Measuring Relative Effectiveness of Service Quality Factors Affecting Quality of Higher Education in India

2021 ◽  
Vol 11 (2) ◽  
pp. 30-46
Author(s):  
Anshuman Kaler
Keyword(s):  
Higher Education ◽  
Service Quality ◽  
Dominant Role ◽  
Relative Effectiveness ◽  
Program Quality ◽  
Quality Factors ◽  
Factors Affecting ◽  
Input Quality ◽  
Quality Of Higher Education

The existing competitive environment in the education sector in India has forced higher education institutes to adopt ‘students as a customer' approach in educational delivery. The extant literature supports seven dimensions of service quality namely input quality, curriculum, academic facilities, industry interaction, interaction quality, support facilities, and nonacademic processes. The objective of the study was to measure the relative effectiveness of service quality factors as perceived by the Indian students. Focus group interviews were conducted with a group of technical and management students. Stratified judgmental sampling was used for the data collection. In the current study, it was observed that the factor of program quality plays a more dominant role than the factor of quality of life in determining the service quality in institutes of higher education. It is further observed that in the sub-dimension of program quality, the factor of curriculum and academic facilities are relatively more dominant than the factor of input quality.

scholarly journals QUALITY OF HIGHER EDUCATION IN BANGLADESH: APPLICATION OF A MODIFIED SERVQUAL MODEL

2017 ◽  
Vol 75 (1) ◽  
pp. 72-91
Author(s):  
Md. Mamun-ur-Rashid ◽  
Md. Zillur Rhman
Keyword(s):  
Higher Education ◽  
Service Quality ◽  
Slight Modification ◽  
Assessment System ◽  
Similar Proportion ◽  
Measurement Tool ◽  
Campus Life ◽  
Academic Administration ◽  
Quality Of Higher Education

Progressive importance, swelling investment, and mounting national and global competition necessitate evaluation of the service quality of higher education. Quantifiable indicators such as student teacher ratio, student number, women participation, establishing new departments, and increase in the number of universities are no longer enough unless the student’s stand point is considered. This research probed the service quality of higher education in a public university in southern Bangladesh utilizing modified SERVQUAL gap model. The t-test results suggest that there is a significant service gap in all the selected service dimensions such as learning, teaching, recognition, assessment system, internet and library facilities, campus life, and non-academic administration. The results also mirror that little more than half (54.1%) students are satisfied with the service quality of the selected university and almost similar proportion (52.1 %) of the students have future interest in studying in the same university. Regression analysis reveals that learning and recognition are two important determinants of client’s overall satisfaction with the service of selected university. Importance Performance Analysis (IPA) advocates that the university should take immediate step in improving internet and library facilities, campus life, and non-academic administration. Factor analysis output confirms that slight modification of the proposed seven set model into six set factors can be employed by the management as off-the-rack service quality measurement tool. Key words: service quality, higher education, SERVQUAL, Bangladesh.

Evaluating service quality in the higher education sector in Iran: an examination of students’ perspective

2017 ◽  
Vol 10 (2) ◽  
pp. 146-155 ◽  
Author(s):  
Satar Rezaei ◽  
Behzad Karami Matin ◽  
Mohammad Hajizadeh ◽  
Ali Soroush ◽  
Zahra Mohammadi ◽  
...  
Keyword(s):  
Higher Education ◽  
Service Quality ◽  
Socioeconomic Development ◽  
Statistical Significance ◽  
Educational Services ◽  
Content Type ◽  
Significance Level ◽  
Five Dimensions ◽  
Quality Of Higher Education

Purpose Education is a human right and access to high quality education is key to sustainable socioeconomic development. Improving the quality of higher education institutes is essential for generating the productive human resources. Assessing the quality of higher education from the students’ perspective can be considered a crucial factor in the monitoring of service quality in universities. The purpose of this paper is to evaluate the quality of educational services in a higher education institute, the Kermanshah University of Medical Sciences (KUMS), in the west of Iran. Design/methodology/approach A multistage sampling method was used to select 346 students from the KUMS, who were enrolled in the second semester of the academic year 2015-2016. The SERVQUAL questionnaire was used to gather data on students’ perceptions and their expectations about the quality of educational services. The authors used a statistical significance level of 0.05 to examine the gap between the students’ expectations and their perceptions of service quality in five dimensions, namely tangibles, responsiveness, reliability, empathy and assurance. Findings The results showed that there was a negative service quality gap in all five dimensions. The overall mean score of students’ expectations and their perceptions was 3.19±0.44 and 2.4±0.45, respectively. The score gap between the overall mean score of perceptions and expectations of students was −0.79, which was statistically significant (p<0.0001). The highest and lowest quality gaps were related to the assurance (−0.84) and tangible (−0.70) dimensions, respectively. Originality/value The study indicated that the quality of educational services provided in the KUMS did not meet students’ expectations in five dimensions of service quality. Thus, it warrants further investigations to determine how to improve the quality of educational services in higher education institutes such as the KUMS.

scholarly journals MEASURING THE QUALITY OF HIGHER EDUCATION SERVICES DURING THE COVID-19 PANDEMIC: A CASE STUDY OF UNIVERSITAS MURIA KUDUS

2021 ◽  
Vol 1 (2) ◽  
pp. 17-26
Author(s):  
Muhkhammat Sahrul Gunawan, Dian Erliana Febriyanti, Rangga Primadasa
Keyword(s):  
Higher Education ◽  
Online Learning ◽  
Service Quality ◽  
Learning System ◽  
Average Score ◽  
Five Dimensions ◽  
Education Services ◽  
Quality Of Higher Education ◽  
Ease Of Access

The spread of Covid-19 led to changes in Higher Education services at Universitas Muria Kudus, where the learning system was carried out online. Servperf is a method for measuring the performance of performance-based service quality. This method is used in this study, where five dimensions of service quality, namely tangible, reliability, responsiveness, assurance, and empathy are used as the basis. The literature review was conducted to obtain 15 indicators. From the results of distributing questionnaires based on these 15 indicators, 118 respondents were students of Universitas Muria Kudus. From the tangible dimensions, the average score is 3, the average reliability dimension score is 3.358757, the Responsiveness dimension has an average score of 3.180791, The Assurance dimension has an average score of 3.217514, and the Empathy dimension has an average score of 2.988701. Whereas the highest score indicator was obtained namely the lecturer workforce was able to communicate and present the material well in online learning with an average score of 3.51. Meanwhile, the lowest indicators are indicators namely Ease of access and internet connection during online learning and the learning process that is easy to understand by students during online learning with the same average score of 2.67.

scholarly journals Mediating Impact of Emotional Intelligence Competencies on the Relationship of Conflict Management Styles and Service Quality of Higher Education: A Pakistan Based Study

2019 ◽  
Vol 5 (4) ◽  
pp. 623-636
Author(s):  
Umair Asghar ◽  
Khalid Pervaiz
Keyword(s):  
Higher Education ◽  
Emotional Intelligence ◽  
Service Quality ◽  
Conflict Management ◽  
Management Styles ◽  
Conflict Management Styles ◽  
Quality Of Higher Education ◽  
Relationship Of ◽  
The Relationship

This quantitative, investigation was to explore mediating impact of emotional intelligence competencies on the relationship between conflict management styles and service quality of higher education. In this study, multi-stage cluster sampling technique was applied for the selection of sample whereas SPSS was used for testing the hypothesis which measures the direct and indirect effect. Structured questionnaires were used for data collection which comprised of 5 points Likert scale. The findings proved partial mediation to emotional intelligence competencies between the relationship of conflict management styles and service quality of higher education which indicates higher the emotional intelligence competency the staff has, would have the higher the ability to resolve day to day conflicts. The research suggests that faculty and staff training programs, workshops to improve service quality would help to narrow the gap between customer’s perceptions and expectations.

scholarly journals Factors affecting job satisfaction of lecturers- evidence from Vietnamese universities

2019 ◽  
Vol 7 (10) ◽  
pp. 19-40
Author(s):  
Ngoc Thi Bui
Keyword(s):  
Higher Education ◽  
Job Satisfaction ◽  
Quantitative Research ◽  
Job Characteristics ◽  
Fringe Benefits ◽  
Higher Education Management ◽  
Factors Affecting ◽  
Education Management ◽  
Quality Of Higher Education

The quality of training is an important issue and is of special concern to universities. Lecturers has a pioneering role in innovation of higher education management since the quality of higher education is always associated with the quality of lecturers. Assessing job satisfaction of lecturers is a fundamental step for universities to improve quality and job satisfaction of lecturers as well as attract and retain qualified lecturers. This study aims at assessing job satisfaction of lecturers in Vietnamese universities. For the purpose of this study, quantitative research method was applied. The questionnaires were sent randomly to 131 lecturers from 48 universities in Vietnam via email and google doc. Then, data was analyzed by various tool including descriptive statistics, frequency, exploratory factor analysis and multiple regression analysis. The study examined four factors affecting lecturer job satisfaction include Facilities, Job Characteristics, Salaries and Fringe Benefits, Development Opportunities. Specifically, Job Characteristics have the strongest impact on lecturer job satisfaction while Salary and Fringe Benefits have the smallest impact on lecturer job satisfaction. The research on factors affecting job satisfaction of lecturers helps universities to develop appropriate policies in order to maintain and develop lecturers, as well as attract talents and prevent the “brain drain”.

scholarly journals Application of the SERVQUAL Model for the Evaluation of the Service Quality in Moroccan Higher Education: Public Engineering School as a Case Study

2020 ◽  
Vol 9 (5) ◽  
pp. 223
Author(s):  
Ouissal GOUMAIRI ◽  
Es-Saâdia AOULA ◽  
Souad BEN SOUDA
Keyword(s):  
Higher Education ◽  
Service Quality ◽  
Student Satisfaction ◽  
Assessment Tools ◽  
Job Market ◽  
Engineering School ◽  
Five Dimensions ◽  
Quality Of Higher Education ◽  
The University

The quality of higher education systems currently represents a major challenge for the development of societies. In Morocco, engineering education is at the heart of this development, it is a major and necessary lever which, due to an increasingly demanding job market, faces several challenges. According to Moroccan Directorate for Strategies and Information Systems (2018) these challenges are classified into two categories: quantitative (low rate of Moroccan engineers compared to global figures; 1.57 graduates in engineering per 10,000 inhabitants in 2016) and qualitative (adaptation of the academic curriculum to the needs of the job market). However, little work has been done on the introduction of service assessment tools in higher education in Morocco (Akrim, Figari, Mottier-Lopez, & Talbi, 2010).In our article, we are interested in the SERVQUAL method (SERVice QUALity-Quality of Service). This approach, initially designed to measure customer satisfaction in a company, allows, when applied to higher education, to measure student satisfaction at the university. Based on a bibliographic research, we have identified the five dimensions of the model that impact the quality of service.Through the application of this model to a sample of students from a public engineering school, we have been able to determine that tangible elements and physical installations have the biggest impact on service quality with a negative quality gap (-2.0275). As a result, more efforts are needed in these dimensions to improve service quality.In conclusion, the SERVQUAL model, applied to the educational system and more precisely higher education, allows to quantify the non-quality by measuring the gap between the perception of the students and their expectations for a good service. It has the advantage of helping decision-makers take corrective actions needed to improve the service quality provided by universities as a part of a process of continuous improvement to achieve higher degree of excellence.

scholarly journals Brain drain in higher education: Critical voices on teacher education in Yemen

2018 ◽  
Author(s):  
Abdulghani Muthanna ◽  
Guoyuan Sang
Keyword(s):  
Higher Education ◽  
Teacher Education ◽  
Brain Drain ◽  
Teacher Educators ◽  
University Administrators ◽  
Key Factors ◽  
Factors Affecting ◽  
Quality Of Higher Education ◽  
Interpretive Analysis

Brain drain is a context-based issue and has direct impact on the quality of higher education for institutions where a significant number of instructors migrate to take up work in other countries. This is a critical problem in Yemen where higher teacher education programmes still lack teachers. Interpretive analysis of in-depth interviews with two university administrators and ten teacher educators revealed four key factors affecting the occurrence of brain drain: ineffective application of sabbatical leave regulations; failure to equalize returning teachers' salaries with those of their colleagues; lack of resources to support research; and the presence of internal and external conflicts. The study also provides insights for decreasing brain drain in Yemen.

scholarly journals Impact Of Service Quality On Students Satisfaction In Higher Education Institutions

2020 ◽  
Vol 6 (1) ◽  
pp. 1-18
Author(s):  
Roohul Amin ◽  
Dr. Asma Khuwaja ◽  
NisarAfridi
Keyword(s):  
Higher Education ◽  
Service Quality ◽  
Private Sector ◽  
Higher Education Institutions ◽  
Public And Private ◽  
Learning Stage ◽  
Quality Of Higher Education ◽  
Public And Private Sector ◽  
Students Satisfaction

In prevalent competitive environment of higher education institutions it has become vital for the institutional management to pursue for attainment of students satisfaction and maintain it throughout their stay in the institution during the course of study. Besides many predictors, the service quality is considered very vital factor in education sector to ensure students satisfaction all along their learning stage. Therefore, this research study aims to measure the relationship between the service qualities of higher education institutions with their customers (students) satisfaction. The service quality of higher education is determined by measuring various dimensions of service quality such as; the tangibility of institution and its infrastructure, reliability in its service delivery, responsiveness of its service providers, assurance and empathy. The research furthers its measurement of relationship of each dimension of service quality with students satisfaction level with a view to ascertain significance of each or otherwise. The research intends to investigate students of public and private sector universities of Khyber Pakhtunkhwa. The research is not only expected to determine the prevalent level students satisfaction and service quality of higher education, but also help to draw a comparative analyses between the public and private sector in this regard. The research would help the management of higher education institutions to revisit and regulate their strategies to deliver better service quality to its customers by focusing each dimension of the service quality individually.

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