scholarly journals Determinants of the Acceptance of Mobile Payment Systems by E-Merchants

2022 ◽  
Vol 20 (1) ◽  
pp. 1-23
Author(s):  
Daniel Możdżyński ◽  
Wojciech Cellary

To be effectively deployed, a mobile payment (m-payment) system must be provided by e-merchants and accepted by e-consumers. Although the problem of acceptance of m-payment systems by e-consumers has been widely researched, there are few studies about what actually motivates e-merchants to adopt and deploy these systems in their businesses in the first place. The goal of this research was to discover the behavioral intentions of e-merchants to adopt and deploy an m-payment system. The interviews approach was applied to 347 e-merchants randomly selected from among the whole population of 47,457 independent business units selling goods on-line in Poland. The PLS-SEM method was applied to determine the relationship between variables. Unexpectedly, perceived risk was not a significant factor influencing e-merchants' intention to adopt an m-payment system. The e-merchants’ behavioral intention was significantly impacted by the expected usefulness, perceived ease of deployment and use, perceived cost and price, and hedonic motivation.

2015 ◽  
Vol 11 (1) ◽  
Author(s):  
Pradipta Gangopadhyay ◽  

Purpose- In pursuit for seeking the understanding of the implications of Hofstede’s cultural dimension, the current study assesses the relationship between uncertainty avoidance and incidence of self- medication among the consumers in Pakistan. Methodology/Sampling- The research methodology for the study is triangulation of qualitative and quantitative techniques. Constructs were espoused from previous studies however adaptation was made to suit the researcher’s needs. The instruments consisted of close ended questions only. Cross sectional data for the study has been collected through convenience sampling from a sample size of 300 students studying in different business schools in Karachi, Pakistan. Findings- We finally conclude that the working professionals enrolled in business schools generally tend to refrain from self- medication because they consider it as risky and that it that could have serious health consequences. However it was found that people tend to self- medicate for common type of ailments based on their previous experiences. The findings also supports are assumption that high score on uncertainty avoidance means low score on behavioral intentions. Practical Implications- The findings of the study suggest a significant relationship between behavioral intentions and uncertainty avoidance, measured through perceived risk and risk aversive behavior. The results of the study posit a negative relation between dependent and independent variables.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Wanny Oentoro

Purpose Global digital payment transactions increase continuously. Due to the inconsistencies that occurred across the research findings, past researchers have called for further investigation to verify and empirically test the mobile payment acceptance model. The purpose of this paper is to develop an integrative model that is derived from the multiple technology acceptance models (TAM)’s a theoretical framework and past literature to understand how consumers decided to adopt mobile payment. By simultaneously testing mechanisms, namely, ease of use, usefulness and risk, the current study will be able to advance scholarly knowledge of the underlying consumer’s attitude and behavior that link social influence to intention to use. Design/methodology/approach A total of 370 valid responses were collected using self-administered questionnaires distributed via online platforms, a representative for Thai consumers. An ordinary least square regression and bootstrap analyzes were conducted through PROCESS Macro to analyze the moderated serial-multiple mediation model in the consecutive inducing of social influence, perceived ease of use, perceived usefulness and perceived risk toward the consumer’s intention to use mobile payment. Findings Within the context of consumers evaluating a mobile payment, statistics significant were found for the hypothesized direct and indirect effects of perceived ease of use and perceived usefulness on an intention to use. The results showed that Thai consumers’ intention to use mobile payment was significantly affected by their attitudes in terms of usefulness and the less complication in using the applications. It is confirmed that social influence indirectly affects intention to use via the increase of perceived ease of use and perceived usefulness. The study also found a significant interaction between perceived risk and perceived usefulness toward intention to use. Practical implications It is recommended to service providers to continue improving the user-friendliness, navigation, integrity and furnish the system with more value-added activities within the mobile payment application. It is also essential for the company to deliver tutorials and clear and easy-to-follow instructions to customers. At the same time, the marketer should develop marketing strategies to promote the usefulness and simplicity of using the applications to the consumers. When consumers experienced the easiness and usefulness of the applications, these could overcome the resistance feeling to use due to the concern on any potential risk. Originality/value The study contributes to the existing body of knowledge on consumer usage behavior and TAM by integrating all important variables and developed a parsimony framework to explain consumers’ usage adoption on mobile payment. Moreover, the current study was the very first that proposed and tested a serial of multiple mediations of perceived ease of use and perceived usefulness, moderated by perceived risk, in the relationship between social influence and consumers’ intention to use mobile payment and discovered a moderating role of perceived risk toward the relationship between perceived usefulness and mobile payment usage intention.


Author(s):  
Pajaree Tansakul ◽  
Malka N. Halgamuge ◽  
Ali Syed

In this chapter, the authors performed an analysis of the data extracted from 39 peer-reviewed scientific publications between 2015 and 2018 describing users' adoption of various mobile payment systems encompassing methods, technologies, adoption models, theories, variables of the adoption models and theories, as well as significant adoption factors. The analysis demonstrates that the technology acceptance model (TAM) is the most popular model to investigate users' adoption of mobile payment. Both the original and extended versions of TAM are studied broadly to examine the individual's intention to adopt mobile payment. In addition, the analysis of the results from this chapter demonstrates perceived compatibility has the strongest positive impact on the intention to use mobile payment technology whereas perceived risk has a negative relationship with the intention to use mobile payment technology.


Author(s):  
Rosdiana Sijabat

This study investigates the factors that determine user intention to continue using mobile payment application, taking as its case an Indonesian application called OVO. It applies the technology acceptance model by examining continuance intention to use (CITU) of OVO, economic value, satisfaction, gender difference, and perceived risk as the constructs. This study finds that economic value is significant predictor of CITU, but of a lower magnitude when the application was perceived as having a high level of risk. Satisfaction was significantly associated with CITU, particularly amongst users who perceived OVO as having a high level of risk. Although economic value and satisfaction influenced CITU amongst both male and female respondents, their influence was greatest amongst the former.


2019 ◽  
Vol 16 (4) ◽  
pp. 472-497 ◽  
Author(s):  
Neharika Sobti

PurposeThe purpose of this paper is to explore the antecedents of the behavioral intention and adoption of mobile payment services like m-wallets and m-banking by users in India. This is done by examining the diffusion of mobile payment technology within an extended framework of the Unified Theory of Acceptance and Use of Technology (UTAUT) model. The study attempts to extend the UTAUT model further by introducing three more constructs, namely- perceived cost, perceived risk and demonetization effect and analyzes the impact of demonetization that happened in India from November 8, 2016 to December 30, 2016 on the mobile payment service adoption process. Demonetization event is a case in point to assess whether forced adoption breaks the normal diffusion process or lends support to the same in the long term.Design/methodology/approachA survey was conducted in order to gauge the intention behind the adoption of mobile payment modes by users in India. The questionnaire was administered online solely and 880 responses were received within a period of 20 days from February 3, 2017, to February 23, 2017, using Google Forms as a medium. Usable responses were 640. The study adopted partial least square based structural equation modeling (PLS-SEM) technique to analyze the relation between latent variables: performance expectation, effort expectation, social influence, facilitating conditions, perceived cost, perceived risk, demonetization effect, behavioral intention and usage. For this purpose, SmartPLS3.0 software was used to create path diagrams and calculate estimate the significance of factor loadings using the bootstrap technique.FindingsThe key results indicates that behavioral intention, demonetization and facilitating conditions have a positive and significant impact on the adoption of mobile payment services in India. Overall, Model 3, which was extended UTAUT model, was observed to be a better model in explaining the antecedents of behavioral intention and usage. In addition to UTAUT antecedents, perceived cost and perceived risk proved to have additional explanatory power as antecedents of behavioral intention. Age acts as a moderating variable consistently across three models, implying that younger users give more importance to effortless interface of mobile payment services and get more influenced by peers and society that shapes their intention to use mobile payment services.Originality/valueIt is first of its kind attempt to assess the role of Demonetization in examining the antecedents of behavioral intention and adoption of mobile payment services by users in India under an extended UTAUT model. This study comprehensively examined the impact of forced adoption of mobile payment services by users in India in a natural setting provided by demonetization event that took place in India by conducting a primary survey right itself in the month of February, 2017 to get first hand response from the Indian users.


2014 ◽  
Vol 10 (2) ◽  
Author(s):  
Faryal Salman ◽  

Purpose: In pursuit for seeking the understanding of the implications of Hofstede’s cultural dimension, the current study assesses the relationship between uncertainty avoidance and incidence of self- medication among the consumers in Pakistan. Methodology/Sampling: The research methodology for the study is triangulation of qualitative and quantitative techniques. Constructs were espoused from previous studies however adaptation was made to suit the researcher’s needs. The instruments consisted of close ended questions only. Cross sectional data for the study has been collected through convenience sampling from a sample size of 300 students studying in different business schools in Karachi, Pakistan. Findings: We finally conclude that the working professionals enrolled in business schools generally tend to refrain from self- medication because they consider it as risky and that it that could have serious health consequences. However it was found that people tend to self- medicate for common type of ailments based on their previous experiences. The findings also supports are assumption that high score on uncertainty avoidance means low score on behavioral intentions. Practical Implications: The findings of the study suggest a significant relationship between behavioral intentions and uncertainty avoidance, measured through perceived risk and risk aversive behavior. The results of the study posit a negative relation between dependent and independent variables.


2019 ◽  
Vol 8 (3) ◽  
pp. 6769-6773

Trust plays a key role in the acceptance of a new payment system and is at the heart of any method of payment. Companies have been using mobile payments for over a decade. Because of the high uncertainty and security issues accompanying mobile payment, developing trust of users is critical to enable their adoption and use. Customers will use mobile payments as long as they have trust in this relatively new mode of payment together with dependence on its services and applications. In this context, recent studies indicate that trust in mobile payment systems (MPS) is not uniform among users despite the fast development of mobile technology and the new modes of payment. The aim of this paper is to provide a number of suggestions to assist developing greater trust in the mobile networks and provide customers with a secure and befitting experience that will influence mobile payment adoption in turn


2021 ◽  
Vol 17 (3) ◽  
pp. 109-123
Author(s):  
Singha Chaveesuk ◽  
Bilal Khalid ◽  
Wornchanok Chaiyasoonthorn

This study empirically investigated the marketing perspectives of behavioral intention and the actual use of digital payment solutions as electronic innovation for retail purchases in Thailand. This is important as leveraging digital innovation can be applied to minimize physical contact between retailers and customers, especially in the COVID-19 era. The UTAUT model was used and extended to include attitude, social distancing, and perceived risk variables. The study was conducted using primary data collected from 467 Thai respondents who used digital payment systems as a means of payment in retail purchases. The study data were collected employing a structured questionnaire. Techniques used in data analysis include Confirmatory Factor Analysis and Structural Equation Modeling. The results from the data analysis highlighted that behavioral intention to use digital payment innovation in Thailand was influenced by Perceived Risk (PR), Facilitating Condition (FC), Performance Expectancy (PE), and Attitudes (AT) of people. The study also revealed that exploring the marketing perspectives, Behavioral Intention (BI) significantly influenced the Actual Use (AU) of digital payment systems. The implication is that stakeholders in retail and financial sectors, such as banks and other digital payment providers, should consider aspects of people’s attitudes and perceived risk as they influence the use and adoption of innovative digital payment solutions. Thus, it is, appropriate to propose policies and regulations that promote the effective use of digital payment systems in the Thai retail sector. Acknowledgment This work is supported by King Mongkut’s Institute of Technology Ladkrabang.


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