Functional Examination of the Evolution of Universities' use of Hyper-Connected and Internet Marketing Strategies

Author(s):  
Darrell Norman Burrell ◽  
Sharon L. Burton ◽  
Eugene J.M. Lewis ◽  
Darrell Ezell ◽  
Dawn Lee DiPeri

As the year 2020 emerges, many universities are facing declining student enrollments. Six private liberal arts colleges in New England in the United States have announced they will close their doors. Savvy techniques are needed to stop the decline of enrollments and reach new students. Institutions of higher learning are investigating and using effective marketing strategies to propel recruitment and maintain established enrollment number goals. Changing marketing strategies to include the use of media organizations is driven by the Internet to include social media and artificial intelligence. Robust advertising enrollment techniques to attract potential learners is game-changing. This article explores the 2020 function of Internet practices for branding and marketing purposes at colleges and universities.

2018 ◽  
Vol 98 (5) ◽  
pp. 1228-1233 ◽  
Author(s):  
Patrick A. Robinson ◽  
Kate K. Orroth ◽  
Lauren A. Stutts ◽  
Patrick A. Baron ◽  
David R. Wessner

Author(s):  
Florence Nyemba

This chapter explores the educational choices of immigrants and how the issue of legal or immigration status contributes to social inequality in the United States classrooms and institutions of higher learning. Immigrants within U.S. population have increased dramatically, yet their educational attainment remains small in comparison to native-born Americans. Although large numbers of immigrant students graduate from high school, their path to higher education remains difficulty with fewer getting college degrees. Drawing on literature from multiple disciplines, the issue of immigration status in relation to immigrant education is examined. The chapter recommends the adoption of immigration reform legislations that create better pathways to citizenship for undocumented immigrants and progressive educational provisions. This chapter benefits immigrants and educational leaders in institutions of higher learning.


person’s use of the Bible as the most important religious authority was implicitly to devalue the elaborate edifices protecting scriptural interpretation that prevailed in all the historic European churches, Protestant as well as Catholic. The institutions compromised by such logic included established churches defined as authoritative communicators of divine grace through word and sacrament, institutions of higher learning monopolized by the establishment in order to protect intellectual activity from religious as well as rational error, and the monarchy as the primary fount of godly social stabil-ity. British Protestant Dissent moved somewhat more cautiously in this direction. But even after the rise of Methodism and the reinvigoration of the older Dissenting traditions, the strength of evangelicalism among British establishmentarians never permitted the kind of thoroughly voluntaristic ecclesiology that prevailed in the United States. On questions of establishment, post-Revolutionary American evangeli-calism marked a distinct development from the colonial period when the most important evangelical leaders had spoken with opposing voices. Some, like Charles Wesley, whose hymns were being used in America from the 1740s, remained fervent defenders of the status quo. Some, like George Whitefield, gave up establishment in practice but without ever addressing the social implications of such a move and without being troubled by occa-sional relapses into establishmentarian behaviour. Some, like the Baptists in America from the 1750s, renounced establishment with a vengeance and became ardent proponents of disestablishment across the board. Some, like the American Presbyterian Gilbert Tennent, eagerly threw establishment away in the enthusiasm of revival, only later to attempt a partial recovery after enthusiasm cooled. Some, like John Wesley, gave up establishment instincts reluctantly, even while promoting religious practices that others regarded as intensely hostile to establishment. Some, like Francis Asbury, the leader of American Methodists, gave it up without apparent trauma. Many, like Jonathan Edwards and the leading evangelical laymen of the Revolutionary era – John Witherspoon, Patrick Henry and John Jay – never gave up the principle of establishment, even though they came to feel more spiritual kinship with evangelicals who attacked established churches (including their own) than they did with many of their fellow establishmen-tarian Protestant colleagues who did not embrace evangelicalism. By the late 1780s, except in New England, this mixed attitude towards formal church and state ties had been transformed into a nearly unanimous embrace of disestablishment. Even in Connecticut and Massachusetts, where evangelical support of the Congregational establishments could still be found, the tide was running strongly away from mere toleration towards full religious liberty. Methodism was an especially interesting variety of evangelicalism since its connectional system retained characteristics of an establishment (especially the human authority of Wesley, or the bishops who succeeded Wesley). But


1972 ◽  
Vol 6 (1) ◽  
pp. 9-29
Author(s):  
M. A. Jazayery

This survey of Persian language instruction in the United States and Canada does not pretend to be exhaustive in coverage, or to present the most up-to-date and complete information in all aspects. A questionnaire was sent in June 1971 to some 28 institutions of higher learning where Persian was known or suspected to be taught at the time. It was divided into 8 sections, each containing a number of specific questions. The section headings were: I. Background Information; II. Objectives of Persian-Language Teaching; III. Teaching Methods; IV. Teaching Materials; V. Teaching Staff; VI. Degrees and Curricula; VII. Applied Research; VIII. Recommendations and General Evaluation. The list of the institutions was compiled from various sources, including MESA bulletins.


2010 ◽  
Vol 27 (1) ◽  
pp. 159-162
Author(s):  
Uppinder Mehan

The Society for Critical Exchange held its first Winter Theory Institute from11-14 February 2010 at the University of Houston-Victoria, located inVictoria, Texas. Eleven scholars from a variety of disciplines and fromacross the United States came together to present and discuss their currentwork on questions regarding the affect terror and terrorism are having oneducation in higher education. The participants presented their work by turn,and all took part in the intense two days fully devoted to the discussions.Some of the questions we hoped to address included the following: Howhave institutions of higher learning responded to the specter of terror? Howshould academe respond? What is our professional role in a terroristicworld? ...


2006 ◽  
Vol 3 (10) ◽  
Author(s):  
Armin Harbrecht ◽  
Presha E. Neidermeyer ◽  
Tracy L. Tuten

Institutions of higher learning in the United States are facing challenges associated with changing demographics. Latino students are making up an increasing portion of the incoming student body than previously.  The unique cultural characteristics of Latino students will require adaptations to the teaching techniques typically used in American business schools.  The unique environment in business schools provides opportunities and challenges for Latino students and their instructors.  We use Hofstede’s cultural classifications in order to map the characteristics of Latino students and suggest six business teaching suggestions designed to increase the learning outcomes for the Latino students.


2018 ◽  
Vol 35 (2) ◽  
pp. 323-339 ◽  
Author(s):  
Alex Kojo Anderson ◽  
Evan Johnson ◽  
Nicole Motoyasu ◽  
Whitney E. Bignell

Background: Over the past 2 decades, southern states in the United States have recorded the lowest breastfeeding rates. It is not known whether awareness of breastfeeding laws and provision of resources play any role in their breastfeeding practices. Research aims: The aims were (a) to describe awareness of breastfeeding laws and provisions by students and employees of institutions of higher learning in the state of Georgia, (b) to describe awareness by race and ethnicity, and (c) to determine factors associated with awareness of breastfeeding laws and provisions among students and employees within Georgia institutions of higher learning. Methods: A cross-sectional online survey of students ( n = 1,923) and employees ( n = 1,311) associated with five institutions within the University System of Georgia ( N = 3,271) was completed. Convenience sampling was used. Data were collected through Qualtrics. Chi-square test was used to examine differences between groups, while logistic regression was used to examine associations. Results: Participants included 33.3% undergraduate, 26.2% graduate students, 24.6% staff, 14.2% faculty, and 1.7% administrators. Over two thirds were female and white. Almost one third reported having a child or children. Awareness of breastfeeding laws and provisions was very low among respondents, with 26.6 and 9.6% aware of federal and state provisions, respectively. While less than 10% were familiar with the Baby Friendly Hospital Initiative program, 52.6% reported their institution provides a supportive environment for breastfeeding. Being a student and being a minority were negatively associated with awareness of laws and provisions that support breastfeeding. Conclusion: The need for focused efforts on increasing awareness of legislative and institutional provisions and support for breastfeeding exists.


1979 ◽  
Vol 6 ◽  
pp. 345-348
Author(s):  
David Henige

Readers may be interested to know that there are several little-known depositories of African-related Catholic missionary journals in the United States and Canada. Since these materials were not usually disseminated very widely when published, they are almost never to be found in academic and research libraries, nor, therefore, in the standard locating tools like Union List of Serials and its supplements. Because of this an effort is now being made to find at least one location in North America for each of the more than four hundred relevant journals. Likely possibilities include provincial and mother houses, teaching seminaries, monasteries, and provincial archives, as well as the libraries of institutions of higher learning affiliated with particular missionary orders. Although this project is very far from complete (and almost certainly will never attain the rather quixotic goal mentioned above) some early returns are in and several important collections have been identified. This note discusses the most useful of these, which relate to the White Fathers, the Oblates of Mary Immaculate, the Scheutists, and the Verona Fathers. African historians need no introduction to the value of the published White Father materials. The White Fathers served throughout most of Africa and they published more than any other order on the peoples among whom they served. Many of their writings have been used by Africanists, but it remains true that the correspondence, reports, and articles which appeared in their own numerous journals have not been extensively consulted, no doubt because these journals are not widely available.


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