead to higher levels of consumer loyalty, which increases companies’ financial performance. The main purpose of this study is to explore the impact of brand personality on brand attachment through the mediating role of trust. Also investigate the moderating role of self-congruence on the relationship between brand personality and brand trust.  SPSS 23 is used to analyze the data. Data was collected through survey questionnaire technique and snow-ball sampling technique was used for data collection. Analysis reveal Brand personality have significant and positive relationship with brand trust. On the other side trust significantly enhance the brand attachment. While the results prove that self-congruence have significant moderating effect on the relationship between brand personality and brand trust. 

scholarly journals The Impact of Teacher’s Self-Efficacy on Student’s Motivation towards Science Learning

2019 ◽  
Vol 5 (2) ◽  
pp. 225-234
Author(s):  
Shama Ghaffar ◽  
Shams Hamid ◽  
Martin Thomas
Keyword(s):  
Self Efficacy ◽  
Science Learning ◽  
Positive Impact ◽  
Sense Of Self ◽  
Sampling Technique ◽  
Teacher Education Programs ◽  
Performance Goal ◽  
Proper Training ◽  
The Impact

Purpose: The study aims to identify the role of teachers’ self-efficacy towards motivating students’ learning process in intermediate colleges of Karachi, Pakistan. Design/Methodology/Approach: Using a causal research design, purposive sampling as a sampling technique and questionnaire as a data collection method, data were gathered from selected intermediates colleges of Karachi. The data from 312 sample cases were then analyzed by employing PLS-SEM through SmartPLS3 and results were identified. Findings: The results of the current study showed that teachers’ self-efficacy has significantly positive effect on goal achievement active learning and learning environment. In addition, teachers’ self-efficacy was found to have significant positive impact on performance goal and science learning value. Conclusion and Implications: By the initiation of proper training and working over the embracement of self-efficacy, the motivation of the students towards the learning of science, can be improved. The professional courses and teacher education programs to develop the sense of self-efficacy are also proposed by the professionals.

Strategic Role of Zakat in Multidimensional Quality of Life in Sijunjung, Indonesia

2018 ◽  
Vol 15 (1) ◽  
pp. 55-72
Author(s):  
Herlin Hamimi ◽  
Abdul Ghafar Ismail ◽  
Muhammad Hasbi Zaenal
Keyword(s):  
Quality Of Life ◽  
Positive Impact ◽  
Wealth Distribution ◽  
Absolute Poverty ◽  
Before And After ◽  
The Status ◽  
Being There ◽  
The Impact

Zakat is one of the five pillars of Islam which has a function of faith, social and economic functions. Muslims who can pay zakat are required to give at least 2.5 per cent of their wealth. The problem of poverty prevalent in disadvantaged regions because of the difficulty of access to information and communication led to a gap that is so high in wealth and resources. The instrument of zakat provides a paradigm in the achievement of equitable wealth distribution and healthy circulation. Zakat potentially offers a better life and improves the quality of human being. There is a human quality improvement not only in economic terms but also in spiritual terms such as improving religiousity. This study aims to examine the role of zakat to alleviate humanitarian issues in disadvantaged regions such as Sijunjung, one of zakat beneficiaries and impoverished areas in Indonesia. The researcher attempted a Cibest method to capture the impact of zakat beneficiaries before and after becoming a member of Zakat Community Development (ZCD) Program in material and spiritual value. The overall analysis shows that zakat has a positive impact on disadvantaged regions development and enhance the quality of life of the community. There is an improvement in the average of mustahik household incomes after becoming a member of ZCD Program. Cibest model demonstrates that material, spiritual, and absolute poverty index decreased by 10, 5, and 6 per cent. Meanwhile, the welfare index is increased by 21 per cent. These findings have significant implications for developing the quality of life in disadvantaged regions in Sijunjung. Therefore, zakat is one of the instruments to change the status of disadvantaged areas to be equivalent to other areas.

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