An Analysis of the Latin American Wireless Telecommunications Market Portfolios of Telefonica and America Movil

Author(s):  
Steven R. Powell

In response to slowing growth, intensifying competition in their traditional wireless voice, text markets with an eye toward increasing revenues from offering a bundle of mobile and fixed-line voice, data, text, and video services to subscribers, management at Telefonica and America Movil have restructured their companies and reconsidered their internationalization strategies. This paper focuses on the two companies’ Latin American wireless market portfolios, providing background on why these reorganizational and strategic actions were taken. In particular, the paper compares the portfolios with respect to their market attractiveness and competitive positions in 2008 relative to 2002 on both an overall average and degree of variance basis across the markets in the portfolios. The portfolio analysis technique employed in the paper may have wider applicability for formulating corporate strategy.

Author(s):  
Steven R. Powell

In response to slowing growth, intensifying competition in their traditional wireless voice, text markets with an eye toward increasing revenues from offering a bundle of mobile and fixed-line voice, data, text, and video services to subscribers, management at Telefonica and America Movil have restructured their companies and reconsidered their internationalization strategies. This paper focuses on the two companies’ Latin American wireless market portfolios, providing background on why these reorganizational and strategic actions were taken. In particular, the paper compares the portfolios with respect to their market attractiveness and competitive positions in 2008 relative to 2002 on both an overall average and degree of variance basis across the markets in the portfolios. The portfolio analysis technique employed in the paper may have wider applicability for formulating corporate strategy.


2011 ◽  
pp. 1231-1248
Author(s):  
Steven R. Powell

In response to slowing growth, intensifying competition in their traditional wireless voice, text markets with an eye toward increasing revenues from offering a bundle of mobile and fixed-line voice, data, text, and video services to subscribers, management at Telefonica and America Movil have restructured their companies and reconsidered their internationalization strategies. This paper focuses on the two companies’ Latin American wireless market portfolios, providing background on why these reorganizational and strategic actions were taken. In particular, the paper compares the portfolios with respect to their market attractiveness and competitive positions in 2008 relative to 2002 on both an overall average and degree of variance basis across the markets in the portfolios. The portfolio analysis technique employed in the paper may have wider applicability for formulating corporate strategy.


2014 ◽  
Vol 26 (6) ◽  
pp. 588-602 ◽  
Author(s):  
Mauricio Losada-Otálora ◽  
Lourdes Casanova

Purpose – The purpose of this paper is to develop an analytical framework that challenges the condescending view of multinationals of emerging countries. In this paper, it is showed that emerging multinational companies (EMNCs) developed valuable resources that leveraged their internationalization strategies. Design/methodology/approach – An exploratory approach was used to investigate the internationalization strategies of EMNCs. A qualitative study was built on secondary data sources, particularly analysis of cases of the internationalization of Latin American companies. Findings – The internationalization strategies deployed by EMNCs are similar to the strategies of traditional multinationals (firms of developed countries). Similarly, EMNCs exploit, acquire or defend their resources in foreign markets. Additionally, the selection of each strategy depends on the availability, transferability and substitutability of the resources involved in the internationalization. Research limitations/implications – The traditional approaches that study the role of resources in the internationalization of the EMNCs have some shortcomings. It is worth conducting additional research including the approach developed here to advance in the comprehension of the behavior of EMNCs. Practical implications – Managers must identify and develop key resources to invest abroad. Additionally, managers need to take into account the characteristics of the resources of their firms to select an adequate strategy abroad. Originality/value – This paper shows that EMNCs are not resource laggards. Consequently, theoretical and empirical evidence is provided to advance the development of comprehensive theories of the internationalization of EMNCs. This paper offers academics and practitioners with a new focus to analyze the internationalization of EMNCs which are recognized as a driving force of the global economy.


2021 ◽  
Vol 2 (10) ◽  
pp. 13-20
Author(s):  
Ekaterina A. Egorova ◽  
◽  
Polina V. Syrovatkina ◽  
Tatiana F. Chernova ◽  
Irina S. Brikoshina ◽  
...  

This article reveals the specifics of developing a corporate strategy using portfolio analysis, taking into account the current market situation, which has created a number of factors affecting labor produc-tivity, internal and external policies of organizations, using the example of the work of the "Vishnevii sad" theater. The information about portfolio analysis in the development of corporate strategy is presented from the point of view of strategic management. Both theoretical and practical data are given, including different ways of constructing portfolio analysis, rules and methods that can be implemented. Proposals for modifica-tion and improvement of internal processes taking into account the influence of extraneous factors, possible goals and results are presented.


Author(s):  
Aigul Ospanovna Dauitbayeva ◽  
Elmira Nurlanovna Tulegenova ◽  
Sapar Omir ◽  
Mukhtar Kozhan

Nowadays, it is important for users to know how to contact a corporate information system. There is a need for broadband connection, whether it’s fixed line or Wi-Fi, as it’s not rare for users to work on the road. At the moment, virtual technologies are widely popular, they have a high place in modern companies. Because they allow the voice server to communicate to one workplace. It does not require staff always to keep up-to-date with the Service, and there’s no need to be there, so use remote access. Many institutions have been fixed or fixed through a mobile connection that ensures optimal connection of mobile workers through the terminal. They work with voice data transmission services. It ensures that employees are always in touch.


Author(s):  
Pedro Carlos Resende Junior ◽  
André Luiz Nascimento Reis

The aim of this article is to describe the relationship between theoretical knowledge management assumptions and knowledge management process involving Models and Awards for Management Excellence in Latin America.  Relevant literature was reviewed by carrying out a survey based on document analysis involving requirement of models and awards for excellence in management in the following countries: Argentina, Brazil, Chile, Colombia and Mexico. This research study used qualitative data-collecting methods by means of a content analysis technique, carried out between February 2013 and December 2014.  The corpus was treated by using a content analysis technique, where categories of analysis were codified based on criteria, items and management process requirements of the models investigated. The findings show that the mains theoretical knowledge management assumptions are present, in some degree, in models of management excellence in Latin America, but highlight the fact that these models present different structure and maturity levels, some of which combine knowledge management with strategic perspectives and innovation management. This survey made it possible to produce consistent analyses based on pre-existing models that consider knowledge management as the basis of organization.


2020 ◽  
Vol 28 (2) ◽  
pp. 157-175 ◽  
Author(s):  
Michel Hermans ◽  
Armando Borda Reyes

Purpose This study aims to draw researchers’ attention to the need to differentiate within the emerging market multinational companies (EMNCs) category. This study focuses on international business in Latin America to argue that the region’s specific institutional characteristics have consequences for within-firm decision-making regarding internationalization strategies. Additionally, the study suggests that to develop a more specific understanding of international business in emerging markets, it is important to consider how decision-makers define value and how they can capture such value. Design/methodology/approach The approach used in this study draws on the bathtub analogy used in micro-foundations research in international business. It proposes a multilevel analysis in which micro-level variation in within-firm decision-making is considered, while accounting for the conditioning effects of macro-level contextual factors. Findings The study identifies characteristics of the Latin American institutional context that are relevant to international business strategies and that potentially differ from other emerging market contexts. These include the pendular shifts to and from pro-market economic reform, fragmented government intervention in business, underdeveloped capital markets, low competition among firms and polarized labor markets. The study explains how these characteristics shape the definition of value and firm strategies to capture value in international markets, and provides examples from firms in different industries. Originality/value This study applies a value creation and capture perspective to international business in Latin America, allowing for the simultaneous consideration of macrolevel institutional characteristics and microlevel variation in decision-making regarding internationalization strategies. This perspective not only helps to distinguish Latin American EMNCs from companies from other emerging market contexts, but also explains the considerable variation in the internationalization strategies of firms within the region.


2012 ◽  
Vol 2 (8) ◽  
pp. 1-15 ◽  
Author(s):  
Khairul Akmaliah Adham ◽  
Mohd Fuaad Said ◽  
Nur Sa'adah Muhamad ◽  
Saida Farhanah Sarkam ◽  
Zizah Che Senik ◽  
...  

Subject area The area of focus is on internationalization strategies, specifically on developing suitable strategies to support an internationalization initiative of a new medical device company. Study level/applicability This case is designed for final year undergraduate and MBA students. It is suitable for courses of organizational management, organization theory and design, strategic management, and international business as well as international marketing. Case overview GranuLab, a medical device company that produced the synthetic bone graft substitute GranuMaS, aspired to be a high-growth company. To achieve this aspiration the company had made plans for internationalization, which include penetrating the ASEAN, Middle East, Latin American, and African markets within the next five years. By December 2010, GranuLab had completed the construction of its new manufacturing facility in Shah Alam, about 30km from Malaysia's capital city of Kuala Lumpur. This manufacturing facility had the capability to produce high volumes to support the company's high growth plan. However, the company's internationalization processes had taken longer than expected and this has led to a low business volume. By mid-2012, the company was forced to make a quick decision as it had suffered a year and a half of operations losses. GranuLab had to formulate a strategy as to how to position GranuMaS and penetrate the targeted markets. Failure to internationalize would incur even greater losses and might hinder the achievement of its high growth aspiration by 2015. Expected learning outcomes This case is designed to stimulate case analysts' thinking into providing recommendations for the appropriate internationalization strategies to be adopted by the management team to ensure that the company could succeed in achieving its goals. The case will expose students to the concepts and theories of strategic management, international business, international entrepreneurship; and facilitate the development of students' abilities to apply those concepts in managerial situations. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.


2017 ◽  
Vol 27 (2) ◽  
pp. 180-198 ◽  
Author(s):  
Juan Velez-Ocampo ◽  
Karthik Govindan ◽  
Maria Alejandra Gonzalez-Perez

Purpose This theory testing paper compares and analyzes the internationalization process of two Mexican family-owned firms: Xignux and Grupo Alfa. This paper is intended to offer a theoretical understanding using existing frameworks such as OLI (ownership, location and internationalization), LLL (linkage, leverage and learning) and the Uppsala model. Furthermore, it tests whether the theoretical framework of organizational capabilities and international ventures fits the internationalization of these companies. Design/methodology/approach This paper is based on case study methodology using the companies’ publically available data. Both within-case and cross-case analysis were carried out to identify specific traits in the internationalization pattern of both firms; cases were also compared with literature to identify conflicts and similarities that enable a better understanding of the phenomenon. Findings It was found that not a single theory fully and satisfactorily explains the internationalization of both Xignux and Alfa, instead, issues like internationalization into low psychic distance countries, establishment of strategic alliances and the exploitation of locational-specific advantages contributed in the international expansion of the studied companies. Originality/value There is an increasing amount of available literature regarding internationalization strategies and internationalization theories applied to developing and emerging country firms. However, most of the studies analyze companies from Asia, and there are limited studies on multilatinas (i.e. Latin American multinationals). Furthermore, scholars in the field of international business are still debating whether the existing theories, or an adaptation of them, explain the internationalization of multilatinas.


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