Consumption Value and Social Capital on Sense of Virtual Community Toward Value of Co-Created Information

2018 ◽  
Vol 30 (1) ◽  
pp. 44-65 ◽  
Author(s):  
Hsin Hsin Chang ◽  
Kit Hong Wong ◽  
Cheng Joo Eng ◽  
Shu-Hui Chen
Keyword(s):  
Social Capital ◽  
Information Needs ◽  
Virtual Community ◽  
Social Value ◽  
Related Factors ◽  
Structural Capital ◽  
Consumption Values ◽  
Emotional Value ◽  
The Relationship ◽  
Consumption Value

The proliferation of virtual community (VC) has considerably and positively influenced the dissemination of information, however, in what sense that VC members will contribute and co-create value to a VC information needs further discussion. Based on the consumption value (social value, emotional value, and epistemic value) and social capital (structural capital, relational capital, and cognitive capital) perspective, this study attempts to discuss the evaluation of related factors that affect generating of members' sense of virtual community (SOVC), in turn, enhance co-created value to the information. Moreover, extrovert/introvert type and virtual community origin are taken to measure the moderating effect of relationships among consumption values, social values, SOVC, and the value of co-created information. A total of 403 valid respondents were collected from Taiwan VC members and analyzed by using SEM technique. The statistical results demonstrated that social value, emotional value, structural capital and cognitive capital positively affect SOVC, and SOVC is positively related to the value of co-created information. Moreover, offline/ online originated VC significantly moderated the relationship between cognitive capital and members' SOVC. The study suggested that webmaster should use suitable incentive to motivate members' contribution and conduct more activities including discussion, leading out some good ideal from members, which to increase information co-created value in practice.

scholarly journals A Study on the Changes in Consumer Perceptions of the Relationship between Ethical Consumption and Consumption Value: Focusing on Analyzing Ethical Consumption and Consumption Value Keyword Changes Using Big Data

2021 ◽  
Vol 59 (2) ◽  
pp. 245-259
Author(s):  
Eunjung Shin ◽  
Ae-Ran Koh
Keyword(s):  
Big Data ◽  
Fair Trade ◽  
Ethical Consumption ◽  
Social Value ◽  
Functional Value ◽  
Emotional Value ◽  
The Relationship ◽  
Value Functional ◽  
Over Time ◽  
Consumption Value

The purpose of this study was to analyze big data to identify the sub-dimensions of ethical consumption, as well as the consumption value associated with ethical consumption that changes over time. For this study, data were collected from Naver and Daum using the keyword ‘ethical consumption’ and frequency and matrix data were extracted through Textom, for the period January 1, 2016, to December 31, 2018. In addition, a twoway mode network analysis was conducted using the UCINET 6.0 program and visualized using the NetDraw function. The results of text mining show increasing keyword frequency year-on-year, indicating that interest in ethical consumption has grown. The sub-dimensions derived for 2014 and 2015 are fair trade, ethical consumption, eco-friendly products, and cooperatives and for 2016 are fair trade, ethical consumption, eco-friendly products and animal welfare. The results of deriving consumption value keywords were classified as emotional value, social value, functional value and conditional value. The influence of functional value was found to be growing over time. Through network analysis, the relationship between the sub-dimensions of ethical consumption and consumption values derived each year from 2014 to 2018 showed a significantly strong correlation between eco-friendly product consumption and emotional value, social value, functional value and conditional value.

scholarly journals The Relationship Among Consumption Value, Consumption Propensity, and Tourist Satisfaction of Korean Tourists to Visit China

2021 ◽  
Vol 5 (4) ◽  
pp. 1
Author(s):  
Wenhui Shan
Keyword(s):  
Social Value ◽  
Epistemic Value ◽  
Significant Positive Effect ◽  
Tourist Satisfaction ◽  
Functional Value ◽  
Emotional Value ◽  
The Relationship ◽  
Positive Effect ◽  
Value Functional ◽  
Consumption Value

The purpose of this study is to investigate the relationship between consumption value and consumption propensity and tourist satisfaction and to verify the mediating effect of consumption propensity on tourists visiting China. A total of 300 surveys were conducted from December 1, 2018, to January 30, 2019, Overall, 286 surveys were conducted for SPSS 23.0. The empirical results of this study are as follows. First, five sub-factors of the consumption value were selected: social value, functional value, epistemic value, emotional value, and conditional value. For consumption propensity, two sub-factors labeled practical propensity and others-conscious propensity were chosen. Tourist satisfaction was set to be a single factor. Second, as for the results of identifying the importance of sub-factors of the consumption value, the order was social value, functional value, epistemic value, emotional value, and conditional value. Third, the relationship between the consumption value and tourist satisfaction showed that all factors of consumption value had a significant positive effect on tourist satisfaction. Fourth, the result of examining the relationship between the consumption value and consumption propensity showed that the factor of consumption value such as social value, functional value, epistemic value, the emotional value had a significant positive effect on tourist satisfaction while the conditional value had not, and all five factors of consumption value and others-conscious propensity had significant positive regression weight. Fifth. the result of checking the relationship between the consumption propensity and tourist satisfaction showed that all factors of consumption propensity had a significant positive effect on tourist satisfaction. Sixth, the analyses of mediating effect revealed as follows; the relationship between consumption value and tourist satisfaction was partially mediated by four factors, functional, emotional, epistemic, social, of the practical propensity of consumption propensity; and the relationship between consumption value and tourist satisfaction was partially mediated by all factors, of the others-conscious propensity of consumption propensity.

scholarly journals EFEK NILAI KONSUMSI TERHADAP NIAT PEMBELIAN KEMBALI PADA GREEN PRODUCT

2016 ◽  
Vol 12 (1) ◽  
pp. 83
Author(s):  
Yosephine Angelina Yulia ◽  
Wisnu Untoro
Keyword(s):  
Social Value ◽  
Epistemic Value ◽  
Green Product ◽  
Repurchase Intention ◽  
Green Products ◽  
Factors Affecting ◽  
Product Consumption ◽  
Consumption Values ◽  
Functional Value ◽  
Emotional Value

Abstrak: Efek Nilai Konsumsi terhadap Niat Pembelian Kembali pada Green Product. Tujuan dari penelitian ini adalah untuk menerapkan teori nilai konsumsi untuk menentukan faktor-faktor yang mempengaruhi perilaku pilihan konsumen mengenai produk ramah lingkungan, dan meneliti pengaruh nilai-nilai konsumsi seperti nilai fungsional, nilai sosial, nilai emosional, nilai kondisional, dan nilai epistemis terhadap niat membeli kembali produk ramah lingkungan. Populasi penelitian ini adalah konsumen yang menggunakan produk ramah lingkungan yang ada di kota Surakarta. Penelitian ini mengambil sampel sebanyak 100 responden secara purposive. Analisis data menggunakan analisis regresi berganda. Berdasarkan data dapat diketahui bahwa nilai konsumsi yang terdiri dari nilai fungsional, nilai sosial, nilai emosional, nilai kondisional dan nilai epistemik terbukti berpengaruh positif terhadap niat pembelian kembali pada produk ramah lingkungan. Kata kunci: Produk ramah lingkungan, nilai konsumsi, sikap konsumen, niat pembelian kembali. Abstract: The Effect of Consumption Values to Repurchase Intention of Green Products. This study was aimed to apply the theory of consumption values to determine the factors affecting the behavior of consumers regarding the selection of green products, and examine the influence of consumption values such as the functional value, social value, emotional value, conditional value, and epistemic value to repurchase intention of green products. The population of this research is green product customers in Surakarta city. This research selected 100 respondents purposively. Based on the data showed that the consumption values that consist of functional value, social value, emotional value, conditional value and epistemic value had a positive effect on repurchase intention of green products. Keywords: Green product, consumption values, consumer behavior, repurchase intention.

scholarly journals Floral Consumption Values for Consumer Groups with Different Purchase Choices for Flowers

2009 ◽  
Vol 19 (3) ◽  
pp. 563-571 ◽  
Author(s):  
Li-Chun Huang ◽  
Tzu-Fang Yeh
Keyword(s):  
Information Search ◽  
Choice Behavior ◽  
Social Value ◽  
Evaluative Judgments ◽  
Consumption Values ◽  
The Social ◽  
Different Types ◽  
Commercial Communication ◽  
Different Characteristics ◽  
The Relationship

Consumption values are theoretically believed to be the antecedents of the outcomes of consumer purchase choice. In the floral market, even though the context of floral consumption values has been explored, the relationship between floral consumption values and consumer's purchase choice regarding floral products remains unknown. This study, however, seeks to address this deficiency by attempting to evaluate the differences in floral consumption values across consumer groups that have different purchase choices for floral products. After collecting data from a consumer survey, which yielded 615 valid questionnaires, the statistical results indicated that consumers who revealed different purchase choices in regard to flowers had different floral consumption values. In descending order, showing care to others, emotion conditioning, and sensory hedonics were the floral consumption values most strongly recognized by the majority of the consumers. However, heavy users of flowers revealed different characteristics in that they more strongly recognized the psychological value of emotion conditioning rather than the social value of showing care to others. The main difference across consumer groups that had purchased flowers with different frequencies or that preferred to buy different types of flowers had to do with the epistemic value (i.e., curiosity fulfillment). The results of this study imply that consumers who have different choice behavior toward flowers possess different evaluative judgments in regard to floral products. Such differences not only lead consumers to have different purchase choices in regard to flowers, but are also very likely to influence the consumer's behavior in regard to information search and variety seeking in the floral market, which in turn, impacts the effectiveness of commercial communication in the floral market.

Intellectual Capital as a Competitive Advantage in Pan African Nigeria Limited, Abuja

2017 ◽  
Vol 3 (7) ◽  
pp. 52
Author(s):  
Michael Isaac Opusunju ◽  
Ndalo Santeli Jiya ◽  
Murat Akyuz
Keyword(s):  
Social Capital ◽  
Human Capital ◽  
Competitive Advantage ◽  
Intellectual Capital ◽  
Significant Relationship ◽  
Relational Capital ◽  
Capital Social ◽  
Structural Capital ◽  
Pan African ◽  
The Relationship

<p class="Default">The study examines the relationship between intellectual capital and competitive advantage in Pan African Nigeria Limited, Abuja.  The study also sought to find out how intellectual capital (human capital, social capital, relational capital and structural capital) enhances competitive advantage in Pan African Nigeria Limited, Abuja. The population of 65 employees were used and the population was used as sample size.  Point in time data were collected from primary source and Ordinary Least Square was adopted and finding reveals that the relationship between intellectual capital and competitive advantage in Pan African Nigeria Limited is significant. This shows that there is a significant relationship between human capital and competitive advantage in Pan African Nigeria Limited, Abuja. There is a significant relationship between relational capital and competitive advantage in Pan African Nigeria Limited, Abuja. There is a significant relationship between structural capital and competitive advantage in Pan African Nigeria Limited, Abuja. There is a significant relationship between social capital and competitive advantage in Pan African Nigeria Limited, Abuja. It is therefore recommended that Pan African Nigeria Limited should emphasis more on intellectual capital such as human capital, social capital, relational capital and structural capital since it help them to achieve competitive advantage over other firms within the industry.</p>

scholarly journals Intellectual Capital as a Competitive Advantage in Pan African Nigeria Limited, Abuja

2017 ◽  
Vol 3 (7) ◽  
pp. 52-64
Author(s):  
Opusunju Michael Isaac Isaac ◽  
◽  
Jiya Ndalo Santeli ◽  
Murat Akyuz ◽  
◽  
...  
Keyword(s):  
Social Capital ◽  
Human Capital ◽  
Competitive Advantage ◽  
Intellectual Capital ◽  
Significant Relationship ◽  
Relational Capital ◽  
Capital Social ◽  
Structural Capital ◽  
Pan African ◽  
The Relationship

The study examines the relationship between intellectual capital and competitive advantage in Pan African Nigeria Limited, Abuja. The study also sought to find out how intellectual capital (human capital, social capital, relational capital and structural capital) enhances competitive advantage in Pan African Nigeria Limited, Abuja. The population of 65 employees were used and the population was used as sample size. Point in time data were collected from primary source and Ordinary Least Square was adopted and finding reveals that the relationship between intellectual capital and competitive advantage in Pan African Nigeria Limited is significant. This shows that there is a significant relationship between human capital and competitive advantage in Pan African Nigeria Limited, Abuja. There is a significant relationship between relational capital and competitive advantage in Pan African Nigeria Limited, Abuja. There is a significant relationship between structural capital and competitive advantage in Pan African Nigeria Limited, Abuja. There is a significant relationship between social capital and competitive advantage in Pan African Nigeria Limited, Abuja. It is therefore recommended that Pan African Nigeria Limited should emphasis more on intellectual capital such as human capital, social capital, relational capital and structural capital since it help them to achieve competitive advantage over other firms within the industry.

scholarly journals A Study of Motives in Choosing Natural Cosmetics Among Indonesian Women

2020 ◽  
Vol 5 (8) ◽  
pp. 60-71
Author(s):  
Sabila Anjani Syahrul ◽  
Lidia Mayangsari
Keyword(s):  
Social Value ◽  
Epistemic Value ◽  
Epistemic Values ◽  
Continuous Growth ◽  
Consumption Values ◽  
Functional Value ◽  
Marketing Planning ◽  
Confirmatory Factor ◽  
Emotional Value ◽  
Value Functional

Due to its stable yet continuous growth, the beauty industry has intensely diversified both its marketing and managerial orientation toward consumer demands. The growth is in response to customer trends towards healthier lifestyles, where women aged within the range of 18 and 34 are concerned regarding the ingredients of the beauty products they purchase when it comes to selecting a specific cosmetic product. This study aims to measure the influence between consumption value (functional value, social value, conditional value, epistemic value, and emotional value) on motives in choosing natural cosmetics among 243 Indonesian Women specifically in Jabodetabek and Bandung. This research is conducted by questionnaire and analyzed using Confirmatory Factor Analysis in SmartPLS Software. The result of this research indicates that functional value, conditional value, epistemic value, and emotional value have positively influenced motives in choosing natural cosmetic products, where social value negatively influences motives in choosing natural cosmetics products. In applying the results of this research into marketing planning, natural cosmetics SMEs in Indonesia are advised to consider incorporating consumption values such as functional values, emotional values, conditional values, and epistemic values associated with the marketing of the product itself.

scholarly journals Consumption values and mobile banking services: understanding the urban–rural dichotomy in a developing economy

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Heikki Karjaluoto ◽  
Richard Glavee-Geo ◽  
Dineshwar Ramdhony ◽  
Aijaz A. Shaikh ◽  
Ashna Hurpaul
Keyword(s):  
Structural Equation ◽  
Social Value ◽  
Epistemic Value ◽  
Equation Modeling ◽  
Mobile Banking ◽  
Banking Services ◽  
Content Type ◽  
Consumption Values ◽  
Functional Value ◽  
Emotional Value

PurposeThis study develops a theoretical model of consumption values regarding the technology adoption of mobile banking (m-banking) services, with the financial service sector as the empirical context. This study aims to evaluate whether consumption values influence trust and intention. Furthermore, the authors explore how the consumer type (i.e. urban vs rural) differs in consumption values regarding adopting m-banking services.Design/methodology/approachThe data for this study were gathered from 246 responses collected from individuals living in a country with a developing market, using a survey instrument. The six study hypotheses were tested using partial least squares structural equation modeling.FindingsThe authors found support for effects from functional, epistemic and emotional value on intention. Functional and emotional value significantly influenced trust, while social and epistemic value did not. Social value was a significant moderator between functional value and intention. Consumers who were relatively unconcerned with social value were more motivated by functional value, while consumers who placed great emphasis on social value were motivated by epistemic value. Multigroup analysis showed that the effect from functional value on trust was stronger for urban than rural customers, while the effect from emotional value on trust was stronger for rural than urban customers.Practical implicationsOverall, functional value is the strongest predictor of trust and intention; therefore, bank managers are encouraged to promote m-banking services' functional value to increase trust and attract more users by promoting their companies' m-banking application. M-banking customers can also be classified based on the benefits in which they are most interested.Originality/valueThe study is one of the first attempts to demonstrate empirically how consumption values' dimensions drive m-banking use among different types of customers in a developing market context with a high m-banking penetration rate.

scholarly journals THE IMPACT OF CONSUMPTION VALUES ON HOUSEHOLD’S BUYING BEHAVIOUR TOWARDS GREEN GROCERY PRODUCTS

2020 ◽  
Vol 5 (21) ◽  
pp. 01-12
Author(s):  
Mei Ling Goh ◽  
Seng Huat Tan ◽  
Sook Fern Yeo ◽  
Pui Yen Tan
Keyword(s):  
Structural Equation ◽  
Marketing Strategies ◽  
Social Value ◽  
Epistemic Value ◽  
Consumption Values ◽  
Functional Value ◽  
Buying Behaviour ◽  
Emotional Value ◽  
Grocery Products ◽  
The Impact

This study aims to examine the impact of consumption values on household’s buying behaviour towards green grocery products. Concern for healthy lifestyles among households has created a high demand for environmental-friendly or natural products. This has shown that the green products market has the perspective to grow. In order to have an effective marketing strategy, there is a need for marketers to understand the buying behaviour of households towards green grocery products. The theory of consumption values was used to explain the household’s buying behaviour towards green grocery products. Five variables from the theory, namely functional value, emotional value, social value, epistemic value, and conditional value were included in the research model to explain household buying behaviour towards green grocery products. A total of 200 households were recruited using a convenience sampling approach. Data were collected with a set of self-administered questionnaires. The variables were validated and tested using Structural Equation modelling (PLS-SEM). The findings have shown that both conditional value and functional value positively influence household’s buying behaviour towards greengrocery products with the exception of emotional value, social value, and epistemic value. This study has thus indicated that elements such as quality, price, and promotion of the green grocery products are important in the marketing strategies planning in attracting more consumers. This study has also provided an insight into the household’s buying behaviour towards green grocery products in Malaysian context.

Postdisaster Social Capital, Adaptive Resilience and Business Performance of Tourism Organizations in Christchurch, New Zealand

2018 ◽  
Vol 58 (7) ◽  
pp. 1209-1226 ◽  
Author(s):  
Mesbahuddin Chowdhury ◽  
Girish Prayag ◽  
Caroline Orchiston ◽  
Samuel Spector
Keyword(s):  
Social Capital ◽  
New Zealand ◽  
Business Performance ◽  
Recovery Phase ◽  
Relational Capital ◽  
Interfirm Relationships ◽  
Structural Capital ◽  
The Social ◽  
Adaptive Resilience ◽  
The Relationship

The resilience of tourism organizations is an important issue for destinations. While studies examine the social capital of firms, researchers have yet to understand the relationship between social capital (structural, relational and cognitive) and organizational resilience as predictors of business performance. This study evaluates these relationships at the interfirm level among tourism organizations in the postdisaster context of Christchurch, New Zealand, where business performance for some tourism operations was severely impacted. Surveys of tourism organizations reveal that structural capital has a positive relationship with both cognitive and relational capital. Only relational capital has an influence on adaptive resilience. Adaptive resilience has a significant influence on business performance. By showing which elements of social capital contribute to adaptive resilience, these findings can be used by tourism organizations in their recovery phase to direct investments in building resilience and strengthening interfirm relationships.

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