scholarly journals Drivers of Recreational Online Gambling Intentions: A UTAUT 2 Perspective, Enhancements, Results, and Implications

2021 ◽  
pp. 46-80
Author(s):  
Jirka Konietzny ◽  
Albert Caruana
Keyword(s):  
Consumer Behavior ◽  
Rapid Growth ◽  
Online Gambling ◽  
The Internet ◽  
Unified Theory ◽  
Perceived Fairness ◽  
Recreational Gambling ◽  
Effort Expectancy ◽  
Managerial Implications

Recreational gambling has become an accepted pursuit, and the advent of the Internet has rendered online gambling ubiquitous. However, the resultant rapid growth in online recreational gambling is not matched by an understanding of the drivers of customers’ intentions to gamble online. While this is potentially a fascinating aspect of consumer behavior, marketing scholars have shied away from giving online gambling much attention. This research seeks a better understanding of the drivers of recreational online gambling intentions among customers by applying the latest version of the Unified Theory of Acceptance and Technology—UTAUT 2, to customers in an online gambling context. It also proposes additional hypotheses that account for the role of anticipated enjoyment and perceived fairness. Data are collected from 593 casino customers of an online gambling firm and analyzed using PLS-SEM via Smart PLS. Results show that perceived fairness and anticipated enjoyment are significant drivers of online gambling intention, with perceived fairness being fully mediated by effort expectancy, anticipated enjoyment, and social influence. Shorn of drivers and moderators that are not significant, an online gambling intention model is proposed. Theoretical and managerial implications are discussed, limitations are noted, and areas for further research are suggested.

scholarly journals The Moderator Role of Age in the Unified Theory of Acceptance and Use of Technology: Intention to Use Internet Banking in Sudan: الدور المعدل للعمر في النظرية الموحدة لقبول واستخدام التكنولوجيا:  النية لاستخدام الإنترنت المصرفي في السودان

2020 ◽  
Vol 4 (11) ◽  
Author(s):  
Adam Haroun Omer, Fathi Ahmed Ali Adam
Keyword(s):  
Data Collection ◽  
Internet Banking ◽  
Education Level ◽  
Intention To Use ◽  
Unified Theory ◽  
Banking Services ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
Moderator Role

The objective of this paper is to identify the moderator role of age in the unified theory of acceptance and use of technology: Intention to Use internet banking in Sudan. To achieve this objective the researchers adopted the questionnaire to data collection. A total of 375 questionnaires are distributed 207 respondents are well-responded. Used SPSS, Excel, SmartPLS to analysis the data collected. The results indicate that the age (34yrs and less) does prove as a moderator in effort expectancy, social influence, and intention to use Internet banking. Also, the age generally does not prove as a moderator in internet banking awareness and intention to use internet banking. The study recommended to study the effect of income and education level on acceptance of e-banking services.

A Survey on Denial of Service Attacks and Preclusions

2017 ◽  
Vol 11 (4) ◽  
pp. 1-15 ◽  
Author(s):  
Nagesh K. ◽  
Sumathy R. ◽  
Devakumar P. ◽  
Sathiyamurthy K.
Keyword(s):  
Network Security ◽  
Rapid Growth ◽  
New Technologies ◽  
Defense Mechanism ◽  
Computer Network ◽  
Denial Of Service ◽  
The Internet ◽  
Access To Services ◽  
Dos Attacks

Security is concerned with protecting assets. The aspects of security can be applied to any situation- defense, detection and deterrence. Network security plays important role of protecting information, hardware and software on a computer network. Denial of service (DOS) attacks causes great impacts on the internet world. These attacks attempt to disrupt legitimate user's access to services. By exploiting computer's vulnerabilities, attackers easily consume victim's resources. Many special techniques have been developed to protest against DOS attacks. Some organizations constitute several defense mechanism tools to tackle the security problems. This paper has proposed various types of attacks and solutions associated with each layers of OSI model. These attacks and solutions have different impacts on the different environment. Thus the rapid growth of new technologies may constitute still worse impacts of attacks in the future.

scholarly journals Factors that influence the use of the Internet for job-seeking purposes amongst a sample of final-year students in the Eastern Cape province of South Africa

2017 ◽  
Vol 15 (0) ◽  
Author(s):  
Juliet R. Chiwara ◽  
Willie T. Chinyamurindi ◽  
Themba Q. Mjoli
Keyword(s):  
The Internet ◽  
Intention To Use ◽  
Eastern Cape ◽  
Job Seekers ◽  
Job Seeking ◽  
Performance Expectancy ◽  
Effort Expectancy ◽  
Managerial Implications ◽  
Use Of The Internet ◽  
Facilitating Conditions

Orientation: Organisations are turning to the Internet in search for talent. A constituency often targeted are those students nearing the end of their tenure of study who are making a transition into the working world. Given this, it is important to understand not only those factors that influence the use of the Internet within the Human Resources (HR) talent search process, but also how such factors relate to actual intent to apply for jobs.Research purpose: Drawing on the Unified Theory of Acceptance and Use of Technology (UTAUT) model, the study investigates factors that influence the adoption of the Internet for purposes of job seeking.Motivation for the study: Calls have been made for research that investigates factors that influence the intention to use the Internet to apply for jobs in developing countries such as South Africa.Research approach, design and method: The study used the quantitative approach (relying on a survey) to test the hypotheses into factors that influence the use of Internet for the purpose of job seeking amongst a sample of 346 prospective job seekers in their final year of study at a South African university.Main findings: Through correlation and regression analysis, findings reveal a positive relationship to exist between (1) performance expectancy with intention to use the Internet to apply for jobs, (2) effort expectancy with intention to use the Internet to apply for jobs, (3) individual effort expectancy and performance expectancy and (4) individual trust and the intention to use the Internet for job seeking. However, no relationship was found to exist between facilitating conditions and intention to use the Internet for job seeking.Practical/managerial implications: The findings magnify the role of salient factors in the intention to use the Internet for job-seeking purposes. Efforts from applicants, universities, recruitment agencies and organisations, potentially, have an effect on the intention to use the Internet for job-seeking purposes. Such efforts may enhance the students’ online experience and minimise problems that accompany technology adoption for the purposes of recruitment. Findings from this research may help enhance the online recruitment experience both from the end-user and recruiter perspective.Contribution/value-add: The study contributes to the recruitment literature in three ways: Firstly, UTAUT is shown to be a useful framework to explain final-year, job-seeking students’ intention to use the Internet to apply for jobs. Furthermore, the findings illustrate the value of the UTAUT as a model useful in enhancing understanding on intentions. Secondly, the study places focus on the human factor rather than facilitating conditions as important issues regarding intention to use the Internet to apply for a job. Finally, based on these findings, future angles of research that have academic and practitioner implications are proposed.

scholarly journals Determinants of the Continued Intention of College Students in China to Use DiDi Mobile Car-Sharing Services

SAGE Open ◽  
2019 ◽  
Vol 9 (4) ◽  
pp. 215824401989369
Author(s):  
Isaac Kofi Mensah ◽  
Zhao Tianyu ◽  
Guohua Zeng ◽  
Luo Chuanyong
Keyword(s):  
College Students ◽  
Security And Privacy ◽  
The Internet ◽  
Intention To Use ◽  
Unified Theory ◽  
Car Sharing ◽  
Performance Expectancy ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
The Relationship

This research paper examined the continued intention of college students to use DiDi mobile car-sharing services in China. The unified theory of acceptance and use of technology (UTAUT) was used as the theoretical framework while the data analysis was completed with SPSS. The results have demonstrated that performance expectancy, reliability, efficiency, and security and privacy were significant predictors of the continued intention to use mobile car-sharing services. Contrary to our expectations, effort expectancy was not a significant determinant of the continued intention to use mobile car-sharing services. In addition to these direct effects, the moderating impact of trust in the internet was also examined. The moderating analysis showed that trust in the internet showed no significant moderating impact on the relationship between performance expectancy, effort expectancy, reliability, efficiency, and security and privacy and the continued intention to use mobile car-sharing services. The implications of these findings are discussed.

A Sweet Voice: The Influence of Cross-Modal Correspondences Between Taste and Vocal Pitch on Advertising Effectiveness

2019 ◽  
Vol 32 (4-5) ◽  
pp. 401-427 ◽  
Author(s):  
Kosuke Motoki ◽  
Toshiki Saito ◽  
Rui Nouchi ◽  
Ryuta Kawashima ◽  
Motoaki Sugiura
Keyword(s):  
Consumer Behavior ◽  
Rapid Growth ◽  
Sensory Information ◽  
Food Preferences ◽  
Advertising Effectiveness ◽  
Voice Pitch ◽  
Acoustic Parameters ◽  
Human Voice ◽  
Sweet Food

Abstract We have seen a rapid growth of interest in cross-modal correspondences between sound and taste over recent years. People consistently associate higher-pitched sounds with sweet/sour foods, while lower-pitched sounds tend to be associated with bitter foods. The human voice is key in broadcast advertising, and the role of voice in communication generally is partly characterized by acoustic parameters of pitch. However, it remains unknown whether voice pitch and taste interactively influence consumer behavior. Since consumers prefer congruent sensory information, it is plausible that voice pitch and taste interactively influence consumers’ responses to advertising stimuli. Based on the cross-modal correspondence phenomenon, this study aimed to elucidate the role played by voice pitch–taste correspondences in advertising effectiveness. Participants listened to voiceover advertisements (at a higher or lower pitch than the original narrator’s voice) for three food products with distinct tastes (sweet, sour, and bitter) and rated their buying intention (an indicator of advertising effectiveness). The results show that the participants were likely to exhibit greater buying intention toward both sweet and sour food when they listened to higher-pitched (vs lower-pitched) voiceover advertisements. The influence of a higher pitch on sweet and sour food preferences was observed in only two of the three studies: studies 1 and 2 for sour food, and studies 2 and 3 for sweet food. These findings emphasize the role that voice pitch–taste correspondence plays in preference formation, and advance the applicability of cross-modal correspondences to business.

scholarly journals THE ROLE OF E-SERVICE QUALITY TO CUSTOMER SATISFACTION AND LOYALTY

2020 ◽  
Author(s):  
fayola issalillah
Keyword(s):  
Consumer Behavior ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Loyalty ◽  
Smart Phone ◽  
The Internet ◽  
Advanced Technologies ◽  
Customer Satisfaction And Loyalty

The existence of the internet is followed by the development of various advanced technologies such as smartphones. A smartphone is a smart phone that is equipped with various convenience features for its users. Many aspects of life are affected by the development of the internet, one of which is consumer behavior. Consumer behavior is dynamic, meaning that consumer behavior is always changing and moving all the time, therefore when the Internet and technology continue to develop, consumer behavior also changes, including in terms of shopping. Customer satisfaction and loyalty depends on the quality of service provided by the company, in the online market we are more familiar with e-service quality is a new version of service quality that was developed to evaluate a service provided on the internet network. This study will examine the effect of e-service quality on customer satisfaction and loyalty by involving 276 respondents who frequently shop online. The analytical tool used is path analysis. From the findings of the study mentioned that e-service quality has a significant influence on customer satisfaction but e-service quality does not have a significant effect on customer loyalty. Keywords: e-service quality, customer satisfaction, loyalty

The Role of the Internet in the Decline and Future of Regional Newspapers

2010 ◽  
pp. 142-153
Author(s):  
Gary Graham
Keyword(s):  
The Internet ◽  
Wide Audience ◽  
Newspaper Industry ◽  
Online Newspapers ◽  
The Social ◽  
Regional Newspapers ◽  
The Future ◽  
Managerial Implications ◽  
Negative Impacts

Digital technology has had a significant impact on the newspaper industry in many different areas of the world. The Internet and digital content technologies enable online newspapers to reach a wide audience and to reduce many of the costs associated with print newspapers, but there have also been some negative impacts including a loss of readers and advertising revenue for traditional printed newspapers. In this chapter, focus groups and interviews are used to investigate the following issues: (1) the role of the Internet in the decline of the social/business influence of regional newspapers, and (2) the impact of developments such as Web 2.0 on the future of regional news supply. The chapter concludes with a discussion of managerial implications for the future.

scholarly journals The Effects of the Antecedents of “Buy-Online-Pick-Up-In-Store” Service on Consumer’s BOPIS Choice Behaviour

2020 ◽  
Vol 12 (23) ◽  
pp. 9989
Author(s):  
Kihyung Kim ◽  
Sang-Lin Han ◽  
Young-Yong Jang ◽  
Yun-Chang Shin
Keyword(s):  
Social Influence ◽  
Unified Theory ◽  
Choice Behaviour ◽  
Online Surveys ◽  
Behavioural Intentions ◽  
Performance Expectancy ◽  
Shopping Behaviour ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
Managerial Implications

We studied the effect of the antecedents of the buy-online-pick-up-in-store (BOPIS) service on consumer’s BOPIS choice and shopping behaviour. The convenience of BOPIS benefits retailers and consumers; therefore, we used online surveys of consumers and the unified theory of acceptance and use of technology 2 (UTAUT2) model. The results of the study show that performance expectancy, trust, compatibility with BOPIS shopping, hedonic motivation and social influence affected the behavioural intentions in omni-channel BOPIS. However, price value and effort expectancy were not considered to be important factors in choosing BOPIS shopping. A moderating effect of the different age generations was analysed in the model. The managerial implications and the limitations of the study are also discussed.

scholarly journals Adapting the UTAUT2 Model for Social Commerce Context

2022 ◽  
Vol 18 (1) ◽  
pp. 1-20
Author(s):  
Zaki Shoheib ◽  
Emad Ahmed Abu-Shanab
Keyword(s):  
Perceived Value ◽  
Unified Theory ◽  
Social Commerce ◽  
Extended Version ◽  
Performance Expectancy ◽  
Use Of Technology ◽  
Proposed Model ◽  
Effort Expectancy ◽  
Facilitating Conditions

Social commerce (SC) became a major channel for conducting business as a result of the ban adopted by many countries because of Covid-19 era. The simplicity of the Unified Theory of Acceptance and use of Technology (UTAUT) and its extended version (UTAUT2) invites researchers to explore other options that can yield better explanation of the adoption of SC. This study extended the UTAUT2 with perceived value, trust and a SC related construct. In addition, the study re-structured the UTAUT2 to fit with SC environment. The study utilized 463 surveys distributed in Qatar, and analyzed the data using SEM. Results fully supported the proposed model, where trust, perceived value, facilitating conditions, and hedonic motivation significantly predicted behavioral intentions with an R2 value equal to 72%. The model supported the role of performance expectancy and SC constructs in predicting perceived value, and the role of effort expectancy and habit in predicting hedonic motivation.

scholarly journals The Role Of End-User Training In Technology Acceptance

2008 ◽  
Vol 12 (2) ◽  
pp. 1-8 ◽  
Author(s):  
Bryan Marshall ◽  
Robert Mills ◽  
David Olsen
Keyword(s):  
Technology Acceptance ◽  
Unified Theory ◽  
End User ◽  
Cross Sectional ◽  
User Training ◽  
Performance Expectancy ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
End User Training

The purpose of this paper is to examine the role end-user training has on performance expectancy and effort expectancy, two variables associated with technology acceptance. The technology-based elements of the HIPAA security rules among oral surgeons were used for the study. The method of the investigation was a cross-sectional correlational study using a self-reported mailed questionnaire. The survey was created using preexisting scales from the Unified Theory of Acceptance and Use of Technology. Results suggest end-user training is positively correlated with both performance expectancy and effort expectancy.

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