scholarly journals Survey of Reading Promotion of Public Libraries in China

2020 ◽  
Vol 9 (1) ◽  
pp. 1-9
Author(s):  
Junling Zhao ◽  
Wenxian Ge

Reading promotion is a key service of the public library. This article investigates the current state of reading promotion in public libraries in China. There were 86 public libraries chosen as a sample. The research finds that Chinese libraries have been paying more and more attention to the importance of reading promotion. A variety of reading promotion services and programs are being carried out, including reading festivals, booklists, reading contests, reading communication and lectures on reading. Public libraries tend to apply more towards the digital platform when promoting reading. Public libraries have cooperated with NGO and business fields to promote reading. This study suggests more can be done to improve the service, including improving the librarian's knowledge of genre books, enhancing reading communication, deeply investigating measurement of reading promotion, and the influence of contracting out reading programs.

2017 ◽  
Vol 56 (2) ◽  
pp. 96 ◽  
Author(s):  
Lili Sun ◽  
Jingzhen Xie

Reading promotion and readers’ advisory (RA) are key services of the public library. Reading as a concept and an activity has a long history in China. This study is to first have a thorough examination of reading promotion and RA through the literature, and then to focus on exploring the two main research questions: what the current state of RA services is at Chinese public libraries and what Chinese public library users are interested in reading. To conduct the study, 236 libraries at the provincial and municipal levels are chosen as representatives. Some key findings of the study include that Chinese libraries have been paying more and more attention to the importance of reading and reading promotion; a variety of reading promotion activities are being carried out in public libraries nationwide; Chinese librarians are proactive in promoting reading and applying new technologies (e.g., WeChat, Blog and library website) to reach out patrons; nonfiction reading is still considered vital in Chinese culture. This study suggests more can be done to improve the service than providing new titles on the library website which is currently the main reading promotion activity online. Libraries should more actively provide RA services (e.g., writing book reviews and developing RA software) and consider introducing formal RA services to user services to overcome the weakness of inadequacy of explicit RA.


2018 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Namjoo Choi ◽  
Soohyung Joo

Purpose The purpose of this paper is to identify challenges and motivators to social media adoption for marketing purposes in public libraries and to investigate how these libraries perceive the importance of social media marketing. Design/methodology/approach A nation-wide online survey on public libraries in the USA was conducted to carry out this study, and a total number of 470 responses were used for data analysis. Findings This study determined a range of challenges and motivators to implementing social media for marketing in public libraries. The results also showed that public libraries perceive social media as an important tool for their library marketing and intend to increase their use. Practical implications The findings from this study can serve as a guideline for public libraries when employing social media for marketing purposes in their libraries. Originality/value This study assessed the current state of social media use for marketing in the public library context, a context that has been under-researched in the literature, from three perspectives: challenges, motivators, and perceptions.


2012 ◽  
Vol 7 (1) ◽  
pp. 102 ◽  
Author(s):  
Gayle Bogel

Abstract Objectives – To explore summer reading partnerships between public libraries and school libraries, and the impact on student achievement in reading. Design – The design is mixed methods: tests, interviews and surveys. Setting – Eleven US sites involving school and public library partners. Subjects – A total of 357 elementary school students entering fourth grade that met specific criteria. Parents, teachers, school librarians and public librarians were also included. Methods – This study occurred over a three year period from 2006-2009. It was developed as a partnership between Dominican University, the Colorado State Library Agency and the Texas Library and Archives Commission. Additionally, the Center for Summer Learning at Johns Hopkins University was contracted to conduct the research. It was designed to explore the research question central to a 1978 study by Barbara Heyns. An advisory committee, with representatives from each partner agency, developed evaluation questions and established the objective selection criteria for participants in the study. The criteria included: at least 50% of students qualifying for free and reduced price meals; at least 85 percent of school population would take the reading proficiency test in English; public library summer reading programs with a minimum of six weeks of programming; a history of collaboration between the paired school and public library applicants; both school and public library would sign a partnership agreement and participate in conference calls. In spring of 2008, students at participating sites were given a pre-test using the Scholastic Reading Inventory, and also provided with special summer reading logs developed for the study, to be used during their subsequent participation in the public library summer reading programs. In fall of 2008, the same children were tested on the Scholastic Reading Inventory. In addition, surveys of students, parents, teachers and library staff were administered, as well as a structured interview of library staff. Main Results – The students who participated in the public library summer reading program did not experience summer loss in reading as measured by the post test administered in their schools. The researchers note patterns in the demographics of students who chose to participate (participation was self-selected and voluntary): predominantly Caucasian girls above poverty level, who generally scored well on reading tests. Those who participated in the study also used libraries, had more books in their homes, and parents who used libraries and provided literacy activities at home. Teachers found that students who participated in the program started the school year ready to learn, had improved reading achievement and displayed stronger motivation, enjoyment and confidence in reading. Parents of students who participated in the program also strongly agreed that their children where better prepared to begin the school year. Conclusion – The results from this study confirmed findings from an earlier study (Heyns, 1978) and subsequent related research that summer reading programs in public libraries can contribute to maintaining reading progress and proficiency, and that the recreational reading that is available to all students regardless of socioeconomic status through the public library can make a difference in reading scores. In this article the researchers presented results and conclusions based on selected subsets of the results in the full study. The participants were self-reported and no control group was established. The researchers also use the results of the study as a starting point to provide a call to action that highlights the value of public library summer reading programs, and the need for the education community to invest in partnerships with public libraries, particularly in communities that serve children and families in low-economic or depressed areas. They also note the need to include parents and grandparents in outreach efforts.


1998 ◽  
Vol 26 (1) ◽  
pp. 105-132 ◽  
Author(s):  
Lewis C. Roberts

In an uncharacteristic burst of rhetoric and emotion, the 1849 Select Committee on Public Libraries implored:Shall we therefore abandon the people to the influence of a low, enfeebling, and often pestilential literature, instead of enabling them to breathe a more pure, elevated, and congenial atmosphere? (viii)The means of bringing about such a literate atmosphere was the funding of a system of public libraries, institutions freely open to all, but especially aimed at working-class readers. These institutions would provide access to books unavailable to the working-class reading public. In providing such access, the libraries were also to ensure that books would be free of the “pestilential” influences of the “low” kinds of texts commonly available to the working class. The public library was thus to purify, elevate, and disinfect working-class reading.


Author(s):  
Nicole K. Dalmer

Aging populations challenge public libraries to adapt their materials, services and programming to maximize the wellbeing and functional capacity of older adults and enhance their social participation and security. For older adult patrons using public library spaces and services, the capacity to which the public library has been able to deliver on these qualities remains unclear. In the past, libraries and library staff have been critiqued for narrowly interpreting the needs of older adults, concentrating on aging as a loss or deficit. To understand the current state of Canadian urban public library services for older adults, publically accessible texts, documents and reports made available on five public library systems' websites were analyzed. This analysis uncovered certain gaps in adherence to key guidelines in the Canadian Library Association's Guidelines on Library and Information Services for Older Adults and revealed a lack of integration of older adults' own ideas and feedback for their programs and events. The incorporation of a critical gerontology approach throughout the analysis begins to elucidate this study's findings and calls for the questioning of current conceptualizations of older adults and the library services created for them. Public libraries are uniquely poised to engage with older adults and the addition of a critical gerontology lens in library practice and research will aid in the refocusing of resources and policies to more responsively support older adults' evolving needs.


2021 ◽  
pp. 1-16
Author(s):  
Amber Matthews

While contemporary revisionist narratives frame the public library as a benevolent and neutral community resource, it has existed for over two centuries and has a deeply shaded past. Particularly, public libraries played key roles in projects tied to the industrialist mission of states and the education of select social groups during key historical times. In no uncertain terms, these were inherently racist and colonial projects in which libraries helped proffer socially constructed and politically motivated ideas of race and class. This work draws on relevant and important work in anti-oppression studies, Black studies, critical diversity studies, and Critical Race Theory (CRT) to trouble contemporary revisionist perspectives in public librarianship to show how they further entrench monocultural normativity and structural racism. It also draws on scholarship in anti-racism studies to reimagine possibilities for public librarianship that genuinely reflect its core values of equity and justice.


2017 ◽  
Vol 51 (1) ◽  
pp. 95-105
Author(s):  
Lisbeth Worsøe-Schmidt

The aim is to investigate how digitisation and in particular e-books have changed relations between private players and public institutions within the Danish book world through a case study of eReolen, a private-public partnership functioning as common platform for public libraries’ lending of e-books in Denmark. Traditional and new models of the book world are discussed as the basis of understanding relations between the players. A new way of analysing the field outlined by literary sociologist, Professor Johan Svedjedal, is adopted. The main conclusions are that the lending of e-books has disrupted the traditional understanding and interaction between the public library system and the commercial book market. In addition, the Danish library system through the partnership has taken on a new function in relation to the commercial market, namely acting as the engine in building a market for Danish e-books.


IFLA Journal ◽  
2018 ◽  
Vol 45 (1) ◽  
pp. 34-47 ◽  
Author(s):  
Claudia Șerbănuță

For almost half a century Romania was under a totalitarian regime. In times of severe censorship and information control the communist regime promoted public libraries. This paper will present the main phases of the public library system development and discuss how the state’s emphasis on providing large collections of books influenced library services. As part of an oral history project, this paper will use memories of people who worked in public libraries of various sizes in the 1970s and the 1980s, archival documents and secondary sources to contribute to a more nuanced discussion about the recent history of Romanian public libraries. What were the phases of the development of the national library system and how important was the library collection for the institutional survival of the public library? The paper will also discuss the collection development policy and contrast it with the impoverished professional development within the library system.


2017 ◽  
Vol 26 ◽  
Author(s):  
Matthew Kelly

A new model of the public library is outlined that explicitly links it to its role in support of civil society. The model argues that the ongoing “chaining” of public libraries to direct government oversight and control is deleterious to their ability to actualize their potential. Collateral argument is made that that it is the civil society character rather than the simply free nature of these libraries which needs to be harnessed to help move the conceptualization of the sector away from a reactive model of client service toward a dynamic approach that integrates with the life experiences of clients.


Author(s):  
Joanne De Groot

This study investigated ways in which summer reading programs (SRPs) support children’s recreational reading interests and habits and help to promote reading and literacy throughout the summer months. The primary research question was: How do children, parents, and library staff experience their public library summer reading program? This paper will present selected findings from the study related to children’s reading experiences in school and during the summer, reading games and incentives, and designing summer reading programs that emphasize the social aspects of reading. Findings from this study suggest that school and public libraries should consider moving away from traditional summer reading programs that include reading games and rewards and focus instead on providing children, their parents, and library staff members with greater opportunities to interact with books and reading, and one another, throughout the summer.


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