scholarly journals A motivational perspective on the user acceptance of social media

2016 ◽  
Vol 47 (4) ◽  
pp. 1-13 ◽  
Author(s):  
A. Nelmapius ◽  
C. Boshoff
Keyword(s):  
Social Media ◽  
Social Network ◽  
Information Dissemination ◽  
Social Network Sites ◽  
Essential Element ◽  
Primary Objective ◽  
Perceived Usefulness ◽  
Message Content ◽  
The Future ◽  
Media Message

Social media is a unique marketing communication medium to engage with a new generation of consumers and it has become an essential element of many organisations’ strategic planning. On social media sites, consumers are engaging with and producing information, as opposed to traditional media where the marketer is in control of the media message content and information dissemination. The primary objective of this study was to investigate the intentions of users of social network sites to continue using social network sites in the future, by using a comprehensive, decomposed Theory of Planned Behaviour. The results showed that Dispositional trust, Internet self-efficacy, Psychological risk, Perceived enjoyment and Perceived usefulness exert a statistically significant influence on the intention of individuals to continue to use Facebook in the future. This study provides insights that can guide marketers’ efforts to devise customised, multi-layered marketing offerings to encourage the use of social network sites for e-commerce purposes.

scholarly journals Analisis Akun Twitter Berpengaruh terkait Covid-19 menggunakan Social Network Analysis

2021 ◽  
Vol 5 (4) ◽  
pp. 697-704
Author(s):  
Aprillian Kartino ◽  
M. Khairul Anam ◽  
Rahmaddeni ◽  
Junadhi
Keyword(s):  
Social Media ◽  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Information Dissemination ◽  
Interaction Network ◽  
Analysis Method ◽  
The Social ◽  
The World ◽  
High Degree

Covid-19 is a disease of the virus that is shaking the world and has been designated by WHO as a pandemic. This case of Covid-19 can be a place of dissemination of disinformation that can be utilized by some parties. The dissemination of information in this day and age has turned to the internet, namely social media, Twitter is one of the social media that is often used by Indonesians and the data can be analyzed. This study uses the social network analysis method, conducted to be able to find nodes that affect the ongoing interaction in the interaction network of information dissemination related to Covid-19 in Indonesia and see if the node is directly proportional to the value of its popularity. As well as to know in identifying the source of Covid-19 information, whether dominated by competent Twitter accounts in their fields. The data examined 19,939 nodes and 12,304 edges were taken from data provided by the web academic.droneemprit.id on the project "Analisis Opini Persebaran Virus Corona di Media Sosial", using the period of December 2019 to December 2020 on social media Twitter. The results showed that the @do_ra_dong account is an influential actor with the highest degree centrality of 860 and the @detikcom account is the actor with the highest popularity value of follower rank of 0.994741605. Thus actors who have a high degree of centrality value do not necessarily have a high follower rank value anyway. The study ignores if there are buzzer accounts on Twitter.  

When Our Changing Society Meets the Social Media Era

2014 ◽  
pp. 1102-1112
Author(s):  
Efi A. Nisiforou ◽  
Andrew Laghos
Keyword(s):  
Social Media ◽  
Social Network ◽  
Technology Use ◽  
Social Network Sites ◽  
International Literature ◽  
Future Directions ◽  
The Social ◽  
Media Services ◽  
Media Research ◽  
Social Media Research

The rapid growth and the popularity of Social Network Sites (SNSs) are increasingly attracting the attention of millions of students for many different purposes. The chapter reviews the background of the current social media research in relation to the international literature and tackles the most important findings. The practical part of the chapter outlines the results of a survey on social media services. The findings provide real research evidence on online social technology use amongst university students. The chapter has educational and theoretical significance and shapes future directions for research on this issue. A compendium of terms, definitions, and explanations of concepts is clearly explained.

Using Social Network Sites for Library Services in Public Libraries

2018 ◽  
pp. 556-572
Author(s):  
Ashok Kumar ◽  
S. Thanuskodi
Keyword(s):  
Social Media ◽  
Social Network ◽  
Public Libraries ◽  
Social Network Sites ◽  
Library Services ◽  
Unique Role ◽  
Innovative Technologies ◽  
Library Users ◽  
Online Library

Social Network sites are one of the innovative technologies contributing libraries the opportunity to reach out to its patrons. Keeping library users up to date is the primary aim of every library, online library services taken the role successfully, and among them Social Network Sites plays the unique role to keep the patrons informative. In this chapter, we provide a study of an attempt to use social media to engage with public libraries. Also this chapter has come out with a testimony on library services and the challenges through FaceBook, Twitter and Weblogs.

scholarly journals Explaining the Use of Social Network Sites as Seen by Older Adults: The Enjoyment Component of a Hedonic Information System

2019 ◽  
Vol 16 (10) ◽  
pp. 1673 ◽  
Author(s):  
Patricio Ramírez-Correa ◽  
Elizabeth E. Grandón ◽  
Muriel Ramírez-Santana ◽  
Leonard Belmar Órdenes
Keyword(s):  
Older Adults ◽  
Social Network ◽  
Explanatory Power ◽  
Social Network Sites ◽  
Theoretical Explanation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Cross Sectional ◽  
Perceived Enjoyment

Previous studies suggest that older adults are living increasingly alone and without the company of their close relatives, which cause them depression problems and a detriment to their health and general wellbeing. The use of social network sites (SNS) allows them to reduce their isolation, improve their social participation, and increase their autonomy. Although the adoption of various information technologies by older adults has been studied, some assumptions still predominate, for example, that older adults use SNS only for utilitarian purposes. However, considering SNS as hedonic information systems, and in order to extend the theoretical explanation of the intention to use hedonic systems to their actual use, this study aims to determine the influence of perceived enjoyment, perceived usefulness, and perceived ease of use on the use of SNS by elders in Concepción, Chile. Two hundred fifty-three older adults participated in the cross-sectional study. The results indicate that perceived ease of use is the variable that has the greatest total effect in explaining the use of SNS and that by adding the perceived enjoyment construct, the explanatory power of the model increases significantly. Therefore, advancement in user acceptance models, especially in the use of SNS by elders, can be made by focusing on the type of system, hedonic or utilitarian.

The Matthew Effect in social media news use: Assessing inequalities in news exposure and news engagement on social network sites (SNS)

Journalism ◽  
2020 ◽  
Vol 21 (8) ◽  
pp. 1083-1098 ◽  
Author(s):  
Anna Sophie Kümpel
Keyword(s):  
Social Media ◽  
Social Network ◽  
Information Gain ◽  
Social Network Sites ◽  
Matthew Effect ◽  
Research Needs ◽  
Positive Effects ◽  
Current Events ◽  
The Matthew Effect ◽  
News Use

Social network sites such as Facebook and Twitter have become a key part of online users’ news diets. On social network sites, even individuals who are not motivated to seek out news are believed to be exposed to news posts due to the sharing activities of friends or inadvertently witnessing discussions about current events. Research on this incidental news exposure (INE) has largely focused on its potential for positive effects on information gain or political participation, while simultaneously turning a blind eye to the inequalities in news exposure and engagement. This article aims to address this issue by proposing and explicating the existence of a ‘Matthew Effect’ in social media news use. It is argued that INE research needs to consider the unequal chances to both be exposed to news on social network sites and to actually engage (i.e. read and interact) with ‘accidentally’ encountered news content.

INFORMATION EXCHANGES OF SOCIAL MEDIA EVANGELISTS DURING FLOOD: A SOCIAL NETWORK ANALYSIS

2016 ◽  
Vol 78 (9-3) ◽  
Author(s):  
Abdus-samad Temitope Olanrewaju ◽  
Rahayu Ahmad ◽  
Kamarul Faizal Hashim
Keyword(s):  
Social Media ◽  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Network Structure ◽  
Information Dissemination ◽  
Network Structures ◽  
Analysis Technique ◽  
Types Of Information ◽  
Information Brokers

Information dissemination during disaster is very crucial, but inherits several complexities associated with the dynamic characteristics of the disaster. Social media evangelists (activists) play an important role in disseminating critical updates at on-site locations. However, there is limited understanding on the network structure formed and its evolution and the types of information shared. To address these questions, this study employs Social Network Analysis technique on a dataset containing 157 social media posts from an influential civilian fan page during Malaysia’s flood. The finding demonstrates three different network structures emerged during the flood period. The network structure evolves depending on the current state of the flood, the amount of information available and the need of information. Through content analysis, there were seven types of information exchanges discovered. These information exchanges evolved as the scale and magnitude of flood changes. In conclusion, this study shows the emergence of different network structures, density and identification of influential information brokers among civilians that use social media during disaster. Despite the low number of influential information brokers, they successfully manage their specific cluster in conveying information about the disaster and most importantly coordinating the rescue mission.

scholarly journals Information Re-Sharing on Social Network Sites in the Age of Fake News

10.28945/3871 ◽  
2017 ◽  
Vol 20 ◽  
pp. 215-235 ◽  
Author(s):  
Mehrdad Koohikamali ◽  
Anna Sidorova
Keyword(s):  
Social Media ◽  
Social Network ◽  
Information Quality ◽  
Social Network Sites ◽  
Research Model ◽  
Fake News ◽  
Quality Of Information ◽  
Sharing Behavior

Aim/Purpose: In the light of the recent attention to the role of social media in the dissemination of fake news, it is important to understand the relationship between the characteristics of the social media content and re-sharing behavior. This study seeks to examine individual level antecedents of information re-sharing behavior including individual beliefs about the quality of information available on social network sites (SNSs), attitude towards SNS use and risk perceptions and attitudes. Methodology: Testing the research model by data collected through surveys that were adminis-tered to test the research model. Data was collected from undergraduate students in a public university in the US. Contribution: This study contributes to theory in Information Systems by addressing the issue of information quality in the context of information re-sharing on social media. This study has important practical implications for SNS users and providers alike. Ensuring that information available on SNS is of high quality is critical to maintaining a healthy user base. Findings: Results indicate that attitude toward using SNSs and intention to re-share infor-mation on SNSs is influenced by perceived information quality (enjoyment, rele-vance, and reliability). Also, risk-taking propensity and enjoyment influence the intention to re-share information on SNSs in a positive direction. Future Research: In the dynamic context of SNSs, the role played by quality of information is changing. Understanding changes in quality of information by conducting longitudinal studies and experiments and including the role of habits is necessary.

scholarly journals Von der Kinderserie Die Pfefferkörner bis zum Ego-Shooter Call of Duty

2020 ◽  
Vol 37 (Medienpädagogik als Schlüsseld) ◽  
pp. 117-138
Author(s):  
Henrike Friedrichs-Liesenkötter ◽  
Friederike Von Gross
Keyword(s):  
Social Media ◽  
Social Network ◽  
Social Network Sites

Der Beitrag stellt zwei qualitative Studien der Autorinnen vor, welche zum einen die Veränderung der (Online-)Mediennutzung im Übergang von später Kindheit zum Jugendalter fokussieren und zum anderen persönliche Deutungen, Umgangsweisen und Reflexionsprozesse des Medienhandelns sichtbar machen. Letztere bleiben in quantitativen Studien in der Regel unberücksichtigt, sodass ein qualitativer Zugang mittels Gruppendiskussionen mit Heranwachsenden gewählt wurde. Die Gruppendiskussionen mit Grundschulkindern (4. Klasse) zeigen, dass sich die im Durchschnitt Neunjährigen bereits Medien und deren Inhalten, die sich an Jugendliche und Erwachsene richten, zuwenden. Ihr Verständnis über das Internet im Allgemeinen und über Social Network Sites im Besonderen ist aber noch ungenau und oberflächlich. Die Nutzung findet zudem oftmals noch eingebunden in den familiären Kontext statt. Dies ändert sich mit dem Erwerb des ersten eigenen Smartphones. Dieses bekommen die Kinder in der Regel nach der vierten Klasse im Übergang zur weiterführenden Schule, wie die Gruppendiskussionen mit den Befragten aus der fünften, sechsten und siebten Klassenstufe zeigen. Im Hinblick auf die Herausforderungen im Umgang mit Internet, Social Media und Smartphones lässt sich resümieren, dass die Medienkompetenz der befragten Kinder im Laufe der Zeit zunimmt; Unsicherheiten bleiben aber bestehen.

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