scholarly journals The Future Of Online Internet Marketing: A Solution To Behavioral Marketing Using Biometrics

2011 ◽  
Vol 6 (2) ◽  
Author(s):  
William Gilmore ◽  
S. Altan Erdem
Keyword(s):  
Internet Marketing ◽  
Online Marketing ◽  
Behavioral Approach ◽  
The Internet ◽  
Computer User ◽  
Font Size ◽  
Experimental Area ◽  
The Future ◽  
Traditional Marketing ◽  
Marketing Approach

<p class="MsoBodyText" style="margin: 0in 0.5in 0pt;"><span style="font-style: normal; mso-bidi-font-size: 10.0pt;"><span style="font-size: x-small;"><span style="font-family: Times New Roman;">Internet marketing is still an experimental area that continues to grow, evolve and adapt.<span style="mso-spacerun: yes;">&nbsp; </span>With the virtual limitlessness space of the WWW, the strategic placement of internet advertisements is much more complex and goes beyond the traditional marketing approach of researching demographics.<span style="mso-spacerun: yes;">&nbsp; </span>Several attempts have been made through the fields of technology and marketing to overcome the anonymousness of the computer user&rsquo;s interests and preferences to move toward a direct behavioral approach to online marketing; more specifically, identifying the users on the internet, collecting profiles of their interests and delivering advertisements that appeal to their specific preferences.<span style="mso-spacerun: yes;">&nbsp; </span>This paper reviews the current approaches to Internet behavioral marketing and its shortcomings as well as biometrics and its potential for more effective Internet marketing.</span></span></span></p>

scholarly journals Strategy for e-Marketing

2021 ◽  
pp. 131-132
Author(s):  
Ms. Komal Kapoor ◽  
Ms. Simranjit Kaur
Keyword(s):  
Internet Marketing ◽  
Online Marketing ◽  
The Internet ◽  
Industrial Marketing ◽  
Segmentation Strategy ◽  
Exchange Processes ◽  
Brand Marketing ◽  
Product Service ◽  
Traditional Marketing ◽  
Marketing Methods

Marketing is the group of various activities and techniques which are helping people to purchase a particular product and these various activities initiates from targeting markets and ends with the after sales service to the customers. All these activities includes communicating the value of the product, service or brand to the customers, for the purpose of promoting or selling that product, service, or brand. Marketing techniques which starts with choosing target markets through market analysis and market segmentation, and analyzing the consumer behavior and advertising a product's value to the customer. In conventional style of trading and business the concept of marketing was used to take in different meaning, but with the passage of time with the advancement of science & Technology, the concept of marketing has changed to the great extent Marketing satisfies these needs and wants through exchange processes and building long-term relationships. Recent approaches in marketing include relationship marketing with focus on the customer, business marketing or industrial marketing with focus on an organization or institution and social marketing with focus on benefits to society.[4] New forms of marketing also use the internet and are therefore called internet marketing or more generally e-marketing, online marketing, "digital marketing", search engine marketing, or desktop advertising. It attempts to perfect the segmentation strategy used in traditional marketing. It targets its audience more precisely, and is sometimes called personalized marketing or one-to-one marketing. Internet marketing is sometimes considered to be broad in scope, because it not only refers to marketing on the Internet, but also includes marketing done via e-mail, wireless media as well as driving audience from traditional marketing methods like radio and billboard to internet properties or landing page.

Internet Marketing & SMEs

2009 ◽  
Vol 1 (4) ◽  
pp. 19-39 ◽  
Author(s):  
Daniel John Doiron
Keyword(s):  
Web Sites ◽  
Web Site ◽  
Small And Medium Enterprises ◽  
Internet Marketing ◽  
Online Marketing ◽  
The Internet ◽  
Industrialized Countries ◽  
Traditional Media ◽  
Medium Enterprises ◽  
Tools And Techniques

Small and medium enterprises (SMEs) have been adopting the internet at a feverish pace. Recent studies have shown that up to 85% of SMEs in industrialized countries have web sites, yet less than half are utilizing these web sites to securely transact with their customers. Consumer media consumption is moving away from traditional media, like newspapers, to the internet. These revelations coupled with the growth of tools and techniques available to support online marketing, make it a perfect time for SMEs to market their web sites and ultimately succeed online. In this chapter we will present and support the hypothesis that SMEs should stop investing in their web site’s design and functionality and start investing in efforts to market their web sites online, no matter how lousy their web site may be in comparison to today’s standards. With the support of two case studies, illustrating the successful utilization of internet marketing by two very different SMEs, we will relate how a SME can effectively market their web site online. We will also discuss the tools and techniques available to help an SME successfully begin a journey of internet marketing.

Marketing on the Internet — who can benefit from an online marketing approach?

2000 ◽  
Vol 27 (4) ◽  
pp. 383-393 ◽  
Author(s):  
Melody Y Kiang ◽  
T.S Raghu ◽  
Kevin Huei-Min Shang
Keyword(s):  
Online Marketing ◽  
The Internet ◽  
Marketing Approach

Internet Marketing and SMEs

E-Marketing ◽  
2012 ◽  
pp. 814-835
Author(s):  
Daniel John Doiron
Keyword(s):  
Case Studies ◽  
Web Sites ◽  
Web Site ◽  
Small And Medium Enterprises ◽  
Internet Marketing ◽  
Online Marketing ◽  
The Internet ◽  
Industrialized Countries ◽  
Medium Enterprises ◽  
Tools And Techniques

Small and medium enterprises (SMEs) have been adopting the internet at a feverish pace. Recent studies have shown that up to 85% of SMEs in industrialized countries have web sites, yet less than half are utilizing these web sites to securely transact with their customers. Consumer media consumption is moving away from traditional media, like newspapers, to the internet. These revelations coupled with the growth of tools and techniques available to support online marketing, make it a perfect time for SMEs to market their web sites and ultimately succeed online. In this chapter we will present and support the hypothesis that SMEs should stop investing in their web site’s design and functionality and start investing in efforts to market their web sites online, no matter how lousy their web site may be in comparison to today’s standards. With the support of two case studies, illustrating the successful utilization of internet marketing by two very different SMEs, we will relate how a SME can effectively market their web site online. We will also discuss the tools and techniques available to help an SME successfully begin a journey of internet marketing.

scholarly journals MARKETING COMMUNICATION IN THE INTERNET

2008 ◽  
pp. 39
Author(s):  
Simona Duhalm
Keyword(s):  
Electronic Communication ◽  
Time Of Day ◽  
Online Marketing ◽  
The Internet ◽  
Internet Communication ◽  
Traditional Media ◽  
Promotional Materials ◽  
Traditional Marketing ◽  
Mass Marketing ◽  
Potential Customers

Currently, communication becomes more complex, faster and more dynamic every day. In this context, communication switches channels on traditional media to online applications. Thus, the electronic communication threatens, if not take the physical communication. We live in the era of information and the information they seek more ways than quick, cheap and accessible spread. Among the most common methods of electronic communication including website, electronic newsletter, blog and email custom. Online marketing has its roots in traditional marketing, but branch out and in a very obvious due to a unique features: interactivity. On the Internet, communication takes place in two directions and not just one, as in traditional marketing. At the same time, sellers and buyers can complete transactions from their homes or offices, at any time of day or night. Online marketing offers the advantage of presenting the interactive promotional materials that can meet the expectations of each type of buyer. Instead of creating a single message, as happens in the promotion of mass, marketing online allows the creation of "interactive brochure" that allow potential customers to choose the information that they want to see and when they want to see. Changing consumer behavior have had thoughts of marketing people who understand that the Internet is a very effective tool to attract, retain and loyalty the customer.

scholarly journals Model of Impact of Social Networks on Internet Marketing of Enterprises

2021 ◽  
Vol 92 ◽  
pp. 09020
Author(s):  
Rima Zitkiene ◽  
Vytautas Gircys ◽  
Monika Zitke ◽  
Ilona Bartuseviciene
Keyword(s):  
Social Networks ◽  
Small Businesses ◽  
Information Transfer ◽  
Value Added ◽  
Internet Marketing ◽  
Online Marketing ◽  
The Internet ◽  
Marketing Environment ◽  
Goods And Services ◽  
The Impact

Research background. The electronic environment has become an integral part of today’s marketing environment. The transformation of information technology makes it possible to reach the desired customer through various business instruments, regardless of his location. The number of consumers using the Internet to search for goods and services is increasing. As a result, social networks are gaining in importance from both businesses and consumers. There are currently over 800 social networks in the world. Corporate social networking accounts where a variety of news can be posted: from company start-up history to the latest company prototype news, and often for small businesses, and represents the cost of the website. Most authors point out that the scope of e-marketing is wider than online marketing because online marketing refers only to the Internet. Businesses seek to disseminate information about goods through social networks, given their popularity and impact on consumers. Purpose of the article is to construct the theoretical model that would help to determine how the impact of social networks on online marketing of companies can be assessed. Methods: analysis of scientific literature, systematization, generalization. Findings and Value added. Based on the model, proposed by the authors, the elements of Internet marketing are analyzed, as well as research on the importance of social networks in information transfer and communication with the consumer is emphasized and the most commonly used indicators of social networks are singled out.

Internet Marketing and SMEs

2010 ◽  
pp. 116-138
Author(s):  
Daniel John Doiron
Keyword(s):  
Case Studies ◽  
Web Sites ◽  
Web Site ◽  
Small And Medium Enterprises ◽  
Internet Marketing ◽  
Online Marketing ◽  
The Internet ◽  
Industrialized Countries ◽  
Medium Enterprises ◽  
Tools And Techniques

Small and medium enterprises (SMEs) have been adopting the internet at a feverish pace. Recent studies have shown that up to 85% of SMEs in industrialized countries have web sites, yet less than half are utilizing these web sites to securely transact with their customers. Consumer media consumption is moving away from traditional media, like newspapers, to the internet. These revelations coupled with the growth of tools and techniques available to support online marketing, make it a perfect time for SMEs to market their web sites and ultimately succeed online. In this chapter we will present and support the hypothesis that SMEs should stop investing in their web site’s design and functionality and start investing in efforts to market their web sites online, no matter how lousy their web site may be in comparison to today’s standards. With the support of two case studies, illustrating the successful utilization of internet marketing by two very different SMEs, we will relate how a SME can effectively market their web site online. We will also discuss the tools and techniques available to help an SME successfully begin a journey of internet marketing.

scholarly journals Marketing Mix Implementation in Small Medium Enterprises: A Study of Galeristorey Online Business

ETIKONOMI ◽  
2017 ◽  
Vol 16 (1) ◽  
pp. 115-126
Author(s):  
Rora Puspita Sari
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Marketing Mix ◽  
Online Marketing ◽  
The Internet ◽  
Descriptive Research ◽  
Online Business ◽  
Traditional Marketing ◽  
Small Medium Enterprises ◽  
Medium Enterprises

The purpose of this paper is to evaluate the implementation of marketing mix in online business company, whether the online business adopt solely the traditional marketing mix model or the internet factors is also included, since the business platform itself in on social media. Descriptive research and content analysis using interview and observation were used to analyse the marketing mix implementation in Galeristorey online business. Evidence suggested that Galeristorey implemented few elements of the marketing mix both the traditional marketing mix and the online marketing mix. The cause of the limited use of marketing mix elements because of the barriers faced by Galeristorey as an SME. Further researcher may widen the research sample and creates empirical study on the marketing mix implementation of online business that used social media as its main business platform.DOI: 10.15408/etk.v16i1.3950

scholarly journals The Impact Of Internet Marketing On Profitability

2011 ◽  
Vol 2 (3) ◽  
Author(s):  
Hwei Cheng Wang ◽  
Ninghsin Chen ◽  
Hsain-Jane Chang
Keyword(s):  
Marketing Channel ◽  
Internet Marketing ◽  
The Internet ◽  
Font Size ◽  
Adoption And Implementation ◽  
On Line ◽  
Internet Retail ◽  
Retail Marketing ◽  
Marketing Costs ◽  
The Impact

<p class="MsoNormal" style="text-justify: inter-ideograph; text-align: justify; margin: 0in 0.5in 0pt; mso-pagination: widow-orphan;"><span style="font-family: Times New Roman;"><span style="font-size: 10pt; mso-bidi-font-style: italic;">With the internet user increased, the internet marketing becomes a hot and new marketing channel to sell and buy through internet meanwhile changes buyer behavior. This study examine whether internet marketing become a popular marketing channel or a key marketing channel for the company in future.<span style="mso-spacerun: yes;">&nbsp; </span>This paper reports the results of an empirical study of the marketing channel choices (internet and catalog) have different marketing costs to cause different performances on firm profitability. Data on financial statements from internet and catalog retail of COMPUSTAT database that were in existence in 2002 were examined and statistically analyzed the profitability. Comparisons are made, through a series of T-tests, to determine the profitability of their different retail marketing channel choices. The results indicated statistically significant differences in ROE, ROA, and ROS between internet and catalog retail, therefore, the adoption and implementation of different retail marketing channel choices such as internet and catalog did have a different profitability. <span style="color: black;">The results concluded that internet retail or on-line retail may be an additional marketing channel for the company but it can not be a key retail marketing channel</span></span><span style="color: black; font-size: 10pt;"> <span style="mso-bidi-font-style: italic;">due to the negative means of t-test results on internet profitability.</span></span></span></p>

i-Branding as a Tool of Integrated Marketing

2021 ◽  
pp. 183-195
Author(s):  
Sonu Dua ◽  
Sakshi Dua ◽  
Inderpal Singh
Keyword(s):  
Customer Satisfaction ◽  
Sample Size ◽  
Internet Marketing ◽  
The Internet ◽  
Integrated Marketing ◽  
Formative Stage ◽  
Experimental Area ◽  
Use Of The Internet ◽  
Relationship Of ◽  
The Relationship

i-Branding is one of the fastest-growing aspects of internet marketing. Internet marketing is still an experimental area that continues to grow, evolve, and adapt. The use of the internet as a branding tool is an important area of study since the literature on internet branding is currently in the formative stage. This study investigated the relationship of various factors with respect to customer satisfaction of youths towards purchasing through the internet. The sample size is comprised of 520 respondents from various regions of Punjab. For this purpose, CFA has been applied to analyze the customer satisfaction of internet marketing among youngsters. Finally, this chapter would help academicians as well as industry experts to analyze the potential of i-branding in the future.

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