Expanding Opportunities in a Shrinking World

2009 ◽  
Vol 1 (4) ◽  
pp. 33-49 ◽  
Author(s):  
Avimanyu Datta ◽  
Len Jessup
Keyword(s):  
Social Networks ◽  
Social Networking ◽  
Virtual Environments ◽  
Social Entrepreneurship ◽  
Web Sites ◽  
Online Social Networks ◽  
Entrepreneurial Opportunities ◽  
Locating Information ◽  
The Relationship ◽  
Entrepreneurial Competency

The authors present a parsimonious theoretical model that illustrates how Internet-based virtual environments (such as social networking Web sites) moderate the relationship between social networks and social entrepreneurship. Social networks promote social entrepreneurship by means of (a) technology and knowledge transfer; (b) locating information; (c) generating entrepreneurial opportunities; (d) building entrepreneurial competency; (e) financing innovation; and (f) building effective networks for commercialization of innovations. Internet based virtual environments increase the velocity with which online social networks are formed and operationalized. They, thus, have a moderating effect in the relationship between social networks and social entrepreneurship. The authors also represent three concepts that are core to social networks: density, centrality, and heterogeneity. They posit that all three explain variance in social entrepreneurship and that Internet-based virtual environments moderate each of the relationships these three elements of social networks have with social entrepreneurship.

Expanding Opportunities in a Shrinking World

2011 ◽  
pp. 491-507
Author(s):  
Avimanyu Datta ◽  
Len Jessup
Keyword(s):  
Social Networks ◽  
Theoretical Model ◽  
Social Networking ◽  
Virtual Environments ◽  
Social Entrepreneurship ◽  
Web Sites ◽  
Online Social Networks ◽  
Locating Information ◽  
The Relationship ◽  
Entrepreneurial Competency

The authors present a parsimonious theoretical model that illustrates how Internet-based virtual environments (such as social networking Web sites) moderate the relationship between social networks and social entrepreneurship. Social networks promote social entrepreneurship by means of (a) technology and knowledge transfer; (b) locating information; (c) generating entrepreneurial opportunities; (d) building entrepreneurial competency; (e) financing innovation; and (f) building effective networks for commercialization of innovations. Internet based virtual environments increase the velocity with which online social networks are formed and operationalized. They, thus, have a moderating effect in the relationship between social networks and social entrepreneurship. The authors also represent three concepts that are core to social networks: density, centrality, and heterogeneity. They posit that all three explain variance in social entrepreneurship and that Internet-based virtual environments moderate each of the relationships these three elements of social networks have with social entrepreneurship.

Information Attacks and Defenses on the Social Web

2018 ◽  
pp. 216-235
Author(s):  
Agostino Poggi ◽  
Michele Tomaiuolo
Keyword(s):  
Social Networks ◽  
Social Networking ◽  
Real World ◽  
Web Sites ◽  
Online Social Networks ◽  
Social Web ◽  
Security Measures ◽  
The Social ◽  
Attacks And Defenses ◽  
Interest In Technology

Social web sites are used daily by many millions of users. They have attracted users with very weak interest in technology, including absolute neophytes of computers in general. Common users of social web sites often have a carefree attitude in sharing information. Moreover, some system operators offer sub-par security measures, which are not adequate for the high value of the published information. For all these reasons, online social networks suffer more and more attacks by sophisticated crackers and scammers. To make things worse, the information gathered from social web sites can trigger attacks to even more sensible targets. This work reviews some typical social attacks that are conducted on social networking systems, describing real-world examples of such violations and analyzing in particular the weakness of password mechanisms. It then presents some solutions that could improve the overall security of the systems.

A Comparative Analysis of Online Social Networking Sites and Their Business Models

E-Marketing ◽  
2012 ◽  
pp. 803-813 ◽  
Author(s):  
T. Andrew Yang ◽  
Dan J. Kim
Keyword(s):  
Social Networks ◽  
Comparative Analysis ◽  
Social Networking ◽  
Web Sites ◽  
Online Social Networks ◽  
Social Networking Sites ◽  
Business Models ◽  
Online Social Networking ◽  
New Business ◽  
Revenue Models

In the world of e-marketing, new business models are introduced to accommodate changes caused by various factors, including the markets, the services, the customers, among others. One latest trend of e-marketing is social networking Web sites, many of which have attracted not only large number of users and visitors, but also business companies to place their online ads on the sites. As an important example of Web 2.0 applications, online social networks deserve comprehensive studying and analysis; they are not only employed as an effective vehicle of e-marketing, but may impact how future Web-based applications would be developed. In this chapter, we explore online social networking as a new trend of e-marketing, by conducting a comparative analysis of online social networking sites. We first discuss the various types of online social networks, based on the classification by Laudon & Traver (2008), and then analyze online social networks from a business strategy point of view, by discussing the primary revenue models for online social networking sites. The primary contribution of this chapter is a comparative analysis and discussions of representative online social networking sites and their respective revenue model(s). This chapter aims to provide the reader with a basic understanding of the emerging online social networking Web sites and their primary revenue models.

A Comparative Analysis of Online Social Networking Sites and Their Business Models

2010 ◽  
pp. 662-672 ◽  
Author(s):  
T. Andrew Yang ◽  
Dan J. Kim
Keyword(s):  
Social Networks ◽  
Comparative Analysis ◽  
Social Networking ◽  
Web Sites ◽  
Online Social Networks ◽  
Social Networking Sites ◽  
Business Models ◽  
Online Social Networking ◽  
New Business ◽  
Revenue Models

In the world of e-marketing, new business models are introduced to accommodate changes caused by various factors, including the markets, the services, the customers, among others. One latest trend of e-marketing is social networking Web sites, many of which have attracted not only large number of users and visitors, but also business companies to place their online ads on the sites. As an important example of Web 2.0 applications, online social networks deserve comprehensive studying and analysis; they are not only employed as an effective vehicle of e-marketing, but may impact how future Web-based applications would be developed. In this chapter, we explore online social networking as a new trend of e-marketing, by conducting a comparative analysis of online social networking sites. We first discuss the various types of online social networks, based on the classification by Laudon & Traver (2008), and then analyze online social networks from a business strategy point of view, by discussing the primary revenue models for online social networking sites. The primary contribution of this chapter is a comparative analysis and discussions of representative online social networking sites and their respective revenue model(s). This chapter aims to provide the reader with a basic understanding of the emerging online social networking Web sites and their primary revenue models.

E-Mentoring Through a Network of Practice on Facebook

2015 ◽  
Vol 5 (1) ◽  
pp. 34-45 ◽  
Author(s):  
Hsun-Ming Lee ◽  
Mayur R. Mehta
Keyword(s):  
College Students ◽  
Social Networks ◽  
Social Networking ◽  
Social Networking Site ◽  
Mentoring Program ◽  
Current Generation ◽  
Recent Graduates ◽  
The Relationship

Facebook is the most popular social networking site, with more than 500 million active members. With its ability to easily manage multi-user social networks synchronously, it provides a fertile foundation to promote e-mentoring among the current generation of technology- and Facebook-astute students. This study reviews Network of Practice (NoP) theories to provide insights to a mentoring structure that facilitates the sharing and exchange of profession-related knowledge. A Facebook application was developed to conduct an experiment that examined factors that affect the performance of the mentoring program based on a NoP. A class of college students, which used the application to connect to recent graduates and industry experts, allowed us to observe and analyze live mentoring activities. The authors' findings indicated that the mentor's gender appeared to impact the relationship that developed between mentors and protégés via Facebook, and that the students were indifferent about the years of experiences of their mentors.

scholarly journals The Influence of Internet and Social Media on Purchasing Decisions in Kuwait

2018 ◽  
Vol 10 (2) ◽  
pp. 792
Author(s):  
Khalid Abdulkareem Al-Enezi ◽  
Imad Fakhri Taha Al Shaikhli ◽  
Sufyan Salim Mahmood AlDabbagh
Keyword(s):  
Social Networks ◽  
Social Networking ◽  
Quantitative Methods ◽  
Purchasing Decisions ◽  
The Social ◽  
Digital Scanning ◽  
Networking Tool ◽  
The Relationship ◽  
Selection Of

<span>This research aims to measure the role of social networks in influencing purchasing decisions among consumers in Kuwait; the research used the quantitative methods, and analytical the technique to get the results, and the research developed a measure to study the relationship between the variables to the study and selection of a sample of consumers of (100). The results indicated that the social networking variables (exchange of information, evaluation of product) possess influence on purchasing decisions. Furthermore, the results indicate that majority of respondents do their digital scanning more often before intend to go to the store. The unexpected results came from the question “traditional advertising (TV, Newspaper, Magazine, Billboards) are more effective than the social networking; 23% agreed, 36% said no, and 41% said sometimes. In light of these findings, the study made a series of recommendations; the most important are; The executives and sales representatives need to understand the benefits offered by social networks, and understand the advantages and functions and tools of social communication, and knowing how to apply them effectively and efficiently, and then use the appropriate social networking tool.</span>

scholarly journals Habit as a moderator and exogenous predictor of social networks: The case of online social networking

2015 ◽  
Vol 4 (4) ◽  
pp. 354-363
Author(s):  
Akwesi Assensoh-Kodua ◽  
Knowledge Siyabonga Vusamandla Ngwane
Keyword(s):  
Social Networks ◽  
Social Networking ◽  
User Satisfaction ◽  
Online Social Networks ◽  
Moderating Effects ◽  
Continuance Intention ◽  
Predictive Capability ◽  
Perceived Trust ◽  
Business Transactions ◽  
Study Results

This paper tests the factors likely to impact continuance intentions through the medium of online social networks (OSN) for business transactions. The expectation-confirmation theory (ECT) from the consumer behaviour literature is made use of; to forward a set of theories that validate a prior model from IS usage research. Eight research hypotheses, after a field survey of OSNs participants for business transactions were conducted are empirically validated. 300 useable responses from LinkedIn and Twitter social networking platforms users for business transactions were analysed with the WarpPLS 4.0 bootstrapping technique. The study results provide significant evidence in support of perceived trust and user satisfaction, as determinants of the continuance intention of people using OSN platforms for business transactions. Above all, the research model was tested for the moderating effects of usage habit, which was found to impact relationships between continuance intention and perceived trust, resulting in an improved predictive capability of (R2=0.55) as compared to base model of (R2=0.52). The moderating result indicates that a higher level of habit increases the effect of perceived trust on continuance intention.

Role of Social Media in Tourism

2015 ◽  
pp. 142-162
Author(s):  
Vipin K. Nadda ◽  
Sumesh Singh Dadwal ◽  
Dirisa Mulindwa ◽  
Rubina Vieira
Keyword(s):  
Social Networks ◽  
Information Technology ◽  
Social Media ◽  
Social Network ◽  
Social Networking ◽  
Web Sites ◽  
User Generated Content ◽  
Major Shift ◽  
Tourism And Hospitality

Revolutionary development in field of communication and information technology have globally opened new avenue of marketing tourism and hospitality products. Major shift in web usage happened when Napster in 1999 released peer-to-peer share media and then with pioneer social networking websites named ‘Six Degrees'. This kind of interactive social web was named as ‘Web 2.0'. It would create openness, community and interaction. Web2. is also known as Social media base. Social media is incudes “all the different kinds of content that form social networks: posts on blogs or forums, photos, audio, videos, links, profiles on social networking web sites, status updates and more”. It allows people to create; upload post and share content easily and share globally. Social media allows the creation and exchange of user-generated content and experiences online. Thus, social media is any kind of information we share with our social network, using social networking web sites and services.

Social Networking and Trust

2011 ◽  
pp. 32-41
Author(s):  
Vladlena Benson
Keyword(s):  
Social Networks ◽  
Social Networking ◽  
Online Social Networks ◽  
Social Networking Sites ◽  
Cyber Threats ◽  
Current State ◽  
Trust Formation ◽  
Threat Mitigation ◽  
Silver Bullet ◽  
Insight Into

Based on the literature review of the theory of trust, this chapter aims to provide an insight into trust formation on social networking sites (SNS). An overview of the current state of cybercrime and known ways of threat mitigation helps shed some light on the reasons why social networks became easy targets for Internet criminals. Increasingly, personalisation is seen as a method for counteracting attacks perpetrated via phishing messages. This chapter aims to look specifically at trust in online social networks and how it influences vulnerability of users towards cybercrime. The chapter poses a question whether personalisation is the silver bullet to combat cyber threats on social networks. Further research directions are discussed.

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