scholarly journals The brand image and performance of small and medium enterprises: How can social responsibility activities help?

2013 ◽  
Vol 13 (1) ◽  
Author(s):  
Chantal Rootman ◽  
Bomikazi Zeka
Keyword(s):  
Community Development ◽  
Social Responsibility ◽  
Business Performance ◽  
Brand Image ◽  
Small And Medium Enterprises ◽  
Environmental Awareness ◽  
Positive Contribution ◽  
Eastern Cape ◽  
Stakeholder Relations ◽  
Medium Enterprises

Orientation: Business social responsibility (BSR) activities may lead to benefits for small and medium enterprises (SMEs).Research purpose: To investigate how SMEs could use BSR activities to improve their brand image and business performance.Motivation for the study: In a competitive environment, SMEs face various challenges such as financial constraints, lack of resources or lack of managerial experience. BSR activities pave the way for an SME to make a positive contribution toward the environment in which it operates, as they indicate a level of care for the natural environment and show commitment toward the upliftment of communities. The benefits that accrue to SMEs that engage in BSR activities are yet to be determined and the need for research on SMEs’ BSR activities and results led to this study.Research design, approach and method: Structured questionnaires were distributed to 320 SMEs in the Eastern Cape, South Africa. A total of 200 usable questionnaires were received, obtaining a response rate of 62.5%, and these were analysed quantitatively.Main findings: Significant relationships were found between three BSR activities, namely stakeholder relations, community development and environmental awareness, and the SME’s brand image; as well as between the SME’s brand image and business performance.Practical and managerial implications: Implemented BSR recommendations may lead to improved brand images and business performance; and therefore an increased success rate amongst SMEs in South Africa.Contribution and value-add: BSR research has predominantly been in the sphere of larger and more established enterprises. The study suggests practical recommendations to SMEs to improve their brand image and business performance by employing BSR strategies relating to stakeholder relations, community development and environmental awareness.

scholarly journals PENERAPAN CORPORATE SOCIAL RESPONSIBILITY (CSR) DALAM PERSPEKTIF ISLAM (Studi pada Program Kemitraan Bina Lingkungan PT Kertas Leces)

IQTISHODUNA ◽  
2017 ◽  
Vol 12 (2) ◽  
pp. 73-82
Author(s):  
Trisnawati Trisnawati
Keyword(s):  
Corporate Social Responsibility ◽  
Community Development ◽  
Social Responsibility ◽  
Small And Medium Enterprises ◽  
The People ◽  
Medium Enterprises ◽  
Corporate Social ◽  
Waste Handling ◽  
Partnership Program ◽  
Management Work

Corporate Social Responsibility (CSR) or corporate social responsibility undertaken by PT KertasLeces known as CSR (Community Development Partnership Program). This study used descriptive qualitativemethod, which the researchers suggested empirical problem at PT Kertas Leces beforehand which thenbecame the basis of the holding of a study with a focus on the implementation of Corporate Social Responsibility(CSR) or Community Development Partnership Program (CSR) in the perspective of Islam. Based on thesurvey results revealed that the outputs or outcomes of its Corporate Social Responsibility (CSR) or CommunityDevelopment Partnership Program (CSR) PT Kertas Leces are their environmental management work thenfulfilled the rights of employees and their families, Small and Medium Enterprises (SMEs) or partner inmateswho received soft loan can be independent and grow, their waste handling is good then created the environmentaround PT Kertas Leces, and their social investments PT Kertas Leces to the people around. In the Islamicperspective of what is done by PT Kertas Leces is appropriate, namely in terms of the values of (a) preservationof the environment and preserve it; (B) efforts to eradicate poverty; (C) putting something morally cleanerthan morally dirty, although bringing greater profits; and (d) to be honest and trustworthy.

scholarly journals The Perception of the Market and Operational Area of Business by Service Sector and Tourism Companies in terms of CSR implementation

2021 ◽  
Vol 12 (23) ◽  
pp. 217-236
Author(s):  
Zdenko Metzker ◽  
Josef Maroušek ◽  
Roman Hlawiczka ◽  
Jaroslav Belás Jr. ◽  
Khurram Ajaz Khan
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Business Performance ◽  
Service Sector ◽  
Small And Medium Enterprises ◽  
Chi Square ◽  
Customer Complaints ◽  
Service Production ◽  
Medium Enterprises ◽  
Corporate Social

Our research examined the attitudes of owners and managers of small and medium-sized enterprises in the V4 countries, who behave responsibly - they use corporate social responsibility in their managerial practice on issues focused on the market and operational area of business. The paper is based on a questionnaire survey with data collection from September 2019 to January 2020. Statistical methods of Pearson's chi-square and z-score were used to assess the hypotheses. The results proved that there are significant differences in companies in services and tourism in the context of implementing the CSR concept. Entrepreneurs who implement social responsibility with a significant positive difference agree that a company places great emphasis on the innovation of its products and services. Researchers found that the sector has an impact on the perception of decreasing customers' requests on specific products/services. We found that corporate social responsibility and its implementation in corporate practice positively affects the relationship of V4's small and medium enterprises in the services and tourism sector to service production innovation issues, which helps increase business performance and decline customer complaints.

Incidence of Stakeholders in the corporate social responsibility of micro, small and medium-sized enterprises of Santa Marta

2018 ◽  
Vol 34 (62) ◽  
pp. 3-19
Author(s):  
Guillen León ◽  
Sergio Afcha
Keyword(s):  
Factor Analysis ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Value Chain ◽  
Training Programs ◽  
Small And Medium Enterprises ◽  
Corporate Management ◽  
Medium Enterprises ◽  
Corporate Social ◽  
The City

This article analyses the perception and application of corporate social responsibility (CSR) practices in a sample of 499 micro, small and medium enterprises (MSMEs) in the city of Santa Marta (Colombia) following the theory of Stakeholders. Specifically, the interdependence technique of exploratory factor analysis was used to determine the most influential Stakeholders in the execution of CSR practices. It was found that Stakeholders related to the value chain, the environment and corporate management favour social responsibility actions in local MSMEs. In contrast, community and government have less influence on the development of social responsibility practices in MSMEs. Additionally, it was found that the size of the business acts as an important moderator of the development of the CSR. Given that there is a distinctive influence of Stakeholders in the development of responsible practices in the MSMEs of Santa Marta, it is suggested that comprehensive training programs on social responsibility be promoted in smaller companies.

scholarly journals Factors Affecting Small and Medium Enterprises Success: An Exploratory Study

2013 ◽  
Vol 64 (3) ◽  
Author(s):  
Abdul Karim Kanaan Jebna ◽  
Ahmad Suhaimi Baharudin
Keyword(s):  
East Asia ◽  
Cash Flow ◽  
Exploratory Study ◽  
Business Performance ◽  
Small And Medium Enterprises ◽  
South East Asia ◽  
Factors Affecting ◽  
Competitor Orientation ◽  
Growing Economy ◽  
Medium Enterprises

Small and medium enterprises (SMEs) are the main contributor toward prospering the Malaysian economy [1]. Despite the fact that Malaysia is a fast growing economy in South-East Asia, death of SMEs is unavoidable. An exploratory study was conducted to investigate the factors that have an impact on business performance and success in Malaysia. Interviews with SMEs from different industries were conducted. Several factors were found to contribute to the success of business. The factors are classified into financial and non-financial determinants. These factors include customer satisfaction, service quality, experience, business expansion, competitor orientation, solving problems, cash flow, and the amount of sales and revenue. Building on these interviews, a discussion and conclusion have been provided.

scholarly journals Effect of Entrepreneurial Marketing Dimensions on Small and Medium Enterprises Performance in Nasarawa State

2021 ◽  
Vol 4 (2) ◽  
Author(s):  
Hindu Jibril Amin ◽  
Keyword(s):  
Sample Size ◽  
Value Creation ◽  
Risk Taking ◽  
Business Performance ◽  
Small And Medium Enterprises ◽  
Critical Role ◽  
Entrepreneurial Marketing ◽  
Explanatory Variables ◽  
Research Population ◽  
Medium Enterprises

Entrepreneurial Marketing (EM) Dimensions play a critical role in small and medium enterprises (SMEs) performance. The extant study explored the effect of EM dimensions on the performance of SMEs operating within Nasarawa State, Nigeria. EM was conceptualized as innovativeness, risk-taking, and value creation. The research population was 1979 registered SMEs in Nasarawa state, Nigeria. The sample size was 322 which was determined using Raosoft sample size calculator. Out of 322 sets of questionnaire distributed, 136 were validly filled and returned. The data collected were analyzed using Regression Analysis technique to test the study’s hypotheses using Statistical Product and Service Solutions software. Results specify that all three of the EM dimensions under study have significant effect on SME performance. In terms of contribution to the model, the explanatory variables were able to contribute 62.1 percent to the variable of interest (SME performance). On individual basis, innovativeness explained the most to the criterion variable. The findings of this study offer important insights for owners and managers of SMEs, researchers, and policymakers to further understand the effects of EM dimensions on SMEs’ performance. SMEs should be encouraged to embrace the entrepreneurial dimensions of innovativeness, risk taking, and value creation to increase business performance.

scholarly journals The Influence of Marketing and Production Factor on Troso Weaving Cloth

2019 ◽  
Vol 8 (2) ◽  
pp. 189-199
Author(s):  
Khasan Setiaji ◽  
Rifalatul Umi
Keyword(s):  
Marketing Strategy ◽  
Random Sampling ◽  
Business Performance ◽  
Small And Medium Enterprises ◽  
Descriptive Analysis ◽  
Production Factor ◽  
Independent Variables ◽  
Medium Enterprises ◽  
The Impact

The business performance is influenced by various factors such as marketing strategy and production factor. Both have important roles to improve business performance. However, the number of Troso weaving cloth decreased gradually from 2013 up to 2016. This study aims at knowing the impact of marketing strategy and production factor to the performance of small and medium enterprises on Troso weaving cloth simultaneously and partially.  The population was 180 owners of Troso weaving cloth with the sample of 64. The sample was determined by using proportionate random sampling. Then, the variables for this study consist of independent variables that are marketing strategy (X1) and production (X2) factor; and dependent variable that is business performance (Y). Based on the percentage descriptive analysis. The marketing strategy variable has influence as many as 73% with good category, while the production factor influences business performance, 61% with the moderate category. This study has found that marketing strategy and production factor have positive and significant impact partially and simultaneously to the business performance of small and medium enterprises on Troso weaving cloth.

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