Marketing research and information system

2008 ◽  
pp. 237-266
Keyword(s):  
Information System ◽  
Marketing Research

scholarly journals Evaluasi Penggunaan Sistem Informasi ERP Dengan Metode Pieces Framework

2018 ◽  
Vol 5 (2) ◽  
pp. 278-286
Author(s):  
Nani Agustina
Keyword(s):  
Information System ◽  
Information Systems ◽  
Performance Appraisal ◽  
Marketing Research ◽  
Financial Accounting ◽  
Performance Information ◽  
Yield Data ◽  
Control Efficiency ◽  
System Method ◽  
Economic Control

AbstrakPenggunaan sistem informasi pada saat ini sudah banyak digunakan oleh perusahaan-perusahaan, misalnya PT. HK Realtindo Jakarta. Penerapan sistem informasi digunakan oleh beberapa bagian salah satunya bagian akuntansi keuangan dan bagian sales marketing. Penelitian menggunakan metode Pieces Framework dengan mengukur enam variabel diantaranya performance, information/data, economic, control, efficiency, dan service. Metode ini digunakan untuk mengukur tingkat penerimaan aplikasi sistem informasi yang sudah diterapkan terhadap pengguna. Pengguanan sistem informasi ini sudah lama digunakan sehingga diperlukan adanya penelitian terhadap sistem tersebut, pada penelitian ini terdapat 30 kuestioner yang diolah dan terdiri 20 indikator pertanyaan. Dalam penelitian ini menghasilkan data semua variabel baik dengan total penilaian performance sebesar 3,81, Information data sebesar 4,11, Economic menghasilkan nilai 4,07, securty/control mendapatkan point nilai 4,13, Efficiency dengan data nilai 4,13, dan service mendapatkan nilai 4,06. Dari  hasil penelitian ini sistem informasi ERP sudah berjalan dengan baik tetapi pihak perusahaan tetap perlu melakakukan perbaikan-perbaikan untuk memberikan kepuasan dalam penggunaan sistem inforamasi tersebut. Kata Kunci : Evaluasi kinerja, Sistem Informasi ERP, Metode Pieces Framework AbstractThe use of information systems at this time has been widely used by companies, one of them is PT, HK Realtindo Jakarta. Implementation of information systems used by some parts of one part of financial accounting and sales marketing. Research using Pieces Framework method by measuring six variables such as performance, Information / data, Economic, Control, Efficiency, and service. This method is used to measure the level of acceptance of information system applications that have been applied to the user. The use of this information system has long been used so that the necessary research on the system, in this study there are 30 questionnaires are processed and consists of 20 indicators of questions. In this research yield data of all good variable with total performance appraisal 3,81, Information / data equal to 4,11, Economic mengahsilkan value 4,07, securty/control get point value 4,13, Efficiency with data value 4,13, and service get value 4.06 From the results of this research ERP information system is running well but the company still need melakakukan improvements to provide satisfaction in the use of the system informationt Keywords: Performance Evaluation, ERP Information System, Method Pieces Framework

scholarly journals OPTIMIZATION OF MARKETING INFORMATION SYSTEM FOR CLOTHING PRODUCTION IN BANDUNG CITY, INDONESIA

2018 ◽  
pp. 27-35
Author(s):  
Tri Indra Wijaksana ◽  
Mahir Pradana
Keyword(s):  
Information System ◽  
Product Development ◽  
Marketing Research ◽  
Marketing Strategies ◽  
Information Collection ◽  
Marketing Intelligence ◽  
Market Trends ◽  
Marketing Information ◽  
Depth Marketing ◽  
A Company

Clothing business is one of the fashion businesses that has been developing rapidly in the last couple decades. Shopping places like distro (distribution store), as a place selling clothes, are now located almost at every point of downtown Bandung. In order to survive under such a tight competition, a company must develop appropriate marketing strategies and try to meet the needs and desires of consumers by generating products that have a higher value as compared to competitors. This study aims to obtain empirical evidence on the use of marketing information systems to improve product development, and when/whether companies should further intensify their programs of marketing intelligence or information collection from the outside so that to be aware of competitor's superiority. The authors also explain the need to carry out in-depth marketing research on both products and consumer needs as well as on the growing market trends. These are the prerequisites for survival in the industrial world today.

scholarly journals Evaluasi Penggunaan Sistem Informasi ERP Dengan Metode Pieces Framework

2018 ◽  
Vol 5 (2) ◽  
pp. 278-286
Author(s):  
Nani Agustina
Keyword(s):  
Information System ◽  
Information Systems ◽  
Performance Appraisal ◽  
Marketing Research ◽  
Financial Accounting ◽  
Performance Information ◽  
Yield Data ◽  
Control Efficiency ◽  
System Method ◽  
Economic Control

AbstrakPenggunaan sistem informasi pada saat ini sudah banyak digunakan oleh perusahaan-perusahaan, misalnya PT. HK Realtindo Jakarta. Penerapan sistem informasi digunakan oleh beberapa bagian salah satunya bagian akuntansi keuangan dan bagian sales marketing. Penelitian menggunakan metode Pieces Framework dengan mengukur enam variabel diantaranya performance, information/data, economic, control, efficiency, dan service. Metode ini digunakan untuk mengukur tingkat penerimaan aplikasi sistem informasi yang sudah diterapkan terhadap pengguna. Pengguanan sistem informasi ini sudah lama digunakan sehingga diperlukan adanya penelitian terhadap sistem tersebut, pada penelitian ini terdapat 30 kuestioner yang diolah dan terdiri 20 indikator pertanyaan. Dalam penelitian ini menghasilkan data semua variabel baik dengan total penilaian performance sebesar 3,81, Information data sebesar 4,11, Economic menghasilkan nilai 4,07, securty/control mendapatkan point nilai 4,13, Efficiency dengan data nilai 4,13, dan service mendapatkan nilai 4,06. Dari  hasil penelitian ini sistem informasi ERP sudah berjalan dengan baik tetapi pihak perusahaan tetap perlu melakakukan perbaikan-perbaikan untuk memberikan kepuasan dalam penggunaan sistem inforamasi tersebut. Kata Kunci : Evaluasi kinerja, Sistem Informasi ERP, Metode Pieces Framework AbstractThe use of information systems at this time has been widely used by companies, one of them is PT, HK Realtindo Jakarta. Implementation of information systems used by some parts of one part of financial accounting and sales marketing. Research using Pieces Framework method by measuring six variables such as performance, Information / data, Economic, Control, Efficiency, and service. This method is used to measure the level of acceptance of information system applications that have been applied to the user. The use of this information system has long been used so that the necessary research on the system, in this study there are 30 questionnaires are processed and consists of 20 indicators of questions. In this research yield data of all good variable with total performance appraisal 3,81, Information / data equal to 4,11, Economic mengahsilkan value 4,07, securty/control get point value 4,13, Efficiency with data value 4,13, and service get value 4.06 From the results of this research ERP information system is running well but the company still need melakakukan improvements to provide satisfaction in the use of the system informationt Keywords: Performance Evaluation, ERP Information System, Method Pieces Framework

scholarly journals Methodology of Constructing Competitive Heat Maps of the City Using the Example of Confectionery Brands

2021 ◽  
pp. 071-082
Author(s):  
R. R. Tolstyakov ◽  
K. G. Kravchenko ◽  
I. N. Gorbunov
Keyword(s):  
Information System ◽  
Marketing Research ◽  
Heat Maps ◽  
Interactive Maps ◽  
Building Heat ◽  
The City

The article deals with the problems of building heat maps and the practice of their use in economic and marketing research. The author’s method of constructing and visualizing heat maps both in the traditional graphic format and using interactive maps is proposed. The versatility of the proposed method lies in the formation of a specialized file in the kml format, which can be used in any geo-information system (Yandex, Google, Bing, etc.).

THE INFLUENCE OF THE MARKETING INFORMATION SYSTEM ON THE FORMATION OF THE MARKETING STRATEGY OF THE ENTERPRISE

2018 ◽  
Author(s):  
Inna Gogol ◽  
Keyword(s):  
Information System ◽  
Marketing Strategy ◽  
Marketing Research ◽  
Marketing Strategies ◽  
Agricultural Enterprises ◽  
Strategic Position ◽  
Marketing Information ◽  
The Impact ◽  
Balanced Information ◽  
Practical Recommendations

The relevance of the study is due to the necessity to determine the part of the influence of marketing information system on the formation of marketing strategies and direction of efforts in order to increase the results of enterprises. Based on the results of marketing research and analysis of their activities on the basis of accurate and balanced information is determined by the market direction of the enterprise. In modern conditions, both producers and consumers, primarily uses information as a means by which can obtain data from the environment, ie any data containing information that interests them for a certain period of time. Implementation of these tasks is based on a thorough analysis of information to develop a successful strategy in order to choose one of the strategic alternatives. The purpose of the study is to substantiate scientific and theoretical positions and development of practical recommendations for the formation of marketing strategy in agricultural enterprises. During the study dialectical method of cognition, the provisions of economic theory, scientist’s works on issues of formation of marketing strategy with the use of marketing information system are used. The object of this study is the impact of marketing information system on formation of marketing strategy of the enterprise, which is based on increasing efficiency indicators in modern conditions management and their improvement in the future. The author analyzes the components of the marketing information system and its main elements, the main marketing research which are carried out by the enterprises of the Khmelnytskyi region are highlighted. Marketing research of agricultural enterprises based on a survey of their leaders are conducted, and on the basis of generalization of results the scientific approach in order to determine the strategic position of enterprises of Khmelnytskyi region is developed.

scholarly journals Knowledge management: using information technology to obtain knowledge in a competitive environment

2009 ◽  
Vol 7 (1) ◽  
pp. 232-243
Author(s):  
Marly Cavalcanti
Keyword(s):  
Artificial Intelligence ◽  
Information System ◽  
Knowledge Management ◽  
Information Systems ◽  
Practical Knowledge ◽  
Marketing Research ◽  
Business Administration ◽  
Competitive Environment ◽  
Exploratory Research ◽  
Level Of Knowledge

The purpose of this article is to emphasize the importance of corporate governance, information systems and their theoretical and practical knowledge in the upcoming years. It does not only offer an analysis of the use of information and knowledge in universities, but also explains its main significance. Another objective is to join some specific fields such as artificial intelligence, information systems, marketing, marketing research and knowledge management so that sharing, distribution and creation can be transmitted to the undergraduate student of business administration as well. In order to write this paper, the available bibliography was reviewed and a quantitative exploratory research was conducted in some universities in São Paulo, Brazil. The study showed that students of the undergraduate courses in Business Administration had low level of knowledge in Information System and Marketing Research while they are in the school and this fact permit analytical vision of risks in the treatment of governance.

D-test: A New Test for Analyzing Scale Invariance Using Symbolic Dynamics and Symbolic Entropy

Methodology ◽  
2011 ◽  
Vol 7 (3) ◽  
pp. 88-95 ◽  
Author(s):  
Jose A. Martínez ◽  
Manuel Ruiz Marín
Keyword(s):  
Symbolic Dynamics ◽  
Scale Invariance ◽  
Rating Scales ◽  
Rating Scale ◽  
Marketing Research ◽  
Response Patterns ◽  
Measurement Scales ◽  
Improve Measurement ◽  
Entropy Measures ◽  
The Difference

The aim of this study is to improve measurement in marketing research by constructing a new, simple, nonparametric, consistent, and powerful test to study scale invariance. The test is called D-test. D-test is constructed using symbolic dynamics and symbolic entropy as a measure of the difference between the response patterns which comes from two measurement scales. We also give a standard asymptotic distribution of our statistic. Given that the test is based on entropy measures, it avoids smoothed nonparametric estimation. We applied D-test to a real marketing research to study if scale invariance holds when measuring service quality in a sports service. We considered a free-scale as a reference scale and then we compared it with three widely used rating scales: Likert-type scale from 1 to 5 and from 1 to 7, and semantic-differential scale from −3 to +3. Scale invariance holds for the two latter scales. This test overcomes the shortcomings of other procedures for analyzing scale invariance; and it provides researchers a tool to decide the appropriate rating scale to study specific marketing problems, and how the results of prior studies can be questioned.

Sign in / Sign up

Export Citation Format

Share Document