How To Manage Your Global Reputation the Public Relations Agency

Author(s):  
Michael Morley
2011 ◽  
Vol 1 (2) ◽  
pp. 29-34
Author(s):  
Gunnar Rimmel Rimmel ◽  
Kristina Jonäll ◽  
Inga-Lill Johansson

Annual reports are an important means of communication for companies. Readers use the information in the annual report to form a general picture of a company. In general, not many readers of annual reports reflect that this document is, apart from the numbers in the accounts, in large parts outsourced to public relations companies.Although information content of corporate annual reports have been studied in many way the production process has been absent in accounting research so far. The purpose of this article is to describe and examine the process of producing annual reports as a means of communication for listed Swedish corporations. This study focuses on the interplay between the corporation’s personnel and the public relations agency. An examination of the annual report production process shows elements that are most useful in describing the communication process. A systematic review of the annual report production process necessitates the development of a model which will organize the complex elements of communication that derives from the interaction of the multinational with its public relations agency.The analysis shows that there is interplay between a listed company and public relations agency that makes aims to produce a certain picture among the readers of annual reports. However, it is not possible to draw a strict line that public relations work is solely limited to layout and pictures. In some cases of annual report production, a listed company is heavily influenced and open to suggestions by the specific knowledge of a public relations company, when it comes to content and structure of texts numbers. Therefore, it is important to understand the process of annual report production as an interplay between the company and public relations professionals, as the annual report is contributing to maintain legitimacy, creating trust and confidence in the company and the activities it engages in.


2017 ◽  
Vol 14 (2) ◽  
pp. 177-188
Author(s):  
A. Avetisyan

Benevolent relations between each government institution, company or organization and its publicity are provided by Public Relations specialists. They try to provide public with information, based on the real facts, which lead to the establishment and maintenance ofthe benevolent relations and mutual understanding. Taking into consideration the fact, companies and organizations generate relevant departments, responsible for communication with Mass media and the public. These departments take responsibility for making the organization presentative, for publicity and transparent work. The aim of the research is to identify the opportunities, weaknesses and achievements of Public relations in Armenian Banking System and State Administration.


2019 ◽  
Vol 7 (1) ◽  
pp. 268-288
Author(s):  
Dlan Ismail Mawlud ◽  
Hoshyar Mozafar Ali

The development of technology, information technology and various means of communication have a significant impact on public relations activity; especially in government institutions. Many government institutions have invested these means in their management system, in order to facilitate the goals of the institution, and ultimately the interaction between the internal and external public. In this theoretical research, I tried to explain the impact of the new media on public relations in the public administration, based on the views of specialists. The aim of the research is to know the use of the new media of public relations and how in the system of public administration, as well as, Explaining the role it plays in public relations activities of government institutions. Add to this, analyzing the way of how new media and public relations participate in the birth of e-government. In the results, it is clear that the new media has facilitated public relations between the public and other institutions, as it strengthened relations between them


2020 ◽  
Vol 4 (1) ◽  
pp. 145-152
Author(s):  
Radosław Molenda

Showing the specificity of the work of the contemporary library, and the variety of its tasks, which go far beyond the lending of books. The specificity of the library’s public relations concerning different aspects of its activity. The internal and external functions of the library’s public relations and their specificity. The significant question of motivating the social environment to use the offer of libraries, and simulta-neously the need to change the negative perception of the library, which discourages part of its poten-tial users from taking advantage of its services. The negative stereotypes of librarians’ work perpetuated in the public consciousness and their harmful character. The need to change the public relations of libra-ries and librarians with a view to improving the realization of the tasks they face. Showing the public relations tools which may serve to change the image of librarians and libraries with particular emphasis on social media. This article is a review article, highlighting selected research on the librarian’s stereo-type and suggesting actions that change the image of librarians and libraries.


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