scholarly journals Ramayana trail as a cultural tourism product in Sri Lanka: New paradigm for destination marketing

2017 ◽  
Vol 6 (1) ◽  
pp. 83
Author(s):  
P. I. N. Fernando ◽  
Pabasara Sarangi
Keyword(s):  
Sri Lanka ◽  
Cultural Tourism ◽  
Destination Marketing ◽  
New Paradigm ◽  
Tourism Product

Dubai Shopping Festival: tourists’ nationality and travel motives

2014 ◽  
Vol 5 (2) ◽  
pp. 116-131 ◽  
Author(s):  
Sangeeta Peter ◽  
Victor Anandkumar
Keyword(s):  
Empirical Study ◽  
Design Methodology ◽  
Research Literature ◽  
Demographic Characteristics ◽  
Destination Marketing ◽  
Content Type ◽  
Tourism Product ◽  
Marketing Organisation ◽  
English Speaking ◽  
Practical Implications

Purpose – Tourists differ in their needs, motives and activities but they can be described based on demographic characteristics, nationality being one of them. The purpose of this paper is to compare the different nationalities travelling to Dubai during the Dubai Shopping Festival on their travel motives. Design/methodology/approach – Data were collected from 604 English-speaking tourists, using the mall intercept technique, during the XVIII edition of the shopping festival from January-February 2013. Findings – The study found that a total of 23 nationalities differed on their travel motives. Research limitations/implications – Only English-speaking tourists were included in the study. Practical implications – Tourists from different nationalities differ on their travel motives .The findings of this study will help the Destination Marketing Organisation in understanding the travel motives of the tourists which would help in developing products and market-specific destination promotion. Originality/value – Shopping festivals are being promoted by various destinations as a tourism product. Yet there is a lack of research literature on this topic. This empirical study on travel motives of international tourists visiting a shopping festival will be a worthy addition to the literature.

scholarly journals CREATING A NEW CULTURAL TOURISM PRODUCT RELATED TO LOCAL POST-INDUSTRIAL HERITAGE AS A MULTIPLE CRITERIA DECISION AIDING PROBLEM

2020 ◽  
Vol 15 ◽  
pp. 93-118
Author(s):  
Marek Czekajski ◽  
Keyword(s):  
Decision Making ◽  
Group Decision Making ◽  
Group Decision ◽  
Multiple Criteria Decision Making ◽  
Cultural Tourism ◽  
Multiple Criteria ◽  
Industrial Heritage ◽  
Decision Aiding ◽  
Tourism Product ◽  
Post Industrial

Creating local cultural tourism products (CTPs) requires the involvement of many entities, e.g., local government units, culture and tourism institutions, non-government organisations, etc., as well as organisational, technical, financial, and human resources. When deciding on a future product venture, it is important to establish visions, goals, or the product’s desired functions common to all these actors. Then, the alternative instances of such CTP need to be designed and examined from the viewpoint of these goals, which may be mutually exclusive due to the various preferences of the actors. Furthermore, despite their importance, these criteria may conflict with, e.g., the tourism policy of local authorities. The issues mentioned above make the decisions regarding creating CTPs very complex and have behavioural, group multiple criteria character. This paper aims to identify the structural elements of creating the best possible CTP promoting local post-industrial heritage in the Czeladź Commune. The specific assumptions, conditions, and criteria are defined to formulate the problem for further consideration using multiple criteria group decision-making (GDM) approaches. Keywords: multiple criteria decision making, group decision-making, multiple criteria problems in cultural tourism, decisions on new cultural tourism products.

scholarly journals Malay Garden as Tourism Product in Malaysia

2018 ◽  
Vol 3 (10) ◽  
pp. 89-98
Author(s):  
Ahmad Zamil Zakaria ◽  
Ismail Hafiz Salleh ◽  
Mohd Sabrizaa Abd Rashid
Keyword(s):  
Cultural Landscape ◽  
Publishing House ◽  
Cultural Tourism ◽  
Peninsular Malaysia ◽  
Garden Design ◽  
Tourist Attractions ◽  
Tourism Product ◽  
International Publishing ◽  
The Relationship ◽  
Open Access Article

This study introduces the concept of Malay garden design in the eyes of tourists, particularly from the inside and outside the country. The objectives are to explain the relationship between cultural tourism and cultural landscape and how to produce the concept of landscape design as a new tourism product to become tourist attractions in Malaysia by using the old Malay manuscripts and an observation to the old houses of the Malay community in Peninsular Malaysia. Finally, researchers are ready to offer ideas to the planning and development of new tourism products based on local culture especially the Malays culture. Keywords: Malay Gardens; Malay Landscape; Cultural Tourism; Tourism Products. eISSN 2514-751X © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/aje-bs.v3i10.316  

Competitor Perceptions in Tourism Coopetition

2020 ◽  
Vol 60 (2) ◽  
pp. 312-335 ◽  
Author(s):  
Wojciech Czakon ◽  
Katarzyna Czernek-Marszałek
Keyword(s):  
Sampling Procedure ◽  
Pivotal Role ◽  
Destination Marketing ◽  
Interfirm Relationships ◽  
Product Complexity ◽  
Detailed Understanding ◽  
Behavioral Disposition ◽  
Tourism Product ◽  
Purposeful Sampling

Our study aims at understanding how coopeting tourism managers perceive their competitors. Competitor perceptions are consequential because they have implications for interfirm relationships. Collaboration with competitors offers benefits otherwise unattainable, such as improved destination marketing, more successful attracting of tourists, increased tourism product complexity, and better service, but is used to various degrees by tourism firms. We use a purposeful sampling procedure for maximum heterogeneity to select interviewees from Polish tourism DMO member firms. We inductively code and thematically group their perceptions to find that tourism managers develop a detailed understanding of collaboration with competitors and precisely identify their competitors, but interpret this so as to either facilitate collaboration or to remain in rivalrous mode, depending on their behavioral disposition. We propose a framework for developing perceptions with mindsets in a pivotal role.

Sustainable Development of Cultural Tourism on Example of Botevgrad Municipality

2020 ◽  
pp. 463-484
Author(s):  
Dessislava Ivanova Alexova
Keyword(s):  
Local Level ◽  
Cultural Tourism ◽  
Statistical Information ◽  
Limiting Factors ◽  
Systematic Research ◽  
Territorial Development ◽  
Tourism Product ◽  
Tourism Sector ◽  
Tourist Development ◽  
Recreation And Tourism

The survey includes a study of the potential for sustainable tourist development of cultural tourism on example of Botevgrad Municipality, Bulgaria. The main accents are focused on theoretical formulations as system methods for territorial development of cultural tourism in the former tourist destination and practical researches which include proposals for tourism product development. The main approaches are the systemic, related to the systemic character of the territorial system for recreation and tourism at the local level and the empirical, used for gathering the necessary, in volume and character, primary quantitative and qualitative information. The research methods used are based on a deductive approach. The main limiting factors of the study are the lack of monitoring of tourist visits, sufficient statistical information and previous systematic research studies, the lack of traditions in the tourism sector, and the fact that the municipality has never worked preoperatively for the tourist development.

scholarly journals Opportunities for the Development of Film Tourism in Kraków

2020 ◽  
Vol 34 (3) ◽  
Author(s):  
Anna Kolasińska
Keyword(s):  
Cultural Tourism ◽  
City Council ◽  
Travel Agency ◽  
Film Festivals ◽  
Polish Literature ◽  
Tourism Product ◽  
Travel Agencies ◽  
New Ideas ◽  
Guided Tours ◽  
The City

For several years film tourism has been perceived as a new trend in cultural tourism. Following this trend, this work aims to determine which forms of film tourism are currently developing in Kraków. Moreover, it wants to indicate the potential of the city to create a tourism product in this field. In the research, guidebooks, as well as film materials and internet sources, have been used. Moreover, the offer of Kraków travel agencies regarding organised guided tours based on film have been analysed, along with sources such as city council strategic documents and reports. The research has demonstrated that Kraków is a city with high tourist potential in those terms. It regards both film production (including its surrounding area) and organisation of film festivals. However, analysis of guidebooks and local travel agency offers has pointed to a low interest in film. The research presented in the article, due to its attempt at comprehensiveness and upto-dateness in the context of new ideas for the development of tourism products, constitutes a contribution to Polish literature on cultural tourism. In practical terms, it may become an inspiration for those who are responsible for creating tourism products based on Kraków’s film heritage.

scholarly journals Food and Drink As Tourism Product

2006 ◽  
Vol 1 (1) ◽  
pp. 96-108
Author(s):  
Susan Horner ◽  
N.G Vinod
Keyword(s):  
Well Being ◽  
Cultural Tourism ◽  
Secondary Importance ◽  
Adventure Tourism ◽  
Special Events ◽  
Tourism Product ◽  
Culturally Based ◽  
Beach Tourism ◽  
Tourism Resources ◽  
Food And Drink

India is trying to grow the levels of inbound tourism and it has focussed on a number of tourism products to target the growing number of tourists, including cultural tourism, beach tourism, adventure tourism, ecotourism, and spa and well-being tourism.All of these tourism products emphasize the opportunity that exists for the future development of culturally based tourism as part of the ongoing 'Incredible India' campaign.The growth of cultural tourism relies on a subtle combination of a number of tourism resources to target the post-modern consumer who desires wider holiday experiences (Swarbrooke and Horner,1999).Food and drink can contribute to the development of cultural tourism as it provides an important resource when it is used in combination with another factor such as traditional crafts, heritage, attractions, festivals and special events, and religious sites(Swarbrooke,1999).The opportunities to exploit food and drink as a tourism product are numerous, although it has traditionally been viewed as being of secondary importance compared to another tourism resources

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