scholarly journals Construct equivalence of the OPQ32n for Black and White people in South Africa

2010 ◽  
Vol 36 (1) ◽  
Author(s):  
Deléne Visser ◽  
Rian Viviers
Keyword(s):  
South Africa ◽  
Social Desirability ◽  
Structural Equation ◽  
White People ◽  
Personnel Decisions ◽  
Black And White ◽  
Structural Equivalence ◽  
Managerial Implications ◽  
Construct Equivalence ◽  
Structural Invariance

Orientation: The construct equivalence of the Occupational Personality Questionnaire (OPQ32n) for black and white groups was investigated.Research purpose: The objective was to investigate the structural invariance of the OPQ32n for two South African population groups.Motivation for the study: The OPQ32n is often used for making a variety of personnel decisions in South Africa. Evidence regarding the suitability of personality questionnaires for use across South Africa’s various population groups is required by practitioners for selecting appropriate psychometric instruments.Research design, approach and method: Data were collected by means of a questionnaire and the results were analysed using quantitative statistical methods. The sample consisted of 248 Black and 476 White people from the SHL (South Africa) database. Structural equation modelling was used to examine the structural equivalence of the OPQ32n scale scores for these two groups.Main findings: A good fit regarding factor correlations and covariances on the 32 scales was obtained, partially supporting the structural equivalence of the questionnaire for the two groups. The analyses furthermore indicated that there was structural invariance, with the effect of the Social Desirability scale partialled out.Practical/managerial implications: The present study focused on aspects of structural equivalence only. The OPQ32n therefore passed the first hurdle in this particular context, but further investigation is necessary to provide evidence that the questionnaire is suitable for use in personnel decisions comparing the population groups.Contribution: Despite the positive findings with regard to structural equivalence and social desirability response style, it should be borne in mind that no assumptions regarding full scale equivalence can be made on the basis of the present findings.

Free but fragile: Human relations amidst poverty and HIV in democratic South Africa

2015 ◽  
Vol 2 (2) ◽  
pp. 85-94
Author(s):  
Christina Landman
Keyword(s):  
South Africa ◽  
Predominantly White ◽  
Black People ◽  
Hiv Treatment ◽  
Human Relations ◽  
White People ◽  
Black And White ◽  
The Past ◽  
Wide Range ◽  
Black Township

Dullstroom-Emnotweni is the highest town in South Africa. Cold and misty, it is situated in the eastern Highveld, halfway between the capital Pretoria/Tswane and the Mozambique border. Alongside the main road of the white town, 27 restaurants provide entertainment to tourists on their way to Mozambique or the Kruger National Park. The inhabitants of the black township, Sakhelwe, are remnants of the Southern Ndebele who have lost their land a century ago in wars against the whites. They are mainly dependent on employment as cleaners and waitresses in the still predominantly white town. Three white people from the white town and three black people from the township have been interviewed on their views whether democracy has brought changes to this society during the past 20 years. Answers cover a wide range of views. Gratitude is expressed that women are now safer and HIV treatment available. However, unemployment and poverty persist in a community that nevertheless shows resilience and feeds on hope. While the first part of this article relates the interviews, the final part identifies from them the discourses that keep the black and white communities from forming a group identity that is based on equality and human dignity as the values of democracy.

scholarly journals Mostly ‘black’ and ‘white’: ‘Race’, complicity and restitution in the non-fiction of Antjie Krog

Literator ◽  
2016 ◽  
Vol 37 (1) ◽  
Author(s):  
Jacomien Van Niekerk
Keyword(s):  
South Africa ◽  
Black People ◽  
Partial Answer ◽  
White People ◽  
White Race ◽  
Black And White ◽  
Non Fiction ◽  
The Way

This article analyses the role of ‘race’ in Antjie Krog’s non-fiction trilogy Country of My Skull (1998), A Change of Tongue (2003) and Begging to Be Black (2009). It explores her explicit use of terms such as ‘heart of whiteness’ and ‘heart of blackness’. Claims that Krog essentialises Africa and ‘black’ people are investigated. The article also addresses accusations of racism in Krog’s work. A partial answer to the persistent question of why Krog is so determinedly focused on ‘race’ is sought in the concept of complicity. There is definite specificity in the way Krog writes about ‘white’ perpetrators and ‘black’ victims in South Africa, but her trilogy should be read within the broader context of international restitution discourses, allowing for a somewhat different perspective on her contribution to the discussion of the issue of whether ‘white’ people belong in (South) Africa.

scholarly journals The Influence Of Market Related Mobile Activities On The Acceptance Of Mobile Marketing And Consumer Intention To Purchase Products Promoted By SMS In South Africa

2013 ◽  
Vol 29 (6) ◽  
pp. 1897 ◽  
Author(s):  
Richard Chinomona ◽  
Maxwell Sandada
Keyword(s):  
South Africa ◽  
Purchase Intention ◽  
Structural Equation ◽  
Mobile Marketing ◽  
Future Research ◽  
Managerial Implications ◽  
Marketing Activities ◽  
African Context ◽  
Future Research Directions ◽  
Using Data

There is an increasing attention being accorded to mobile marketing activities in recent business management literature in the past decade as both academicians and practitioners recognize that mobile activities have potential influence on mobile marketing acceptance and customer purchase intention. Notwithstanding this, there is dearth of research on the same in the African context. In view of this development, the purpose of this research paper is to investigate the extent to which mobile marketing activities influence customers mobile marketing acceptance and their purchase intention in South Africa. Five research hypotheses are postulated and using data collected from mobile marketing activities partakers, the hypotheses are tested using Structural Equation Modelling (SEM) approach (Smart PLS). Managerial implications of the findings are discussed and limitations and future research directions are indicated.

scholarly journals Underlying correlates of consumers’ attitudes towards Chinese apparel and relationship with purchase intention in South Africa

2018 ◽  
Vol 14 (1) ◽  
Author(s):  
Asphat Muposhi ◽  
Manilall Dhurup ◽  
Roy M. Shamhuyenhanzva
Keyword(s):  
South Africa ◽  
South African ◽  
Market Segmentation ◽  
Purchase Intention ◽  
Structural Equation ◽  
Market Potential ◽  
Consumer Ethnocentrism ◽  
Equation Modelling ◽  
Consumer Purchase Intention ◽  
Managerial Implications

The study examined the influence of South African consumers’ attitudes and purchase intention towards Chinese apparel. A survey of South African consumers who had purchase experience of Chinese apparel was conducted to test the hypothesised relationships. Structural equation modelling results indicated that economic animosity and consumer ethnocentrism are negatively related to attitudes towards Chinese apparel and consumer purchase intention. The study revealed a significant, positive relationship between cosmopolitanism, attitudes towards Chinese apparel and consumer purchase intention. In addition, the findings of the study suggest the importance of cosmopolitanism, consumer ethnocentrism and animosity in market segmentation, targeting, positioning and market potential analysis. The study provides managerial implications for the marketing of Chinese apparel in South Africa.

scholarly journals Psychological empowerment of employees in selected organisations in South Africa

2009 ◽  
Vol 35 (1) ◽  
Author(s):  
Marius Stander ◽  
Sebastiaan Rothmann
Keyword(s):  
South Africa ◽  
Structural Equation ◽  
Psychological Empowerment ◽  
Factor Model ◽  
Survey Design ◽  
Total Sample ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Replication Sample ◽  
Construct Equivalence

The objective of this study was to assess the construct validity and internal consistency of the Psychological Empowerment Questionnaire (PEQ) for employees in selected organisations in South Africa. A cross-sectional survey design with a convenient sample (N = 1405) was used. The PEQ was administered. Structural equation modelling conf rmed a four-factor model for the PEQ, consisting of competence, meaning, impact and self-determination. A cross-validation study conf rmed the construct equivalence of the four-factor model for a study sample (n = 679) as well as a replication sample (n = 726) that was randomly selected for the total sample. The subscales showed acceptable internal consistencies.

scholarly journals The validation of the Minnesota Job Satisfaction Questionnaire in selected organisations in South Africa

2009 ◽  
Vol 7 (1) ◽  
Author(s):  
Johanna H. Buitendach ◽  
Sebastiaan Rothmann
Keyword(s):  
South Africa ◽  
Job Satisfaction ◽  
Factor Model ◽  
Survey Design ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Satisfaction Questionnaire ◽  
Black And White ◽  
Construct Equivalence ◽  
Intrinsic Job Satisfaction

The objectives of this study were to assess the construct equivalence of the Minnesota Job Satisfaction Questionnaire (MSQ), and to investigate the manifestation of job satisfaction at selected organisations in South Africa. A cross-sectional survey design with a random sample (N = 474) was used. The MSQ and a biographical questionnaire were administered. The results confirmed a two-factor model of job satisfaction, consisting of extrinsic job satisfaction and intrinsic job satisfaction. Exploratory factor analysis with target rotations conf rmed the construct equivalence of scales for the black and white groups. The results obtained from comparing job satisfaction levels of various demographic groups showed that practically significant differences existed between the job satisfaction of different age and race groups.

scholarly journals The impact of risk factors on South African consumers’ attitude towards online shopping

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Khathutshelo M. Makhitha ◽  
Kate M. Ngobeni
Keyword(s):  
South Africa ◽  
Structural Equation ◽  
Online Shopping ◽  
Great Influence ◽  
Consumer Attitude ◽  
Shopping Malls ◽  
Online Retailers ◽  
Managerial Implications ◽  
Product Risk ◽  
The Impact

Orientation: The advances in technology have resulted in an increasing number of people choosing to shop online, globally. Despite the growing number of those shopping online and online retailers, most customers continue to avoid shopping online. This could be because of risks inherent in online shopping that have resulted in some consumers opting not to shop online.Research purpose: The main aim of the research study is to identify the risks influencing consumers’ attitude towards online purchases.Motivation for the study: The study was driven by the need to determine the risks associated with online shopping that influence whether consumers will shop online or not.Research design, approach and method: A survey, using the non-probability convenience sampling method, was used to reach respondents (207 consumers in South Africa who visited two shopping malls) in Gauteng, South Africa. Data were collected from consumers at the two shopping malls from March 2019 to April 2019. Structural equation modelling (SEM) was used to test the conceptual model for the study.Main findings: The results showed that product risk and privacy risk influence consumer attitude in online shopping positively and that delivery risk does not to have a great influence on attitude towards online shopping. The attitude towards online shopping was also found to positively influence their intention to shop online.Practical/managerial implications: The practical implications for this study would be that retail owners and marketers would understand and manage product and privacy as risks that inhibit consumers from shopping online. Retailers should formulate appropriate marketing and retail strategies that address these risks to change consumers’ perceptions about online shopping and reduce the level of risks related to online shopping.Contribution/value-add: Marketing and retail strategies should include strategies on how product risk and privacy risks will be managed and reduced to ensure they do not influence consumer’s attitude against online shopping.

scholarly journals White Sangomas: the manifestation of Bantu forms of shamanic calling among whites in South Africa

2018 ◽  
Vol 18 (1) ◽  
pp. 143
Author(s):  
Ullrich Relebogilwe Kleinhempel
Keyword(s):  
South Africa ◽  
Cultural Learning ◽  
Cultural Institutions ◽  
White People ◽  
Core Element ◽  
African Languages ◽  
South Africans ◽  
Black And White ◽  
History Of ◽  
Morphogenetic Fields

South Africa is one of some few countries where sizeable communities of black and white people live together which have preserved their distinct cultures. Other than in the Americas, South Africa has a black majority with the Bantu African languages and cultural institutions largely preserved – and it has the most marked history of segregation. Thus few elements of Bantu cultures have been adopted by white South Africans. Yet in recent years a core element of Bantu culture, the shamanism and mediumism of the “Sangomas”, has begun to manifest itself among whites in South Africa – in the characteristic forms of such “calling”. Interestingly this has not happened by “cultural learning” in significant cases.  This requires a different model of explanation. In this essay Rupert Sheldrake’s theory of “morphogenetic fields” will be applied to this phenomenon and its implications considered.

scholarly journals Who Gets to Vote? Racialized Mental Images of Legitimate and Illegitimate Voters

2021 ◽  
pp. 194855062110394
Author(s):  
Jazmin L. Brown-Iannuzzi ◽  
Erin Cooley ◽  
William Cipolli ◽  
B. Keith Payne
Keyword(s):  
Social Desirability ◽  
Reverse Correlation ◽  
Mental Images ◽  
White People ◽  
Indirect Measure ◽  
Black And White ◽  
Voter Identification ◽  
Voter Id ◽  
Survey Approach

When people support voter identification (ID) laws, who do they imagine they are keeping in and out of the voting booth? We investigated this question across three studies. First, using a traditional survey approach, we found support for voter ID laws was associated with beliefs that ID requirements reduce illegal voting by both Black and White people to the same degree. Because explicit surveys are vulnerable to social desirability concerns, in the following two studies, we utilized an indirect measure, reverse correlation, to investigate mental images of those who try to vote illegally (Study 2) and mental images of those who should and should not get to vote (Study 3). The findings of these studies suggest that support for voter ID laws is associated with racially biased perceptions of illegal voters and who should get to vote. Critically, these biased perceptions may be underestimated by traditional explicit survey approaches.

Sign in / Sign up

Export Citation Format

Share Document