The Research and Application of Innovative Approaches Based on Cognitive Processes
Conceptual design is the most innovative stages in the life cycle of product development, and its process consists of a large number of cognitive activities. Cognitive science is an interdisciplinary research emerging science of nature and law of the mind and intelligence. In order to get the creative thinking effectively in the product innovation process, the cognitive science and creative thinking of thinking psychology and the inventive problem solving method which is based on the law of engineering and technical development must be organically combined, to stimulate the thinking of designers and achieve the product innovation design rapidly. A method based on the cognitive process to solve the innovation problem is presented in this paper. TRIZ and cognitive process are combined organically. The cognitive processes of TRIZ problem-solving are also described in this paper, and an instance of the beam extraction machine is given.