Factors that Influence Students' Decision to Choose a Particular University: A Conjoint Analysis

2016 ◽  
Vol 27 ◽  
pp. 147-157 ◽  
Author(s):  
Benjamin Ghansah ◽  
Ben Bright Benuwa ◽  
Ernest Kwame Ansah ◽  
Nathaniel Ekow Ghansah ◽  
Cwebile Magama ◽  
...  
Keyword(s):  
Marketing Mix ◽  
Marketing Strategies ◽  
Higher Learning ◽  
Descriptive Statistics ◽  
Perceived Effectiveness ◽  
Chi Square ◽  
Factors Affecting ◽  
Institutions Of Higher Learning ◽  
Preference Measure ◽  
Cross Tabulation

Ghanaian universities have employed various marketing mix to stimulate demand for their services; particularly in recruitment and engagement of home and international students. This paper examines the relative influence of factors affecting the college choice decisions of students. It is based on a survey of 2,534 admitted students at a major university in Ghana, to which 39 percent of the sample responded. We used Factor analysis to rate 26 University borne attributes upon which student decisions are based. The outcome was used to build a five-scale preference measure, which were evaluated with a qualitative approach in analyzing gathered data using descriptive statistics, cross tabulation and chi square. The results revealed some marketing strategies that can be used in institutions of higher learning to boost students’ enrolment in their order of perceived effectiveness. The following were found to influence decisions: word of mouth (family and friends), proximity/nearness, accreditation/affiliation, affordability and lecturing Style.

Awareness of Breastfeeding Laws and Provisions of Students and Employees of Institutions of Higher Learning in Georgia

2018 ◽  
Vol 35 (2) ◽  
pp. 323-339 ◽  
Author(s):  
Alex Kojo Anderson ◽  
Evan Johnson ◽  
Nicole Motoyasu ◽  
Whitney E. Bignell
Keyword(s):  
Race And Ethnicity ◽  
Online Survey ◽  
The United States ◽  
Higher Learning ◽  
Chi Square ◽  
Cross Sectional ◽  
University System Of Georgia ◽  
Institutions Of Higher Learning ◽  
Chi Square Test ◽  
Initiative Program

Background: Over the past 2 decades, southern states in the United States have recorded the lowest breastfeeding rates. It is not known whether awareness of breastfeeding laws and provision of resources play any role in their breastfeeding practices. Research aims: The aims were (a) to describe awareness of breastfeeding laws and provisions by students and employees of institutions of higher learning in the state of Georgia, (b) to describe awareness by race and ethnicity, and (c) to determine factors associated with awareness of breastfeeding laws and provisions among students and employees within Georgia institutions of higher learning. Methods: A cross-sectional online survey of students ( n = 1,923) and employees ( n = 1,311) associated with five institutions within the University System of Georgia ( N = 3,271) was completed. Convenience sampling was used. Data were collected through Qualtrics. Chi-square test was used to examine differences between groups, while logistic regression was used to examine associations. Results: Participants included 33.3% undergraduate, 26.2% graduate students, 24.6% staff, 14.2% faculty, and 1.7% administrators. Over two thirds were female and white. Almost one third reported having a child or children. Awareness of breastfeeding laws and provisions was very low among respondents, with 26.6 and 9.6% aware of federal and state provisions, respectively. While less than 10% were familiar with the Baby Friendly Hospital Initiative program, 52.6% reported their institution provides a supportive environment for breastfeeding. Being a student and being a minority were negatively associated with awareness of laws and provisions that support breastfeeding. Conclusion: The need for focused efforts on increasing awareness of legislative and institutional provisions and support for breastfeeding exists.

scholarly journals The Effectiveness of Finishing School Programmes from the Perspectives of Graduates and Employers

2014 ◽  
Author(s):  
Jamal M. Ali ◽  
Lim Hock Eam ◽  
Russayani Ismail ◽  
Fauziah Abdul Rahim ◽  
Filzah Md Isa ◽  
...  
Keyword(s):  
Sampling Design ◽  
Soft Skills ◽  
Multinomial Logit Model ◽  
Higher Learning ◽  
Primary Data ◽  
Outcome Study ◽  
Focus Group Interviews ◽  
Chi Square ◽  
Institutions Of Higher Learning ◽  
Group Interviews

Purpose – This study examined the effectiveness of Finishing School programmes in enhancing the employability of graduates from institutions of higher learning. The perceptions of the graduates and employers towards the effectiveness of the programmes were analyzed. The effectiveness of Finishing School programmes evaluated through a graduate marketability outcome study and the expectations of employers with regard to the type of soft skills of graduates most needed by industries were also examined.   Methodology – Data for this study were obtained through a survey questionnaire administered to graduates and focus group interviews with selected employers. The primary data involved a large sample (n = 1092) of graduates from public universities and also 31 selected employers from various industries. The data were analysed using descriptive statistics, Chi-square tests, and a multinomial logit model. Due to the unavailability of a population frame, the data were collected using a convenient sampling design.   Findings – Graduates had a positive perception of the effectiveness of Finishing School programmes. However, in terms of the marketability outcome, Finishing school programmes currently

A Social Network Strategy for the Social Marketing of Online Courses and Learning Resources in Higher Education

2014 ◽  
pp. 182-222
Author(s):  
Shalin Hai-Jew
Keyword(s):  
Higher Education ◽  
Instructional Design ◽  
Social Network ◽  
Real World ◽  
Network Science ◽  
Online Courses ◽  
Marketing Strategies ◽  
Higher Learning ◽  
Institutions Of Higher Learning ◽  
The Social

In virtually all institutions of higher learning, there is the development of online courses to meet local demands foremost but also to potentially glean from an international cadre of learners. Various universities may offer curricular topics relevant to a much larger context. This chapter makes the case that network science may be applied to marketing online courses in higher education to reach target learners. This focuses on some real-world instructional design cases and the marketing strategies used. These cases are then analyzed using a social network strategy approach, which is first described here. Finally, there are ideas on how to apply a social network strategy to various online learning “products.”

Functional Examination of the Evolution of Universities' use of Hyper-Connected and Internet Marketing Strategies

2020 ◽  
Vol 4 (2) ◽  
pp. 38-57
Author(s):  
Darrell Norman Burrell ◽  
Sharon L. Burton ◽  
Eugene J.M. Lewis ◽  
Darrell Ezell ◽  
Dawn Lee DiPeri
Keyword(s):  
New England ◽  
Liberal Arts ◽  
Liberal Arts Colleges ◽  
Internet Marketing ◽  
The United States ◽  
Marketing Strategies ◽  
Higher Learning ◽  
Institutions Of Higher Learning ◽  
New Students ◽  
Functional Examination

As the year 2020 emerges, many universities are facing declining student enrollments. Six private liberal arts colleges in New England in the United States have announced they will close their doors. Savvy techniques are needed to stop the decline of enrollments and reach new students. Institutions of higher learning are investigating and using effective marketing strategies to propel recruitment and maintain established enrollment number goals. Changing marketing strategies to include the use of media organizations is driven by the Internet to include social media and artificial intelligence. Robust advertising enrollment techniques to attract potential learners is game-changing. This article explores the 2020 function of Internet practices for branding and marketing purposes at colleges and universities.

scholarly journals Sigi Kelengkapan Media Pembelajaran Geografi pada SMA Negeri di Palangka Raya

2018 ◽  
Vol 19 (1) ◽  
pp. 51
Author(s):  
Eri Puspita Dewi ◽  
Krisma Natalia ◽  
Teguh Pribadi
Keyword(s):  
School Quality ◽  
School Facilities ◽  
Descriptive Statistics ◽  
Technology Literacy ◽  
Visual Aids ◽  
Chi Square ◽  
Laboratory Equipment ◽  
Cross Tabulation ◽  
Chi Square Analysis

This study was conducted to analyze the geographical learning media completeness (GLMC). Eight public senior high schools (PSHS) were surveyed from August to September 2015. GLMC questionnaire used to explore those data. Descriptive statistics used to reveal school characteristics and GLMC. Cross-tabulation with chi-square analysis applied to measure not only school accreditation (SA) but also school quality (SQ) with GLMC. GLMC at PSHA in Palangka Raya were less full criteria. Software, laboratory equipment, mock-ups, visual-aids, and specimens were some samples of GLMC rarely found at PSHA in Palangka Raya. SA was not correlated with GLMC (χ2 = 8,533; C = 0,718; df = 4; p = 0,074) so it was SC (χ2 = 2,000; C = 0,447; df = 2; p = 0,368). Nevertheless, PSHA in Palangka Raya had higher SA and SQ indicated qualified GLMC. Apply school facilities and infrastructures management enhanced the quality of the geographical learning media (GLM). Teachers should optimize GLM at school by increasing their information technology literacy and skill.

scholarly journals Factors Forming the Consumers’ Willingness to Pay a Price Premium for Ecological Goods in Ukraine

2019 ◽  
Vol 16 (5) ◽  
pp. 859 ◽  
Author(s):  
Anatolii Kucher ◽  
Maria Hełdak ◽  
Lesia Kucher ◽  
Beata Raszka
Keyword(s):  
Willingness To Pay ◽  
Environmental Safety ◽  
Scientific Basis ◽  
Price Premium ◽  
Chi Square ◽  
Factors Affecting ◽  
Environmental Goods ◽  
Goods Market ◽  
Chi Square Test ◽  
Cross Tabulation

This study discusses the identification of factors affecting consumers’ willingness to pay a price premium for ecological goods. The study was carried out in selected regions of Ukraine, in the cities of Kharkiv and Kyiv. The study applied various research methods, in particular public opinion analysis based on conducted surveys and the statistical inference method. The conducted research may constitute the scientific basis for the assessment of this market segment development. The comparison of consumer attitudes, presented by the residents of major Ukrainian cities regarding environmental goods, revealed their willingness to pay a price premium depending primarily on the purchasing power of the population, but also on gender, age, and social status. The analysis of differences in the cross-tabulation of quality characteristics was performed using Pearson’s chi-square test, which showed that, for example, men were more willing than women to choose environmental products due to their environmental safety and their selection was more often than in case of women based on environmental goods’ price. The collected research results can be used to assess the development prospects of environmental goods’ market, to construct the set of measures increasing the willingness level of domestic consumers to pay a price premium for ecological products, and to take up decisions about the production of ecological goods.

scholarly journals Golf Tourism: A Research Profile and Security Perceptions in Belek, Antalya, Turkey.

2017 ◽  
Vol 6 (12) ◽  
pp. 01 ◽  
Author(s):  
Akın Aksu ◽  
Ömür Uçar ◽  
Doğuş Kılıçarslan
Keyword(s):  
Marketing Strategies ◽  
Descriptive Statistics ◽  
Decision Makers ◽  
Terrorist Attacks ◽  
Current Profile ◽  
Chi Square ◽  
Research Profile ◽  
Tourism Professionals ◽  
High Season

<p>Our study aim to determine the current profile of sampled golf tourists visiting Belek, Antalya in high season and their perceptions of security using questionnaires to survey golf tourists in the sample were evaluated separately. The sample consisted of a survey profile of 280 golf tourists and their responses regarding security perceptions for Belek, Antalya. Chi-square testing and descriptive statistics were used to analyze the data. Despite some negative developments in Turkey (such as terrorist attacks), the majority of golf tourists still remain satisfied and motivated to recommend the destination to others. The results of the study would be of help for tourism professionals, academicians and decision makers especially in developing future marketing strategies for Belek. </p>

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